‘It’s All About Screens.’ This is the Daily Diary of Screens. On Thursday, November 19, 2015, CBS finished #1 as ‘The Big Bang Theory’‘ was the top program. ITV was #1 in the UK as ‘I’m A Celebrity…Get Me Out of Here’ was the top program. Nine finished #1 in Australia as ‘A Current Affair’ was the top non-news program and ‘Seven News’ was the nation’s top newscast. ‘Spectre‘ #1 at Cinema weekend 13-15 November 2015 (Domestic) ‘Spectre‘ #1 International. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. 88% of Twitter users are on mobile. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. LinkedIn has 347 million registered members. 600 million users on Whatsapp. FRIDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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For Thursday, November 19, 2015 (Posted on November 20, 2015)
The Tiffany Network had it Big Bang and the Thursday comedy block plus Sherlock & Watson. At 8P, ‘The Big Bang Theory’, in an episode titled ‘The Platonic Permutation’, finished with 15.34 million viewers and finished #1 on the evening. At 830P, ‘Life In Pieces’ finished with an average 8.97 million viewers. At 9P, ‘Mom’ finished with an average 8.03 million viewers. Then at 930P, the comedy block ended with an average 6.85 million viewers. At 10P, the brilliant ‘Elementary’ finished with an average 6.03 million viewers with an episode so tangled that only your exact likeness could solve it.
The Alphabet Network had its all-woman lead block on Thursday. At 8P, ‘Grey’s Anatomy’ topped the night on the network with 8.46 million viewers. At 9P, ‘Scandal’ finished with 8.06 million viewers to win its time period. Then at 10P, ‘How To Get Away With Murder’ finished with 7.13 million viewers to win the time period.
The Peacock Network At 8P, ‘Heroes Reborn’ finished with an average 3.71 million viewers. Then the great ‘The Blacklist’ twisted and tangled with everyone caught and Lis was put into the box…a cliffhanger expected to take us into January without a single new episode. ‘The Blacklist should hope that is finds a better leading or night as it could only draw 6.83 million viewers. At 10P, the end to a very promising program, ‘The Player’ finished with a disappointing 3.40 million viewers. With little promotion and a terrible first couple of episodes, it didn’t stand a chance to succeed as it matured with great promise in the last three episodes.
The Animal Network had bones. And that was about it. At 8P, ‘Bones’ finished with an average 5.20 million viewers. Then at 9P, the network fell apart as ‘Sleep Hollow’ finished with an average 2.80 million viewers.
The Little Network That Couldn’t didn’t. At 8P, ‘The Vampire Diaries’ finished with an average 1.16 million viewers. then at 9P, ‘The Originals’ finished with 824,000 viewers.
For The Record
CBS finished #1 with an average 8.53 million viewers. ABC finished second with 7.89 million viewers. NBC finished with an average 4.65 million viewers. FOX finished with an average 4.00 million viewers. Univision finished with an average 2.21 million viewers. Telemundo finished with an average 1.3 million viewers. The CW finished with an average 990,000 viewers.
Today In Communication History
On this date in 2002, the German film ‘Goebbels and Geduldig’ aired on national television in Germany. It was the first Germany-made satirical film on the Nazis.
How Are Large Companies Measuring the ROI of Their Television Campaigns Today?
Advertisers are primarily measuring the outcome of their TV ad campaigns on the bases of increased brand awareness (49%) and increased sales (44%), finds a recent report from Forbes Insights and Simulmedia, and these are also the outcomes that have increased in importance for the largest share of advertisers over the past 3-5 years. So how are advertisers tying TV advertising to increased sales and other business outcomes?
Most commonly, companies are looking at total purchase data after ads run (64%) and total website visits after ads run (60%). That’s likely a reflection of the common metrics used, which include direct website traffic, which is now as popular as Gross Rating Points (GRPs). The report does note that there seems to be some variation in how various industries measure outcomes. For example, while slightly fewer than half (46%) of companies overall measure total in-store visits after the ads run, the use of in-store visits as a tie-in ranges from 75% for the media and entertainment industry to just 16% for financial services.
Other, lesser-used methods for measuring TV advertising outcomes include:
► Direct response to unique phone numbers, URL or email in ad (39%);
► Internal attribution statistical model (28%); and
► Third party/media mix company model (20%).
The study shows that digital measurements are making inroads into TV ROI calculations. Indeed, 70% (7 in 10) respondents, all of whom came from companies with at least $250 million in annual revenues and $1 million in advertising spend, expect to change how they measure the outcomes of their TV campaigns over the next few years, with the biggest upticks projected being for tracking social media mentions, sales and direct website visits.
Interestingly, despite respondents generally seeing TV advertising as a key component of their marketing and/or branding strategies, only about 1 in 3 companies surveyed believe that TV gives them the best ROI in comparison to other advertising types. By comparison, a similar 28% feel that TV gives them a lower ROI than other channels.
Nevertheless, consumers feel that TV ads have a strong influence on their purchases. Indeed, primary research conducted by MarketingCharts finds that TV ads influence the purchases of more US adults than any other paid media. Moreover, more adults report noticing specific advertisers on TV than on any other advertising channel.
Returning to the Simulmedia study, there seems to be a clear emerging focus on audience targeting. For example, when asked how an increased focus on ROI impacts, or will impact, traditional media advertising (including TV), respondents were most apt to point to the improved ability to target ads at those who are more responsive. And currently, more respondents are placing TV ads based on an audience basis (placing ads that target a specific audience regardless of content, network or channel) than on a content or reach basis. Going forward, marketers are expecting to change how they segment audiences, primarily by paying more attention to purchase likelihood, behavior or intent (54%) and to demographic data (49%).
Alert: You Are Now Naked! Ads Sync Inaudible Sound To Your Devices
Surreptitious cross-device tracking is now searching your movements, your questions, your life. In an article by Dan Goodin wrote in ars Technica (111615), there is a new threat that uses inaudible, high-frequency sounds to surreptitiously track a person’s online behavior across a range of devices, including phones, TVs, tablets, and computers. Earwitnesses now can say you are being tracked!
The ultrasonic pitches are embedded into TV commercials or are played when a user encounters an ad displayed in a computer browser. While the sound can’t be heard by the human ear, nearby tablets and smartphones can detect it. When they do, browser cookies can now pair a single user to multiple devices and keep track of what TV commercials the person sees, how long the person watches the ads, and whether the person acts on the ads by doing a Web search or buying a product.
Cross-device tracking can be performed through the use of ultrasonic inaudible sound beacons. Compared to probabilistic tracking through browser fingerprinting, the use of audio beacons is a more accurate way to track users across devices. When a user encounters a cross-device tracking advertiser on the web, the advertiser drops a cookie on the computer while also playing an ultrasonic audio through the use of the speakers on the computer or device. The inaudible code is recognized and received on the other smart device by the software development kit installed on it. Some also embed audio beacon signals into TV commercials which are “picked up silently by an app installed on a device unknown to the user. The audio beacon enables companies to know which ads the user saw, how long the user watched the ad before changing the channel, which kind of smart devices the individual uses, along with other information that adds to the profile of each user that is linked across devices.
The user is unaware of the audio beacon, but if a smart device has an app on it that uses the software development kit, the software on the app will be listening for the audio beacon and once the beacon is detected, devices are immediately recognized as being used by the same individual. The only factor that hinders the receipt of an audio beacon by a device is distance. There is NO way for the user to opt-out of this form of cross-device tracking. The users have no knowledge of which apps are using this technology. As of April of 2015, software is used by 67 apps and the company who provides this cross-tracking, monitors 18 million smartphones. Is your smartphone one of them?
The marketers who use this cross-tracking assemble a shockingly detailed snapshot of the person being tracked. The Center for Democracy and Technology wrote in recently filed comments to the Federal Trade Commission, “For example, a company could see that a user searched for sexually transmitted disease (STD) symptoms on her personal computer, looked up directions to a Planned Parenthood on her phone, visits a pharmacy, then returned to her apartment. While previously the various components of this journey would be scattered among several services, cross-device tracking allows companies to infer that the user received treatment for an STD. The combination of information across devices not only creates serious privacy concerns, but also allows for companies to make incorrect and possibly harmful assumptions about individuals.”
“As a person goes about her business, her activity on each device generates different data streams about her preferences and behavior that are siloed in these devices and services that mediate them,” CDT officials wrote. “Cross-device tracking allows marketers to combine these streams by linking them to the same individual, enhancing the granularity of what they know about that person.”
The FTC has scheduled a workshop on Monday to discuss the technology.
Bloomingdale’s, once a bastion for superb display and advertising, has hit the low mark in advertising copy writing. One can only imagine who wrote this, who edited this and who approved this. It certainly could not have been done by anyone who should be aware of how wrong this actually is.
Top Ten Box Office 13-15 November 2015 Weekend (Domestic Only)
#1 ‘Spectre’ $35.40 million from 3,929 locations (Critique:https://www.facebook.com/cinemacritique/)
#2 ‘The Peanuts Movie’ $24.20 million from 3,902 locations
#3 ‘Love The Coopers’ $ 8.40 million from 2,603 locations
#4 ‘The Martian’ $ 6.73 million from 2,788 locations
#5 ‘The 33’ $ 5.85 million from 2,452 locations
#6 ‘Goosebumps’ $ 4.65 million from 2,805 locations
#7 ‘Bridge of Spies’ $ 4.29 million from 2,688 locations (Critique:https://www.facebook.com/cinemacritique/)
#8 ‘Prem Ratan Dhan Payo’ $ 2.40 million from 286 locations
#9 ‘Hotel Transylvania 2’ $ 2.35 million from 1,834 locations
#10 ‘TheLast Witch Hunter’ $ 1.50 million from 1,479 locations
International Box Office
James Bond dominated the Chinese box office this weekend as it opened with $48 million for the Friday-Sunday weekend, a record for a non 3D U.S. film. The Chinese launch has pushed the ‘Spectre’ worldwide gross to nearly $550 million, led by $140.7 million in the U.S. after 10 days. In China, ‘Spectre’ is only $11 million short of the entire run of ‘Skyfall’, which was $59 million in 2012. Its opening day gross of $15 million on Friday set four other records for China, the biggest Friday opening any 2D U.S. film; the biggest November opening day; the biggest Bond opening and the biggest Sony Pictures opening day of all time. The film which reportedly needs $650 million to break even, will be profitable. The only question is how profitable will it be? And, will it beat ‘Skyfall’ box office? See Critique:https://www.facebook.com/cinemacritique/ for top Bond film box office results.
#1 ‘Spectre’ $188.0 million
#2 ‘Prem Ratan Dhan Payo’ $ 33.4 million
#3 ‘The Peanuts Movie’ $ 26.7 million
#4 ‘The Martian’ $ 12.0 million
#5 ‘Hotel Transylvania 2’ $ 11.2 million
#6 ‘The Priests’ $ 9.3 million
#7 ‘Love The Coopers’ $ 8.4 million
#8 ‘Goosebumps’ $ 7.0 million
#9 ‘The Last Witch Hunter’$ 6.7 million
#10 ‘A Journey Through Time With Anthony’ $ 6.0 million
Coming November 20, 2015
Coming For Christmas from Quentin Tarantino
‘Joy’ They’re back. Jennifer Lawrence & Bradley Cooper
‘Legend’ Tom Hardy, Emily Browning
‘The Revenant’ Leonardo DiCaprio, Tom Hardy
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Across The Pond
The Independent One finished #1 in the UK Thursday as it began at 830P with ‘Paul O’Grady’s For The Love of Dogs’ which finished with an average 4.27 million viewers (19.5%). Then at 9P, ‘I’m a Celebrity… Get Me Out of Here!’ powered up on Thursday night as Spencer Matthews, Ferne McCann and Vicky Pattison’s arrival in the camp was seen by an average overnight audience of 7.81 million (35.4%).
The Big One really wasn’t competitive Thursday. At 8P, ‘Watchdog’ brought in an average 3.32 million viewers (15.4%). Then at 9P, ‘Doctor in the House’ finished with an average 2.70 million viewers (12.2%).
The Little Two at 8P presented ‘MasterChef: The Professionals’ brought in an average 2.84 million viewers (13.2%). At 9P, ‘The Last Kingdom’ dropped to an average 1.60 million viewers (7.2%). AT 10P, Russell Howard’s ‘Good News’ fell even further to an average 930,000 viewers (5.2%).
The Big Four at 8P had ‘The Secret Life of 5-Year-Olds’ and it was the top program on the network with 1.98 million viewers (9.2%). At 9P, ‘Kitchen Impossible’ fell to only 613,000 viewers (2.8%). Then at 10P, ‘First Dates’ boosted the audience back up to 1.04 million viewers (6.8%).
The Tiny Four at 830P presented ‘The Big Bang Theory’ and it finished with an average 1.28 million viewers (5.8%).
Network Nine edged Seven by the closest of margins. On Thursday it finished #1 in the nation for the eighth consecutive day with a 28.1% share of the available audience with no million viewer audience programs. The top non-news program was ‘A current Affair’ with 829,000 viewers.
The Second Commercial Network in Australia just missed the top rung on Thursday as it finished #2 with a 28.0% share. The #1 newscast was ‘Seven News’ with 966,000 viewers.
The Third Commercial Network in Australia finished in a strong third place with a 21.8% share of the available audience. The network’s top program was ‘Googlebox’ which finished with 643,000 viewers.
The Alphabet Network finished #4 with a % share. The top program on the network was ‘7.30’ with 742,000 viewers.
The Special Broadcast Service in Australia finished #5 with a % share of the available audience.
Top Ten Non-News Programs Thursday in Australia
#1 A Current Affair Nine 829,000 viewers #1 program in Sydney & Melbourne
#2 RBT Nine 770,000 viewers Melbourne top market
#3 7.30 ABC 742,000 viewers #1 program in Adelaide
#4 HOME AND AWAY Seven 711,000 viewers #1 program in Brisbane & Perth
#5 RBT (R) Nine 709,000 viewers Sydney top market
#6 GOGGLEBOX TEN 643,000 viewers Melbourne top market
#7 MIGHTY CRUISE SHIPS Seven 634,000 viewers Melbourne top market
#8 SURVEILLANCE OZ:DASHCAM Seven 605,000 viewers Brisbane top market
#9 JAMIE’S SUPER FOOD TEN 577,000 viewers Melbourne top market
#10 CHASER’S MEDIA CIRCUS ABC 541,000 viewers Sydney top market
Top Newscasts Thursday In Australia
#1 SEVEN NEWS Seven 966,000 viewers #1 in Melbourne, Adelaide & Perth
#2 Seven News/TodayTonight Seven 919,000 viewers Melbourne top market
#3 NINE NEWS Nine 911,000 viewers #1 in Brisbane
#4 NINE NEWS 6:30 Nine 898,000 viewers Melbourne top market
#5 ABC NEWS ABC 830,000 viewers #1 in Sydney
#6 TEN EYEWITNESS NEWS @ 5 TEN 472,000 viewers Sydney top market
*FRIDAY AUSTRALIAN OVERNIGHT TV RATINGS
*FRIDAY AUSTRALIAN OVERNIGHT TV RATINGS
Network Nine finished #1 for the ninth straight day as the first commercial television network in Australia had a 30.7% share of the available audience. ‘Nine News’ finished as the #1 newscast with an average 980,000 viewers, the top rated overall program in the nation Friday.
The Second Commercial Network in Australia finished #2 with a 29.5% share. But it did have the #1 non-news program as ‘Better Homes & Gardens’ finished with an average 846,000 viewers.
The Third Commercial Network in Australia finished third with a 18.1% share of the available audience. ‘Family Feud’ was the top network program with an average 523,000 viewers.
The Alphabet Network in Australia finished #4 with a 16.9% share. ‘7.30’ finished with an average 562,000 viewers.
The Special Broadcast Service in Australia finished #5 with a 4.9% share of the available audience.
Top Ten Non-News Programs In Australia Friday
#1 BETTER HOMES & GARDENS Seven 846,000 viewers #1 in all Markets except Adelaide
#2 A CURRENT AFFAIR Nine 715,000 viewers #1 in Adelaide
#3 THE CHASE AUSTRALIA Seven 574,000 viewers Melbourne top market 195,000
#4 7.30 ABC 562,000 viewers Melbourne top market 187,000
#5 CUSTOMS (R) Nine 531,000 viewers Sydney top market 181,000
#6 FAMILY FEUD TEN 523,000 viewers Melbourne top market 172,000
#7 THE LIVING ROOM TEN 504,000 viewers Sydney top market 168,000
#8 DCI BANKS (R) ABC 496,000 viewers Sydney top market 162,000
#9 READY FOR TAKEOFF Nine 491,000 viewers Sydney top market 178,000
#10 HungerGames:CatchinFire Nine 471,000 viewers Sydney top market 149,000
Top Newscast In Australia Friday
#1 NINE NEWS Nine 980,000 viewers #1 in all market except Perth
#2 NINE NEWS 6:30 Nine 941,000 viewers Melbourne top market 328,000
#3 SEVEN NEWS Seven 912,000 viewers #1 in Perth 166,000
#4 SEVEN NEWS/TodayTonight Seven 838,000 viewers Melbourne top market 308,000
#5 ABC NEWS ABC 686,000 viewers Melbourne top market 212,000
#6 TEN EYEWITNESS NEWS @5 TEN 543,000 viewers Melbourne top market 182,000
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Tatiana ‘La Mer’