‘It’s All About Screens.’ This is the Daily Diary of Screens. For Tuesday, August 23, 2016.
NBC finished #1 broadcast network as ‘America’s Got Talent‘ was the top broadcast program.
In the UK, BBC One #1 as series premiere of ‘One Of Us‘ top program.
In Australia, ‘Seven‘ narrowly finished #1 as ‘Seven News‘ was the #1 newscast and ‘The Block‘ finished as the #1 program.
‘Suicide Squad‘ #1 at the U.S. box office again on the weekend 19-21 August 2016.
‘Secret Life of Pets‘ #1 at the International box office weekend 19-21 August 2016.
Sales of movie theater ads jumped 13.4% in 2015 as it reached $716 million in advertising sales. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube.
The latest social media stats include Facebook having 1.7 billion monthly users. Instagram has 400 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day with 320 million active users. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Pinterest has 100 million active users. LinkedIn has 347 million registered members with 100 million active users. Tumblr has 555 million users and Weibo has 100 million daily users. Skype has 300 million active users and there are 1.000 billion users on Whatsapp. With 900 million active users on Facebook Messenger, 60 billion messages are sent via Facebook Messenger and WhatsApp every day. Netflix now has 75 million streaming subscribers. QQ has 853 million active users. WeChat has 697 million active users while QZone has 640 million. Baidu Tieba has 300 million active users while Viber has 249 million. Sina Weibo has 222 million active users while Line has 215 million. Snapchat has 200 million users. YY has 122 million active users; VKontakte has 100 million active users as does BBM and Telegram.
Cliptomize continues to grow as it has 87,532 users and 127,440 clipbooks with 636,007 visitors and 345,766 unique visitors with over 3.124 million pageviews. 5 minutes 6 seconds average time spent on spent on site since the beginning. In August, average time spent on site is 3 minutes 51 seconds. Cliptomize For Business Service Bureau during recent NDA client campaign including 20 sends delivered a remarkable open rate of 49.16% and a click-through rate of 48.72% #clipit, #clip4biz🖇 Double Your Open Rate & Click-Through Rate Now!: http://www.cliptomize.com/Clipbook/View/250922?secret=h42qm2ns5g The First step to engagement is click-through 🆕 WEDNESDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Tuesday, August 23, 2016 (Posted on August 24, 2016)
NBC #1 Tuesday as ‘America’s Got Talent’ top program with Ukulele master Grace VanderWall
NBC
The Peacock Network finish #1 Tuesday as it continues its post-Rio 2016 Olympic surge.
8P ‘America’s Got Talent‘ finished with an average 10.462 million viewers and a 7.0/12.
9P ‘America’s Got Talent’ finished #1 overall with an average 11.687 million viewers and a 7.4/12.
10P ‘Better Late Than Never‘ series premiere finished with an average 7.350 million viewers and a 4.7/9.
CBS
The Tiffany Network
8P ‘NCIS‘ rerun finished with an average 7.298 million viewers and a 4.6/8.
9P ‘Zoo‘ finished with an average 4.860 million viewers and a 3.2/6.
10P ‘NCIS:New Orleans‘ rerun finished with an average 4.889 million viewers and a 3.1/6.
ABC
The Alphabet Network
8P ‘Bachelor In Paradise‘ finished with an average 4.854 million viewers and a 4.0/7.
9P ‘Bachelor In Paradise:After Paradise‘ finished with an average 2.820 million viewers and a 2.2/4.
10P ‘The View:20 Years In The Making‘ finished with an average 2.682 million viewers and a 2.3/4.
FOX
The Animal Network of Broadcast had an all rerun evening and it showed.
8P ‘Brooklyn Nine-Nine‘ rerun finished with an average 1.354 million viewers and a 1.0/2.
830P ‘New Girl‘ rerun finished with an average 1.061 million viewers and a 0.7/1.
9P ‘Lucifer‘ rerun finished with an average 1.340 million viewers and a 0.9/2.
The CW
The Little Network That Couldn’t…didn’t.
8P ‘The Flash‘ rerun finished with an average 884,000 viewers and a 0.7/1.
9P ‘MadTV‘ finished with an average 656,000 viewers and a 0.6/1.
For The Record
NBC finished #1 Tuesday in prime time with an average 9.833 million viewers and a 6.4/11.
CBS finished #2 with an average 5.682 million viewers and a 3.6/6.
ABC finished #3 with an average 3.452 million viewers and a 2.8/5.
FOX finished with an average 1.274 million viewers and a 0.9/2.
The CW finished with an average 770,000 viewers sand a 0.6/1.
Broadcast (English Speaking) Networks finished Tuesday in prime time with an estimated average 21.011 million viewers.
Today In Communication History
On this date in 1948, radio and television coverage of Whittaker Chambers’ allegations of communist activity by former State Department official Alger Hiss contributes to a nationwide ‘red scare’ in the US, leading eventually to Senator Joseph McCarthy’s use of broadcasting for scaremongering.
So?
He said it first….’Television’.
In 1900, the term ‘television‘ is coined by Constantin Perskyi at the International Electricity Congress, part of the 1900 Paris Exhibition.
Quote Of The Day
‘People will always try to stop you doing the right thing if it is unconventional’.
Warren Buffett,
Businessman, Investor and Philanthropist’
Social Media Research
How Brands Can Use Empathy To Connect With Millennial Moms Today
Scott Madden, writing in AdAge, suggests millennial moms are a cross between ‘Leave it to Beaver’s’ June Cleaver and ‘Odd Mom Out’s’ Jill Kargman: They want to do the best for their families while embracing the imperfections of parenting (and life). They also represent the greatest lifetime monetary value of any consumer segment in the history of marketing.
Connelly Partners‘ Millennial Mom Project followed a group of millennial moms recently over an eight-week period. Although they share many of the maternal tendencies and traits of prior generations, there are very distinctive qualities and tendencies, and an opportunity for marketers to create messages with pure empathy to reach them.Here are some insights:
1. Millennial moms have it tough. The complexity of being a good mom has never been greater. Although previous generations of moms might have something to say about it, the millennial mom’s perception is her reality. She’s a cyber-security expert and secret service agent. Her “trust no outsider” mentality means keeping a smaller universe for her children to live in and interact with. This small universe gives mom a more manageable force-field to operate from and let her guard down more easily.
Empathic opportunity: By acknowledging millennial mom’s protective anxieties, marketers can reinforce that they’re part of a large universe of united moms who are determined to find a resemblance of true freedom and peace of mind.
2. Millennial moms feel overwhelmed by an endless sea of new studies and theories on diet, nutrition, education and physical fitness. “Don’t do this; “Do this;” “Be sure to eat plenty of that;” and “Remember what we said last week?”
“It’s different this week” has resulted in a fluidity in mothering principles. At the same time, it can manifest in exasperation, given the volume of information that cycles continuously through their devices.
According to the GfK MRI 2015 Doublebase study on millennial moms, nearly 60% always check the ingredients and nutritional content of food products before they put them in their shopping cart.
Empathic opportunity: Brands can win over millennial moms by recognizing the unprecedented challenge of dealing with the volume of information to digest and decipher. Brands need to tell moms that it’s okay to not sweat the small stuff and revel in the masterful job they’re already doing as a great mom.
3. “Like” me for me. The generation that brought self-publication and promotion to to our culture now shudders at the monster it’s become. More than two in five millennial moms feel pressure to make sure their life and family looks “put together” from the outside, and more than a quarter of millennial moms agree that they feel compelled to hide some of the “dirty truths” of being a mom.
That makes it easier to understand why platforms like Snapchat are preferred by millennials for their raw self-expression and forever-gone-in-an-instant posts. But realness can be boring compared to moodiness, sassiness or down-right ugliness. Millennial moms find novelty and comfort in others who not only share their imperfection, but revel in it. It is a point of liberation for these women who hold themselves otherwise to an unattainable standard, like the 68% of moms(not just millennnial moms) on social media who feel that their parenting decisions are always or sometimes judged by other moms.
Empathic opportunity: A brand that has the self confidence to admit it is far from perfect will convey the purest form of empathy. It’s not uncommon for a brand today to effectively celebrate realness, but to be truly empathetic with these moms, a brand needs to be transparent with its own imperfection — making light of its “uglies” with humility and a bit of self-deprecation that is powerfully human; that’s the secret to creating natural brand affinity with this group.
4. I am mommy. Hear me roar. Millennials spent their entire childhood and early adult years chasing the quest for individualism and originality. In fact, 88% of millennial moms rated “authenticity/being true to myself” as very important (MRI). The body art-obsessed generation has carried its “I’m not like anyone else” trait and the millennial mom’s attitude is, “No one is going to tell me how to be a good mother.” These moms are programmed to “walk their own walk” when it comes to the rules they abide by in raising their kids. They are contrarians to not only the practices of their own mothers but to socially embraced concepts and principles.
Empathic opportunity: Contrarians like to think of themselves as “trail blazers,” even when they’re not. But again, it’s about recognizing who they see in themselves and advocating for their perception. Brands that show a recognition for the unique and independent road that today’s mom thinks she walks will leverage empathy in a powerful manner. “Like” me.
There is still much to learn from this generation and how millennial moms will handle the growing pains of raising this next generation.
Television News
NBC Owes Somebody Something For Olympics TV Audience Short Fall
Through the first 13 nights of Rio 2016 Olympics, including the opening ceremony, NBC averaged 26.7 million total viewers, a 14 percent drop from the 2012 average of 31.1 million. And as the second week moved on from the popular swimming and gymnastics events to track and field, wrestling, and basketball, NBC’s final results looked to be further dampened, according to Adweek. Thursday, NBC’s Olympics coverage was a bit slow out of the blocks, averaging 21.7 million viewers, a slight rebound from Wednesday night. Still, Thursday was one of the lowest-rated nights of the Rio Games so far. On the upside, NBC’s Olympics coverage continues to outpace the broadcast competition, beating broadcast rivals CBS, Fox and ABC combined.
Deadline noted fast affiliate ratings for NBC’s 8–1030P Friday coverage drew a slumping 4.7/20 rating among adults 18-49 and just 18.14 million total viewers. That’s down a hard 25% in the key demo and 24% in viewership from the early results of Aug. 12 to hit lows in both categories for the 2016 Games. In fact, Friday night’s low was down a whole point from the previous demo low of Aug. 16.
THR/Live Feed noted with a 3.5 rating in adults 18 to 49 and 14.55 million total viewers, the Games drew in the lowest numbers of the 2016 Olympics on Saturday night, the final night of competition. It marked a 20% drop in the key demo and 20 percent decline in total viewers.
Variety added the peak of the 15-day frame came on Aug. 9, when NBC served up a blockbuster combination of swimmers Michael Phelps and Katie Ledecky capturing gold medals and gymnast sensation Simone Biles helping to lead the U.S. women’s team to victory. That night averaged 36.1 million viewers in the TAD measure, most of which came from NBC (33.4 million). Behind London and Rio, Beijing 2008 (27.2 million), Barcelona 1992 (26.4 million) and Seoul 1988 (25.8 million) round out the top five most-watched games.
Cinema News
Sean Hanish’s film ‘Sister Cities’ opens in New York City at the Cinema Village, 22 East 12th street, New York, 10003 September 2, 2016, Labor Day Weekend (212) 924-3363 (Movies schedule)(212) 924-3364 (Box Office) info@cinemavillage.com @seanHanish Stana Katic @OfficialMolina @colletefreedman 🎬
Sean Hanish’s ‘Sister Cities’ To Debut On Lifetime
Sean Hanish’s film ‘Sister Cities’ Set For Lifetime
According to Variety, Lifetime has picked up TV rights to Sean Hanish’s independent film, ‘Sister Cities‘, starring Jacki Weaver, Stana Katic, Jess Weixler, Michelle Trachtenberg and Troian Bellisario. The drama tells the story of four estranged sisters who are brought together by their mother’s death. It’s set to debut on the Lifetime Sept. 17, 2016. Amy Smart, Alfred Molina, Tom Everett Scott also star, and introduces Kaia Gerber.
The project comes from director-producer Sean Hanish and the same team that produced the Emmy-nominated ‘Return to Zero’, which aired on Lifetime in 2014. ‘Our goal with ‘Sister Cities’ has always been to get the film in front of as many people as possible, and Lifetime has proved to be the preeminent network to reach viewers who love films with strong female characters and performances’, said director-producer Sean Hanish. ‘After the overwhelming success of ‘Return to Zero’ on Lifetime, we’re thrilled to partner with the `Fempire’ a second time with ‘Sister Cities’.’
Colette Freedman wrote the script, which was based on her play. ‘Sister Cities’ hails from Hanish’s Cannonball Productions and was produced by Hanish, Paul Jaconi-Biery and Eleonore Dailly. Kelly Kahl and Molina are executive producers.
Cinema News
Box Office Weekend 19-21 August 2016 (Domestic)
#1 ‘Suicide Squad’ $ 20,710,000 in 3,924 locations 3rd week
#2 ‘Sausage Party’ $ 15,325,000 in 3,103 locations 2nd week
#3 ‘War Dogs’ $ 14,300,000 in 3,258 locations debut
#4 ‘Kubo & the Two Strings’ $ 12,610,000 in 3,260 locations debut
#5 ‘Ben Hur’ $ 11,350,000 in 3,084 locations debut
#6 ‘Pete’s Dragon’ $ 11,331,000 in 3,702 locations 2nd week
#7 ‘Bad Mom’s’ $ 8,068,000 in 2,811 locations 4th week
#8 ‘Jason Bourne’ $ 7,980,000 in 2,887 locations 4th week
#9 ‘The Secret Life of Pets’ $ 5,770,000 in 2,404 locations 7th week
#10 ‘Florence Foster Jennings’ $ 4,300,000 in 1,528 locations 2nd week
Box Office Weekend 19-21 August 2016 (International)
#1 ‘Secret Life of Pets’ $ 45,000,000 in 53 territories
#2 ‘Suicide Squad’ $ 38,000,000
#3 ‘Line Walker’ $ 16,500,000
#4T ‘Star Trek Beyond’ $ 11,300,000
#4T ‘Jason Bourne’ $ 11,300,000
#6 ‘Ben Hur’ $ 10,700,000
COMING SOON
‘Morgan‘ September 2, 2016
‘Doctor Strange‘ November 4, 2016
‘Rogue One:A Star Wars Story‘ December 16, 2016
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Malta, Italy, Slovenia, Slovakia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Montenegro, Greece, Cyprus, Turkey, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong SAR China, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Zambia, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Republic of Côte d’Ivoire, Mali, Gabon, Senegal, Benin, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, Angola, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Colombia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Curaçao, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Dominica, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas, Cuba, Puerto Rico and Bermuda (153). We are thankful to all of you with more than 47,455 views. Top areas in the world viewing overtheshouldermedia on Monday came from the United States, the United Kingdom, Australia, Canada, Spain, Norway, Germany, Greece, Albania, Israel, United Arab Emirates, Pakistan, India, Brazil, Chile, Columbia, Belize, Mexico and Puerto Rico.
Across The Pond
BBC One #1 Tuesday in the UK as ‘One Of Us’ series premiere was the top program.
BBC One
The Big One
8P ‘Holby City‘
9P ‘One Of Us‘ series premiere episode 1 of 4 finished with an average 4.3 million viewers and a 21.8% share.
BBC Two
The Little Two
8P ‘Inside The Factory‘ finished with an average 2.5 million viewers and a 13.6% share.
9P ‘An Hour To Save Your Life‘
ITV
The Independent One
8P ‘500 Questions‘ on night #2 finished with an average 1.8 million viewers and a 9.5% share.
9P ‘Rookies‘ series premiere episode 1 of 3
Channel 4
The Big Four
8P ‘Location, Location, Location‘
9P ‘President Trump:Can He Really Win‘
Channel 5
The Viacom Five
8P ‘The Dog Rescuers with Alan Davies‘
9P ‘Celebrity Big Brother‘
Down Under
Seven #1 Tuesday but Nine’s ‘The Block’ was #1 program.
Seven
The Second Commercial Network in Australia finished #1 Tuesday in prime time with a 3.10% share.
7P ‘Home and Away‘ finished with an average 826,000 viewers
730P ‘Zumbo’s Just Desserts‘ finished with an average 830,000 viewers
845P ‘800 Words‘ finished with an average 877,000 viewers.
945P ‘Winners & Losers‘ finished with an average 514,000 viewers.
Nine
The First Commercial Network in Australia finished #2 with a 27.6% share.
7P ‘A Current Affair‘ finished #2 with an average 932,000 viewers
730P ‘The Block‘ finished #1 with an average 944,000 viewers
841P ‘Quantum of Solace‘ finished with an average 502,000 viewers
ABC
The Alphabet Network in Australia finished #3 with a 17.9% share.
730P ‘7.30‘ finished with an average 707,000 viewers
801P ‘Catalyst‘ finished with an average 735,000 viewers
832P ‘Forces of Nature with Brian Cox‘ finished with an average 685,000 viewers
932P ‘Foreign Correspondent‘ did not finish in the Top 20 program in prime time.
Ten
The Third Commercial Network in Australia finished #4 with a 16.1% share.
630P ‘The Project‘ finished with an average 746,000 viewers
730P ‘Modern Family‘ did not finish in the Top 20 program in prime time.
8P ‘Life In Pieces‘ did not finish in the Top 20 program in prime time.
830P ‘NCIS‘ did not finish in the Top 20 program in prime time.
930P ‘NCIS:Los Angeles‘ did not finish in the Top 20 program in prime time.
SBS
The Special Broadcast Service finished #5 Tuesday in Australia with a 7.4% share.
730P ‘Royals Who Rescued The Monarchy‘ did not finish in the Top 20 program in prime time.
830P ‘Insight‘ did not finish in the Top 20 program in prime time.
930P ‘Dateline‘ did not finish in the Top 20 program in prime time.
Top Newscast In Australia Tuesday
#1 SEVEN NEWS Seven 1,140,000 viewers #1 everywhere except Sydney
#2 SEVEN News/TodayTonight Seven 1,128,000 viewers Melbourne top market.
#3 NINE NEWS 6:30 Nine 1,022,000 viewers #1 in Sydney
#4 NINE NEWS Nine 1,010,000 viewers Melbourne top market.
#5 ABC NEWS ABC 711,000 viewers Melbourne top market.
#6 EYEWITNESS NEWS @5P TEN 528,000 viewers Sydney top market
WEDNESDAY AUSTRALIAN OVERNIGHT TV RATINGS
Wednesday Australian Overnight TV Ratings
WEDNESDAY AUSTRALIAN OVERNIGHT TV RATINGS
Nine #1 Wednesday in Australia as ABC’s ‘Gruen’ top program.
Nine
The First Commercial Network in Australia finished #1 on Wednesday for the first time in weeks as it delivered a 28.4% share of the available audience.
7P ‘A Current Affair‘ finished with an average 825,000 viewers.
730P ‘RBT‘ finished with an average 825,000 viewers.
835P ‘Skyfall‘ finished with an average 555,000 viewers.
Seven
The Second Commercial Network finished #2 with a 26.5% share.
7P ‘Home and Away‘ finished with an average 828,000 viewers.
730P ‘Zumbo’s Just Desserts‘ finished with an average 734,000 viewers.
850P ‘The Durrells‘ finished with an average 684,000 viewers.
Ten
The Third Commercial Network finished #3 with a 21.5% share.
7P ‘The Project‘ finished with an average 684,000 viewers.
730P ‘The Bachelor Australia‘ finished with an average 853,000 viewers.
840P ‘Offspring‘ finished with an average 668,000 viewers.
940P ‘NCIS:Los Angeles‘ did not finish in the Top 20 program in prime time.
ABC
The Alphabet Network in Australia finished #4 with a 17.4% share.
730P ‘7.30‘ finished with an average 672,000 viewers.
8P ‘Anh’s Brush with Fame‘ finished with an average 806,000 viewers.
831P ‘Gruen’ finished #1 overall with an average 927,000 viewers.
908P ‘The Katering Show‘ did not finish in the Top 20 program in prime time.
919P ‘You Can’t Ask That‘ did not finish in the Top 20 program in prime time.
938P ‘Soul Mates II‘ did not finish in the Top 20 program in prime time.
SBS
The Special Broadcast Service finished #3 in Australia Wednesday with a 6.3% share of the available audience.
730P ‘Great American Railroad Journeys‘
830P ‘24 Hours In Emergency‘ did not finish in the Top 20 program in prime time.
925: ‘Frontline Doctors:Winter Migrant Crisis‘ did not finish in the Top 20 program in prime time.
Top Newscasts In Australia Wednesday
#1 SEVEN NEWS Seven 1,145,000 viewers #1 in Adelaide & Perth
#2 SEVEN News/TodayTonight Seven 1,090,000 viewers #1 in Brisbane
#3 NINE NEWS Nine 1,004,000 viewers #1 in Sydney & Melbourne
#4 NINE NEWS 6:30 Nine 914,000 viewers Melbourne top market
#5 ABC NEWS-EV ABC 740,000 viewers Melbourne top market
For continual updates on all things ‘screens’, go to: https://www.facebook.com/pages/Dailydiaryofscreens
In this week’s Media Notes Canonical, go to: http://bit.ly/1JnoNS6 🆕💭📝📎 It’s FREE.
Media Notes Briefs: ‘Why Retailers & Brands Should Use Dynamic and Social Media Advertising in Tandem’ 🆕💡💭🌎💬 – http://eepurl.com/ccPX51 It’s Free!
New This Week: Do Consumers Really Know What They Want? 💬 – http://sophis1234.tumblr.com
Weekly Retail Media Notes. This week: ‘The Changing Manufacturer Evolution’ http://www.furninfo.com/Furniture%20Industry%20News/6425 🆕💡💭🌎💬
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Tom Rosenthal | “Lead Me To You”
OVERTHESHOULDERMEDIA 