‘It’s All About Screens.’ This is the Daily Diary of Screens. Friday, April 15, 2016.
CBS finished #1 broadcast network as ‘Blue Bloods‘ was the top program.
In the UK, ratings have been delayed. They will be posted when available.
‘Seven‘ finished #1 in Australia as ‘Seven News‘ was #1 newscast and ‘Better Homes & Gardens‘ was the top non-newscast program.
‘The Boss‘ #1 box office in the U.S. weekend 8-10 April 2016.
‘Batman v Superman: Dawn of Justice‘ #1 at the International box office weekend 8-10 April 2016.
Sales of movie theater ads jumped 13.4% in 2015 as it reached $716 million in advertising sales. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. Facebook has 1.59 billion monthly users. Instagram has 77.6 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Pinterest has 54.6 million users. LinkedIn has 347 million registered members. Weibo has 100 million daily users. 600 million users on Whatsapp. Facebook has 1.55 billion monthly active users. 60 billion messages are sent via Facebook Messenger and WhatsApp every day. Netflix now has 75 million streaming subscribers. Cliptomize continues to grow as it has 65,119 users and 92,436 clipbooks with 470,038 visitors with over 2.333 million page views. 5 minutes 04 seconds average time spent on spent on site since the beginning. 5 minutes 54 seconds average time spent on site in March. SATURDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’. See ‘The Death Of Television Is Under-Exaggerated‘ @ http://bit.ly/DeathofTelevision.
The Home Of #dailydiaryofscreens
For Friday, April 15, 2016 (Posted on April 16, 2016)
CBS finished #1 Friday as ‘Blue Blood’s was the top program.
CBS
The Tiffany Network had the big two on Friday and they delivered with a #1 network ratings.
8P ‘Amazing Race‘ finished with an average 5.535 million viewers, winning the last half hour.
9P ‘Hawaii Five-0‘ (‘Ka Haunaele’ (‘Rampage’)) finished #1 in its time slot with an average 8.324 million viewers. This was a Must See ON DEMAND and/or LIVE Streaming episode.
10P ‘Blue Bloods‘ (‘Down the Rabbit Hole’) finished #1 overall on Friday with an average 10.159 million viewers. This was a Must See TV ON DEMAND and/or LIVE Streaming episode.
ABC
The Alphabet Network came in second on Friday.
8P ‘Last Man Standing‘ finished #1 in its time slot with an average 6.351 million viewers.
830P ‘Dr. Ken‘ finished with an average 4.783 million viewers.
9P ‘Shark Tank‘ finished with an average 5.595 million viewers.
10P ‘20/20‘ finished with an average 5.050 million viewers.
NBC
The Peacock Network limped into third on Friday, its standard position.
8P ‘Caught On Camera with Nick Cannon‘ finished with an average 3.402 million viewers.
9P ‘Grimm‘ (‘Inugami’) finished with an average 3.863 million viewers.
10P ‘Dateline NBC‘ (‘High Desert Mystery’) finished #1 on the network Friday with an average 4.389 million viewers.
FOX
The Animal Network of Broadcast without ‘Second Chance’ died on Friday.
8P ‘Hell’s Kitchen‘ rerun finished with an average 1.864 million viewers.
9P ‘Hell’s Kitchen‘ finished with an average 2.992 million viewers.
The CW
The Little Network That Couldn’t didn’t have it in their grasp to succeed on Friday.
8P ‘The Vampire Diaries‘ (‘One Way or Another’) finished with an average 1.164 million viewers.
9P ‘The Originals‘ (‘The Devil Comes Here and Sighs’) finished with an average 964,000 viewers.
For The Record
CBS finished #1 on Friday with an average 8.006 million viewers.
ABC finished #2 with an average 5.404 million viewers.
NBC finished #3 with an average 3.885 million viewers.
FOX finished #4 with an average 2.428 million viewers.
The CW finished with an average 1.059 million viewers.
Today In Communication History
On this date in 1962, Walter Cronkite began anchoring ‘The CBS Evening News’.
NOTE: We have entered a new era in screen ratings. Nielsen is expanding its sample of TV viewers to include new
homes with meters that record the channel being watched—but not the demographics of the people watching. That will be estimated using data modeling and an algorithm Nielsen has developed, and added to the current sample that does include people meters that measure demos. The Panel Expansion (NPX), in which 12,900 households have been added to the national sample, is at the center of this change. The household ratings in these homes are measured by meters on each television in the home, while the demographic ratings in these homes will be assigned by Nielsen using a statistical algorithm. This is the first time since 1987 that homes in the national sample are not equipped with PeopleMeters, which measure both the program viewed and the people watching it.
Mobile Research
Some Small Business Websites Are Still Not Mobile
Many still don’t have a mobile site. Forty (40%) Percent said they do not have a mobile website. Yodle and Research Now polled 400 US small businesses. Small businesses were defined as locally operated businesses with fewer than 25 employees. More than half (52%) of respondents said their website is mobile-optimized thanks to the increased use of mobile phones. Additionally, 14% of US small businesses said because of the increase, they built mobile-optimized emails, and 11% said they use SMS marketing.
Perhaps surprisingly, 40% of small businesses have done none of these things. A separate survey from RBC Capital Markets also found that most small and medium-sized businesses based in the US still don’t have a mobile-optimized website. However, the share that does has grown significantly over the past year. According to the research, 64% of US small and medium-sized businesses had a professional website for their business, and an additional 10% planned to create one. That represented mixed progress since the prior year, when just 60% had a site but 17% planned to create one.
Digital/Mobile Notes
Millennials Prefer Short Videos On Their Smartphones
Older users between the ages of 35 and 54 prefer 30-second spots, according to a study by IAB with Millward Brown Digital and Tremor Video. It also found that longer videos work better for complex topics and that tablet videos work well for relaying new information.
Digital/Mobile News
Which Retail Digital Commerce Categories Grew the Fastest
Retail e-commerce spending grew by 14% year-over-year in 2015, buoyed by a 56% increase in mobile commerce spending, reports comScore. The fastest-growing categories in terms of total retail digital commerce dollars were video games, consoles & accessories (44%) and toys & hobbies (42%). The study notes that the three fastest-growing categories were driven by mobile, as consumers are increasingly willing to make these “inexpensive, less complicated” purchases on their mobile devices.
Box Office Weekend 15-17 April 2016 (Domestic) Friday Only
#1 ‘The Jungle Book’ $ 32.41 million in 4,028 theaters
#2 ‘Barbershop:Next Cut’ $ 7.04 million in 2,661 theaters
#3 ‘The Boss’ $ 3.09 million in 3,495 theaters
#4 ‘Batman v Superman’ $ 2.36 million in 3,505 theaters
#5 ‘Zootopia’ $ 2.14 million in 3,209 theaters
#6 ‘Criminal’ $ 2.06 million in 2,683 theaters
#7 ‘My Big Fat Greek Wed’ $ 0.99 million in 2,297 theaters
#8 ‘Miracles From Heaven’ $ 0.54 million in 2,082 theaters
#9 ‘God’s Not Dead 2’ $ 0.50 million in 1,585 theaters
#10 ‘Hardcore Henry’ $ 0.45 million in 3,015 theaters
Box Office Weekend 8-10 April 2016 (Domestic)
#1 ‘The Boss’ $ 23.48 million in 3,480 theaters
#2 ‘Batman v Superman’ $ 23.44 million in 4,102 theaters
#3 ‘Zootopia’ $ 14.35 million in 3,444 theaters
#4 ‘My Big Fat Greek Wedd’ $ 6.42 million in 3,027 theaters
#5 ‘Hardcore Henry’ $ 5.10 million in 3,015 theaters
#6 ‘Miracles From Heaven’ $ 4.84 million in 2,783 theaters
#7 ‘God’s Not Dead 2’ $ 4.33 million in 2,354 theaters
#8 ‘The Divergent Series’ $ 3.60 million in 2,503 theaters
#9 ’10 Cloverfield Lane’ $ 3.00 million in 1,886 theaters
#10 ‘Eye in the Sky’ $ 2.83 million in 1,089 theaters
Box Office Weekend 8-10 April 2016 (International)
#1 ‘Batman v Superman’ $ 34.0 million in 68 territories
#2 ‘The Jungle Book’ $ 28.9 million in 1 territory
#3 ‘London Has Fallen’ $ 26.0 million in 43 territories
#4 ‘Zootopia’ $ 22.7 million in 54 territories
#5 ‘Huntsman’ $ 20.0 million in 18 territories
#6 ‘Kung Fu Panda 3’ $ 11.0 million in 47 territories
#7 ‘Visiteurs: La Revolu’ $ 7.3 million in 1 territory
#8 ’10 Cloverfield Lane’ $ 6.2 million in 43 territories
#9 ‘Hardcore Henry’ $ 5.1 million in 1 territory
#10 ‘Miracles From Heavan’ $ 1.1 million in 2 territories
Coming Soon
‘Jason Bourne’ starring Matt Damon, Alicia Vikander, Julia Stiles, Tommy Lee Jones and Vincent Cassel.
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Across The Pond
Saturday ratings delayed. They will be posted when available.
Down Under
Seven #1 Friday as ‘Better Homes & Gardens’ & ‘Seven News’ top programs.
Seven finished #1 Friday in Australia with an average 32.1% share of the available audience.
Nine finished #2 with an average 26.0% share.
Ten finished #3 with an average 18.8% share of the available audience.
ABC finished #4 with an average 16.3% share.
SBS finished #5 Friday in Australia with an average 6.7% share of the available audience.
Top Ten Non-Newscast Programs In Austraia Friday
#1 BETTER HOMES & GARDENS Seven 682,000 viewers #1 in Melbourne
#2 A CURRENT AFFAIR Nine 669,000 viewers #1 in Sydney & Brisbane
#3 GRANTCHESTER ABC 646,000 viewers #1 in Adelaide & Perth
#4 THE CHASE AUSTRALIA Seven 549,000 viewers Melbourne top market
#5 THE LIVING ROOM TEN 531,000 viewers Sydney top market
#6 HOT SEAT Nine 512,000 viewers Melbourne top market
#7 7.30 ABC 489,000 viewers Melbourne top market
#8 THE PROJECT 7PM TEN 457,000 viewers Sydney top market
#9 T.ROBINSON’S TIME WALKS ABC 457,000 viewers Melbourne top market
#10 FAMILY FEUD TEN 456,000 viewers Sydney top market
Top Newscasts In Australia Friday
#1 SEVEN NEWS Seven 925,000 viewers #1 in Adelaide & Perth
#2 NINE NEWS Nine 909,000 viewers #1 in Sydney, Melbourne & Brisbane
#3 NINE NEWS 6:30 Nine 859,000 viewers Melbourne top market
#4 SEVEN News/TodayTonight Seven 858,000 viewers Melbourne top market
#5 ABC NEWS ABC 617,000 viewers Melbourne top market
*SATURDAY AUSTRALIAN OVERNIGHT TV RATINGS
*SATURDAY AUSTRALIAN OVERNIGHT TV RATINGS
Seven #1 Saturday in Australia as ‘Seven News’ & ‘Father Brown’ top programs
Seven finished #1 Saturday in Australia with a 34.8% share of the available audience.
Nine finished #2 with a 26.7% share.
ABC finished #3 with an average 19.4% share of the available audience.
Ten finished #4 with a 12.1% share.
SBS finished #5 in Australia Saturday with a 7.0% share of the available audience.
Top Ten Non-Newscast Programs In Australia Saturday
#1 FATHER BROWN (‘The Hangman’s Demise’) ABC 776,000 186,000 219,000 188,000 90,000 93,000
#2 DCI BANKS ABC 635,000 166,000 158,000 144,000 70,000 96,000
#3 GARDENING AUSTRALIA ABC 504,000 91,000 173,000 127,000 59,000 53,000
#4 MADAGASCAR 3 Nine 447,000 108,000 156,000 98,000 34,000 51,000
#5 AFL:SAT NT FOOTBALL Seven 409,000 250,000 159,000
#6 AFL:SATNT FOOTBALL–POST Seven 348,000 189,000 159,000
#7 GETAWAY Nine 348,000 106,000 145,000 41,000 28,000 28,000
#8 AFL:SAT NIGHT FOOTY–PRE Seven 341,000 202,000 139,000
#9 AFL:SAT NT FOOTY–PREGM Seven 325,000 218,000 107,000
#10 IRON MAN 2 Seven 315,000 142,000 104,000 68,000
Top Newscasts In Australia Saturday
#1 SEVEN NEWS – SAT Seven 871,000 187,000 323,000 146,000 101,000 113,000
#2 NINE NEWS SATURDAY Nine 806,000 224,000 361,000 109,000 57,000 54,000
#3 ABC NEWS-SA ABC 778,000 190,000 224,000 163,000 101,000 101,000
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Media Notes Briefs: ‘eMail Loved But Click-Thru Dropping Badly‘ While eMail is vastly preferred by consumers for brand communication, North American eMail click-through rates continue to drop except with one platform- http://eepurl.com/bXUWlL 🆕💡💭🌎💬 It’s Free!
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Weekly Retail Media Notes. This week: ‘Do Your Customers Use Digital/Mobile?’ http://bit.ly/1U0M979💡
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Harry Connick Jr. Full Concert 10/12/04
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