‘It’s All About Screens.’ This is the Daily Diary of Screens. On Monday, November 23, 2015, it was a total Disney victory as both their broadcast network and their top cable network finished #1. ABC finished #1 broadcast network as ‘Dancing With the Stars’‘ was the top broadcast program as ‘ESPN’ finished #1 cable network and the #1 overall network as ‘Monday Night Football’ finished as cable’s top program. ITV was #1 in the UK as ‘I’m A Celebrity. Get Me Out of Here’ was the top program. Seven finished #1 in Australia as ‘The Block’ was the top non-news program and ‘Nine News 6:30’ was the nation’s top newscast. ‘The Hunger Games: Mockingjay 2‘ #1 at Cinema weekend 20-22 November 2015 (Domestic) ‘The Hunger Games: Mockingjay 2‘ #1 weekend 20-22 November 2015 (International). There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. 88% of Twitter users are on mobile. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. LinkedIn has 347 million registered members. 600 million users on Whatsapp. TUESDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Monday, November 23, 2015 (Posted on November 24, 2015)
Walt’s Sports Network had a big game on Monday. At 8P, the ‘Monday Night Countdown’ finished with an average 2.047 million viewers. At 815P, the ‘New England Patriots beat the New York Jets’ 20-13. The Patriots’ lone appearance on Monday Night Football sent the series to a season-high in the metered markets. The game itself finished with an average 14.256 million viewers and a 10.0 overnight rating on ESPN, up 18% from Steelers/Titans last year (8.5) but down 11% from Patriots/Panthers in 2013 (11.2). The 10.0 was the highest of the season for a Monday night game (12 telecasts), topping the previous mark of 9.9 for Lions/Seahawks in Week 4. Overnight ratings peaked at 11.5 from 945-10P, the ninth time in the past ten weeks that MNF has peaked before 10P. The lone exception was Week 5, when Steelers/Chargers peaked from 1130-1145P. ESPN’s telecast had a 15.1 rating in Buffalo and a 10.9 in Boston. It was simulcast on local affiliates in both markets, earning a 27.1 on Buffalo ABC affiliate WKBW and a 31.5 on Boston ABC affiliate WCVB. Secondary Patriots markets Providence (28.2) and Hartford (16.0) ranked third and fifth, respectively, and West Palm Beach was the top neutral market with a 16.1. Final ratings will be posted when available.
The Alphabet Network battled with dancing and Mr & Mrs Castle and finished #1 among broadcast networks. At 8P, ‘Dancing With the Stars’ finished with a huge audience of an average 13.29 million viewers and a 8.9/14. Then at 10P, ‘Castle’ with an episode titled ‘Mr & Mrs Castle’ finished with an average 6.65 million viewers and a 5.2/9 as the show runner and the writers got their heads out of some pile of sand and brought the two stars back togethers as fans all over the world shouted with delight. Yet it still finished third in its time slot. Blame it on the show runner.
The Peacock Network finished #2 among broadcast networks on Monday as it had singing and tattoos. At 8P, ‘The Voice’ finished with an average 10.29 million viewers and a 6.3/10. Then at 10P, ‘Blindsight’ finished the Fall season with an average 7.03 million viewers and a 4.4/7 as we learned a little more about Jane. Good for second place in the time slot.
The Tiffany Network began slowly and finished better. At 8P, ‘Supergirl’ finished with an average 7.19 million viewers and a 4.4/7 with an episode which was flipped because of the Paris attack. And with it, they brought us a new, very smart villain. Then at 9P, ‘Scorpion’ brought an extraordinary episode as Walter finally understands that he cannot do everything by himself and may in fact, have a heart as his sister whispered on her death bed. It finished with an average 8.95 million viewers and a 5.6/9. Then at 10P, in the ‘Battle @ 10P’, ‘NCIS: Los Angeles’ finished with an average 7.80 million viewers and a 4.9/9 as it powered through to win the time slot among the broadcast networks in the ‘Battle @ 10P’ on Monday.
The Animal Network finished poorly. At 8P, ‘Gotham’ had twist after twist and delivered an average 4.00 million viewers and a 2.5/4. Then at 9P, ‘Minority Report’ finished with an average 1.52 million viewers 1.1/2.
The #1 Hispanic Network in America had a bad night on Monday. At 8P, ‘Antes Muerta qui Lichita’ finished with a 1.0/2 HH Rating. At 9P, ‘Pasión y Poder’ finished with an average 1.1/2 HH Rating. And at 10P, ‘Yo no Creo en los Hombres’ completed the evening with a 1.0/2 HH Rating.
The Avis of Hispanic Networks finished poorly on Monday, just ahead of a network that has a crazy ex and a virgin. At 8P, ‘Celia’ finished with a 1.0/2 HH Rating. At 9P, ‘Bajo el Mismo Cielo’ finished with a 0.9/1. At 10P, ‘Señora Acero’ finished with a 0.9/2.
The Little Network That Couldn’t didn’t stand a chance. While both programs were given added episodes for the season, at 8P, ‘Crazy Ex-Girlfriend’ finished with an average 880,000 viewers and a 0.6/1. At 9P, ‘Jane The Virgin’ finished slightly higher with an average 980,000 viewers 0.6/1.
The battle between the old star booking and the younger star booking again played out on Monday. At 1135P, NBC ‘The Tonight Show Starring Jimmy Fallon’ with guest Adele, finished #1 by a ton with a 3.2/8. ABC’s ‘Jimmy Kimmel Live’ finished #2 with a 2.4/6. CBS’ ill booking decisions on ‘The Late Show with Stephen Colbert’ finished dead last with guest Sylvester Stallone as it finished with a 2.1/5. The longer the ill-advised bookings on Colbert continue, the farther he will fall. Star gazing is not appropriate with a new audience and a 40 something gushing over his favorite stars of the past. At 1235A, ABC’s ‘Nightline’ finished #1 with a 1.7/5. NBC’s ‘Late Night with Seth Meyers’ finished second with a 1.6/5. And with a lousy lead in, CBS’ ‘Late Late Show with James Corden’ finished with a 1.0/3. At 135A, ‘Last Call with Carson Daly’ averaged a 0.9/4. See yesterdays critique regarding the programming problems on late night.
For The Record
ESPN finished #1 cable network and #1 television network overall with an average 13.239 million viewers and a 10.0 HH rating. ABC finished #1 among broadcast networks with an average 11.08 million viewers and a 7.7/12. NBC finished second with an average 9.20 million viewers and a 5.8/9. CBS finished with an average 7.98 million viewers and a 5.0/8. USA Network finished with an average 2.934 million viewers. FOX finished with an average 2.76 million viewers and a 1.8/3. FOX News Channel finished with an average 2.536 million viewers. VH-1 finished with an average 1.798 million viewers. Univision finished with an average 1.70 million viewers and a 1.1/2. The Discovery Channel finished with an average 1.696 million viewers. TBS finished with an average 1.262 million viewers. Telemundo finished with an average 1.20 million viewers and a 0.9/1. The CW finished with an average 934,000 viewers and an 0.7/1. Broadcast networks on Monday drew 32.965 million viewers DOWN 5.002 million viewers (-15.2%) from the same comparable date last year when they drew 37.967 million viewers. NBC was up 216,000 viewers; CBS Down -1.352 million viewers; ABC down -1.31 million viewers; FOX down -474,000 viewers and The CW down -229,000 viewers.
NOVEMBER SWEEP AVERAGES Through 25 of 28 Nights, Oct. 29-Nov. 22, L+SD
The CW…1.475 million
Today In Communication History
On this date in 1981, the first episode of ‘Simon & Simon’ aired on CBS.
Why Monday’s ‘Battle @ 10P’ Means So Much
There are two arguments in understanding television programming. One argument is to meet the network’s mission regarding its target demographic audience. The other is the ability of the network to pass off its audience to its network affiliates in order to build up late night and then, in ‘same dial’ thinking, build its morning news program audience.
For ABC, which has always been the Disneyesque T&A programmer, their cue is on the 18-49 demographic, with a slightly harder push toward the latter end of the scale. Breakout programming is few and far between. Except, this year on Sunday at 10P, ‘Quantico’ has hit a nerve and is making inroads beyond its original demographic target.
For NBC, which has always been a 25-54 programming bastion for promotion to advertisers, it has been a bumpy ride since the days of ‘Must See TV’. They have been unable to develop a single comedy hit to follow in the footsteps of the ‘Seinfeld’ legacy. They have been in a rut with Dick Wolf creations which have served the network well. When they did find a powerhouse of a program, such as ‘The Blacklist’ they committed ‘overthinking’ and removed it from its power position on Monday evenings and shifted it to Thursday in hopes of rebuilding its once proud cornerstone of a day. Instead, with no lead in, it now flounders. This season at 10P, on Monday, it has one of the strongest new programs of the season with ‘Blindspot’.
CBS on the other hand understands its audience better than most. It plays the ‘eyeball’ game. Total audience is their mastery because their belief is that the network with the most eyeballs is the most valuable. Understandably, in the history of communication, that has been the standard in the test of time. Newspapers were never demographically based in circulation for advertising dollars. Their appeal was in their delivery to the maximum amount of people…in homes, commuting via train, subway or bus, and in the office.
FOX is after the 18-49 demographic on the low end. With a mix of any LIVE sporting event, most of their efforts are on delivering the big new hit of the year. Last year they did it with ‘Empire’. But through a bumbling bit of programming that ordered far too few episodes to capture the advertising dollar when the shot shot up hotter than the opening days of ‘American Idol’, it hasn’t recaptured the magic of that original order. They have created nothing new this year to help them boost their fate.
Thus, the Monday ‘Battle @ 10P’ is a key to the opening of the week. ABC has the past champ ‘Castle’ which with creative scripts and a brilliant cast was sabotaged by a new show runner and a band of writers who didn’t know the magic. Finally after half a year, they used their brains and get the program back on track. But it is now in third place. The leader most Monday’s is ‘NCIS: Los Angeles’ in the ‘Battle @ 10P’. With a familiar, well liked cast and solid procedural writing, the program has found its mark on Monday as it will finished with approximately 10 million viewers in LIVE+7 numbers. And for original LIVE eyeballs, it will usually lead the pack.
The ratings this season are as follows:
09/14/15 13.212 million viewers
09/15/15 5.767 million viewers
09/21/15 11.455 million viewers
09/22/15 9.579 million viewers
09/28/15 11.040 million viewers
10/05/15 11.819 million viewers
10/12/15 11.640 million viewers
10/19/15 12.498 million viewers
10/26/15 11.863 million viewers
11/02/15 12.087 million viewers
11/09/15 12.633 million viewers
11/16/15 12.351 million viewers
11/23/15 13.290 million viewers (UP 15.62% from previous year)
Yearly 11.556 millio viewers (down -11.31% from previous year)
NOTE: Season #22 will begin on ABC March 21, 2016.
Traditional Media Consumption From Online Adults
Among online US adults, Baby Boomers (46-65) spend almost twice as much time on a daily basis with TV, radio and print as do Millennials (16-3) per newly-released data from a TNS study. In fact, while Baby Boomers report spending more than double the time with TV (3.4 hours per day) as with TV and video online (1.3 hours), Millennial estimate spending more time with digital than offline TV (2.7 vs. 1.9 hours per day).
For comparison, Nielsen figures suggest that while youth watch substantially less traditional TV than their older counterparts, traditional TV viewing among Millennials is in excess of 2 hours per day, surpassing 3 hours per day for the 25-34 demographic.
Baby Boomers in the U.S. is estimated to be 75+ million. Aside from the sheer size of the boomer population, they are also affluent. Some estimates have them controlling 70% of the disposable income in the U.S. Also, boomers are tech savvy. They are heavy consumers of television programming, and they spend as much or more time online.
A Google/Ipsos study of consumers 45 and over found that the amount of time spent on the Internet and traditional television viewing were comparable. They found that the Internet is the top source for gathering information on topics of interest. In the DMN3 Study, the top three online activities of Boomers are: 1) Using search engines (96%); 2) Using email (95%); and 3) Shopping for products or services (92%).
Top Ten Box Office 20-22 November 2015 Weekend (Domestic Only)
#1 ‘Mockingly 2’ $101.0 million from 4,175 locations
#2 ‘Spectre’ $14.60 million from 3,659 locations (Critique:https://www.facebook.com/cinemacritique/)
#3 ‘The Peanuts Movie’ $12.80 million from 3,671 locations
#4 ‘The Night Before’ $10.10 million from 2,960 locations
#5 ‘Secret In Their Eyes’ $ 6.63 million from 2,392 locations
#6 ‘Love the Coopers’ $ 3.93 million from 2,603 locations
#7 ‘The Martian’ $ 3.70 million from 2,086 locations
#8 ‘Spotlight’ $ 3.60 million from 589 locations
#9 ‘The 33’ $ 2.24 million from 2,452 locations
#10 ‘The Bridge of Spies’ $ 1.95 million from 1,532 locations (Critique:https://www.facebook.com/cinemacritique/)
International Box Office
#1 ‘The Hunger Games’ $146.0 million
#2 ‘Spectre’ $ 65.7 million (Critique:https://www.facebook.com/cinemacritique/)
#3 ‘Our Times’ $ 12.0 million
#4 ‘Inside Man’ $ 10.2 million
#5 ‘Transporter Refueled’ $ 9.8 million
#6 ‘Spanish Affair 2’ $ 7.4 million
#7 ‘Hotel Transylvania 2’ $ 5.8 million
#8 ‘Prem Ratan Dhan Payo’ $ 4.2 million
#9 ‘The Priests’ $ 3.8 million
#10 ‘Return Of The Cuckoo’ $ 3.7 million
Coming For Christmas from Quentin Tarantino
‘Joy’ They’re back. Jennifer Lawrence & Bradley Cooper
‘Legend’ Tom Hardy, Emily Browning
‘The Revenant’ Leonardo DiCaprio, Tom Hardy
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Baird Television Picture from 1926 by John L. Baird. Many historians credit Baird with being the first to produce a live, moving, greyscale television image from reflected light.
Across The Pond
The Independent One should hire Lady C immediately. At 8P, ‘The Martin Lewis Money Show’ finished with a 4 million viewers and a 17% share. At 9P, ‘I’m A Celebrity…Get Me Out of Here!’ had an impressive Monday audience of 8.3 million horrified viewers to see Lady C flirt outrageously with terrified hosts Ant and Dec, leading to a 35% audience share. Nothing came near the popularity of this program on Monday.
The Big One did not have much on its plate Monday as it was stuck with only 10% share of the audience. At 830P, ‘Panorama: The VW Emissions Scandal’ finished with an average 2.2 million viewers and a 10% share of the available audience.. At 9P, ‘Tomorrow’s Food’ brought the first of three episodes and finished with an average 2.4 million viewers and a 10% share of the available audience.
The Little Two brought back a spy. At 830P, ‘Simply Nigella’ finished with a 2.2 million viewers and a 10% share. At 9P, ‘London Spy’ starring Ben Whishaw finished with an average 1.4 million viewers and a 6% share.
The Big Four had a big program on Monday. At 9P, ‘Isis: The British Women Supporters Unveiled’ presented a secretly filmed documentary over a period of 12 months and uncovered the identities of some IS sympathizers as 1.4 million viewers and a 6% share watched.
The Viacom Five had an interesting program on its schedule Monday. At 9P, ‘Sepp Blatter Exposed: The Fall of FIFA’ pulled together all of the comments, opinions and thoughts on the crazy FIFA situation and 438,000 viewers with a 2% share watched. More punch could have drawn a bigger audience. Simple gathering of the continuity will only scrape a portion of the audience. Digging deeper could expose this nasty organization for what it is…an ol boys club of payoffs and bribes where little about football matters except the cash.
The Second Commercial Network in Australia broke Nine’s string of 11 consecutive nightly victories by winning Monday with a 30.3% share of the available audience. And it didn’t have either the top program nor the top newscast in the nation. But it did have ‘The X Factor’ and that was good enough to draw 1.02 million viewers along with ‘Seven News’ 1.048 million viewers.
Somehow, Network Nine lost to Seven on Monday with a 28.0% share yet still having the #1 program in the nation, ‘The Block’ which drew 1.107 million viewers and the #1 newscast in the nation, ‘Nine News 6:30’ with 1.086 million viewers.
The Alphabet Network in Australia finished with a 20.3% share of the available audience finished #3 on Monday. ‘Australian Story’ was the top program on the network with an average 856,000 viewers. ‘ABC News’ finished with an average 884,000 viewers.
The Third Commercial Network in Australia finished #4 with a 17.1% share. It’s top network program was ‘Have You Been Paying Attention?’ which drew 710,000 viewers.
The Special Broadcast Service finished #5 with a 4.4% share.
Top Ten Non-News Programs In Australia Monday
#1 THE BLOCK Nine 1,107,000 viewers #1 in Melbourne, Brisbane & Perth
#2 THE X FACTOR Seven 1,020,000 viewers #1 in Sydney and Adelaide
#3 A CURRENT AFFAIR Nine 971,000 viewers Melbourne top market
#4 AUSTRALIAN STORY ABC 856,000 viewers Melbourne top market
#5 7.30 ABC 836,000 viewers Melbourne top market
#6 HOME AND AWAY Seven 814,000 viewers Sydney top market
#7 FOUR CORNERS ABC 788,000 viewers Melbourne top market
#8 THE BIG BANG THEORY Seven 714,000 viewers Sydney top market
#9 MEDIA WATCH ABC 712,000 viewers Melbourne top market
#10 YOU BEEN PAYING ATTN? TEN 710,000 viewers Melbourne top market
Top Newscasts In Australia Monday
#1 NINE NEWS 6:30 Nine 1,086,000 viewers #1 in Melbourne
#2 SEVEN NEWS Seven 1,048,000 viewers #1 in Adelaide & Perth
#3 NINE NEWS Nine 1,048,000 viewers #1 in Brisbane
#4 SEVEN News/TodayTonight Seven 974,000 viewers #1 in Sydney
#5 ABC NEWS ABC 884,000 viewers Melbourne top market
*TUESDAY AUSTRALIAN OVERNIGHT TELEVISION RATINGS
*TUESDAY AUSTRALIAN OVERNIGHT TELEVISION RATINGS
For the second night in a row, the Second Commercial Network in the nation finished #1 with a 30.7% share of the available audience. And it was all due to ‘The X Factor’ which when the winner was announced drew an average 1.204,000 viewers for the #1 program on Tuesday. The show itself finished #2 with an average 1.045,000 viewers. And, ‘Seven News’ finished with an average 954,000 viewers.
Network Nine finished second for the second straight day with a 27.9% share. The #1 newscast of the evening was ‘Nine News 6:30’ for the second night in a row with an average on Tuesday of 964,000 viewers. And, ‘The Block’ finished with an average 960,000 viewers.
The Third Commercial Network in Australia finished #3 with a 20.1% share of the available audience.
The Alphabet Network in Australia finished fourth with a 17.6% share.
The Special Broadcast Service in Australia finished #5 with a 3.8% share of the available audience.
Top Ten Non-News Programs In Australia On Tuesday
#1 THE X FACTOR GRAND FINAL
WINNER ANNOUNCED Seven 1,204,000 viewers #1 in Sydney, Brisbane & Adelaide
#2 The X Factor GrandFinal Seven 1,045,000 viewers #1 in Melbourne & Perth
#3 THE BLOCK Nine 960,000 viewers Melbourne top market
#4 A CURRENT AFFAIR Nine 950,000 viewers Melbourne top market
#5 HOME AND AWAY Seven 741,000 viewers Sydney top market
#6 CATALYST ABC 738,000 viewers Melbourne top market
#7 THE BIG BANG THEORY (R) Nine 702,000 viewers Melbourne top market
#8 7.30 ABC 697,000 viewers Melbourne top market
#9 WITH SARAH FERGUSON ABC 694,000 viewers Melbourne top market
#10 THE PROJECT 7PM TEN 633,000 viewers Melbourne top market
Top Newscasts In Australia On Tuesday
#1 NINE NEWS 6:30 Nine 964,000 251,000 353,000 225,000 75,000 60,000
#2 NINE NEWS Nine 954,000 267,000 338,000 200,000 76,000 72,000
#3 SEVEN NEWS Seven 950,000 243,000 300,000 131,000 95,000 182,000
#4 Seven News/TodayTonight Seven 904,000 236,000 281,000 141,000 73,000 172,000
#5 ABC NEWS ABC 788,000 229,000 243,000 124,000 88,000 105,000
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Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Ramsey Lewis Trio ‘The “In” Crowd’