CBS #1 Tuesday in the U.S. ITV #1 in the UK. Seven #1 in Australia.

To all who served and continue to serve, Thank You. To the shipmates who gave their all. Bless you and may you always have fair winds and following seas.

To all who served and continue to serve, Thank You. To the shipmates who gave their all. Bless you and may you always have fair winds and following seas.

‘It’s All About Screens.’ This is the Daily Diary of Screens. On Tuesday, November 10, 2015, CBS finished #1 as ‘NCIS’‘ was the top program. ITV was #1 in the UK as ‘Lewis’ was the top program. Seven finished #1 in Australia as ‘The X Factor Australia’ was the top non-news program and ‘Nine News 6:30’ was the nation’s top newscast. ‘Spectre‘ #1 at Cinema weekend 6-8 November 2015 (Domestic) ‘Spectre‘ #1 International. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. 88% of Twitter users are on mobile. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. LinkedIn has 347 million registered members. 600 million users on Whatsapp. WEDNESDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)

Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.

The Home Of #dailydiaryofscreens

For Tuesday, November 10, 2015 (Posted on November 11, 2015)

CBS #1 Tuesday as 'NCIS' top program.

CBS #1 Tuesday as ‘NCIS’ top program.


The Tiffany Network finished #1 Tuesday as it had the world’s top drama. At 8P, ‘NCIS’ with an outstanding episode titled ‘Saviors’, as insurgents in Sudan force NCIS to come to the rescue as Tony comes to the aid of an old flame, finished with an average 16.435 million viewers and a 10.1/16. It was a MUST SEE TV ON DEMAND episode. At 9P, ‘NCIS: New Orleans’ with an episode titled ‘Confluence’ finished with an average 12.285 million viewers and a 7.7/12. At 10P, ‘Limitless’ in an exciting episode highlighting betrayal and having our hero getting the head of the FBI in New York out of a very difficult situation, finished with an average 7.145 million viewers and a 4.4/9.

FOX Business News Channel

Murdoch’s Channel for Business News had the Fourth Republican Presidential Candidate Debate from Milwaukee Tuesday and it finished with 13.5 million viewers and a 8.9 rating among households. This was down from the #3 debate held on CNBC which drew a 9.5 HH rating. This debate also ranks as the least distributed, with Fox Business in slightly fewer homes than CNBC. The Moderators were Maria Bartiromo, Neil Cavuto and Gerard Baker.


The Peacock Network led off with singing and ended with a Windy City fire. At 8P, ‘The Voice’ finished with an average 10.79 million viewers and a 7.1/11. At 10P, ‘Chicago Fire’ finished with an average 8.205 million viewers and a 5.4/9, taking the #1 spot in the time period.


The Alphabet Network was a mishmash scheduling nightmare on Tuesday. At 8P, ‘The Muppets’ hit a series low with an average 3.88 million viewers and a 2.6/4 and was the top program on the network this night in prime time. At 830P, ‘Fresh Off the Boat’ finished with an average 3.71 million viewers and a 2.5/4. At 9P, ‘Marvel’s Agents of S.H.I.E.L.D.’ finished with an average 3.52 million viewers and a 2.5/4. Then at 10P, ‘Wicked City’ finished with 1.69 million viewers and a 1.3/2, another series low.


The Animal Network of Broadcast began with comedy and finished screaming. At 8P, ‘Grandfathered’ had friends with benefits all over the place and finished with an average 3.07 million viewers and a 2.2/3. At 830P, ‘The Grinder’ fought for a young lads starting role in the school play but having it blocked by the uncle’s past delivered an average 2.61 million viewers and a 1.8/3. At 9P, ‘Scream Queens’ finished with an average 2.50 million viewers and a 1.7/3.

The CW

The Little Network That Couldn’t took a hit on Tuesday. At 8P, ‘The Flash’ finished with an average 3.61 million viewers and a 2.5/4, beating all competition on FOX, Univision and Telemundo. At 9P, ‘iZombie’ finished with an average 1.465 million viewers and a 0.9/1.

Late Night

At 1135P, NBC’s ‘The Tonight Show Starring Jimmy Fallon’ finished with a 2.9/7. CBS’ ‘Late Show with Stephen Colbert’ finished with a 2.0/5. ABC’s ‘Jimmy Kimmel Live’ finished with a 1.6/4. At 1235A, NBC’s ‘Late Night with Seth Meyers’ finished with a 1.5/5. ABC’s ‘Nightline’ finished with a 1.1/4. CBS’ ‘Late Late Show with James Corden’ finished with a 1.0/4.

For The Record

CBS finished #1 Tuesday as it finished with an average 11.94 million viewers and a 7.4/12. NBC finished with an average 9.93 million viewers and a 6.6/10. ABC finished a distant third among broadcast networks with an average 3.00 million viewers and a 2.1/3. FOX finished with an average 2.67 million viewers and a 1.9/3. The CW finished with an average 2.51 million viewers and a 1.7/3. Univision finished with an average 1.70 million viewers and a 1.1/2. Telemundo finished with an average 1.30 million viewers and a 1.0/2. Broadcast networks were down 4.644 million viewers on Tuesday with every single network down from the previous comparable date a year ago. FOX was down -28.9%; ABC down -22.1%; CBS down -13.3%; The CW down -10.1% and NBC down -5.7%. Granted, delayed viewing via LIVE+7 and the FOX Business Channel debate both provide broadcast excuses. But…down is down. That is never good. Up is better.

Today In TV History

On this date in 2010, Gene Shalit left ‘The Today Show’ after more than 40 years on the show.

Digital/Mobile Research
Speed-to-Call Important in Converting New Leads #c|smobilenote
Calling a new lead within a minute can result in a conversion rate more than twice as high as a call to a lead that occurs 48 hours later, reports Velocify in a new study. The results bring to mind a similar study released 3 years ago by Velocity, in which a call to a new lead placed within a minute boosted the conversion rate by almost 400% over a later call. Despite the apparent impact of speed-to-call on conversion, Velocify notes that 51% of the leads it analyzed for the report were not called for at least 48 hours.
Other noteworthy results:
◉ 95% of converted leads are contacted by the 6th call attempt, compared to 51% that are contacted on the first attempt
◉ Almost one-third (32%) of inquiries tracked never received a single phone call
◉ When following a 6-call strategy, leaving two voicemails is ideal (34% lift over leaving no voicemails), though leaving too many can have the opposite effect, as leads that were left 5 or more voicemails were less likely to convert than those that were left no voicemails
◉ Leaving the first voicemail on the second call attempt returned the greatest increase in conversion rate.

Solution: Have a dedicated alert system put in place for immediate human-to-human response. Or go old school and have a single individual in charge of response.
Broadcast Television News

Top Twenty Broadcast Television Programs (incl LIVE+7) Week of Oct 19-25 2015
#1 ‘NCIS’ / 20.971 million viewers
#2 ‘The Big Bang Theory’ 20.197 million viewers
#3 ‘Empire’ / 17.352 million viewers
#4 ‘NCIS: New Orleans’ 16.011 million viewers
#5 ‘Blue Bloods’ / 14.330 million viewers
#6 ‘The Voice’-Tue / 13.851 million viewers
#7 ‘Blindspot’* / 13.429 million viewers
#8 ‘Scorpion’ / 13.398 million viewers
#9 ‘NCIS: Los Angeles / 12.505 million viewers
#10 ‘Grey’s Anatomy’ / 12.213 million viewers
#11 ‘Modern Family’ / 12.157 million viewers
#12 ‘Criminal Minds’ / 12.135 million viewers
#13 ‘Scandal’ / 11.945 million viewers
#14 ‘Hawaii Five-0’ / 11.829 million viewers
#15 ‘Blacklist’ / 11.836 million viewers
#16 ‘Limitless’* / 11.526 million viewers
#17 ‘Chicago PD’ / 11.444 million viewers
#18 ‘How To Get Away With Murder’ / 10.941 million viewers
#19 ‘Castle’ / 10.486 million viewers
#20 ‘Code Black’* / 10.085 million viewers.
*indicates 1st year programs

Cinema News
Theaters Say ‘NO’ to Political Ads In Cinemas
There is sanity in media. In an effort to ‘keeping movie theaters free from negativity, NCM decided to just say ‘NO’ to political candidates who want to place their ads in theaters. For more go to:
Box Office Weekend of 6-8 November 2015 (Domestic Only)

This past Saturday’s domestic box office total of $62.440 million was the best since July 18, 2015 which did $68.133 million. It was the 17th biggest day at the box office this year. Of note, it still will have debuts in South Korea, Japan, France, Australia and China.
#1 ‘Spectre’ $73.00 million from 3,929 locations
#2 ‘The Peanuts Movie’ $45.00 million from 3,897 locations
#3 ‘The Martian’ $ 9.50 million from 2,855 locations
#4 ‘Goosebumps’ $ 6.97 million from 3,051 locations
#5 ‘Bridge of Spies’ $ 6.09 million from 2,767 locations (Critique:
#6 ‘Hotel Transylvania 2’ $ 3.55 million from 2,274 locations
#7 ‘Burnt’ $ 3.00 million from 3,003 locations
#8 ‘The Last Witch Hunter’$ 2.65 million from 2,286 locations
#9 ‘The Intern’ $ 1.81 million from 1,071 locations
#10 ‘Paranormal Activity’ $ 1.65 million from 2,202 locations

Box Office Weekend of 6-8 November 2015 (International Only)
#1 ‘Spectre’ $117.8 million from 76 overseas markets.
#2 ‘Maze Runner:’ $ 21.3 million from 11 overseas markets.
#3 ‘The X Files 2’ $ 17.0 million from 4 overseas markets.
#4 ‘Hotel Transylvania 2’ $ 15.0 million from 80 overseas markets.
#5 ‘Everest’ $ 13.1 million from 46 overseas markets.
#6 ‘The Priests’ $ 11.5 million from 1 overseas market.
#7 ‘The Martian’ $ 9.3 million from 50 overseas markets.
#8 ‘Paranormal Activity:’ $ 6.9 million from 46 overseas markets.
#9 ‘Last Women Standing’ $ 6.3 million from 3 overseas markets.
#10T’The Peanuts Movie’ $ 4.6 million from 11 overseas markets.
#10T’The Witness’ $ 4.6 million from 3 overseas markets.

Coming Soon

Coming November 20, 2015

Coming December

Coming For Christmas from Quentin Tarantino

‘Joy’ They’re back. Jennifer Lawrence & Bradley Cooper

‘Legend’ Tom Hardy, Emily Browning

‘The Revenant’ Leonardo DiCaprio, Tom Hardy


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Across The Pond

ITV #1 Tuesday in the UK as 'Lewis' top program.

ITV #1 Tuesday in the UK as ‘Lewis’ top program.


The Independent One had the last one of ‘Lewis’ to lead the network to #1 in the UK on Tuesday. But first at 8P, ‘Eternal Glory’ finished with an average 1.6 million viewers (7.5%). Then at 9P, Morse spinoff ‘Lewis’ finished its run with an average 3.77 million viewers (17.9%) as the top program in the UK.


The Little Two beat big brother on Tuesday thanks to a little cooking. At 8P, ‘MasterChef: The Professionals’ finished with an average 3.12 million viewers (14.5%). Then at 9P, ‘The Great Pottery Throw Down’ finished with an average 2.06 million viewers (9.8%).


The Big One wasn’t very big on Tuesday in the UK. The top program was at 9P, as Stellan Skarsgård’s crime thriller ‘River’ finished with an average 2.65 million viewers (12.6%).

Channel 4

The Big Four presented at 8P, ‘The Secret Life of 4 Year Olds’ continued with an average 1.89 million viewers (8.9%). It was followed at 9P by ’24 Hours in A&E’ which drew an network high of 2.07 million viewers (9.8%). At 10P, Rob Delaney and Sharon Horgan’s ‘Catastrophe’ brought in an average 846,000 viewers (5.2%).

Channel 5

The Viacom Five at 8P had ‘Loch Lomond: A Year in the Wild’ finished with an average 1.61 million viewers (7.6%). At 9P, ‘Eamonn and Ruth: How the Other Half Live’ finished with an average 1.14 million viewers (5.4%).


Murdoch’s Bird had at 8P, The CW’s ‘The Flash’ and it brought in an average 473,000 viewers (2.2%). At 9P, ‘Karl Pilkington: The Moaning of Life’ finished with an average 430,000 viewers (2%).


The Music Channel of the World at 10P, presented ‘Geordie Shore’ and it continued with 347,000 viewers (2.4%).

Down Under

Seven & Nine in a virtual tie for #1 Tuesday in Australia but 'The X Factor Australia' top program.

Seven & Nine in a virtual tie for #1 Tuesday in Australia but ‘The X Factor Australia’ top program.

Seven & Nine Virtual Tie for #1 Tuesday.

The Second Commercial Network in Australia finished with a 30.4% share of the available audience. #1 non-news program in the nation was ‘The X Factor Australia’ with 1.031 million viewers.

Network Nine in Australia finished with a 30.3% share of the available audience on Wednesday. The #1 newscast in the nation was ‘Nine news 6:30’ with an average 1065 million viewers.

Ten finished #3 with an 18.1% share of the available audience Wednesday.

ABC finished #4 with a 15.0% share on Wednesday.
SBS finished #5 with a 6.1% share of the available audience on Wednesday.

Top Ten Non-News Programs Wednesday in Australia
#1 The X Factor Australia Seven 1,031,000 viewers #1 in all Mkts except Melbourne
#2 The Big Bang Theory Nine 1,019,000 viewers #1 in Melbourne 378,000 viewers
#3 The Block Nine 985,000 viewers Melbourne #1 market with 328,000
#4 A Current Affair Nine 886,000 viewers Melbourne #1 market with 315,000
#5 Home And Away Seven 794,000 viewers Melbourne #1 market with 215,000
#6 The Big Bang Theory (R) Nine 789,000 viewers Melbourne #1 market with 279,000
#7 7.30 ABC 682,000 viewers Melbourne #1 market with 206,000
#8 World’s Odd Animal Duos Seven 656,000 viewers Sydney #1 market with 191,000
#9 The Chase Australia Seven 612,000 viewers Melbourne #1 market with 202,000
#10 Family Feud TEN 566,000 viewers Melbourne #1 market with 165,000

Top News Programs Wednesday in Australia
#1 Nine News 6:30 Nine 1,065,000 viewers #1 in Sydney, Melbourne & Brisbane
#2 Seven News Seven 1,023,000 viewers #1 in Adelaide & Perth
#3 Nine News Nine 986,000 viewers Melbourne #1 market with 378,000
#4 Seven News/TodayTonight Seven 978,000 viewers Melbourne #1 market with 326,000
#5 ABC News ABC 822,000 viewers Melbourne #1 market with 267,000
#6 Ten News First At Five TEN 516,000 viewers Melbourne #1 market with 147,000



Network Nine finished back in the #1 position in Australia Wednesday with a 29.1% share of the available audience. #1 was ‘The Block’ with an average million viewers.


The Second Commercial Network in Australia skipped to second Wednesday with an average 27.9% share. The network did have the #1 newscast in the nation with ‘Seven News’ drawing an average 1.003 million viewers.


The Alphabet Network in Australia finished #3 with an 18.9% share of the available audience. ‘Gruen’ was the network’s top program on Wednesday.
Ten finished #4 with an 18.3% share.
SBS finished #5 with a 5.9% share of the available audience.

Top Non-News Programs in Australia Wednesday
#1 The Block Nine 1,037,000 viewers All markets #1 except Adelaide
#2 Gruen ABC 948,000 viewers Top program in Adelaide
#3 A Current Affair Nine 926,000 viewers Melbourne #1 market with 307,000
#4 Highway Patrol (R) Seven 754,000 viewers Sydney #1 market with 231,000
#5 Home And Away Seven 739,000 viewers Sydney #1 market with 219,000
#6 7.30 ABC 722,000 viewers Melbourne #1 market with 254,000
#7 Highway Patrol (R) Seven 680,000 viewers Sydney #1 market with 220,000
#8 Kitchen Cabinet ABC 662,000 viewers Melbourne #1 market with 251,000
#9 Blindspot Seven 659,000 viewers Sydney #1 market with 179,000
#10 Celebrity Apprentice Nine 645,000 viewers Sydney #1 market with 219,000

Top Newscast in Australia Wednesday
#1 Seven News Seven 1,003,000 viewers Top newscast in Adelaide & Perth
#2 Nine News Nine 985,000 viewers Top newscast in Melbourne & Brisbane
#3 NineE News 6:30 Nine 961,000 viewers Top newscast in Sydney
#4 Seven News/TodayTonight Seven 927,000 viewers Melbourne #1 market with 284,000
#5 ABC News ABC 811,000 viewers Melbourne #1 market with 276,000

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To all who served and continue to serve, Thank You. To the shipmates who gave their all. Bless you and may you always have fair winds and following seas.

This entry was posted in Audience Analysis, Audience Behavior, Audience Management, Broadcast TV Ratings in Australia, Broadcast TV Ratings in the UK, Broadcast TV Ratings in US, Cable TV Ratings, Cinema, Daily Broadcast Ratings, Data, Digital, Direct, Hispanic TV Ratings, Late Night TV Ratings, Media, Media Analysis, Media Management, Mobile, Music To Read By, Music To Read overtheshouldermedia by, Television Program Renewals, Television Ratings, Today In TV History, Tuesday Night TV Ratings, Uncategorized, Weekend Box Office and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

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