‘It’s All About Screens.’ This is the Daily Diary of Screens. Sunday, April 24, 2016.
CBS finished #1 broadcast network as ‘60 Minutes‘ was the top program.
In the UK, ITV finished #1 in Late Peak as ‘The Durrells’ was the top program.
‘Seven‘ finished #1 in Australia as ‘Seven News‘ was #1 newscast and ‘Midsomer Murders‘ was the top non-newscast program.
‘The Jungle Book‘ #1 box office in the U.S. weekend 22-24 April 2016.
‘The Jungle Book‘ #1 at the International box office weekend 22-24 April 2016.
Sales of movie theater ads jumped 13.4% in 2015 as it reached $716 million in advertising sales. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. Facebook has 1.59 billion monthly users. Instagram has 77.6 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Pinterest has 54.6 million users. LinkedIn has 347 million registered members. Weibo has 100 million daily users. 600 million users on Whatsapp. Facebook has 1.55 billion monthly active users. 60 billion messages are sent via Facebook Messenger and WhatsApp every day. Netflix now has 75 million streaming subscribers. Cliptomize continues to grow as it has 66,530 users and 94,679 clipbooks with 482,278 visitors with over 2.333 million page views. 5 minutes 06 seconds average time spent on spent on site since the beginning. 5 minutes 54 seconds average time spent on site in March.
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’. See ‘The Death Of Television Is Under-Exaggerated‘ @ http://bit.ly/DeathofTelevision.
The Home Of #dailydiaryofscreens
For Sunday, April 24, 2016 (Posted on April 25, 2016)
CBS #1 Sunday as ’60 Minutes’ top program.
CBS
The Tiffany Network had the power lineup on Sunday and finished #1 for the sixth straight night but finished down -7.4% vs SD 2015.
7P ‘60 Minutes‘ finished #1 overall with an average 9.811 million viewers and a 7.2/13.
8P ‘Madam Secretary‘ finished #1 in the time slot with an average 9.446 million viewers and a 6.9/11.
9P ‘The Good Wife‘ finished #1 in the time slot with an average 8.439 million viewers and a 6.1/9.
10P ‘Elementary‘ finished #1 in the time slot with an average 5.193 million viewers and a 3.5/6.
NBC
The Peacock Network decided to have reruns of it big program and the rest couldn’t hold serve as it finished down 8.8% vs SD 2015.
7P ‘Little Big Shots‘ rerun finished with an average 4.346 million viewers and a 2.8/5.
8P ‘Little Big Shots‘ rerun finished with an average 6.843 million viewers and a 4.3/7.
9P ‘The Carmichael Show‘ finished with an average 3.671 million viewers and a 2.3/4.
930P ‘Crowded‘ finished with an average 3.044 million viewers and a 1.9/3.
10P ‘Dateline‘ finished with an average 4.291 million viewers and a 3.0/6.
ABC
The Alphabet Network provided nothing to take it to number one on Sunday, finished down 29.5% vs SD 2015.
7P ‘America’s Funniest Home Videos‘ finished with an average 4.942 million viewers and a 3.0/6.
8P ‘Once Upon A Time‘ finished with an average 3.839 million viewers and a 2.6/4.
9P ‘The Family‘ finished with an average 2.914 million viewers and a 2.2/3.
10P ‘Quantico‘ finished with an average 3.429 million viewers and a 2.5/4.
FOX
The Animal Network of Broadcast had ‘Animation Domination Plus’ and it didn’t work. Murdoch’s Minions finished down 25.9% vs SD 2015.
7P ‘Bordertown’ finished with an average 1.171 million viewers and an 0.8/2.
730P ‘The Simpsons‘ rerun finished with an average 1.383 million viewers and a 0.9/2.
8P ‘The Simpsons‘ finished with an average 2.754 million viewers and a 1.8/3.
830P ‘Bob’s Burgers‘ finished with an average 2.336 million viewers and a 1.5/2.
9P ‘Family Guy‘ finished with an average 2.233 million viewers and a 1.4/2.
930P ‘Last Man On Earth‘ finished with an average 2.102 million viewers and a 1.4/2.
HBO
Home Box Office network rolled out its big power Sunday.
9P ‘Game Of Thrones‘ finished with an average 8.0 million viewers.
For The Record
CBS finished #1 Sunday with an average 8.222 million viewers and a 5.9/10, DOWN -656,000 viewers (-7.4%) vs SD 2015.
NBC finished with an average 4.709 million viewers and a 3.1/5, DOWN -457,000 viewers (-8.8%) vs 5.166 million viewers SD 2015.
ABC finished with an average 3.781 million viewers and a 2.6/4, DOWN -1.579 million viewers (-29.5%) vs 5.360 million viewers SD 2015.
FOX finished with an average 1.997 million viewers and a 1.3/2, DOWN -699,000 viewers (-25.9%) vs 2.696 million viewers SD 2015.
UNI finished with an average 2.048 million viewers and a 1.1/2.
TEL finished with an average 600,000 viewers and a 0.6/1.
Broadcast (English Speaking) Networks finished Sunday in prime time with an estimated average 18.709 million viewers. DOWN -3.391 million viewers (-15.3%) vs 22.100 million viewers SD 2015.
Today In Communication History
On this date in 1940, W2XBS (now WCBS-TV) in New York City presented the first circus on TV.
NOTE: We have entered a new era in screen ratings. Nielsen is expanding its sample of TV viewers to include new
homes with meters that record the channel being watched—but not the demographics of the people watching. That will be estimated using data modeling and an algorithm Nielsen has developed, and added to the current sample that does include people meters that measure demos. The Panel Expansion (NPX), in which 12,900 households have been added to the national sample, is at the center of this change. The household ratings in these homes are measured by meters on each television in the home, while the demographic ratings in these homes will be assigned by Nielsen using a statistical algorithm. This is the first time since 1987 that homes in the national sample are not equipped with PeopleMeters, which measure both the program viewed and the people watching it.
Quote Of The Day
‘Don’t spend time beating on a wall, hoping to transform it into a door.’
Coco Chanel
Mobile Research
Smartphone Owners Want In-Store Messaging When In Stores
Some 74% of adult mobile device owners claim to want to receive messages from a store or business during a visit, per a survey of 2,115 US adults (18+) from Euclid Analytics. However, giving consent and choosing when messages are received are important to a sizable share of respondents, although the medium (how they receive the messages) appears to be the most important factor.
Previous research on this topic has yielded conflicting results: that in-store alerts are both welcomed and annoying.
The following data points sourced from recent research.
While smartphone owners continue to have a strong appetite for content on their devices, such as watching video (81% doing so) and playing online games (69%), they are also facing some frustrating challenges, per a report from Accenture. For example, more than 8 in 10 are unhappy with mobile advertising interfering with their experience, more than 6 in 10 are concerned about the security of financial transactions conducted over their devices, and 60% are dissatisfied with their connectivity and experience and would switch providers. The results are based off a survey of 28,000 consumers in 28 global markets.
They may be unhappy with their experiences, but smartphone owners, as noted above in the Accenture survey, are pressing forward with their use of their devices for digital content. In fact, according to a survey from Limelight Networks, the mobile phone has now narrowly displaced the personal computer as the device to which American adults most often download content. As relates to the content downloaded, the results indicate that movies and TV shows, new apps/updates to apps and music are the most frequently downloaded content types. The most frustrating thing about downloading content, per the survey, is the length of time it takes to complete, though interruptions are also frustrating to many.
Television Research
Netflix Tops HBO
Netflix has overtaken HBO for the first time as the premium TV or subscription video-on-demand service that Americans perceive to have the “best” original content, per a Morgan Stanley survey reported here by Variety. Separate results from the survey show that original content is a major factor in continued membership for 45% of Netflix subscribers, up from 34% last year. Interestingly, Netflix subscribers are heavy media consumers, being more likely to subscribe to HBO, Showtime and Starz than non-Netflix subscribers.
Digital Research
Business Want ROI On Content Delivery
Marketers’ biggest concerns when investing in content are gaining deeper insights beyond clicks and views (59%) and being able to accurately measure ROI (58%), with fewer concerned with measuring content-driven conversion behavior or deeper content engagement. That’s according to a survey of 500 marketers from Rapt Media, which also found that 60% of business marketers are unable to measure ROI on the content they produce. That brings to mind recent research from Rundown, in which only 18% of content marketers reported a clear understanding of the ROI their content delivers.
Marketing Research
Retailers Failing To Meet Customers’ Expectations
Retailers are failing to meet customers’ expectations, averaging an overall performance score of 40% on four core competencies: consistency; content; convenience; and context. That’s according to an IBM evaluation of 550 brick-and-mortar and pure play retailers across 8 different segments and 23 countries. Retailers fared worst in the contextual criteria, as fewer than 1 in 5 analyzed provide personalized name, product content and marketing messages in at least one digital touchpoint.
Cinema News
Box Office Weekend 15-17 April 2016 (Domestic)
#1 ‘The Jungle Book’ $ 60.80 million in 4,028 theaters
#2 ‘Huntsman’ $ 20.08 million in 3.791 theaters
#3 ‘Barbershop:Next Cut’ $ 10.83 million in 2,676 theaters
#4 ‘Zootopia’ $ 6.61 million in 2,798 theaters
#5 ‘The Boss’ $ 6.08 million in 3,375 theaters
#6 ‘Batman vs Superman’ $ 5.52 million in 3.066 theaters
#7 ‘Criminal’ $ 3.10 million in 2.683 theaters
#8 ‘My Big Fat Greek Wed..’$ 2.10 million in 1,749 theaters
#9 ‘Compadres’ $ 1.35 million in 368 theaters
#10 ‘Eye In The Sky’ $ 1.22 million in 838 theaters
Box Office Weekend 22-24 April 2016 (International)
#1 ‘The Jungle Book’ $ 96.0 million in 50 territories
#2 ‘Huntsman’ $ 32.1 million in 62 territories
#3 ‘Zootopia’ $ 10.8 million in 54 territories
#4 ‘Batman vs Superman’ $ 8.1 million in 54 territories
#5 ‘Crew’ $ 5.0 million in 38 territories
Coming Soon
‘Jason Bourne’ starring Matt Damon, Alicia Vikander, Julia Stiles, Tommy Lee Jones and Vincent Cassel.
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Across The Pond
ITV #1 Sunday in the UK as ‘The Durrells’ top program in Late Peak.
ITV
The Independent One
8P ‘The Durrells‘ finished with an average 5.5 million viewers and a 25% share of the available audience.
9P ‘Home Fires‘ finished with an average 4.5 million viewers.
BBC One
The Big One
9P ‘Undercover‘ finished with an average 4.0 million viewers.
BBC Two
The Little Two
9P ‘Drinking To Oblivion‘ finished with an average 2.2 million viewers.
Channel 4
The Big Four
9P ‘Indian Summers‘ finished episode seven of 10 episodes with an average 1.0 million viewers and a 4.8 share of the available audience. Then it was cancelled.
Down Under
Seven #1 Sunday in Australia as ABC’s ‘Midsomer Murders’ The Incident At Cooper Hill & ‘Seven News’ top programs
Seven finished #1 Sunday in Australia with a 32.1% share of the available audience.
Nine finished #2 with a 28.1% share.
ABC finished #3 with a 20.6% share of the available audience.
Ten finished #4 with an 11.8% share.
SBS finished #5 Sunday in Australia with a 7.4% share of the available audience.
Top Ten Non-Newscast Programs In Australia Sunday
#1 MIDSOMER MURDERS-EV ABC 778,000 viewers #1 in Perth
#2 60 MINUTES Nine 746,000 viewers #1 in Sydney
#3 DAVID ATTENBOROUGH’S
GREAT BARRIER REEF ABC 728,000 viewers #1 in Brisbane & Adelaide
#4 YOU’RE BACK IN THE ROOM Nine 587,000 viewers Sydney top market
#5 HIGHWAY PATROL Seven 437,000 viewers Sydney top market
#6 TRUMP:CAN HE WIN? Nine 408,000 viewers Sydney top market
#7 BORDER SECURITY:INTL Seven 400,000 viewers Sydney top market
#8 AFL:SUNDAY NT FOOTBALL Seven 381,000 viewers #1 in Melbourne
#9 AFL:SUN NT FOOTBALL–PRE Seven 337,000 viewers Melbourne top market
#10 MODERN FAMILY EP 2 (R) TEN 331,000 viewers Melbourne top market
Top Newscasts In Australia Sunday
#1 SEVEN NEWS – SUN Seven 1,044,000 viewers #1 in all markets except Sydney
#2 NINE NEWS SUNDAY Nine 913,000 viewers #1 in Sydney
#3 ABC NEWS SUNDAY ABC 694,000 viewers Melbourne top market
MONDAY AUSTRALIAN OVERNIGHT TV RATINGS
Monday Australian Overnight TV Ratings
MONDAY AUSTRALIAN OVERNIGHT TV RATINGS
ANZAC DAY
Seven overwhelmingly was #1 Monday in Australia with a massive 37.5% share of the available audience.
Nine, while #2, was far behind with a 22.8% share.
ABC finished #3 with a 19.0% share of the available audience.
Ten finished #4 with 15.0% share.
SBS finished #5 Monday in Australia with a 5.6% share of the available audience.
Top Ten Non-Newscast Programs In Australia Monday
#1 MY KITCHEN RULES – MON Seven 1,633,000 453,000 519,000 278,000 138,000 245,000
#2 A CURRENT AFFAIR Nine 969,000 331,000 304,000 160,000 85,000 89,000
#3 HOME AND AWAY Seven 816,000 223,000 221,000 202,000 59,000 111,000
#4 7.30 ABC 725,000 225,000 216,000 135,000 69,000 79,000
#5 AUSTRALIAN STORY ABC 718,000 207,000 203,000 148,000 83,000 77,000
#6 CriminalMinds:
Beyond Borders Seven 677,000 196,000 200,000 102,000 62,000 117,000
#7 AFL: ANZAC DAY FOOTBALL Seven 609,000 0 408,000 0 82,000 119,000
#8 MEDIA WATCH ABC 601,000 167,000 203,000 90,000 82,000 58,000
#9 FOUR CORNERS ABC 591,000 163,000 204,000 100,000 70,000 54,000
#10 THE PROJECT 7PM TEN 566,000 136,000 199,000 87,000 67,000 78,000
Top Newscasts In Australia Monday
#1 SEVEN NEWS Seven 1,398,000 328,000 471,000 263,000 112,000 223,000
#2 SEVEN News/TodayTonight Seven 1,284,000 299,000 435,000 253,000 115,000 183,000
#3 NINE NEWS Nine 1,229,000 450,000 366,000 217,000 109,000 86,000
#4 NINE NEWS 6:30 Nine 1,211,000 449,000 380,000 198,000 111,000 72,000
#5 ABC NEWS ABC 817,000 236,000 252,000 113,000 110,000 106,000
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Media Notes Briefs: ‘eMail Loved But Click-Thru Dropping Badly‘ While eMail is vastly preferred by consumers for brand communication, North American eMail click-through rates continue to drop except with one platform- http://eepurl.com/bXUWlL 🆕💡💭🌎💬 It’s Free!
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Weekly Retail Media Notes. This week: ‘Do Your Customers Use Digital/Mobile?’ http://bit.ly/1U0M979💡
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Duke Ellington & Cat Anderson
OVERTHESHOULDERMEDIA 