CBS #1 Thursday in the UK. ITV #1 in the UK. Nine #1 in Australia.

Paris Under Siege

Paris Under Siege

‘It’s All About Screens.’ This is the Daily Diary of Screens. On Thursday, November 12, 2015, CBS finished #1 as ‘The Big Bang Theory’‘ was the top program. ITV was #1 in the UK as ‘Paul O’Grady: For the Love of Dogs’ was the top program. Nine finished #1 in Australia as ‘A Current Affair’ was the top non-news program and ‘Seven News’ was the nation’s top newscast. ‘Spectre‘ #1 at Cinema weekend 6-8 November 2015 (Domestic) ‘Spectre‘ #1 International. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. 88% of Twitter users are on mobile. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. LinkedIn has 347 million registered members. 600 million users on Whatsapp. FRIDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)

Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.

The Home Of #dailydiaryofscreens

For Thursday, November 12, 2015 (Posted on November 13, 2015)

CBS #1 Thursday as 'The Big Bang Theory' top program.

CBS #1 Thursday as ‘The Big Bang Theory’ top program.


The Tiffany Network hand its heaviest comedy night of the week and a premier, but fell short, as age is beginning to take hold. At 8P, ‘The Big Bang Theory’ was still the #1 program throughout the nation Thursday on broadcast as it delivered an average 15.29 million viewers and a 10.0/16. At 830P, ‘Life In Pieces’ finished with an average 9.50 million viewers and a 5.3/9 as ‘Thursday Night Football’ on The NFL Network began with two of the three New York State teams playing each other. At 9P, ‘Mom’ finished with an average 8.57 million viewers and a 4.9/8. At 930P, the season premiere of ‘2 Broke Girls’ finished with an average 7.68 million viewers and a 4.1/7, not a great rating on its first night back. Then at 10P, a revitalized ‘Elementary’ with a brilliant episode bringing Dr. Watson much more into the forefront delivered an average 6.44 million viewers and a 3.7/7. This was a MUST SEE TV ON DEMAND episode. NOTE: ‘Thursday Night Football’ featuring the Buffalo Bills victory over the home town New York Jets, 22-17, aired on CBS O&O in New York and the CBS affiliate in Buffalo. Thus, network ratings will be adjusted accordingly.

The NFL Network

The Rozelle Football Dream presented ‘Thursday Night Football’ with the Buffalo Bills facing the New York Jets in New York City Thursday. It finished with a 5.6 overnight household rating, according to Nielsen, down 23% from last week’s Cleveland-Cincinnati game (7.3). NOTE: Does that mean Ohio beat New York?


The Alphabet Network presented its all-women headlining programming block on Thursday and finished #1 among broadcast networks. AT 8P, ‘Grey’s Anatomy’ finished with an average 7.99 million viewers and a 6.2/10. Then at 9P, ‘Scandal’ finished with an average 7.70 million viewers and a 6.0/10. At 10P, ‘How To Get Away With Murder’ finished with an average 6.69 million viewers and a 5.2/9.


The Peacock Network had its regularly schedule Thursday lineup facing off. At 8P, ‘Heroes Reborn’ finished with an average 3.75 million viewers and a 2.6/4. At 9P, in one of the most thrilling episode in the series, ‘The Blacklist’ finished with an average 6.67 million viewers and a 4.6/7 in a MUST SEE TV ON DEMAND program. At 10P, ‘The Player’ in one of its best episodes of the year finished with an average 3.41 million viewers and a 2.4/4.


The Animal Network of Broadcast had its old standby and nothing. At 8P, ‘Bones’ finished with an average 5.14 million viewers and a 3.2/5, growing stronger in its second half hour. At 9P, ‘Sleepy Hollow’ dropped drastically with an average 3.03 million viewers and a 1.7/3.


The #1 Hispanic Network in America had a normal Thursday. At 8P, ‘Antes Muerta qui Lichita’ finished with a 1.1 HH Ratings and a 2 HH Share of the available audience. At 9P, ‘Pasión y Poder’ finished as the top Hispanic program Thursday with a 1.2/2. Then at 10P, ‘Yo no Creo en los Hombres’ finished with a 1.0/2.

The CW

The Little Network That Couldn’t didn’t. At 8P, ‘The Vampire Diaries’ finished with an average 1.32 million viewers and a 1.0/2. Then at 9P, ‘The Originals’ finished with an average 1.00 million viewers and an 0.8/1.

Late Night

At 1135P, NBC’s ‘The Tonight Show Starring Jimmy Fallon’ finished #1 with a 2.5/7. ABC’s ‘Jimmy Kimmel Live’ finished #2 with a 2.3/6. CBS’s ‘Late Show with Stephen Colbert’ slipped to third with a 2.2/6. At 1235A, ABC’s ‘Nightline’ with a boost from Jimmy Kimmel finished #1 with a 1.4/5. NBC’s ‘Late Night with Seth Meyers’ finished #2 with a 1.3/5. CBS’ ‘Late Late Show with James Corden’ finished with a 1.1/4. At 135A, NBC’s ‘Last Call with Carson Daly” averaged a 0.9/4 as it continues to perform well that early in the morning.

For The Record

CBS finished #1 broadcast network on Thursday with an average 8.99 million viewers and a 5.6/10. ABC finished with an average 7.48 million viewers and a 5.2/9. NBC finished with an average 4.61 million viewers and a 3.0/5. FOX finished with an average 4.08 million viewers and a 2.5/4. Univision finished with an average 1.70 million viewers and a 1.1/2. Telemundo finished with an average 1.30 million viewers and a 0.9/2. The CW finished with an average 1.16 million viewers and an 0.8/1. NBC was the only network which showed an increase over the previous comparable day last year. In total, the English speaking broadcast network delivered 26.295 million viewers Thursday in prime time, down 2.388 million from the same comparable date last year. ABC was the biggest loser as it declined 1.702 million viewers. CBS finished down 880,000 viewers. FOX was down 388,000 viewers. The CW was down 226,000 viewers. NBC was the only network that finished up, with an increase of 808,000 viewers. All numbers are based on Fast Overnights.

Today In Cinema History

On this date in 1940, Disney’s ‘Fantasia’ animated feature, with stereophonic music recorded by Leopold Stokowski and the Philadelphia Orchestra, premiered in the US.It received mixed critical reaction and was unable to make a profit because World War II cut off distribution to the European market, the film’s high production costs, and the expense of leasing theatres and installing the Fantasound equipment for the roadshow presentations. The film was subsequently reissued multiple times with its original footage and audio being deleted, modified, or restored in each version. As of 2012, Fantasia has grossed $76.4 million in domestic revenue and is the 22nd highest-grossing film of all time in the U.S. when adjusted for inflation. The first roadshow opened at the Broadway Theatre in New York City on November 13, 1940. The Disneys had secured a year’s lease with the venue that was fully equipped with Fantasound, which took personnel a week working around the clock to install. Proceeds made on the night went to the British War Relief Society for the efforts in the Battle of Britain. Ticket demand was so great that eight telephone operators were employed to handle the extra calls while the adjoining store was rented out to cater the box office bookings. Fantasia ran at the Broadway for forty-nine consecutive weeks, the longest run achieved by a film at the time. Its run continued for a total of fifty-seven weeks until February 28, 1942.

Television News

All News Networks Go To Cover Paris

Mobile Research
US Smartphone Penetration
Smartphone penetration among US mobile subscribers aged 13+ continues to hover around 77%, per the latest market data from comScore. Some 77.4% of US mobile subscribers aged 13 and older owned a smartphone during Q3, up from Q2’s 76.7% and Q1’s 77%. Android continued to be the top platform (52.3% of smartphone subscribers) in Q3, ahead of Apple (43.6%), which remained the top OEM.

Mobile Research Regarding Social
Latest Social Media Smartphone App Ranking
Facebook is still the top smartphone application as of September, used by more than three-quarters (76.2%) of US smartphone media using adults on iOS and Android platforms. Facebook Messenger (60.9%) narrowly trails YouTube (61%), while Instagram is 9th, used by almost 4 in 10 (38.6% of) adult smartphone app users. The Top Ten Smartphone Apps (as of September 2015):
#1 Facebook 76.2%
#2 YouTube 61.0%
#3 Facebook Messenger 60.9%
#4 Google Play 52.2%
#5 Google Search 51.2%
#6 Google Maps 49.8%
#7 Gmail 42.8%
#8 Pandora Radio 42.6%
#9 Instagram 38.6%
#10 Yahoo Stocks 32.2%
#11 Apple Music* 32.1%
#12 Apple Maps 29.3%
#13 Amazon Mobile 27.6%
#14 Twitter 25.2%
#15 Google Drive 24.4%

Digital/Mobile Research
Speed-to-Call Important in Converting New Leads #c|smobilenote
Calling a new lead within a minute can result in a conversion rate more than twice as high as a call to a lead that occurs 48 hours later, reports Velocify in a new study. The results bring to mind a similar study released 3 years ago by Velocity, in which a call to a new lead placed within a minute boosted the conversion rate by almost 400% over a later call. Despite the apparent impact of speed-to-call on conversion, Velocify notes that 51% of the leads it analyzed for the report were not called for at least 48 hours.
Other noteworthy results:
◉ 95% of converted leads are contacted by the 6th call attempt, compared to 51% that are contacted on the first attempt
◉ Almost one-third (32%) of inquiries tracked never received a single phone call
◉ When following a 6-call strategy, leaving two voicemails is ideal (34% lift over leaving no voicemails), though leaving too many can have the opposite effect, as leads that were left 5 or more voicemails were less likely to convert than those that were left no voicemails
◉ Leaving the first voicemail on the second call attempt returned the greatest increase in conversion rate.

Solution: Have a dedicated alert system put in place for immediate human-to-human response. Or go old school and have a single individual in charge of response.

Cable Television News
Cable Systems Begin To Show Fewer Ads
In a complete break with their gorging techniques of the past, cable operators are attempting to find a solution to the migration away from cable. In their way of thinking, they have gone back to the days cinema faced in the 1950s by pointing to a gimmick rather than to the real problem. That problem is charging subscribers too much for too little quality content.

In an article by Nathan McAlone in Business Insider (111215), he points out that major TV networks are so scared of Netflix they are actually starting to show fewer ads. Companies like Time Warner, Fox, and Viacom have begun to reverse the trend of trying to shove as many ads in your face as possible. The reason? They want to lure back younger viewers, who are increasingly living in a cordless future full of Netflix and Hulu, according to Bloomberg.

Time Warner, in particular, is a useful case study.

On a recent earnings call, Time Warner’s CEO pledged to chop its “ad time” in half for primetime shows, starting next year, on its channel “truTV.” TruTV is a channel focused on reality programming, and marketed toward the younger viewers Time Warner is most scared of losing. This explains the drastic ad cut. If this gambit works, Time Warner will extend the strategy to other channels like TBS, TNT, and CNN, executives told Bloomberg. “We know one of the benefits of an ecosystem like Netflix is its lack of advertising,” Howard Shimmel, a chief research officer at Time Warner, told Bloomberg. “Consumers are being trained there are places they can go to avoid ads.” Once you get used to having no ads, the ones that still exist can become more and more grating.

Broad consumer opinion does seem to have shifted away from ads, not only with the continuing popularity of ad-free streaming services, but also with the rise of “ad blockers.” Ad blockers, programs for web browsers and smartphones that remove ads from websites, have been the subject of recent controversy after Apple decided to allow them on the iPhone. Media companies have argued that this software will destroy companies who rely on ad-based revenue, while advocates have said that it will force the industry to make ads less intrusive.

But whatever their effect, they are catching on, and seem to represent how much the public hates the current model of advertising. Time Warner, and others, seem to have felt this shift in consumer thinking around ads, and want to rescue their business model before it’s too late. And while not filling TV to bursting with ads might seem like a pretty obvious business strategy to entice millennials, it’s actually the exact opposite of what the big TV companies had been doing before.

Since 2009, the average “ad time” per hour on cable has gone up from 14:27 to 15:38, according to Nielsen. Broadcast TV has seen a similar bump, going from 13:25 to 14:15 minutes per hour. And cable channels have actually sped up re-runs to get two minutes more of advertising per show. This strategy seems set to change. Whether it will help cable companies in their war against Netflix is less certain. Beyond not having ads, Netflix and HBO actually seem to be simply better at making shows than the major networks.

NOTE: This tactic seems too little too late for cable. Cheating, by speeding up programs, does not go unnoticed by viewers. That is why so many consumers have shifted from watching the programs as they are scheduled to DVRing or ON DEMANDing which they can fast forward through the overwhelming amount of commercials being shown. One can watch any program they want via the today’s technologies. After all, there is something out there called Smart TV. Or haven’t cable operators figured that out yet?

Cable was once at the leading edge of in-home entertainment. But once they became enamored with what their competitors were doing in the telecom business, along with high speed internet connections, bundling became a driving force. That takes money. That added increased commercial time which led to viewer discontent. Netflix and the Internet have reduced the necessity of pay subscription of regular programming.

Broadcast Television News

Top Twenty Broadcast Television Programs (incl LIVE+7) Week of Oct 19-25 2015
#1 ‘NCIS’ / 20.971 million viewers
#2 ‘The Big Bang Theory’ 20.197 million viewers
#3 ‘Empire’ / 17.352 million viewers
#4 ‘NCIS: New Orleans’ 16.011 million viewers
#5 ‘Blue Bloods’ / 14.330 million viewers
#6 ‘The Voice’-Tue / 13.851 million viewers
#7 ‘Blindspot’* / 13.429 million viewers
#8 ‘Scorpion’ / 13.398 million viewers
#9 ‘NCIS: Los Angeles / 12.505 million viewers
#10 ‘Grey’s Anatomy’ / 12.213 million viewers
#11 ‘Modern Family’ / 12.157 million viewers
#12 ‘Criminal Minds’ / 12.135 million viewers
#13 ‘Scandal’ / 11.945 million viewers
#14 ‘Hawaii Five-0’ / 11.829 million viewers
#15 ‘Blacklist’ / 11.836 million viewers
#16 ‘Limitless’* / 11.526 million viewers
#17 ‘Chicago PD’ / 11.444 million viewers
#18 ‘How To Get Away With Murder’ / 10.941 million viewers
#19 ‘Castle’ / 10.486 million viewers
#20 ‘Code Black’* / 10.085 million viewers.
*indicates 1st year programs

Cinema News
Theaters Say ‘NO’ to Political Ads In Cinemas
There is sanity in media. In an effort to ‘keeping movie theaters free from negativity, NCM decided to just say ‘NO’ to political candidates who want to place their ads in theaters. For more go to:
Box Office Weekend of 6-8 November 2015 (Domestic Only)

This past Saturday’s domestic box office total of $62.440 million was the best since July 18, 2015 which did $68.133 million. It was the 17th biggest day at the box office this year. Of note, it still will have debuts in South Korea, Japan, France, Australia and China.
#1 ‘Spectre’ $73.00 million from 3,929 locations
#2 ‘The Peanuts Movie’ $45.00 million from 3,897 locations
#3 ‘The Martian’ $ 9.50 million from 2,855 locations
#4 ‘Goosebumps’ $ 6.97 million from 3,051 locations
#5 ‘Bridge of Spies’ $ 6.09 million from 2,767 locations (Critique:
#6 ‘Hotel Transylvania 2’ $ 3.55 million from 2,274 locations
#7 ‘Burnt’ $ 3.00 million from 3,003 locations
#8 ‘The Last Witch Hunter’$ 2.65 million from 2,286 locations
#9 ‘The Intern’ $ 1.81 million from 1,071 locations
#10 ‘Paranormal Activity’ $ 1.65 million from 2,202 locations

Box Office Weekend of 6-8 November 2015 (International Only)
#1 ‘Spectre’ $117.8 million from 76 overseas markets.
#2 ‘Maze Runner:’ $ 21.3 million from 11 overseas markets.
#3 ‘The X Files 2’ $ 17.0 million from 4 overseas markets.
#4 ‘Hotel Transylvania 2’ $ 15.0 million from 80 overseas markets.
#5 ‘Everest’ $ 13.1 million from 46 overseas markets.
#6 ‘The Priests’ $ 11.5 million from 1 overseas market.
#7 ‘The Martian’ $ 9.3 million from 50 overseas markets.
#8 ‘Paranormal Activity:’ $ 6.9 million from 46 overseas markets.
#9 ‘Last Women Standing’ $ 6.3 million from 3 overseas markets.
#10T’The Peanuts Movie’ $ 4.6 million from 11 overseas markets.
#10T’The Witness’ $ 4.6 million from 3 overseas markets.

Coming Soon

Coming November 20, 2015

Coming December

Coming For Christmas from Quentin Tarantino

‘Joy’ They’re back. Jennifer Lawrence & Bradley Cooper

‘Legend’ Tom Hardy, Emily Browning

‘The Revenant’ Leonardo DiCaprio, Tom Hardy


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Across The Pond

ITV #1 Thursday as 'Paul O'Grady: For the Love of Dogs' top program

ITV #1 Thursday as ‘Paul O’Grady: For the Love of Dogs’ top program


The Independent One topped the #1 ranking on Thursday in the UK. At 830P, ‘Paul O’Grady: For the Love of Dogs’ was the most watched show outside the soaps in prime time as it had an average 3.39 million viewers (15.8%). At 9P, the series finale of ‘Unforgotten’ finished with an average 3.2 million viewers (15.3%).


The Big One at 8P presented ‘Tom Jones & Rob Brydon: One Big Night’ finished with an average 3.14 million viewers (15%). Then at 930P, ‘Mrs Brown’s Boys’ finished with an average 2.9 million viewers (14.8%). NOTE: At 7P, ‘The One Show’ drew 3.9 million viewers but fell out of the UK late peak time period.


The Little Two at 8P had ‘Masterchef: The Professionals’ and it drew an average 2.7 million viewers (12.9%). At 9P, ‘The Last Kingdom’ brought in an average 1.6 million viewers (7.8%).

Channel 4

The Big Four at 8P presented ‘Amazing Spaces: Floating Homes’, while miles away from ‘Grand Designs’ finished with an average 1.5 million viewers (7.3%). At 9P, ‘Kitchen Impossible’ finished with an average of just 960,000 viewers (4.7%).

Channel 5

The Viacom Five at 8P had ‘Shark Attack’ and drew only 666,000 viewers (3.2%). That was the highlight of the night here folks.

Down Under

Nine #1 Thursday in Australia as 'A Current Affair' top non-news program & 'Seven News' top newscast.

Nine #1 Thursday in Australia as ‘A Current Affair’ top non-news program & ‘Seven News’ top newscast.


Network Nine was for the second straight evening, #1 in Australia with a 28.0% share of the available audience. The #1 non-news program was ‘A Current Affair’ with an average 875,000 viewers.


The Second Commercial Network in Australia finished second with a 26.9% share as the #1 newscast in the nation was ‘Seven News’ which finished with an average 962,000 viewers on a below average television evening.


The Third Commercial Network in Australia finished #3 with a 21.8 share of the available audience on Thursday. Its top program was ‘Googlebox’ with an average 631,000 viewers.


The Alphabet Network in Australia finished fourth with a 16.3% share. Its top program was ‘ABC News’ which delivered an average 741,000 viewers on Thursday.


The Special Broadcast Service in Australia finished #5 with a 7.0% share of the available audience.

Top Ten Non-News Programs in Australia Thursday
#1 A Current Affair Nine 875,000 viewers #1 in Sydney & Melbourne
#2 RBT Nine 815,000 viewers Melbourne #1 market with 267,000
#3 RBT (R) Nine 746,000 viewers #1 in Sydney with 250,00
#4 Home And Away Seven 725,000 viewers #1 in Brisbane, Adelaide & Perth
#5 Gogglebox TEN 631,000 viewers Melbourne #1 market with 212,000
#6 7.30 ABC 602,000 viewers Melbourne #1 market with 196,000
#7 The Chase Australia Seven 586,000 viewers Sydney #1 market with 201,000
#8 Surveillance OZ:Dashcam Seven 584,000 viewers Sydney #1 market with 151,000
#9 Mighty Cruise Ships Seven 581,000 viewers Melbourne #1 market with 181,000
#10 The Project 7PM TEN 534,000 viewers Melbourne #1 market with 167,000

Top News Programs in Australia Thursday
#1 Seven News Seven 962,000 viewers #1 in Adelaide & Perth
#2 Seven News/TodayTonight Seven 930,000 viewers Melbourne #1 market with 270,000
#3 Nine News 6:30 Nine 924,000 Viewers #1 in Sydney & Melbourne
#4 Nine News Nine 903,000 viewers #1 in Brisbane
#5 ABC News ABC 741,000 viewers Melbourne #1 market with 223,000



Network Nine finished #1 in Australia Friday with a 32.9% share of the available audience. #1 program was ‘Ready For Takeoff’ with 1.119 million viewers. The top newscast was ‘Nine News’ finished with an average 1.009 million viewers.


The Second Commercial Network in Australia finished #2 with a 32.1% share.


The Third Commercial Network in Australia finished third with a 17.9% share.


The Alphabet Network in Australia finished with a 12.2% share.


The Special Broadcast Service in Australia finished fifth with a 5.0% share.

Top Ten Non-News Program In Australia Friday
#1 READY FOR TAKEOFF Nine 1,119,000 viewers #1 Everywhere except Perth
#2 SECOND TEST–AU V NZ #3 Nine 1,057,000 viewers Melbourne #1 market with 402,000
#3 Better Homes & Gardens Seven 811,000 viewers #1 in Perth 119,000
#4 SECOND TEST–AU V NZ #22 Nine 782,000 viewers Melbourne #1 market with 275,000
#5 WHITE HOUSE DOWN Seven 593,000 viewers Melbourne #1 market with 196,000
#6 THE CHASE AUSTRALIA Seven 536,000 viewers Melbourne #1 market with 130,000
#7 THE LIVING ROOM TEN 531,000 viewers Melbourne #1 market with 150,000
#8 SECOND TEST–AU V NZ #1 Nine 520,000 viewers Melbourne #1 market with 165,000
#9 THE PROJECT 7PM TEN 465,000 viewers Sydney #1 market with 134,000
#10 FAMILY FEUD TEN 462,000 viewers Sydney #1 market with 168,000

Top Newscasts In Australia Friday
#1 NINE NEWS Nine 1,009,000 271,000 361,000 194,000 70,000 114,000
#2 Seven News/TodayTonight Seven 942,000 275,000 292,000 167,000 92,000 116,000
#3 SEVEN NEWS Seven 941,000 285,000 266,000 152,000 107,000 132,000
#4 ABC NEWS ABC 577,000 174,000 164,000 97,000 72,000 69,000

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Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page

Paul Whiteman George Gershwin’s ‘Rhapsody In Blue’

This entry was posted in Audience Analysis, Audience Behavior, Audience Management, Broadcast TV Ratings in Australia, Broadcast TV Ratings in the UK, Broadcast TV Ratings in US, Cable TV Ratings, Cinema, Daily Broadcast Ratings, Data, Digital, Direct, Hispanic TV Ratings, Late Night TV Ratings, Media, Media Analysis, Media Management, Mobile, Music To Read By, Music To Read overtheshouldermedia by, Television Program Renewals, Television Ratings, Thursday Night TV Ratings, Today In TV History, Uncategorized, Weekend Box Office and tagged , , , , . Bookmark the permalink.

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