‘It’s All About Screens.’ This is the Daily Diary of Screens. On Wednesday, November 11, 2015, NBC finished #1 as ‘Empire’‘ was the top program. BBC One was #1 in the UK as ‘The Apprentice UK’ was the top program. Nine finished #1 in Australia as ‘The Block’ was the top non-news program and ‘Seven News’ was the nation’s top newscast. ‘Spectre‘ #1 at Cinema weekend 6-8 November 2015 (Domestic) ‘Spectre‘ #1 International. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. 88% of Twitter users are on mobile. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. LinkedIn has 347 million registered members. 600 million users on Whatsapp. THURSDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Wednesday, November 11, 2015 (Posted on November 12, 2015)
NBC #1 Wednesday but FOX ‘Empire’ was top program.
NBC
The Peacock Network had a very solid Wednesday and upset FOX to place it #1 in prime time according to the Fast Overnights by 110,000 viewers. Plus, Sarnoff Siti pulled a switch in the schedule replacing for a week, ‘The Mysteries of Laura’ with a live episode of ‘The Voice’. At 8P, ‘The Voice’ finished with an average 10.205 million viewers. At 9P, ‘Law & Order:SVU’ finished with an average 7.85 million viewers, its season high. Say thank you, SVU to The Voice. Then at 10P, ‘Chicago PD’ finished with an average 6.805 million viewers with another great episode. While impressive, it must be noted that on the same comparable day last year, with the exact same line up, it finished 1.742 million viewers ahead of this year’s performance. It represented the biggest drop by a single broadcast network on the evening.
FOX
The Animal Network of Broadcast may have found a solid Wednesday night but it slipped to #2 this week. At 8P, ‘Rosewood’, with an excellent episode surrounding the importance of family understandings, finished with an average 5.205 million viewers. This cast is really coming together. It was a MUST SEE TV ON DEMAND episode. Then at 9P, ‘Empire’ finished as the #1 program on Wednesday with an average 11.15 million viewers but finished with a season low. While all of this may be a bit negative, in truth, this line up improved the network standing more than double what it did last year on this same date. I finished 4.901 million ahead of 2014’s numbers. Quite an impressive move on a single night in prime time. It was the only broadcast network on Wednesday to see a gain versus last year on the same comparable day.
CBS
The Tiffany Network also had its regularly schedule programming on Wednesday and also was in the hunt for #1 as at 8P, the first and original broadcast network reality program, ‘Survivor:Cambodia Second Chance’ finished with an average 8.935 million viewers. At 9P, ‘Criminal Minds’ finished with an average 8.39 million viewers. Then at 10P, ‘Code Black’ had a spectacular episode and finished with an average 6.86 million viewers as it finished #1 in the time slot. If it continues to center on the interns, this is a winner. The 30 Rock programming minions trick may have worked. Final ratings will be posted with available.
ABC
The Alphabet Network had its all comedy+Nashville night as at 8P, ‘The Middle’ delivered an average 7.57 million viewers. Then at 830P, ‘The Goldbergs’ finished with an average 6.70 million viewers. At 9P, ‘Modern Family’ finished with an average 8.12 million viewers. At 930P, ‘Black-ish’ brought in an average 6.00 million viewers. At 10P, ‘Nashville’ finished with an average 4.51 million viewers. With the same line up last year, Disneyville’s TV network was down -1.126 million viewers on Wednesday compared to the same comparable day.
The CW
The Little Network That Couldn’t tried. At 8P, ‘Arrow’ finished with an average 2.275 million viewers. Then at 9P, ‘Supernatural’ finished with an average 1.715 million viewers. It was down 183,000 viewers compared to last year on the same day.
For The Record
NBC Finished #1 Wednesday with an average 8.29 million viewers. FOX finished with an average 8.18 million viewers. CBS finished with an average 8.06 million viewers. ABC finished with an average 6.30 million viewers. The CW finished with an average 1.99 million viewers. Univision finished with an average 1.70 million viewers. Telemundo finished with an average 1.30 million viewers. Broadcast networks finished UP, 1.094 million viewers on the same comparable day last year.
Today In TV History
On this date in 1946, NBC recruits its first television sponsor, Bristol-Myers, for ‘Geographically Speaking’, which had been on air since October 27, 1946. It was the first television show to have a commercial sponsor. Audiences were still small and mostly local. The coverage area was limited to a few big cities, and few people in those cities had receivers. Consequently, television programmers were desperate for moving images. Mrs. Carveth Wells hosted the show, which consisted of showing 16mm home movies of her extensive travels around the world with her explorer husband. It was like watching your neighbors’ home movies on a small, grainy black-and-white screen. ‘Geographically Speaking’ aired its last episode Dec. 1 after a six-week run. Wells had run out of her travel movies. No episode of the series is known to survive in any archive, as it was broadcast live and there was no way to record live TV until the development of kinescopes in 1947. It ran on Sundays at 815P (ET) proceeded by ‘Face To Face’ and followed at 830P by ‘Television Screen Magazine’. The entire prime time schedule was 1 hour. ‘Geographically Speaking’ was replaced by ‘Bristol-Myers Tele-Varieties’, hosted by Jinx Falkenburg and Tex Mccrory.
Mobile Research
US Smartphone Penetration
Smartphone penetration among US mobile subscribers aged 13+ continues to hover around 77%, per the latest market data from comScore. Some 77.4% of US mobile subscribers aged 13 and older owned a smartphone during Q3, up from Q2’s 76.7% and Q1’s 77%. Android continued to be the top platform (52.3% of smartphone subscribers) in Q3, ahead of Apple (43.6%), which remained the top OEM.
Mobile Research Regarding Social
Latest Social Media Smartphone App Ranking
Facebook is still the top smartphone application as of September, used by more than three-quarters (76.2%) of US smartphone media using adults on iOS and Android platforms. Facebook Messenger (60.9%) narrowly trails YouTube (61%), while Instagram is 9th, used by almost 4 in 10 (38.6% of) adult smartphone app users. The Top Ten Smartphone Apps (as of September 2015):
#1 Facebook 76.2%
#2 YouTube 61.0%
#3 Facebook Messenger 60.9%
#4 Google Play 52.2%
#5 Google Search 51.2%
#6 Google Maps 49.8%
#7 Gmail 42.8%
#8 Pandora Radio 42.6%
#9 Instagram 38.6%
#10 Yahoo Stocks 32.2%
#11 Apple Music* 32.1%
#12 Apple Maps 29.3%
#13 Amazon Mobile 27.6%
#14 Twitter 25.2%
#15 Google Drive 24.4%
Digital/Mobile Research
Speed-to-Call Important in Converting New Leads #c|smobilenote
Calling a new lead within a minute can result in a conversion rate more than twice as high as a call to a lead that occurs 48 hours later, reports Velocify in a new study. The results bring to mind a similar study released 3 years ago by Velocity, in which a call to a new lead placed within a minute boosted the conversion rate by almost 400% over a later call. Despite the apparent impact of speed-to-call on conversion, Velocify notes that 51% of the leads it analyzed for the report were not called for at least 48 hours.
Other noteworthy results:
◉ 95% of converted leads are contacted by the 6th call attempt, compared to 51% that are contacted on the first attempt
◉ Almost one-third (32%) of inquiries tracked never received a single phone call
◉ When following a 6-call strategy, leaving two voicemails is ideal (34% lift over leaving no voicemails), though leaving too many can have the opposite effect, as leads that were left 5 or more voicemails were less likely to convert than those that were left no voicemails
◉ Leaving the first voicemail on the second call attempt returned the greatest increase in conversion rate.
Solution: Have a dedicated alert system put in place for immediate human-to-human response. Or go old school and have a single individual in charge of response.
Cable Television News
Cable Systems Begin To Show Fewer Ads
In a complete break with their gorging techniques of the past, cable operators are attempting to find a solution to the migration away from cable. In their way of thinking, they have gone back to the days cinema faced in the 1950s by pointing to a gimmick rather than to the real problem. That problem is charging subscribers too much for too little quality content.
In an article by Nathan McAlone in Business Insider (111215), he points out that major TV networks are so scared of Netflix they are actually starting to show fewer ads. Companies like Time Warner, Fox, and Viacom have begun to reverse the trend of trying to shove as many ads in your face as possible. The reason? They want to lure back younger viewers, who are increasingly living in a cordless future full of Netflix and Hulu, according to Bloomberg.
Time Warner, in particular, is a useful case study.
On a recent earnings call, Time Warner’s CEO pledged to chop its “ad time” in half for primetime shows, starting next year, on its channel “truTV.” TruTV is a channel focused on reality programming, and marketed toward the younger viewers Time Warner is most scared of losing. This explains the drastic ad cut. If this gambit works, Time Warner will extend the strategy to other channels like TBS, TNT, and CNN, executives told Bloomberg. “We know one of the benefits of an ecosystem like Netflix is its lack of advertising,” Howard Shimmel, a chief research officer at Time Warner, told Bloomberg. “Consumers are being trained there are places they can go to avoid ads.” Once you get used to having no ads, the ones that still exist can become more and more grating.
Broad consumer opinion does seem to have shifted away from ads, not only with the continuing popularity of ad-free streaming services, but also with the rise of “ad blockers.” Ad blockers, programs for web browsers and smartphones that remove ads from websites, have been the subject of recent controversy after Apple decided to allow them on the iPhone. Media companies have argued that this software will destroy companies who rely on ad-based revenue, while advocates have said that it will force the industry to make ads less intrusive.
But whatever their effect, they are catching on, and seem to represent how much the public hates the current model of advertising. Time Warner, and others, seem to have felt this shift in consumer thinking around ads, and want to rescue their business model before it’s too late. And while not filling TV to bursting with ads might seem like a pretty obvious business strategy to entice millennials, it’s actually the exact opposite of what the big TV companies had been doing before.
Since 2009, the average “ad time” per hour on cable has gone up from 14:27 to 15:38, according to Nielsen. Broadcast TV has seen a similar bump, going from 13:25 to 14:15 minutes per hour. And cable channels have actually sped up re-runs to get two minutes more of advertising per show. This strategy seems set to change. Whether it will help cable companies in their war against Netflix is less certain. Beyond not having ads, Netflix and HBO actually seem to be simply better at making shows than the major networks.
NOTE: This tactic seems too little too late for cable. Cheating, by speeding up programs, does not go unnoticed by viewers. That is why so many consumers have shifted from watching the programs as they are scheduled to DVRing or ON DEMANDing which they can fast forward through the overwhelming amount of commercials being shown. One can watch any program they want via the today’s technologies. After all, there is something out there called Smart TV. Or haven’t cable operators figured that out yet?
Cable was once at the leading edge of in-home entertainment. But once they became enamored with what their competitors were doing in the telecom business, along with high speed internet connections, bundling became a driving force. That takes money. That added increased commercial time which led to viewer discontent. Netflix and the Internet have reduced the necessity of pay subscription of regular programming.
Broadcast Television News
Top Twenty Broadcast Television Programs (incl LIVE+7) Week of Oct 19-25 2015
#1 ‘NCIS’ / 20.971 million viewers
#2 ‘The Big Bang Theory’ 20.197 million viewers
#3 ‘Empire’ / 17.352 million viewers
#4 ‘NCIS: New Orleans’ 16.011 million viewers
#5 ‘Blue Bloods’ / 14.330 million viewers
#6 ‘The Voice’-Tue / 13.851 million viewers
#7 ‘Blindspot’* / 13.429 million viewers
#8 ‘Scorpion’ / 13.398 million viewers
#9 ‘NCIS: Los Angeles / 12.505 million viewers
#10 ‘Grey’s Anatomy’ / 12.213 million viewers
#11 ‘Modern Family’ / 12.157 million viewers
#12 ‘Criminal Minds’ / 12.135 million viewers
#13 ‘Scandal’ / 11.945 million viewers
#14 ‘Hawaii Five-0’ / 11.829 million viewers
#15 ‘Blacklist’ / 11.836 million viewers
#16 ‘Limitless’* / 11.526 million viewers
#17 ‘Chicago PD’ / 11.444 million viewers
#18 ‘How To Get Away With Murder’ / 10.941 million viewers
#19 ‘Castle’ / 10.486 million viewers
#20 ‘Code Black’* / 10.085 million viewers.
*indicates 1st year programs
Cinema News
Theaters Say ‘NO’ to Political Ads In Cinemas
There is sanity in media. In an effort to ‘keeping movie theaters free from negativity, NCM decided to just say ‘NO’ to political candidates who want to place their ads in theaters. For more go to: http://www.adweek.com/news/advertising-branding/why-national-cinemedia-saying-no-all-political-advertising-167570
Box Office Weekend of 6-8 November 2015 (Domestic Only)
This past Saturday’s domestic box office total of $62.440 million was the best since July 18, 2015 which did $68.133 million. It was the 17th biggest day at the box office this year. Of note, it still will have debuts in South Korea, Japan, France, Australia and China.
#1 ‘Spectre’ $73.00 million from 3,929 locations
#2 ‘The Peanuts Movie’ $45.00 million from 3,897 locations
#3 ‘The Martian’ $ 9.50 million from 2,855 locations
#4 ‘Goosebumps’ $ 6.97 million from 3,051 locations
#5 ‘Bridge of Spies’ $ 6.09 million from 2,767 locations (Critique:https://www.facebook.com/cinemacritique/)
#6 ‘Hotel Transylvania 2’ $ 3.55 million from 2,274 locations
#7 ‘Burnt’ $ 3.00 million from 3,003 locations
#8 ‘The Last Witch Hunter’$ 2.65 million from 2,286 locations
#9 ‘The Intern’ $ 1.81 million from 1,071 locations
#10 ‘Paranormal Activity’ $ 1.65 million from 2,202 locations
Box Office Weekend of 6-8 November 2015 (International Only)
#1 ‘Spectre’ $117.8 million from 76 overseas markets.
#2 ‘Maze Runner:’ $ 21.3 million from 11 overseas markets.
#3 ‘The X Files 2’ $ 17.0 million from 4 overseas markets.
#4 ‘Hotel Transylvania 2’ $ 15.0 million from 80 overseas markets.
#5 ‘Everest’ $ 13.1 million from 46 overseas markets.
#6 ‘The Priests’ $ 11.5 million from 1 overseas market.
#7 ‘The Martian’ $ 9.3 million from 50 overseas markets.
#8 ‘Paranormal Activity:’ $ 6.9 million from 46 overseas markets.
#9 ‘Last Women Standing’ $ 6.3 million from 3 overseas markets.
#10T’The Peanuts Movie’ $ 4.6 million from 11 overseas markets.
#10T’The Witness’ $ 4.6 million from 3 overseas markets.
Coming Soon
Coming November 20, 2015
Coming December
Coming For Christmas from Quentin Tarantino
‘Joy’ They’re back. Jennifer Lawrence & Bradley Cooper
‘Legend’ Tom Hardy, Emily Browning
‘The Revenant’ Leonardo DiCaprio, Tom Hardy
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Across The Pond
BBC One was #1 Wednesday as ‘The Apprentice UK’ was the top program.
BBC One
The Big One had a little Sugar Wednesday as it finished as the #1 network in the UK. But first at 8P, ‘Cuffs’ was watched by 3.3 million viewers and a 16% share. Then at 9P, ‘The Apprentice UK’ finished with an average 5.8 million viewers and a 27% share of the available audience.
BBC Two
The Little Two also brought a little pop culture to the scene on Wednesday. But first a little food at 8P, ‘MasterChef: The Professionals’ finished with a network high of 3 million viewers and a 15% share. At 9P, ‘Dominic Sandbrook: Let Us Entertain You’ finished with an average 691,000 viewers and a 3% share.
ITV
The Independent One finished #2 with a little help from their friends. At 8P, ‘The Nation’s Favourite Beatles Number One’ as it drew a solid 2.8 million viewers (13%).
Channel 4
The Big Four brought us that house most popular ‘Grand Designs: House of the Year’ at 9P, as it continued with an average 1.6 million viewers and a 7% share.
Channel 5
The Viacom Five didn’t have much on Wednesday. At 9P, ‘Can’t Pay? We’ll Take It Away’ finished with an average 1.4 million viewers and a 7% share.
Down Under
Nine
Network Nine finished back in the #1 position in Australia Wednesday with a 29.1% share of the available audience. #1 was ‘The Block’ with an average million viewers.
Seven
The Second Commercial Network in Australia skipped to second Wednesday with an average 27.9% share. The network did have the #1 newscast in the nation with ‘Seven News’ drawing an average 1.003 million viewers.
ABC
The Alphabet Network in Australia finished #3 with an 18.9% share of the available audience. ‘Gruen’ was the network’s top program on Wednesday.
Ten finished #4 with an 18.3% share.
SBS finished #5 with a 5.9% share of the available audience.
Top Non-News Programs in Australia Wednesday
#1 The Block Nine 1,037,000 viewers All markets #1 except Adelaide
#2 Gruen ABC 948,000 viewers Top program in Adelaide
#3 A Current Affair Nine 926,000 viewers Melbourne #1 market with 307,000
#4 Highway Patrol (R) Seven 754,000 viewers Sydney #1 market with 231,000
#5 Home And Away Seven 739,000 viewers Sydney #1 market with 219,000
#6 7.30 ABC 722,000 viewers Melbourne #1 market with 254,000
#7 Highway Patrol (R) Seven 680,000 viewers Sydney #1 market with 220,000
#8 Kitchen Cabinet ABC 662,000 viewers Melbourne #1 market with 251,000
#9 Blindspot Seven 659,000 viewers Sydney #1 market with 179,000
#10 Celebrity Apprentice Nine 645,000 viewers Sydney #1 market with 219,000
Top Newscast in Australia Wednesday
#1 Seven News Seven 1,003,000 viewers Top newscast in Adelaide & Perth
#2 Nine News Nine 985,000 viewers Top newscast in Melbourne & Brisbane
#3 NineE News 6:30 Nine 961,000 viewers Top newscast in Sydney
#4 Seven News/TodayTonight Seven 927,000 viewers Melbourne #1 market with 284,000
#5 ABC News ABC 811,000 viewers Melbourne #1 market with 276,000
*THURSDAY AUSTRALIAN OVERNIGHT TV RATINGS
*THURSDAY AUSTRALIAN OVERNIGHT TV RATINGS
Nine #1 Thursday in Australia as ‘A Current Affair’ top non-news program & ‘Seven News’ top newscast.
Nine
Network Nine was for the second straight evening, #1 in Australia with a 28.0% share of the available audience. The #1 non-news program was ‘A Current Affair’ with an average 875,000 viewers.
Seven
The Second Commercial Network in Australia finished second with a 26.9% share as the #1 newscast in the nation was ‘Seven News’ which finished with an average 962,000 viewers on a below average television evening.
Ten
The Third Commercial Network in Australia finished #3 with a 21.8 share of the available audience on Thursday. Its top program was ‘Googlebox’ with an average 631,000 viewers.
ABC
The Alphabet Network in Australia finished fourth with a 16.3% share. Its top program was ‘ABC News’ which delivered an average 741,000 viewers on Thursday.
SBS
The Special Broadcast Service in Australia finished #5 with a 7.0% share of the available audience.
Top Ten Non-News Programs in Australia Thursday
#1 A Current Affair Nine 875,000 viewers #1 in Sydney & Melbourne
#2 RBT Nine 815,000 viewers Melbourne #1 market with 267,000
#3 RBT (R) Nine 746,000 viewers #1 in Sydney with 250,00
#4 Home And Away Seven 725,000 viewers #1 in Brisbane, Adelaide & Perth
#5 Gogglebox TEN 631,000 viewers Melbourne #1 market with 212,000
#6 7.30 ABC 602,000 viewers Melbourne #1 market with 196,000
#7 The Chase Australia Seven 586,000 viewers Sydney #1 market with 201,000
#8 Surveillance OZ:Dashcam Seven 584,000 viewers Sydney #1 market with 151,000
#9 Mighty Cruise Ships Seven 581,000 viewers Melbourne #1 market with 181,000
#10 The Project 7PM TEN 534,000 viewers Melbourne #1 market with 167,000
Top News Programs in Australia Thursday
#1 Seven News Seven 962,000 viewers #1 in Adelaide & Perth
#2 Seven News/TodayTonight Seven 930,000 viewers Melbourne #1 market with 270,000
#3 Nine News 6:30 Nine 924,000 Viewers #1 in Sydney & Melbourne
#4 Nine News Nine 903,000 viewers #1 in Brisbane
#5 ABC News ABC 741,000 viewers Melbourne #1 market with 223,000
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Paul Whiteman George Gershwin’s ‘Rhapsody In Blue’
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