ABC #1 Broadcast Net Saturday in the U.S. BBC One #1 in the UK. Nine #1 in AU. FS1 #3 Cable Net.


‘It’s All About Screens.’ This is the Daily Diary of Screens #dailydiaryofscreens 🇺🇸🇬🇧🇦🇺💻📱📺🎬. For Saturday, October 15, 2016.
ABC #1 broadcast network as ‘College Football featuring Ohio State vs Wisconsin‘ was the top broadcast program overall.
FS1 finished #1 cable network as ‘MLB ALCS featuring the Dodgers vs Cubs‘ top program.
In the UK, BBC One #1 as ‘Strictly Come Dancing‘ top program.
In Australia, ‘Nine‘ finished #1 broadcast network as ‘Seven News‘ was the #1 newscast as ‘Rugby Test Match Australia vs New Zealand‘ finished as the #1 program.
The Accountant‘ #1 at the U.S. box office on the weekend 14-16 October 2016.
Inferno‘ #1 at the International box office weekend 14-16 October 2016.
Sales of movie theater ads jumped 13.4% in 2015 as it reached $716 million in advertising sales. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube.

The latest social media stats include this: Americans spend 25% of their time on social media. Facebook having 1.7 billion monthly users watching 8 billion videos each day. In addition, 81% of all shares come from Facebook. Instagram has 400 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day with 320 million active users. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Pinterest has 110 million monthly active users. LinkedIn has 347 million registered members with 100 million active users. Tumblr has 555 million users and Weibo has 100 million daily users. Skype has 300 million active users and there are 1.000 billion users on Whatsapp. With 900 million active users on Facebook Messenger, 60 billion messages are sent via Facebook Messenger and WhatsApp every day. Netflix now has 75 million streaming subscribers. QQ has 853 million active users. WeChat has 697 million active users while QZone has 640 million. Baidu Tieba has 300 million active users while Viber has 249 million. Sina Weibo has 222 million active users while Line has 215 million. Snapchat has 200 million users and 150 million users are active each day, watching 10 billion videos each day. YY has 122 million active users; VKontakte has 100 million active users as does BBM and Telegram.

Cliptomize continues to grow as it has 97,206 users and 142,868 clipbooks with 731,636 visitors and 410,270 unique visitors with over 3.489 million page views. 4 minutes 56 seconds average time spent on spent on site since the beginning. In October, average time spent on site is 4 minutes 20 seconds. Cliptomize For Business Service Bureau during recent NDA client campaign including 20 sends delivered a remarkable open rate of 49.16% and a click-through rate of 48.72% ‪#‎clipit‬, ‪#‎clip4biz‬🖇 Double Your Open Rate & Click-Through Rate Now!: http://www.cliptomize.com/Clipbook/View/250922?secret=h42qm2ns5g The First step to engagement is click-through 🆕

Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.

The Home Of #dailydiaryofscreens

For Saturday, October 15, 2016 (Posted on October 16, 2016)

ABC #1 broadcast network Saturday as 'College Football featuring Ohio State vs Wisconsin' top program.

ABC #1 broadcast network Saturday as ‘College Football featuring Ohio State vs Wisconsin’ top program.


ABC
The Alphabet Network had a battle of the Big 10 from Camp Randall

8P ‘College Football featuring The Ohio State University vs the University of Wisconsin‘ finished in overtime with an average 8.078 million viewers.
9P ‘College Football‘ finished with an average 8.831 million viewers.
10P ‘College Football‘ finished with an average 8.065 million viewers.

CBS
The Tiffany Network

8P ‘Hawaii Five-0‘ rerun finished with an average 3.377 million viewers.
9P ‘48 Hours‘ finished with an average 3.645 million viewers.
10P ‘48 Hours‘ finished with an average 4.820 million viewers.

NBC
The Peacock Network had an intersectional battle in college football from South Bend, IN, as the ‘Era of Kelly’ nears an end.

8P ‘College Football featuring Stanford University Cardinal vs the University of Notre Dame‘ finished wth an average 2.394 million viewers.
9P ‘College Football‘ finished with an average 2.196 million viewers.
10P ‘College Football‘ finished with an average 2.697 million viewers.

FOX
The Animal Network of Broadcast had the rerun of a series pilot.

8P ‘Lethal Weapon‘ rerun of the series pilot finished with an average 1.483 million viewers.
9P ‘Lethal Weapon‘ rerun of the series pilot finished with an average 1.958 million viewers.

FS1
Rupert’s Sporting Network had a big one Saturday.

8P ‘NLCS Gm#1 featuring the Los Angeles Dodgers vs the Chicago Cubs’ not available. Will be posted when they are.

Late Night

1030P ‘Saturday Night Live

For The Record

ABC finished with an average 8.325 million viewers as it more than double the viewership of all the other major broadcast networks on Saturday in prime time.
CBS finished with an average 3.947 million viewers.
NBC finished with an average 2.429 million viewers.
FOX finished with an average 1.721 million viewers.

Broadcast (English Speaking) Networks on Saturday in prime time finished with an estimated average 16.422 million viewers.

Today In Communication History

On this date 2008, the iTunes Music Store reached 200 million television episodes sold and 1+ million HD episodes sold.

So?

He said it first....'Television'.

He said it first….’Television’.


In 1900, the term ‘television‘ is coined by Constantin Perskyi at the International Electricity Congress, part of the 1900 Paris Exhibition.

Quote Of The Day
‘We need to move on.’
Lester Holt


Election Poll Results Today:http://bit.ly/TheSprintBegins Only 23 days until Election Tuesday #vote 🇺🇸🗳

Mobile/Digital Research

New Study Reveals Best Time To Show Ads
There’s plenty of research and data that shows the best time to tweet or when to show your ads on Facebook or Google AdWords among other platforms. As per Joe Liebkind, writing in VentureBeat.com, posting at the right time ensures that you get to your target audience at the time they’re most likely to view your content and take necessary action.

But content websites have had less guidance. What is the best time to present ads to your readers? What is the best content strategy that will ensure your website visitors make the most of your content and ad?

To better understand the behavior of users on content websites, CodeFuel — an engagement and monetization suite for publishers — and Nielsen conducted an online survey, published in September 2016, which reveals fascinating statistics about ad consumption preferences, preferred devices, and content consumption. If you know exactly what your users are doing throughout the day, you can make the most out of your ads.

The best time for content consumption
This is extremely important to all online marketers. As you fight for attention from your very busy audience, you need to give them what they want, at the right time. According to CodeFuel and Nielsen, this is how users are consuming content:

Morning

◉ 73% come just to get the latest updates
◉ 16% are taking a break
◉ 6% visit content sites for work/study
◉ 5% don’t visit content websites at this time

Noon

◉ 40% come just to get the latest updates
◉ 43% are taking a break
◉ 9% visit content sites for work/study
◉ 8% don’t visit content websites at this time

Afternoon

◉ 47% come just to get the latest updates.
◉ 29% are taking a break
◉ 15% visit content sites for work/study
◉ 10% don’t visit content websites at this time

Evening

◉ 54% come just to get the latest updates
◉ 26% are taking a break
◉ 9% visit content sites for work/study
◉ 11% don’t visit content websites at this time

Night

◉ 46% come just to get the latest updates
◉ 27% are taking a break
◉ 6% visit content sites for work/study
◉ 22% don’t visit content websites at this time

Break time is the best time to show your audience ads because they are just browsing without a definitive goal. This research shows that at noon, 43% of users go and consume content without any other purpose.

Ad consumption preferences
The study further showed that:
◉ 79% of consumers prefer to access free or ad supported content
◉ 43% will watch an entire video ad if it has interesting content
◉ 39% click on an ad if it has an interesting offer
◉ 28% will click if it’s an ad by a preferred brand
◉ 25% claimed that nothing would make them click on any ad
This shows that in your overall strategy, you should focus on building a solid brand reputation. Your ads should also always have an interesting offer to increase the clickthrough rates.

Which devices are your consumers using?
It is clear that people have migrated from stationary to mobile devices, leading to a huge growth in mobile advertising. PricewaterhouseCooper predicts that the Internet will soon overtake TV in advertising and that billions will be spent on the mobile market. As an advertiser, you cannot ignore the importance of mobile.

As much as there is cutthroat competition on mobile apps, the study revealed that users prefer mobile web over apps. 23% of users prefer using the browser on their mobile phones, while only 15% use mobile applications. For great impact, your ad should appear interesting in computers and all major phone browsers.

Why is it important to know what your audience is doing throughout the day?
People nowadays are focused on multi-tasking. They no longer just focus on one thing at a time. The rise of the Internet and smartphones has brought about new perspectives in the way people interact, look for information, or entertain themselves.

So, how do you get the attention of someone who is constantly tweeting, taking selfies, and chatting? You determine what times they’re more likely to consume your ads. Know what format they prefer. Take a multifaceted approach in your content production strategy. Just like in any other business, production strategies should always match with possible consumption strategies.

Takeaways
Displaying ads when most people are working, studying, or not visiting sites will lead to lower clickthrough rates. This means advertisers get lower returns on their investments.

Displaying ads when people are looking for updates or when they’re on break will increase clickthrough rates. This is the time when marketers should focus on getting most of their ads out there. Their clickthrough rates will increase, and they’ll have higher chances of getting repeat visitors.

There will be more studies done to get specific attention metrics in different industries so as to improve ROI. Currently, attention metrics are in their infancy.

Due to the competition for attention, marketers will need to be more creative to increase attention to their content and ads. As this study shows, 43% of users will watch an interesting video and 39 percent will click on an ad if it has an interesting offer.

Entrepreneurs and businesses will need to work on improving brand trust. This will help them capitalize on the 28 percent of visitors who click on ads from a preferred brand.

There will be an increase in creating mobile-compatible content. Since everyone wants to do things on the go, even ads will need to be made in such a way that they will appear interesting on mobile.

Cinema News

Box Office Weekend 14-16 October 2016 (Domestic)

#1 ‘The Accountant’ $24,715,000 in 3,322 locations
#2 ‘Kevin Hart:What Now?’ $11,984,245 in 2,567 locations
#3 ‘The Girl On The Train’ $11,974,915 in 3,241 locations
#4 ‘Miss Peregrine’s’ $ 8,900,000 in 3,835 locations
#5 ‘Deep Water Horizon’ $ 6,350,000 in 3,403 locations

Box Office Weekend 14-16 October 2016 (International)

#1 ‘Inferno’ $50,000,000 in 53 territories
#2 ‘Miss Perregrine’s’ $23,500,000 in 73 territories
#3 ‘The BFG’ $23,000,000 in 17 territories
#4 ‘Operation Mekong’ $21,000,000 in 7 territories
#5 ‘Luck-Key’ $12,500,000

COMING SOON
Doctor Strange‘ November 4, 2016

Rogue One:A Star Wars Story‘ December 16, 2016

small-world-279x300

Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, Estonia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Malta, Italy, Slovenia, Slovakia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Montenegro, Greece, Cyprus, Turkey, Uzbekistan, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong SAR China, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Zambia, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Republic of Côte d’Ivoire, Mali, Gabon, Senegal, Benin, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, Angola, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Colombia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Curaçao, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Dominica, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas, Cuba, Puerto Rico and Bermuda (155). We are thankful to all of you with more than 48,923 views. Top areas in the world viewing overtheshouldermedia on Sunday came from the United States, the United Kingdom, Australia, Canada, France, Belgium, The Netherlands, Norway, European Union, Germany, Slovenia, Poland, Estonia, Switzerland, Portugal, Spain, Italy, Cyprus, Malta, Serbia, Saudi Arabia, India, Thailand, Indonesia, Singapore, South Korea, the Philippines, Vietnam, New Zealand, Ethiopia, Nigeria, South Africa, Chile, Columbia, Mexico, Costa Rica and Honduras.


Across The Pond

BBC One dominates Saturday in the UK as 'Strictly Come Dancing' was #1 program.

BBC One dominates Saturday in the UK as ‘Strictly Come Dancing’ was #1 program.


BBC One
The Big One

630P ‘Strictly Come Dancing‘ finished #1 with an average 9.9 million viewers and a 46.5% share as it peaked at 10.8 million viewers. It drew 20,000 tweets.
825P ‘The National Lottery:Five Star Family Reunion
915P ‘Casual+y

ITV
The Independent One

8P ‘The X-Factor‘ finished with an average 5.8 million viewers and a 28.2% share but it did draw 50,000 tweets.

BBC Two
The Little Two

730P ‘A Very British Murder with Lucy Worsley
830P ‘Dad’s Army‘ 2/6
9P ‘The Secret Life of Sue Townsend (Age 68 3/4)

Channel 4
The Big Four

8P ‘Britain’s Ancient Tracks with Tony Robinson
9P ‘8 Out Of 10 Cats Does Countdown

Channel 5
The Viacom Five

8P ‘NCIS:New Orleans
9P ‘Football on 5:The Championship

988450-australian-passport
Down Under
NOTE: While Australian considers Prime Time 6P-Midnight, we use the US prime time system to measure television effectiveness in Australia. Thus 7P-10P is the standard from which this rating is based. Newscasts are considered only as newscasts and not television programs inside or outside of this period except in special periods.

Nine #1 Saturday as 'Rugby Test Match' featuring Australia v New Zealand' to program as 'Seven News' top newscast.

Nine #1 Saturday as ‘Rugby Test Match’ featuring Australia v New Zealand’ to program as ‘Seven News’ top newscast.


Nine
The First Commercial Network in Australia finished #1 in prime time Saturday with a 34.2% share.

7P ‘RBT‘ finished with an average 358,000 viewers.
730P ‘Rugby League Test Match‘ featuring Australia vs New Zealand which finished #1 overall with an average 831,000 viewers.

Seven
The Second Commercial Network in Australia finished #2 with a 25.9% share.

7P ‘Thor‘ finished with an average 443,000 viewers.
930P ‘The Incredible Hulk‘ did not finish in the Top 20 programs.

ABC
The Alphabet Network in Australia finished with a 18.4% share.

731P ‘Agatha Raisin‘ finished with an average 558,000 viewers.
819P ‘Home Fires‘ finished with an average 503,000 viewers.
909P ‘The Doctor Blake Mysteries‘ finished with an average 354,000 viewers.

Ten
The Third Commercial Network in Australia finished with a 14.6% share.

630P ‘Scorpion‘ did not finish in the Top 20 programs.
730P ‘MacGyver‘ finished with an average 243,000 viewers.
830P ‘Hawaii Five-0‘ did not finished in the Top 20 programs.
930P ‘Jack Reacher‘ rerun finished with an average 306,000 viewers.

SBS
The Special Broadcast Service in Australia finished #5 Saturday with a % share.

730P ‘Secrets of the White House‘ finished with an average 258,000 viewers.
835P ‘The Intouchables‘ did not finish in the Top 20 programs.

Top Newscasts In Australia Saturday

#1 SEVEN NEWS Seven 798,000 viewers #1 in Perth

#2 ABC NEWS ABC 794,000 viewers #1 in Melbourne & Adelaide

#3 NINE NEWS SATURDAY Nine 760,000 viewers #1 in Sydney & Brisbane
#4 EYEWITNESS NEWS SAT TEN 296,000 viewers Melbourne top market

SUNDAY AUSTRALIAN OVERNIGHT TV RATINGS
Sunday Australian Overnight TV Ratings
SUNDAY AUSTRALIAN OVERNIGHT TV RATINGS
988450-australian-passport
Down Under
NOTE: While Australian considers Prime Time 6P-Midnight, we use the US prime time system to measure television effectiveness in Australia. Thus 7P-10P is the standard from which this rating is based. Newscasts are considered only as newscasts and not television programs inside or outside of this period except in special periods.

Nine
The First Commercial Network In Australia finished #1 Sunday with with an average 986,333 million viewers and a 34.6% share.

'The Block' draws big numbers on Sunday

‘The Block’ draws big numbers on Sunday


7P ‘The Block‘ with the end of ‘Kitchen Week’ finished #1 overall with an average 1.279 million viewers

830P ‘60 Minutes‘ finished #2 overall on Sunday with an average 891,000 viewers.
939P ‘Hyde & Seek‘ rerun finished with an averaGE 299,000 viewers.

Seven
The Second Commercial Network in Australia finished with a 26.4% share.

7P ‘The X-Factor AU‘ finished with an average 815,000 viewers.
815P ‘Sunday Night‘ finished with an average 632,000 viewers.
915P ‘Diana‘ did not finish in the Top 20 programs.

Ten
The Third Commercial Network in Australia finished with an average 465,833 viewers and a 15.8% share.

7P ‘Modern Family’ finished with an average 431,000 viewers.
730P ‘Australian Survivor‘ finished with an average 660,000 viewers.
830P ‘Just For Laughs Montreal Comedy Festival‘ finished with an average 348,000 viewers.

ABC
The Alphabet Network in Australia finished with a 15.7% share.

742P ‘Grand Designs:House Of The Year‘ finished with an average 698,000 viewers.
831P ‘Poldark‘ finished with an average 468,000 viewers.
930P ‘Wolf Hall‘ did not finish in the Top 20 programs.

SBS
The Special Broadcast Service in Australia finished #5 with a 5.7% share.

730P ‘Treasurers of Acient Greece’ did not finish in the Top 20 programs.
835P ‘Deep Water:The Real Story‘ finished with an average 269,000 viewers.

Top Newscasts In Australia Sunday

#1 SEVEN NEWS – SUN Seven 1,070,000 viewers #1 in Brisbane, Adelaide & Perth

#2 NINE NEWS SUNDAY Nine 1,066,000 viewers #1 in Sydney & Melbourne

#3 ABC NEWS SUNDAY-EV ABC 803,000 viewers Melbourne top market
#4 TEN EYEWITNESS NEWS SUN TEN 358,000 viewers Melbourne top market

For continual updates on all things ‘screens’, go to: https://www.facebook.com/pages/Dailydiaryofscreens

In this week’s Media Notes Canonical, go to: http://bit.ly/1JnoNS6 🆕💭📝📎 It’s FREE.

Media Notes Briefs: Mobile Consumption Dominating. Zero In On It To The Max! 🆕💡💭🌎💬 – http://eepurl.com/chY7VD Consumers live in the physical world, yet they spend much of their time online, primarily using mobile devices. Why aren’t you zeroing in on it more? …read more #C|SMediaNote #cnasophis….It’s Free!

New This Week: Do Consumers Really Know What They Want? 💬 – http://sophis1234.tumblr.com
12-06-15-latinaPower-girl-st_400

Weekly Retail Media Notes. This week: ‘The Changing Manufacturer Evolution’ http://www.furninfo.com/Furniture%20Industry%20News/6425 🆕💡💭🌎💬
images

Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
social-media-use

Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page

Coachella Music Festival Paul McCartney

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This entry was posted in Audience Analysis, Audience Behavior, Audience Management, Broadcast TV Ratings in Australia, Broadcast TV Ratings in the UK, Broadcast TV Ratings in US, Cable TV Ratings, Cinema, Daily Broadcast Ratings, Data, Digital, Direct, Hispanic TV Ratings, Late Night TV Ratings, Media, Media Analysis, Media Management, Mobile, Music To Read By, Music To Read overtheshouldermedia by, Saturday Night TV Ratings, Television Program Renewals, Television Ratings, Today In TV History, Uncategorized and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

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