ABC #1 Monday in the U.S. ITV #1 in UK. Seven #1 in AU.

‘It’s All About Screens.’ This is the Daily Diary of Screens. Monday, April 25, 2016.
ABC finished #1 broadcast network as ‘Dancing With The Stars‘ was the top program.
In the UK, ITV finished #1 in Late Peak as ‘Marcella’ was the top program.
Seven‘ finished #1 in Australia as ‘Seven News‘ was #1 newscast and ‘My Kitchen Rules‘ was the top non-newscast program.
The Jungle Book‘ #1 box office in the U.S. weekend 22-24 April 2016.
The Jungle Book‘ #1 at the International box office weekend 22-24 April 2016.
Sales of movie theater ads jumped 13.4% in 2015 as it reached $716 million in advertising sales. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. Facebook has 1.59 billion monthly users. Instagram has 77.6 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Pinterest has 54.6 million users. LinkedIn has 347 million registered members. Weibo has 100 million daily users. 600 million users on Whatsapp. Facebook has 1.55 billion monthly active users. 60 billion messages are sent via Facebook Messenger and WhatsApp every day. Netflix now has 75 million streaming subscribers. Cliptomize continues to grow as it has 66,530 users and 94,679 clipbooks with 482,278 visitors with over 2.333 million page views. 5 minutes 06 seconds average time spent on spent on site since the beginning. 5 minutes 54 seconds average time spent on site in March. TUESDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)

Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’. See ‘The Death Of Television Is Under-Exaggerated‘ @

The Home Of #dailydiaryofscreens

For Monday, April 25, 2016 (Posted on April 26, 2016)

ABC #1 Monday as 'Dancing With The Stars' top program

ABC #1 Monday as ‘Dancing With The Stars’ top program

The Alphabet Network broke Black Rock’s six day winning streak by dancing the light fantastic and finishing with Rick & Kate. But, Walt’s World finished down -13.9% vs SD 2015.

8P ‘Dancing With The Stars‘ finished #1 overall with an average 11.661 million viewers and a 8.3/13.
10P ‘Castle‘ finished with an average 6.354 million viewers and a 4.3/7. The writers decided to come back to earlier days which resulted in a fun hour which resulted in a Must See TV ON DEMAND and/or LIVE streaming episode.

The Peacock Network had singing, but no dancing. It did have tattoos but Sarnoff Sity still finished down 06.8% vs SD 2015.

8P ‘The Voice‘ finished with an average 9.561 million viewers and a 6.3/10.
10P ‘Blindspot‘ finished with an average 5.740 million viewers and a 3.8/7. This exaggerated tale of Penn State football pointed out the blindspot in this show as without romance between the two leads, it is just another program. Fans like that chemistry.

The Tiffany Network without Supergirl still finished third on Monday as the boys and girls from LA won Monday’s ‘Battle @ 10P’. And Les’ Legion finished UP 9% vs SD 2015. Welcome back, the best bullpen program in the history of television.

8P ‘Mike & Molly‘ returned for its final season finished with an average 6.944 million viewers and a 4.5/7.
830P ‘The Big Bang Theory’ rerun finished with an average 6.192 million viewers and a 3.9/6.
9P ‘Scorpion‘ season finale finished with an average 8.797 million viewers and a 5.8/9.
10P ‘NCIS:Los Angeles‘ finished #1 in the time slot with an average 7.776 million viewers and a 5.0/8. This was a Must See TV ON DEMAND and/or LIVE streaming episode.

The Animal Network of Broadcast had a rerun and the Devil. Murdoch’s Minions finished down 28.9% vs SD 2015. The Devil beat last year’s program but why would you rerun Gotham, which lost all of the viewers vs SD 2015?

8P ‘Gotham‘ rerun finished with an average 2.008 million viewers and a 1.3/2.
9P ‘Lucifer‘ season finale finished with an average 3.862 million viewers and a 2.6/4. One of the best news series of the year, the season was too short for a fun and sometime thought provoking series.

The CW
The Little Network That Couldn’t, simply didn’t. Singing with a virgin…critics love it. Viewers are a bit worn out. How many times can you listen to another musical week after week after week about this girl who chases a dude who doesn’t like her? Even in West Covina! The WarnerLes network was down 18.2% vs SD 2015.

8P ‘Crazy Ex-Girlfriend‘ finished with an average 955,000 viewers and a 0.7/1.
9P ‘Jane The Virgin‘ finished with an average 827,000 viewers and a 0.6/1.

Late Night

NBC's 'The Tonight Show starring Jimmy Fallon' finished #1 Monday in late night.

NBC’s ‘The Tonight Show starring Jimmy Fallon’ finished #1 Monday in late night.

1135P NBC’s ‘The Tonight Show Starring Jimmy Fallon‘ finished #1 Monday with a 2.7/7.

1135P ABC’s ‘Jimmy Kimmel Live‘ finished #2 with a 2.0/5.

1135P CBS’ ‘Late Show with Stephen Colbert‘ finished #3 with a 1.9/5.

1235A ABC’s ‘Nightline‘ finished with an average 1.3/4.

1235A NBC’s ‘Late Night with Seth Meyers‘ finished with a 1.2/4

1235A CBS’ ‘Late Late Show with James Corden‘ finished with a 0.9/3. NOTE: The ‘Late Late Show with James Corden’ with Carpool Karaoke hit the 1 billion visitors on YouTube.

0135A NBC’s ‘Last Call with Carson Daly‘ finished with a 0.7/3.

For The Record

ABC finished #1 Monday with an 9.892 average million viewers and a 6.9 rating/11 share, DOWN -1.601 million viewers (-13.9%) vs 11.493 million viewers SD 2015.
NBC finished #2 with an average 8.287 million viewers and a 5.5/9, DOWN -605,000 viewers (-6.8%) vs 8.892 million viewers SD 2015.
CBS finished #3 with an average 7.714 million viewers and a 5.0/8, UP +635,000 viewers (+9%), vs 7.079 million viewers SD 2015.
FOX finished with an average 2.935 million viewers and a 1.9/3, DOWN -1.164 million viewers (-28.4%) vs 4.099 million viewers SD 2015.
UNI finished with an average 2.048 million viewers and a 1.1/2.
TEL finished with an average 1.300 million viewers and an 0.8/1
The CW finished with an average 891,000 viewers and a 0.7/1, DOWN -198,000 viewers (-18.2%) vs 1.089 million viewers SD 2015.

Estimated total viewership on Monday in prime time was 54.323 million viewers.
Broadcast (English Speaking) Networks on Monday in prime time finished with an estimated average 29.719 million viewers (54.7% share), DOWN -2.933 million viewers (-9%) vs 32.652 million viewers SD 2015.
Cable (Top 150 Programs) Networks on Monday in prime time finished with an estimate average 24.604 million viewers (45.3% share)
Today In Communication History

On this date in 1980, The Carpenters’ ‘Music Music Music’ TV special aired on ABC-TV.

NOTE: We have entered a new era in screen ratings. Nielsen is expanding its sample of TV viewers to include new
homes with meters that record the channel being watched—but not the demographics of the people watching. That will be estimated using data modeling and an algorithm Nielsen has developed, and added to the current sample that does include people meters that measure demos. The Panel Expansion (NPX), in which 12,900 households have been added to the national sample, is at the center of this change. The household ratings in these homes are measured by meters on each television in the home, while the demographic ratings in these homes will be assigned by Nielsen using a statistical algorithm. This is the first time since 1987 that homes in the national sample are not equipped with PeopleMeters, which measure both the program viewed and the people watching it.

Quote Of The Day
‘Don’t spend time beating on a wall, hoping to transform it into a door.’
Coco Chanel

Mobile Research
Smartphone Owners Want In-Store Messaging When In Stores
Some 74% of adult mobile device owners claim to want to receive messages from a store or business during a visit, per a survey of 2,115 US adults (18+) from Euclid Analytics. However, giving consent and choosing when messages are received are important to a sizable share of respondents, although the medium (how they receive the messages) appears to be the most important factor.
Previous research on this topic has yielded conflicting results: that in-store alerts are both welcomed and annoying.

The following data points sourced from recent research.
While smartphone owners continue to have a strong appetite for content on their devices, such as watching video (81% doing so) and playing online games (69%), they are also facing some frustrating challenges, per a report from Accenture. For example, more than 8 in 10 are unhappy with mobile advertising interfering with their experience, more than 6 in 10 are concerned about the security of financial transactions conducted over their devices, and 60% are dissatisfied with their connectivity and experience and would switch providers. The results are based off a survey of 28,000 consumers in 28 global markets.

They may be unhappy with their experiences, but smartphone owners, as noted above in the Accenture survey, are pressing forward with their use of their devices for digital content. In fact, according to a survey from Limelight Networks, the mobile phone has now narrowly displaced the personal computer as the device to which American adults most often download content. As relates to the content downloaded, the results indicate that movies and TV shows, new apps/updates to apps and music are the most frequently downloaded content types. The most frustrating thing about downloading content, per the survey, is the length of time it takes to complete, though interruptions are also frustrating to many.

Television Research
Netflix Tops HBO
Netflix has overtaken HBO for the first time as the premium TV or subscription video-on-demand service that Americans perceive to have the “best” original content, per a Morgan Stanley survey reported here by Variety. Separate results from the survey show that original content is a major factor in continued membership for 45% of Netflix subscribers, up from 34% last year. Interestingly, Netflix subscribers are heavy media consumers, being more likely to subscribe to HBO, Showtime and Starz than non-Netflix subscribers.

Digital Research
Business Want ROI On Content Delivery
Marketers’ biggest concerns when investing in content are gaining deeper insights beyond clicks and views (59%) and being able to accurately measure ROI (58%), with fewer concerned with measuring content-driven conversion behavior or deeper content engagement. That’s according to a survey of 500 marketers from Rapt Media, which also found that 60% of business marketers are unable to measure ROI on the content they produce. That brings to mind recent research from Rundown, in which only 18% of content marketers reported a clear understanding of the ROI their content delivers.

Marketing Research
Retailers Failing To Meet Customers’ Expectations
Retailers are failing to meet customers’ expectations, averaging an overall performance score of 40% on four core competencies: consistency; content; convenience; and context. That’s according to an IBM evaluation of 550 brick-and-mortar and pure play retailers across 8 different segments and 23 countries. Retailers fared worst in the contextual criteria, as fewer than 1 in 5 analyzed provide personalized name, product content and marketing messages in at least one digital touchpoint.

Cinema News

Box Office Weekend 22-24 April 2016 (Domestic)
#1 ‘The Jungle Book’ $ 60.80 million in 4,028 theaters
#2 ‘Huntsman’ $ 20.08 million in 3.791 theaters
#3 ‘Barbershop:Next Cut’ $ 10.83 million in 2,676 theaters
#4 ‘Zootopia’ $ 6.61 million in 2,798 theaters
#5 ‘The Boss’ $ 6.08 million in 3,375 theaters
#6 ‘Batman vs Superman’ $ 5.52 million in 3.066 theaters
#7 ‘Criminal’ $ 3.10 million in 2.683 theaters
#8 ‘My Big Fat Greek Wed..’$ 2.10 million in 1,749 theaters
#9 ‘Compadres’ $ 1.35 million in 368 theaters
#10 ‘Eye In The Sky’ $ 1.22 million in 838 theaters

Box Office Weekend 22-24 April 2016 (International)
#1 ‘The Jungle Book’ $ 96.0 million in 50 territories
#2 ‘Huntsman’ $ 32.1 million in 62 territories
#3 ‘Zootopia’ $ 10.8 million in 54 territories
#4 ‘Batman vs Superman’ $ 8.1 million in 54 territories
#5 ‘Crew’ $ 5.0 million in 38 territories

Coming Soon

‘Jason Bourne’ starring Matt Damon, Alicia Vikander, Julia Stiles, Tommy Lee Jones and Vincent Cassel.


Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Malta, Italy, Slovenia, Slovakia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Greece, Cyprus, Turkey, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Zambia, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Republic of Côte d’Ivoire, Mali, Gabon, Senegal, Benin, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, Angola, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Colombia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Curaçao, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Dominica, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas, Cuba and Puerto Rico (151). We are thankful to all of you with more than 40,000 views. Top areas in the world viewing overtheshouldermedia on Monday came from the United States, United Kingdom, Russia, Hungary, Australia, Argentina, Switzerland, Italy, Spain and Belgium.

Across The Pond

ITV #1 Monday in the UK as 'Marcella' top program in Late Peak.

ITV #1 Monday in the UK as ‘Marcella’ top program in Late Peak.

The Independent One

9P ‘Marcella‘ finished #1 Monday in the UK with 5.8 million viewers and a 21% share of the available audience.

The Big One

9P ‘Peter Kay’s Comedy Shuffle‘ finished with an average 4.1 million viewers and a 18% share.
930P ‘I Want My Wife Back‘ finished with an average 2.6 million viewers and a 12% share.

Channel 4
The Big Four

9P ‘The Island with Bear Grylls‘ after the fall, finished with an average 1.8 million viewers and a 8% share.
10P ‘Flowers‘ finished with an average 740,000 viewers and a 5% share.

Sky Atlantic
Murdoch’s Bird had over 2.2 million viewers watch the season premiere of ‘Game of Thrones’.

9P ‘Game of Thrones‘ season premiere finished with an average 816,000 viewers and a 4% share.
2A ‘Game of Thrones’ L+V finished with an average 1.4 million viewers (only 4% Live).

Down Under

Seven overwhelmingly was #1 Monday in Australia with a massive 37.5% share of the available audience.
Nine, while #2, was far behind with a 22.8% share.
ABC finished #3 with a 19.0% share of the available audience.
Ten finished #4 with 15.0% share.
SBS finished #5 Monday in Australia with a 5.6% share of the available audience.
Top Ten Non-Newscast Programs In Australia Monday
#1 MY KITCHEN RULES – MON Seven 1,633,000 453,000 519,000 278,000 138,000 245,000

#2 A CURRENT AFFAIR Nine 969,000 331,000 304,000 160,000 85,000 89,000

#3 HOME AND AWAY Seven 816,000 223,000 221,000 202,000 59,000 111,000

#4 7.30 ABC 725,000 225,000 216,000 135,000 69,000 79,000
#5 AUSTRALIAN STORY ABC 718,000 207,000 203,000 148,000 83,000 77,000
#6 CriminalMinds:
Beyond Borders Seven 677,000 196,000 200,000 102,000 62,000 117,000

#7 AFL: ANZAC DAY FOOTBALL Seven 609,000 0 408,000 0 82,000 119,000
#8 MEDIA WATCH ABC 601,000 167,000 203,000 90,000 82,000 58,000
#9 FOUR CORNERS ABC 591,000 163,000 204,000 100,000 70,000 54,000
#10 THE PROJECT 7PM TEN 566,000 136,000 199,000 87,000 67,000 78,000

Top Newscasts In Australia Monday
#1 SEVEN NEWS Seven 1,398,000 328,000 471,000 263,000 112,000 223,000
#2 SEVEN News/TodayTonight Seven 1,284,000 299,000 435,000 253,000 115,000 183,000
#3 NINE NEWS Nine 1,229,000 450,000 366,000 217,000 109,000 86,000

#4 NINE NEWS 6:30 Nine 1,211,000 449,000 380,000 198,000 111,000 72,000

#5 ABC NEWS ABC 817,000 236,000 252,000 113,000 110,000 106,000

Tuesday Australian Overnight TV Ratings

With a massive 40.5% share, Seven finished #1 as 'My Kitchen Rules' grand finale & 'Seven News' topped everything on Tuesday.

With a massive 40.5% share, Seven finished #1 as ‘My Kitchen Rules’ grand finale & ‘Seven News’ topped everything on Tuesday.

Seven finished #1 Tuesday in Australia with a massive 40.5% share of the available audience.
Nine finished #2 with a 20.0% share.
Ten finished #3 with a 18.3% share of the available audience.
ABC finished #4 with a 15.5% share
SBS finished #5 Tuesday in Australia with a 5.7% share of the availalbe audience.

Top Ten Non-Newscast Programs In Australia Tuesday
#1 ‘My Kitchen Rules’ win Seven 1,969,000 viewers #1 in Sydney, Melbourne, Brisbane & Adelaide
#2 My Kitchen Rules-finale Seven 1,820,000 viewers #1 in Perth
#3 A CURRENT AFFAIR Nine 918,000 viewers Sydney top market

#4 HOME AND AWAY Seven 860,000 viewers Sydney top market
#5 SEVEN YEAR SWITCH Seven 786,000 viewers Sydney top market
#6 7.30 ABC 641,000 viewers Sydney top market
#7 THE CHASE AUSTRALIA Seven 634,000 viewers Sydney top market
#8 THE PROJECT 7PM TEN 593,000 viewers Melbourne top market
#9 NCIS TEN 570,000 viewers Melbourne top market
#10 HOT SEAT Nine 568,000 viewers Sydney top market

Top Newscasts In Australia Tuesday
#1 SEVEN NEWS Seven 1,150,000 viewers #1 in Adelaide

#2 NINE NEWS Nine 1,085,000 viewers #1 in Melbourne & Brisbane

#3 NINE NEWS 6:30 Nine 1,072,000 viewers #1 in Sydney
#4 SEVEN News/TodayTonight Seven 1,072,000 viewers #1 in Perth
#5 ABC NEWS ABC 836,000 viewers Sydney top market

For updates throughout the day, FOLLOW us on Twitter @overtheshoulde2 and LIKE us on Facebook at and on Google+ Thank you for allowing us to surpass 50,000+ views at Google+ Sophis1234.

For continual updates on all things ‘screens’, go to:

In this week’s Media Notes Canonical, go to: 🆕💭📝📎 It’s FREE.

Media Notes Briefs: ‘eMail Loved But Click-Thru Dropping Badly‘ While eMail is vastly preferred by consumers for brand communication, North American eMail click-through rates continue to drop except with one platform- 🆕💡💭🌎💬 It’s Free!

New This Week: Do Consumers Really Know What They Want? 💬 –

Weekly Retail Media Notes. This week: ‘Do Your Customers Use Digital/Mobile?’💡

Why Don’t You Use Mobile Now?

Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page

Duke Ellington & Cat Anderson

This entry was posted in Audience Analysis, Audience Behavior, Audience Management, Broadcast TV Ratings in Australia, Broadcast TV Ratings in the UK, Broadcast TV Ratings in US, Cable TV Ratings, Cinema, Daily Broadcast Ratings, Data, Digital, Direct, Hispanic TV Ratings, Late Night TV Ratings, Media, Media Analysis, Media Management, Mobile, Monday Night TV Ratings, Music To Read By, Music To Read overtheshouldermedia by, Television Program Renewals, Television Ratings, Today In TV History, Uncategorized, Weekend Box Office and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s