‘It’s All About Screens.’ This is the Daily Diary of Screens. Thursday, April 14, 2016.
ABC finished #1 broadcast network as but CBS’ ‘The Big Bang Theory‘ was the top program.
In the UK, BBC One finished #1 as ‘MasterChef UK‘ was the top program and ‘EastEnders‘ top soap.
‘Nine‘ finished #1 in Australia as ‘Seven News‘ was #1 newscast and ‘Home and Away‘ was the top non-newscast program.
‘The Boss‘ #1 box office in the U.S. weekend 8-10 April 2016.
‘Batman v Superman: Dawn of Justice‘ #1 at the International box office weekend 8-10 April 2016.
Sales of movie theater ads jumped 13.4% in 2015 as it reached $716 million in advertising sales. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. Facebook has 1.59 billion monthly users. Instagram has 77.6 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Pinterest has 54.6 million users. LinkedIn has 347 million registered members. Weibo has 100 million daily users. 600 million users on Whatsapp. Facebook has 1.55 billion monthly active users. 60 billion messages are sent via Facebook Messenger and WhatsApp every day. Netflix now has 75 million streaming subscribers. Cliptomize continues to grow as it has 65,119 users and 92,436 clipbooks with 470,038 visitors with over 2.333 million page views. 5 minutes 04 seconds average time spent on spent on site since the beginning. 5 minutes 54 seconds average time spent on site in March. FRIDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’. See ‘The Death Of Television Is Under-Exaggerated‘ @ http://bit.ly/DeathofTelevision.
The Home Of #dailydiaryofscreens
For Thursday, April 14, 2016 (Posted on April 15, 2016)
The Alphabet Network had its full revised lineup on Thursday and won the evening, finishing up 14.4% vs SD 2015.
8P ‘Grey’s Anatomy‘ (‘There’s a Fine, Fine Line’) finished #1 on the network Thursday with an average 8.103 million viewers and a 6.3/10.
9P ‘Grey’s Anatomy‘ (‘It’s Alright, Ma’ (I’m Only Bleeding)) finished #1 in its time slot with an average 7.838 million viewers and a 6.3/10.
10P ‘The Catch‘ (‘The Princess and the I.P.’) finished #1 in its time slot with an average 4.808 million viewers and a 3.7/6.
The Tiffany Network decided to rerun the #1 comedy on television and the results were second place and off 33.7% vs SD 2015. Rerun of the biggest comedy on television?,
8P ‘The Big Bang Theory‘ (‘The Platonic Permutation’) rerun finished #1 overall with an average 8.540 million viewers and a 6.0/10.
830P ‘The Odd Couple‘ finished with an average 7.204 million viewers and a 4.6/8.
9P ‘Mom‘ finished with an average 7.512 million viewers and a 5.1/8.
930P ‘2 Broke Girls‘ finished with an average 6.280 million viewers and a 4.2/7.
10P ‘Rush Hour‘ (‘Captain Cole’s Playlist’) finished with an average 4.256 million viewers and a 2.8/5.
The Peacock Network had one of the craziest lineups on Thursday in years. And it failed except for the middle of the prime time schedule as it finished down 16.5% vs SD 2015.
8P ‘Strong‘ finished with an average 3.239 million viewers and a 2.2/3.
9P ‘Blacklist‘ (‘Mr. Solomon: Conclusion’) finished #1 on the network Thursday with an average 6.561 million viewers and a 4.8/8. This was one of the finest episodes of this series and the results were shocking. This is a Must See ON DEMAND and/or LIVE Streaming episode. One of the best of the year.
10P ‘Game of Silence‘ (‘Blood Brothers’) finished with an average 3.975 million viewers and a 2.7/5.
The Animal Network of Broadcast finished fourth thanks to horrible programming decision by Murdoch’s Minions, specifically keeping ‘Bones’ off of the schedule for so long. It finished down 16.3% vs SD 2015.
8P ‘Bones‘ (‘The Death in the Defense’) returned after a long layoff and finished #1 on the network Thursday with an average 4.357 million viewers and a 2.9/5.
9P ‘American Grit‘ series debut finished with an average 2.433 million viewers and a 1.5/2.
The #1 Hispanic Network in America slipped a bit on Thursday.
8P ‘Un Camino Hacia el Destino‘ finished with an average 1.874 million viewers and a 1.2/2.
9P ‘Pasión y Poder‘ finished #1 Hispanic program Thursday with an average 2.244 million viewers and a 1.2/2.
10P ‘El Hotel de los Secretos‘ finished with an average 1.736 million viewers and a 1.0/2.
The Little Network That Couldn’t tried mightily and finished up, 34.9% vs SD 2015.
8P ‘D.C.’s Legends of Tomorrow‘ (‘The Magnificent Eight’) finished #1 on the network Thursday with an average 2.026 million viewers and a 1.5/2.
9P ‘The 100‘ finished with an average 1.130 million viewers and a 0.8/1.
For The Record
ABC finished #1 Thursday with an average 6.916 million viewers and a 5.4 rating/9 share, UP +289,000 viewers (+4.4%) vs 6.627 million viewers vs SD 2015.
CBS finished #2 with an average 6.341 million viewers and a 4.2/7, DOWN -3.219 million viewers (-33.7%) vs 9.560 million viewers SD 2015.
CNN finished #1 cable network & #3 overall with an average 4.083 million viewers.
NBC finished #4 with an average 3.512 million viewers and a 3.2/5, DOWN -695,000 viewers (-16.5%) vs 4.207 million viewers SD 2015.
FOX finished #5 with an average 3.395 million viewers and a 2.2/4, DOWN -662,000 viewers (-16.3%) vs 4.057 million viewers SD 2015.
FOXNC finished #6 with an average 2.396 million viewers.
UNI finished #7 with an average 1.951 million viewers and a 1.0/2.
USA finished #8 with an average 1.616 million viewers.
HIST finished #9 with an average 1.615 million viewers.
HGTV finished #10 with an average 1.604 million viewers.
The CW finished #11 with an average 1.578 million viewers and a 1.1/2, UP +408,000 viewers (+34.9%) vs 1.170 million viewers SD 2015.
A&E finished #12 with an average 1.341 million viewers.
TEL finished #13 with an average 1.300 million viewers and a 0.8/1.
NAN finished #14 with an average 1.205 million viewers.
ADSM finished #15 with an average 1.200 million viewers.
ESPN finished #16 with an average 1.169 million viewers.
TBS finished #17 with an average 1.154 million viewers.
Total estimated English Speaking Television Viewership on Thursday in prime time was 46.526 million viewers.
Broadcast (English Speaking) Networks finished Thursday in prime time with an average 21.742 million viewers, DOWN -3.879 million viewers (-15.1%) vs 25.621 million viewers SD 2015.
Cable (Top 150 Programs) Networks finished Thursday in prime time with an average 24.784 million viewers (53.3% share of the available audience).
Today In Communication History
On this date in 1951, the first episode of ‘Adventures of Wild Bill Hickok’ aired.
NOTE: We have entered a new era in screen ratings. Nielsen is expanding its sample of TV viewers to include new
homes with meters that record the channel being watched—but not the demographics of the people watching. That will be estimated using data modeling and an algorithm Nielsen has developed, and added to the current sample that does include people meters that measure demos. The Panel Expansion (NPX), in which 12,900 households have been added to the national sample, is at the center of this change. The household ratings in these homes are measured by meters on each television in the home, while the demographic ratings in these homes will be assigned by Nielsen using a statistical algorithm. This is the first time since 1987 that homes in the national sample are not equipped with PeopleMeters, which measure both the program viewed and the people watching it.
Some Small Business Websites Are Still Not Mobile
Many still don’t have a mobile site. Forty (40%) Percent said they do not have a mobile website. Yodle and Research Now polled 400 US small businesses. Small businesses were defined as locally operated businesses with fewer than 25 employees. More than half (52%) of respondents said their website is mobile-optimized thanks to the increased use of mobile phones. Additionally, 14% of US small businesses said because of the increase, they built mobile-optimized emails, and 11% said they use SMS marketing.
Perhaps surprisingly, 40% of small businesses have done none of these things. A separate survey from RBC Capital Markets also found that most small and medium-sized businesses based in the US still don’t have a mobile-optimized website. However, the share that does has grown significantly over the past year. According to the research, 64% of US small and medium-sized businesses had a professional website for their business, and an additional 10% planned to create one. That represented mixed progress since the prior year, when just 60% had a site but 17% planned to create one.
Millennials Prefer Short Videos On Their Smartphones
Older users between the ages of 35 and 54 prefer 30-second spots, according to a study by IAB with Millward Brown Digital and Tremor Video. It also found that longer videos work better for complex topics and that tablet videos work well for relaying new information.
Which Retail Digital Commerce Categories Grew the Fastest
Retail e-commerce spending grew by 14% year-over-year in 2015, buoyed by a 56% increase in mobile commerce spending, reports comScore. The fastest-growing categories in terms of total retail digital commerce dollars were video games, consoles & accessories (44%) and toys & hobbies (42%). The study notes that the three fastest-growing categories were driven by mobile, as consumers are increasingly willing to make these “inexpensive, less complicated” purchases on their mobile devices.
Box Office Weekend 1-3 April 2016 (Domestic)
#1 ‘The Boss’ $ 23.48 million in 3,480 theaters
#2 ‘Batman v Superman’ $ 23.44 million in 4,102 theaters
#3 ‘Zootopia’ $ 14.35 million in 3,444 theaters
#4 ‘My Big Fat Greek Wedd’ $ 6.42 million in 3,027 theaters
#5 ‘Hardcore Henry’ $ 5.10 million in 3,015 theaters
#6 ‘Miracles From Heaven’ $ 4.84 million in 2,783 theaters
#7 ‘God’s Not Dead 2’ $ 4.33 million in 2,354 theaters
#8 ‘The Divergent Series’ $ 3.60 million in 2,503 theaters
#9 ’10 Cloverfield Lane’ $ 3.00 million in 1,886 theaters
#10 ‘Eye in the Sky’ $ 2.83 million in 1,089 theaters
Box Office Weekend 1-3 April 2016 (International)
#1 ‘Batman v Superman’ $ 34.0 million in 68 territories
#2 ‘The Jungle Book’ $ 28.9 million in 1 territory
#3 ‘London Has Fallen’ $ 26.0 million in 43 territories
#4 ‘Zootopia’ $ 22.7 million in 54 territories
#5 ‘Huntsman’ $ 20.0 million in 18 territories
#6 ‘Kung Fu Panda 3’ $ 11.0 million in 47 territories
#7 ‘Visiteurs: La Revolu’ $ 7.3 million in 1 territory
#8 ’10 Cloverfield Lane’ $ 6.2 million in 43 territories
#9 ‘Hardcore Henry’ $ 5.1 million in 1 territory
#10 ‘Miracles From Heavan’ $ 1.1 million in 2 territories
‘Jason Bourne’ starring Matt Damon, Alicia Vikander, Julia Stiles, Tommy Lee Jones and Vincent Cassel.
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Across The Pond
The Big One won big on Thursday in the UK finishing #1 for the evening.
730P ‘EastEnders‘ finished with an average 6 million viewers and a 30% share.
8P ‘MasterChef‘ finished #1 overall in the UK Thursday with an average 4.4 million viewers and a 21% share.
9P ‘How to Stay Young‘ finished with an average 3.5 million viewers and a 17% share.
The Independent One did not have enough to complete with the Big One Thursday.
7P ‘Emmerdale‘ finished with an average 5.8 million viewers and a 32% share.
8P ‘Emmerdale‘ finished with an average 5.4 million viewers and a 26% share.
830P ‘Bargain Shop Wars‘ finished with an average 2.5 million viewers and a 12% share.
9P ‘Paul O’Grady’s Animal Orphans‘ finished with an average 2.4 million viewers and an 11% share.
The Little Two had too little Thursday.
8P ‘Jungle Animal Hospital-Natural World‘ finished with an average 1.4 million viewers and a 7% share.
9P ‘Line of Duty‘ finished with an average 3.3 million viewers and a 16% share.
The Big Four
8P ‘Millionaire’s Mansions:Designing Britain’s Most Exclusive Homes‘ finished with an average 1.1 million and a 5% share.
9P ‘British Army Girls‘ finished with an average 997,000 viewers and a 5% share.
The Viacom Five
8P ‘Medical Mysteries‘ finished with an average 511,000 viewers and a 2% share.
9P ‘Trauma Doctors:Every Second Counts‘ finished with an average 774,000 viewers and a 4% share.
Nine finished #1 Thursday in Australia with a 28.9% share of the available audience.
Seven finished #2 with a 27.1% share.
TEN finished #3 with 18.7% share of the available audience.
ABC finished #4 with 18.4% share.
SBS finished #5 in Australia on Thursday with a 6.9% share of the available audience.
Top Ten Non-Newscast Programs In Australia Thursday
#1 HOME AND AWAY Seven 767,000 viewers #1 in Brisbane & Adelaide
Home and Away star Bonnie Sveen has finally confirmed that she has left the Australian soap. The actress, who is known for her role as Summer Bay’s Ricky Sharpe, recently sparked further rumours about her show exit when it was confirmed that she had landed a role in new TV drama The Secret Daughter.
#2 A CURRENT AFFAIR Nine 748,000 viewers #1 in Sydney & Melbourne
#3 THE CHECKOUT ABC 686,000 viewers Sydney top market
#4 MY FRANCE WITH MANU Seven 663,000 viewers #1 in Perth
#5 JANET KING (R) ABC 613,000 viewers Sydney top market
#6T GOGGLEBOX TEN 590,000 viewers Melbourne top market
#6T 7.30 ABC 590,000 viewers Sydney top market
#8 THE CHASE AUSTRALIA Seven 561,000 viewers Sydney top market
#9 THE PROJECT 7PM TEN 552,000 viewers Sydney top market
#10 HOT SEAT Nine 537,000 viewers Melbourne top market
Top Newscast In Australia Thursday
#1 SEVEN NEWS Seven 1,036,000 viewers #1 in Adelaide & Perth
#2 NINE NEWS Nine 981,000 viewers #1 in Sydney, Melbourne & Brisbane
#3 SEVEN News/TodayTonight Seven 960,000 viewers Melbourne top market
#4 NINE NEWS 6:30 Nine 902,000 viewers Melbourne top market
#5 ABC NEWS ABC 754,000 viewers Sydney & Melbourne top market(s)
*FRIDAY AUSTRALIAN OVERNIGHT TV RATINGS
*FRIDAY AUSTRALIAN OVERNIGHT TV RATINGS
Seven finished #1 Friday in Australia with an average 32.1% share of the available audience.
Nine finished #2 with an average 26.0% share.
Ten finished #3 with an average 18.8% share of the available audience.
ABC finished #4 with an average 16.3% share.
SBS finished #5 Friday in Australia with an average 6.7% share of the available audience.
Top Ten Non-Newscast Programs In Austraia Friday
#1 BETTER HOMES & GARDENS Seven 682,000 viewers #1 in Melbourne
#2 A CURRENT AFFAIR Nine 669,000 viewers #1 in Sydney & Brisbane
#3 GRANTCHESTER ABC 646,000 viewers #1 in Adelaide & Perth
#4 THE CHASE AUSTRALIA Seven 549,000 viewers Melbourne top market
#5 THE LIVING ROOM TEN 531,000 viewers Sydney top market
#6 HOT SEAT Nine 512,000 viewers Melbourne top market
#7 7.30 ABC 489,000 viewers Melbourne top market
#8 THE PROJECT 7PM TEN 457,000 viewers Sydney top market
#9 T.ROBINSON’S TIME WALKS ABC 457,000 viewers Melbourne top market
#10 FAMILY FEUD TEN 456,000 viewers Sydney top market
Top Newscasts In Australia Friday
#1 SEVEN NEWS Seven 925,000 viewers #1 in Adelaide & Perth
#2 NINE NEWS Nine 909,000 viewers #1 in Sydney, Melbourne & Brisbane
#3 NINE NEWS 6:30 Nine 859,000 viewers Melbourne top market
#4 SEVEN News/TodayTonight Seven 858,000 viewers Melbourne top market
#5 ABC NEWS ABC 617,000 viewers Melbourne top market
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Media Notes Briefs: ‘eMail Loved But Click-Thru Dropping Badly‘ While eMail is vastly preferred by consumers for brand communication, North American eMail click-through rates continue to drop except with one platform- http://eepurl.com/bXUWlL 🆕💡💭🌎💬 It’s Free!
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Weekly Retail Media Notes. This week: ‘Do Your Customers Use Digital/Mobile?’ http://bit.ly/1U0M979💡
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Harry Connick Jr. Full Concert 10/12/04