‘It’s All About Screens.’ This is the Daily Diary of Screens. On Wednesday, November 18, 2015, FOX finished #1 as ‘Empire’‘ was the top program. ITV was #1 in the UK as ‘I’m A Celebrity…Get Me Out of Here!’ was the top program. Nine finished #1 in Australia as ‘The Block’ was the top non-news program and ‘Nine News’ was the nation’s top newscast. ‘Spectre‘ #1 at Cinema weekend 13-15 November 2015 (Domestic) ‘Spectre‘ #1 International. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. 88% of Twitter users are on mobile. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. LinkedIn has 347 million registered members. 600 million users on Whatsapp. THURSDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Wednesday, November 18, 2015 (Posted on November 19, 2015)
The Animal Network finished #1 Wednesday. At 8P, ‘Rosewood’ opened up the characters and it led to an average 4.76 million viewers, up nearly 900,000 viewers from the same comparable date last year. At 9P, ‘Empire’ was once again the #1 program on television with an average 11.15 million viewers. Because of this network’s huge growth, it propelled broadcast networks up, 413,000 viewers compared to the same date last year.
The Tiffany Network had its usual line up Wednesday. At 8P, ‘Survivor’ finished with an average 8.87 million viewers and was the top program on the network Wednesday. At 9P, ‘Criminal Minds’ finished with an average 8.03 million viewers. And at 10P, ‘Code Black’, with perhaps its best episode of its first season, finished with an average 6.53 million viewers and finished #1 in its time slot. This was MUST SEE TV ON DEMAND as it may very well have been better than any episode ‘ER’ in its history. Outstanding episode.
The Peacock Network has settled in with a solid line up on Wednesday, each working off of each other and passing it on to the next program. At 8P, ‘The Mysteries of Laura’ finished with an average 7.37 million viewers. At 9P, ‘Law & Order:SVU’ finished with an average 6.26 million viewers. And at 10P, ‘Chicago PD’ with another tremendous episode, this time featuring the Mob, finished with an average 6.46 million viewers.
The Alphabet Network had their comedy block on Wednesday. At 8P, ‘The Middle’ finished with an average 7.85 million viewers. At 830P, ‘The Goldbergs’ finished with an average 7.07 million viewers. At 9P, ‘Modern Family’ finished with an average 8.35 million viewers. At 930P, ‘Black-ish’ finished with an average 6.15 million viewers. At 10p, ‘Nashville’ finished with an average 4.43 million viewers and most ABC affiliates finished last in their local news ratings.
The #1 Hispanic Network in America gave its best shot on Wednesday. At 8P, ‘Antes Muerta Que Lichita’ finished with an average 2.263 million viewers and a 0.9/3. At 9P, ‘Pasion y Poder’ finished with an average 2.353 million viewers and a 1.0/3. Then at 10P, ‘Yo No Creo En Hombres’ finished with an average 2.229 million viewers and a 0.9/3.
The Little Network That Couldn’t tried. At 8P, ‘Arrow’ finished with an average 2.57 million viewers. At 9P, ‘Supernatural’ finished with an average 1.75 million viewers.
At 1135P, NBC’s ‘The Tonight Show Starring Jimmy Fallon’ finished first with a 2.7/7. CBS’ ‘Late Show with Stephen Colbert’ finished with 2.0/5. ABC’s, ‘Jimmy Kimmel Live’ finished with a 1.9/5. At 1235A, ABC’s ‘Nightline’ finished #1 with a 1.3/4. NBC’s ‘Late Night with Seth Meyers’ finished with a 1.2/4. CBS’ ‘Late late Show with James Corden’ finished with a 0.9/3. At 135A, NBC’s ‘Last Call with Carson Daly’ finished with an 0.8/3.
For The Record
FOX finished with an average 7.955 million viewers and a 4.9/8. CBS finished just behind with an average 7.81 million viewers and a 4.9/8. NBC finished with an average 6.70 million viewers and a 4.3/7. ABC finished with an average 5.71 million viewers and a 4.0/7. Univision finished with an average 2.282 million viewers and a 1.1/2. The CW finished with an average 2.16 million viewers 1.3/2. Telemundo finished with an average 1.30 million viewers and a 0.9/2. FOX up +4.51 million viewers; The CW up + 21,000 viewers; CBS was down -1.663 million viewers; ABC down -1.268 million viewers and NBC down -1.187 million viewers. Overall, due to FOX & The CW’s positive gains, broadcast networks were up 431,000 viewers above last year on the same comparable date.
Four of the Big Five nets have dropped one tenth in A18-49 demo ratings this season versus the same time last year: NBC (to 2.8), CBS (2.6), Fox (2.1) and the CW (.7). ABC slipped three tenths, to 2.2. The numbers do not, however, include DVR playback.
Today In TV History
On this date in 1955, New York City now had seven television stations: the four networks—WABC (ABC, 7 West 66th Street), WABD (DuMont, 205 East 67th Street), WCBS (CBS, 485 Madison Avenue), WRCA (NBC, 30 Rockefeller Plaza)—and three independents—WATV (Empire State Building), WOR (1440 Broadway) and WPIX (220 East 42nd Street).
Cable Top Ten Programs Wednesday
#1 ‘The O’Reilly Factor’ FNC 3.972 million viewers @ 8P
#2 ‘Alaskan Bush People’ DISC 3.621 million viewers @ 9P
#3 ‘The Kelly File’ FOXNC 3.437 million viewers @ 9P
#4 ‘American Horror Story’FX 2.637 million viewers @ 10P
#5 ‘Hannity’ FOXNC 2.414 million viewers @ 10P
#6 ‘The Big Bang Theory’ TBS 2.315 million viewers @ 10P
#7 ‘The Big Bang Theory’ TBS 2.296 million viewers @ 830P
#8 ‘The Big Bang Theory’ TBS 2.258 million viewers @ 930P
#9 ‘The Big Bang Theory’ TBS 2.204 million viewers @ 1030P
#10 ‘The Big Bang Theory’ TBS 2.154 million viewers @ 9P
How Are Large Companies Measuring the ROI of Their Television Campaigns Today?
Advertisers are primarily measuring the outcome of their TV ad campaigns on the bases of increased brand awareness (49%) and increased sales (44%), finds a recent report from Forbes Insights and Simulmedia, and these are also the outcomes that have increased in importance for the largest share of advertisers over the past 3-5 years. So how are advertisers tying TV advertising to increased sales and other business outcomes?
Most commonly, companies are looking at total purchase data after ads run (64%) and total website visits after ads run (60%). That’s likely a reflection of the common metrics used, which include direct website traffic, which is now as popular as Gross Rating Points (GRPs). The report does note that there seems to be some variation in how various industries measure outcomes. For example, while slightly fewer than half (46%) of companies overall measure total in-store visits after the ads run, the use of in-store visits as a tie-in ranges from 75% for the media and entertainment industry to just 16% for financial services.
Other, lesser-used methods for measuring TV advertising outcomes include:
► Direct response to unique phone numbers, URL or email in ad (39%);
► Internal attribution statistical model (28%); and
► Third party/media mix company model (20%).
The study shows that digital measurements are making inroads into TV ROI calculations. Indeed, 70% (7 in 10) respondents, all of whom came from companies with at least $250 million in annual revenues and $1 million in advertising spend, expect to change how they measure the outcomes of their TV campaigns over the next few years, with the biggest upticks projected being for tracking social media mentions, sales and direct website visits.
Interestingly, despite respondents generally seeing TV advertising as a key component of their marketing and/or branding strategies, only about 1 in 3 companies surveyed believe that TV gives them the best ROI in comparison to other advertising types. By comparison, a similar 28% feel that TV gives them a lower ROI than other channels.
Nevertheless, consumers feel that TV ads have a strong influence on their purchases. Indeed, primary research conducted by MarketingCharts finds that TV ads influence the purchases of more US adults than any other paid media. Moreover, more adults report noticing specific advertisers on TV than on any other advertising channel.
Returning to the Simulmedia study, there seems to be a clear emerging focus on audience targeting. For example, when asked how an increased focus on ROI impacts, or will impact, traditional media advertising (including TV), respondents were most apt to point to the improved ability to target ads at those who are more responsive. And currently, more respondents are placing TV ads based on an audience basis (placing ads that target a specific audience regardless of content, network or channel) than on a content or reach basis. Going forward, marketers are expecting to change how they segment audiences, primarily by paying more attention to purchase likelihood, behavior or intent (54%) and to demographic data (49%).
Alert: You Are Now Naked! Ads Sync Inaudible Sound To Your Devices
Surreptitious cross-device tracking is now searching your movements, your questions, your life. In an article by Dan Goodin wrote in ars Technica (111615), there is a new threat that uses inaudible, high-frequency sounds to surreptitiously track a person’s online behavior across a range of devices, including phones, TVs, tablets, and computers. Earwitnesses now can say you are being tracked!
The ultrasonic pitches are embedded into TV commercials or are played when a user encounters an ad displayed in a computer browser. While the sound can’t be heard by the human ear, nearby tablets and smartphones can detect it. When they do, browser cookies can now pair a single user to multiple devices and keep track of what TV commercials the person sees, how long the person watches the ads, and whether the person acts on the ads by doing a Web search or buying a product.
Cross-device tracking can be performed through the use of ultrasonic inaudible sound beacons. Compared to probabilistic tracking through browser fingerprinting, the use of audio beacons is a more accurate way to track users across devices. When a user encounters a cross-device tracking advertiser on the web, the advertiser drops a cookie on the computer while also playing an ultrasonic audio through the use of the speakers on the computer or device. The inaudible code is recognized and received on the other smart device by the software development kit installed on it. Some also embed audio beacon signals into TV commercials which are “picked up silently by an app installed on a device unknown to the user. The audio beacon enables companies to know which ads the user saw, how long the user watched the ad before changing the channel, which kind of smart devices the individual uses, along with other information that adds to the profile of each user that is linked across devices.
The user is unaware of the audio beacon, but if a smart device has an app on it that uses the software development kit, the software on the app will be listening for the audio beacon and once the beacon is detected, devices are immediately recognized as being used by the same individual. The only factor that hinders the receipt of an audio beacon by a device is distance. There is NO way for the user to opt-out of this form of cross-device tracking. The users have no knowledge of which apps are using this technology. As of April of 2015, software is used by 67 apps and the company who provides this cross-tracking, monitors 18 million smartphones. Is your smartphone one of them?
The marketers who use this cross-tracking assemble a shockingly detailed snapshot of the person being tracked. The Center for Democracy and Technology wrote in recently filed comments to the Federal Trade Commission, “For example, a company could see that a user searched for sexually transmitted disease (STD) symptoms on her personal computer, looked up directions to a Planned Parenthood on her phone, visits a pharmacy, then returned to her apartment. While previously the various components of this journey would be scattered among several services, cross-device tracking allows companies to infer that the user received treatment for an STD. The combination of information across devices not only creates serious privacy concerns, but also allows for companies to make incorrect and possibly harmful assumptions about individuals.”
“As a person goes about her business, her activity on each device generates different data streams about her preferences and behavior that are siloed in these devices and services that mediate them,” CDT officials wrote. “Cross-device tracking allows marketers to combine these streams by linking them to the same individual, enhancing the granularity of what they know about that person.”
The FTC has scheduled a workshop on Monday to discuss the technology.
Bloomingdale’s, once a bastion for superb display and advertising, has hit the low mark in advertising copy writing. One can only imagine who wrote this, who edited this and who approved this. It certainly could not have been done by anyone who should be aware of how wrong this actually is.
Top Ten Box Office 13-15 November 2015 Weekend (Domestic Only)
#1 ‘Spectre’ $35.40 million from 3,929 locations (Critique:https://www.facebook.com/cinemacritique/)
#2 ‘The Peanuts Movie’ $24.20 million from 3,902 locations
#3 ‘Love The Coopers’ $ 8.40 million from 2,603 locations
#4 ‘The Martian’ $ 6.73 million from 2,788 locations
#5 ‘The 33’ $ 5.85 million from 2,452 locations
#6 ‘Goosebumps’ $ 4.65 million from 2,805 locations
#7 ‘Bridge of Spies’ $ 4.29 million from 2,688 locations (Critique:https://www.facebook.com/cinemacritique/)
#8 ‘Prem Ratan Dhan Payo’ $ 2.40 million from 286 locations
#9 ‘Hotel Transylvania 2’ $ 2.35 million from 1,834 locations
#10 ‘TheLast Witch Hunter’ $ 1.50 million from 1,479 locations
International Box Office
James Bond dominated the Chinese box office this weekend as it opened with $48 million for the Friday-Sunday weekend, a record for a non 3D U.S. film. The Chinese launch has pushed the ‘Spectre’ worldwide gross to nearly $550 million, led by $140.7 million in the U.S. after 10 days. In China, ‘Spectre’ is only $11 million short of the entire run of ‘Skyfall’, which was $59 million in 2012. Its opening day gross of $15 million on Friday set four other records for China, the biggest Friday opening any 2D U.S. film; the biggest November opening day; the biggest Bond opening and the biggest Sony Pictures opening day of all time. The film which reportedly needs $650 million to break even, will be profitable. The only question is how profitable will it be? And, will it beat ‘Skyfall’ box office? See Critique:https://www.facebook.com/cinemacritique/ for top Bond film box office results.
#1 ‘Spectre’ $188.0 million
#2 ‘Prem Ratan Dhan Payo’ $ 33.4 million
#3 ‘The Peanuts Movie’ $ 26.7 million
#4 ‘The Martian’ $ 12.0 million
#5 ‘Hotel Transylvania 2’ $ 11.2 million
#6 ‘The Priests’ $ 9.3 million
#7 ‘Love The Coopers’ $ 8.4 million
#8 ‘Goosebumps’ $ 7.0 million
#9 ‘The Last Witch Hunter’$ 6.7 million
#10 ‘A Journey Through Time With Anthony’ $ 6.0 million
Coming November 20, 2015
Coming For Christmas from Quentin Tarantino
‘Joy’ They’re back. Jennifer Lawrence & Bradley Cooper
‘Legend’ Tom Hardy, Emily Browning
‘The Revenant’ Leonardo DiCaprio, Tom Hardy
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Across The Pond
The Independent One Again was #1 in the UK Wednesday. There were four big shows on Wednesday evening in the UK and each of the top four networks had a program that they knew had a following. But ITV had at 9P, ‘I’m A Celebrity…Get Me Out of Here!’ and it won the evening…big time. Lady Colin Campbell’s latest jungle adventures came out on top in the Wednesday night ratings as it averaged 7.38 million viewers (33.3%). Earlier at 8P, ‘All-Star Mr & Mrs’ brought in 3.46 million viewers (16.6%) edging out ‘Cuffs’. Wednesday was a big win for ITV.
The Big One had at 8P, ‘Cuffs’ as it pulled in an average 3.37 million viewers (16.1%). But then at 9P, One’s big show, ‘The Apprentice’ took a step back as it got blasted by ITV’s entry while drawing only 5.03 million viewers (21.7%). With a combined 55% share of the available audience between the two, that did not leave much room for the others in this time period. On another front, The BBC is slashing its television budget, the victim of UK viewers watching online and avoiding the license fee that funds programming. Drama is safe, but factual, comedy, entertainment and sports rights will see cuts. This is on top of the decision to eliminate 1000 jobs by 2017.
The Little Two at 8P, ‘MasterChef: The Professionals’ and it finished with an average 2.91 million viewers (13.9%).
The Big Four also had its big program at 9P, as ‘Grand Designs’ could only bring in 1.23 million viewers (5.3%) in this highly competitive hour. It was followed at 10P by ‘Peep Show’ with only 581,000 viewers (2.9%). At 1030P, the return of ‘Toast of London’ did not do very well as it finished with 389,000 viewers (2.8%).
Across The Other Ocean
If you are in mainland China, and you love to stream foreign programming, you’re life has been getting harder lately. First, Chinese regulators recently closed a loophole allowing companies to skirt the country’s requirement that no more than 30% of a platform’s streaming content come from abroad. (Programming that was imported physically, for instance, on a DVD, and then uploaded to streaming services was not counted in the tally. Now it is. Perhaps more threateningly, the state’s top regulatory agency, the State Administration of Press, Publication, Radio, Film and Television, or SAPPRFT, has banned 81 popular third party apps, many of which enable Chinese users to access foreign channels on their set-top boxes. Alibaba’s Tmall Box, which dominates the Chinese set-top box market, was among the first devices to have its access to the 81 apps blocked.
Network Nine won again Wednesday for the seventh consecutive day with a 31.6% share of the available audience. In a non-Olympic year, it is a dominating performance for the first commercial network in Australia. #1 was ‘Nine News’ was the top newscast with 1.052 million viewers. And, ‘The Block’ finished as the #1 non-news program in the nation with an average 922,000 viewers.
The Second Commercial Network in Australia finished #3 with a 27.8% share.
The Alphabet Network finished #3 in Australia with a 18.3% share of the available audience.
The Third Commercial Network in Australia finished #4 with a 16.3% share.
The Special Broadcast Service finished #5 with a 6.0% share of the available audience.
Top Ten Non-News Programs In Australia Wednesday
#1 THE BLOCK Nine 922,000 viewers #1 in all mets except Sydney
#2 A CURRENT AFFAIR Nine 907,000 viewers #1 in Sydney
#3 HOME AND AWAY Seven 775,000 viewers Sydney top market
#4 7.30 ABC 727,000 viewers Melbourne top market
#5 AUSSIE BARBECUE HEROES Seven 682,000 viewers Sydney top market
#6 BLINDSPOT Seven 665,000 viewers Sydney top market
#7 KITCHEN CABINET ABC 640,000 viewers Melbourne top market
#8 CELEBRITY APPRENTICE Nine 638,000 viewers Melbourne top market
#9 THE CHASE AUSTRALIA Seven 592,000 viewers Melbourne top market
#10 THE PROJECT 7PM TEN 564,000 viewers Melbourne top market
Top Newscast In Australia Wednesday
#1 NINE NEWS Nine 1,052,000 viewers Melbourne #1 market with 381,000
#2 SEVEN NEWS Seven 1,050,000 viewers #1 in Melbourne, Adelaide & Perth
#3 NINE NEWS 6:30 Nine 1,042,000 viewers #1 in Sydney & Brisbane
#4 SEVEN News/TodayTonight Seven 1,009,000 viewers Melbourne #1 market with 296,000
#5 ABC NEWS ABC 834,000 viewers Melbourne #1 market with 244,000
*THURSDAY AUSTRALIAN OVERNIGHT TV RATINGS
*THURSDAY AUSTRALIAN OVERNIGHT TV RATINGS
Network Nine edged Seven by the closest of margins. On Thursday it finished #1 in the nation for the eighth consecutive day with a 28.1% share of the available audience with no million viewer audience programs. The top non-news program was ‘A current Affair’ with 829,000 viewers.
The Second Commercial Network in Australia just missed the top rung on Thursday as it finished #2 with a 28.0% share. The #1 newscast was ‘Seven News’ with 966,000 viewers.
The Third Commercial Network in Australia finished in a strong third place with a 21.8% share of the available audience. The network’s top program was ‘Googlebox’ which finished with 643,000 viewers.
The Alphabet Network finished #4 with a % share. The top program on the network was ‘7.30’ with 742,000 viewers.
The Special Broadcast Service in Australia finished #5 with a % share of the available audience.
Top Ten Non-News Programs Thursday in Australia
#1 A Current Affair Nine 829,000 viewers #1 program in Sydney & Melbourne
#2 RBT Nine 770,000 viewers Melbourne top market
#3 7.30 ABC 742,000 viewers #1 program in Adelaide
#4 HOME AND AWAY Seven 711,000 viewers #1 program in Brisbane & Perth
#5 RBT (R) Nine 709,000 viewers Sydney top market
#6 GOGGLEBOX TEN 643,000 viewers Melbourne top market
#7 MIGHTY CRUISE SHIPS Seven 634,000 viewers Melbourne top market
#8 SURVEILLANCE OZ:DASHCAM Seven 605,000 viewers Brisbane top market
#9 JAMIE’S SUPER FOOD TEN 577,000 viewers Melbourne top market
#10 CHASER’S MEDIA CIRCUS ABC 541,000 viewers Sydney top market
Top Newscasts Thursday In Australia
#1 SEVEN NEWS Seven 966,000 viewers #1 in Melbourne, Adelaide & Perth
#2 Seven News/TodayTonight Seven 919,000 viewers Melbourne top market
#3 NINE NEWS Nine 911,000 viewers #1 in Brisbane
#4 NINE NEWS 6:30 Nine 898,000 viewers Melbourne top market
#5 ABC NEWS ABC 830,000 viewers #1 in Sydney
#6 TEN EYEWITNESS NEWS @ 5 TEN 472,000 viewers Sydney top market
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Tatiana ‘La Mer’