‘It’s All About Screens.’ This is the Daily Diary of Screens. On Tuesday, November 17, 2015, CBS finished #1 as ‘NCIS’‘ was the top program. ITV was #1 in the UK as ‘England vs France friendly’ was the top program. Nine finished #1 in Australia as ‘The X Factor Australia’ was the top non-news program and ‘Nine News’ was the nation’s top newscast. ‘Spectre‘ #1 at Cinema weekend 13-15 November 2015 (Domestic) ‘Spectre‘ #1 International. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. 88% of Twitter users are on mobile. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. LinkedIn has 347 million registered members. 600 million users on Whatsapp. WEDNESDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Tuesday, November 17, 2015 (Posted on November 18, 2015)
The Tiffany Network finished #1 as it almost always does on Tuesday. At 8P, ‘NCIS’, with a terrific episode titled ‘Day In Court’ which saw Bishop’s marriage apparently come to an end as Gibbs was the father figure, finished with an average 16.47 million viewers. At 9P, ‘NCIS: New Orleans’, with an episode titled ‘Darkest Hour’ which featured a complete blackout of New Orleans, finished with an average 12.86 million viewers. Then at 10P, ‘Limitless’, with an episode which was completely out of left field as our hero (not sure if that is a person or a pill) decided to capture the FBI’s top ten in a couple of weeks, finished #1 in its time slot in the first half hour but dropped nearly one million viewers in the second half hour to drop to #2 in the time period as it finished with an average 7.55 million viewers. The lunacy of this plot literally drop viewers to Chicago.
The Peacock Network finished second on Tuesday. At 8P, ‘The Voice’ finished as the top program on the network Tuesday with an average 11.11 million viewers.
Then at 9P, the series premiere of ‘Chicago Med’ finished with an average 8.59 million viewers. At 10P, ‘Chicago Fire’ won the time slot with an average 7.95 million viewers.
The Alphabet Network is sticking with puppets. At 8P, ‘The Muppets’ finished with an average 3.90 million viewers. At 830P, ‘Fresh Off The Boat’ finished with an average 3.84 million viewers. At 9P, ‘Marvel’s Agents of SHIELD’ finished with an average 3.57 million viewers. Then at 10P, a rerun of ‘Shark Tank’ filled in the slot as a temporary replacement and drew an average 2.55 million viewers. It is a disaster of a schedule with nothing compatible with any of the programs.
The Animal Network of Broadcast finished Tuesday in a disappointing fashion. At 8P, ‘Grandfathered’ finished as the top program on the network’s schedule with an average 2.99 million viewers. Then at 830P, ‘The Grinder’ ground an average 2.38 million viewers. At 9P, ‘Scream Queens’ yelled unsuccessfully as only 2.36 million viewers watched Kappa Kappa Krappa go on with their silliness.
The Little Network That Couldn’t did. At 8P, ‘The Flash’ finished wth an average 3.34 million viewers as it pounded FOX’s entries in the lead-off hour. Then at 9P, ‘iZombie’ finished with an average 1.26 million viewers.
For The Record
CBS finished #1 on Tuesday, making it five out of the past six prime time evenings it finished on top with an average 12.30 million viewers. NBC finished #2 with an average 9.22 million viewers. ABC finished a distant third with an average 3.33 million viewers. FOX finished next with an average 2.52 million viewers. The CW finished with an average 2.30 million viewers. Univision finished with an average 1.70 million viewers. Telemundo finished with an average 1.30 million viewers.
Today In TV History
On this date in 1951, the first LIVE coast-to-coast commercial television broadcast in the USA is ‘See It Now’. This opening program of the series, hosted by Edward R Murrow from Studio 41 at CBS in New York, includes a split screen view of the Brooklyn Bridge in New York and the Golden Gate Bridge in San Francisco. The show sets a standard for television journalism that the US has rarely aspired to since.
Alert: You Are Now Naked! Ads Sync Inaudible Sound To Your Devices
Surreptitious cross-device tracking is now searching your movements, your questions, your life. In an article by Dan Goodin wrote in ars Technica (111615), there is a new threat that uses inaudible, high-frequency sounds to surreptitiously track a person’s online behavior across a range of devices, including phones, TVs, tablets, and computers. Earwitnesses now can say you are being tracked!
The ultrasonic pitches are embedded into TV commercials or are played when a user encounters an ad displayed in a computer browser. While the sound can’t be heard by the human ear, nearby tablets and smartphones can detect it. When they do, browser cookies can now pair a single user to multiple devices and keep track of what TV commercials the person sees, how long the person watches the ads, and whether the person acts on the ads by doing a Web search or buying a product.
Cross-device tracking can be performed through the use of ultrasonic inaudible sound beacons. Compared to probabilistic tracking through browser fingerprinting, the use of audio beacons is a more accurate way to track users across devices. When a user encounters a cross-device tracking advertiser on the web, the advertiser drops a cookie on the computer while also playing an ultrasonic audio through the use of the speakers on the computer or device. The inaudible code is recognized and received on the other smart device by the software development kit installed on it. Some also embed audio beacon signals into TV commercials which are “picked up silently by an app installed on a device unknown to the user. The audio beacon enables companies to know which ads the user saw, how long the user watched the ad before changing the channel, which kind of smart devices the individual uses, along with other information that adds to the profile of each user that is linked across devices.
The user is unaware of the audio beacon, but if a smart device has an app on it that uses the software development kit, the software on the app will be listening for the audio beacon and once the beacon is detected, devices are immediately recognized as being used by the same individual. The only factor that hinders the receipt of an audio beacon by a device is distance. There is NO way for the user to opt-out of this form of cross-device tracking. The users have no knowledge of which apps are using this technology. As of April of 2015, software is used by 67 apps and the company who provides this cross-tracking, monitors 18 million smartphones. Is your smartphone one of them?
The marketers who use this cross-tracking assemble a shockingly detailed snapshot of the person being tracked. The Center for Democracy and Technology wrote in recently filed comments to the Federal Trade Commission, “For example, a company could see that a user searched for sexually transmitted disease (STD) symptoms on her personal computer, looked up directions to a Planned Parenthood on her phone, visits a pharmacy, then returned to her apartment. While previously the various components of this journey would be scattered among several services, cross-device tracking allows companies to infer that the user received treatment for an STD. The combination of information across devices not only creates serious privacy concerns, but also allows for companies to make incorrect and possibly harmful assumptions about individuals.”
“As a person goes about her business, her activity on each device generates different data streams about her preferences and behavior that are siloed in these devices and services that mediate them,” CDT officials wrote. “Cross-device tracking allows marketers to combine these streams by linking them to the same individual, enhancing the granularity of what they know about that person.”
The FTC has scheduled a workshop on Monday to discuss the technology.
Bloomingdale’s, once a bastion for superb display and advertising, has hit the low mark in advertising copy writing. One can only imagine who wrote this, who edited this and who approved this. It certainly could not have been done by anyone who should be aware of how wrong this actually is.
Top Ten Box Office 13-15 November 2015 Weekend (Domestic Only)
#1 ‘Spectre’ $35.40 million from 3,929 locations (Critique:https://www.facebook.com/cinemacritique/)
#2 ‘The Peanuts Movie’ $24.20 million from 3,902 locations
#3 ‘Love The Coopers’ $ 8.40 million from 2,603 locations
#4 ‘The Martian’ $ 6.73 million from 2,788 locations
#5 ‘The 33’ $ 5.85 million from 2,452 locations
#6 ‘Goosebumps’ $ 4.65 million from 2,805 locations
#7 ‘Bridge of Spies’ $ 4.29 million from 2,688 locations (Critique:https://www.facebook.com/cinemacritique/)
#8 ‘Prem Ratan Dhan Payo’ $ 2.40 million from 286 locations
#9 ‘Hotel Transylvania 2’ $ 2.35 million from 1,834 locations
#10 ‘TheLast Witch Hunter’ $ 1.50 million from 1,479 locations
International Box Office
James Bond dominated the Chinese box office this weekend as it opened with $48 million for the Friday-Sunday weekend, a record for a non 3D U.S. film. The Chinese launch has pushed the ‘Spectre’ worldwide gross to nearly $550 million, led by $140.7 million in the U.S. after 10 days. In China, ‘Spectre’ is only $11 million short of the entire run of ‘Skyfall’, which was $59 million in 2012. Its opening day gross of $15 million on Friday set four other records for China, the biggest Friday opening any 2D U.S. film; the biggest November opening day; the biggest Bond opening and the biggest Sony Pictures opening day of all time. The film which reportedly needs $650 million to break even, will be profitable. The only question is how profitable will it be? And, will it beat ‘Skyfall’ box office? See Critique:https://www.facebook.com/cinemacritique/ for top Bond film box office results.
#1 ‘Spectre’ $188.0 million
#2 ‘Prem Ratan Dhan Payo’ $ 33.4 million
#3 ‘The Peanuts Movie’ $ 26.7 million
#4 ‘The Martian’ $ 12.0 million
#5 ‘Hotel Transylvania 2’ $ 11.2 million
#6 ‘The Priests’ $ 9.3 million
#7 ‘Love The Coopers’ $ 8.4 million
#8 ‘Goosebumps’ $ 7.0 million
#9 ‘The Last Witch Hunter’$ 6.7 million
#10 ‘A Journey Through Time With Anthony’ $ 6.0 million
Coming November 20, 2015
Coming For Christmas from Quentin Tarantino
‘Joy’ They’re back. Jennifer Lawrence & Bradley Cooper
‘Legend’ Tom Hardy, Emily Browning
‘The Revenant’ Leonardo DiCaprio, Tom Hardy
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Italy, Slovenia, Slovakia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Greece, Cyprus, Turkey, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Zambia, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Republic of Côte d’Ivoire, Mali, Senegal, Benin, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Colombia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Curaçao, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas and Puerto Rico (144). We are thankful to all of you with more than 35,000 views.
Across The Pond
The Independent One had the big one in the nation Tuesday. Over 6 million people tuned in to watch a defiant football match between ‘England vs France’ on Tuesday night as the average overnight audience of 6.32 million viewers (28.3%) watched the international friendly at Wembley on ITV, just four days after the Paris attacks. England won 2-0. But in reality, the world won.
The Big One at 9P had the finale of Stellan Skarsgård’s ‘River’ and it brought in an average 2.69 million viewers (11.9%).
The Little Two presented at 8P, ‘MasterChef: The Professionals’ and it finished with an average 2.59 million viewers (11.2%). It was followed at 9P by ‘The Great Pottery Throw Down’ which drew 1.99 million clay lovers (8.8%). At 10P, ‘Mock the Week’ finished with an average 1.19 million viewers (6.5%).
The Big Four at 8P had ‘Doctor in Your House’ and it finished with an average 1.24 million viewers (5.4%). At 9P, ’24 Hours in A&E’ was the network’s top show of the evening with an average 1.80 million viewers (8.0%). At 10P, ‘Catastrophe’ finished with an average 603,000 viewers (3.3%).
The Viacom Five at 8P presented ‘Loch Lomond’ and it drew 1.11 million viewers (4.8%). It was followed at 9P by ‘Eamonn & Ruth: How the Other Half Live’ which drew an average 896,000 viewers (3.9%).
Murdoch’s Bird Channel had The CW’s ‘Arrow’ and it finished with an average 502,000 viewers (2.2%). At 9P, Karl Pilkington’s ‘The Moaning of Life’ finished with an average 255,000 viewers (1.1%).
The Music Channel at 10P presented ‘Geordie Shore’ and it finished with an average 400,000 viewers (2.5%).
Network Nine won again for the sixth consecutive day as it was #1 Tuesday with a 29.6% share of the available audience. It had the top newscast in the nation as ‘Nine News’ finished with an average 1.095 million viewers.
The Second Commercial Network in Australia finished #2 with 28.6% share. The top non-news program was ‘The X Factor Australia’ which finished with 920,000 viewers.
The Third Commercial Network in Australia finished #3 with a 19.9% share of the available audience. The network’s top program was ‘The Biggest Loser Australia Families’ which finished with an average 814,000 viewers.
The Alphabet Network in Australia finished #4 with a 16.7% share. The network’s biggest program on the evening in prime time was ‘7.30’ which finished with 718,000 viewers.
The Special Broadcast Service finished #5 with a 5.3% share of the available audience.
Top Ten Non-News Program in Australia Tuesday
#1 The X Factor Seven 920,000 viewers #1 in Adelaide & Perth
#2 THE BLOCK Nine 861,000 viewers Melbourne #1 market
#3 TBL FAMILIES TEN 814,000 viewers #1 in Sydney 277,000
#4 A CURRENT AFFAIR Nine 804,000 viewers Sydney #1 market
#5 2nd Test–AU V NZ SES 3 Nine 792,000 viewers #1 in Melbourne 300,000
#6 HOME AND AWAY Seven 757,000 viewers #1 in Brisbane 173,000
#7 7.30 ABC 718,000 viewers Melbourne #1 market
#8 World’s ODD’st Animals Seven 713,000 viewers Sydney #1 market
#9 2nd Test–AU V NZ SES 3 Nine 666,000 viewers Melbourne #1 market
#10 THE PROJECT 7PM TEN 616,000 viewers Melbourne #1 market
Top Newscast in Australia Tuesday
#1 NINE NEWS Nine 1,095,000 viewers #1 in Melbourne & Brisbane
#2 SEVEN NEWS Seven 1,076,000 viewers #1 in Adelaide & Perth
#3 Seven News/TodayTonight Seven 1,011,000 viewers Melbourne #1 market
#4 NINE NEWS 6:30 Nine 1,006,000 viewers #1 in Sydney 309,000
#5 ABC NEWS ABC 848,000 viewers Melbourne #1 market
*WEDNESDAY AUSTRALIAN OVERNIGHT TV RATINGS
*WEDNESDAY AUSTRALIAN OVERNIGHT TV RATINGS
Network Nine won again Wednesday for the seventh consecutive day with a 31.6% share of the available audience. In a non-Olympic year, it is a dominating performance for the first commercial network in Australia. #1 was ‘Nine News’ was the top newscast with 1.052 million viewers. And, ‘The Block’ finished as the #1 non-news program in the nation with an average 922,000 viewers.
The Second Commercial Network in Australia finished #3 with a 27.8% share.
The Alphabet Network finished #3 in Australia with a 18.3% share of the available audience.
The Third Commercial Network in Australia finished #4 with a 16.3% share.
The Special Broadcast Service finished #5 with a 6.0% share of the available audience.
Top Ten Non-News Programs In Australia Wednesday
#1 THE BLOCK Nine 922,000 viewers #1 in all mets except Sydney
#2 A CURRENT AFFAIR Nine 907,000 viewers #1 in Sydney
#3 HOME AND AWAY Seven 775,000 viewers Sydney top market
#4 7.30 ABC 727,000 viewers Melbourne top market
#5 AUSSIE BARBECUE HEROES Seven 682,000 viewers Sydney top market
#6 BLINDSPOT Seven 665,000 viewers Sydney top market
#7 KITCHEN CABINET ABC 640,000 viewers Melbourne top market
#8 CELEBRITY APPRENTICE Nine 638,000 viewers Melbourne top market
#9 THE CHASE AUSTRALIA Seven 592,000 viewers Melbourne top market
#10 THE PROJECT 7PM TEN 564,000 viewers Melbourne top market
Top Newscast In Australia Wednesday
#1 NINE NEWS Nine 1,052,000 viewers Melbourne #1 market with 381,000
#2 SEVEN NEWS Seven 1,050,000 viewers #1 in Melbourne, Adelaide & Perth
#3 NINE NEWS 6:30 Nine 1,042,000 viewers #1 in Sydney & Brisbane
#4 SEVEN News/TodayTonight Seven 1,009,000 viewers Melbourne #1 market with 296,000
#5 ABC NEWS ABC 834,000 viewers Melbourne #1 market with 244,000
For updates throughout the day, FOLLOW us on Twitter @overtheshoulde2 and LIKE us on Facebook at http://www.facebook.com/overtheshouldermedia and on Google+ http://bit.ly/19JVk76. Thank you for allowing us to surpass 46,400+ views at Google+ Sophis1234.
For continual updates on all things ‘screens’, go to: https://www.facebook.com/pages/Dailydiaryofscreens
In this week’s Media Notes Canonical, go to: http://bit.ly/1JnoNS6 🆕💭📝📎 It’s FREE.
Media Notes Briefs, Why And How You Must Explode With Mobile Now @:http://bit.ly/1MyC93u🆕💭🌎💬
New This Week: Mobile Optimized Sites A Must For Local Business 💬 – http://eepurl.com/btvkyn
Weekly Retail Media Notes. This week: ‘Knowing Mobile…Current eMail Stats’ http://bit.ly/1KslOhR💡.@cnasophis
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Tatiana ‘La Mer’