ESPN #1 Monday in the U.S. ITV #1 in the UK. Seven #1 in Australia.

‘It’s All About Screens.’ This is the Daily Diary of Screens. On Monday, September 21, 2015, the first day of the new television season, ESPN finished #1 as ‘‘Monday Night Football’‘ was the top program. ITV #1 in the UK as ‘Doc Martin’ was the top program. Seven finished #1 in Australia as ‘‘The X Factor’ was the top program. TUESDAY AUSTRALIAN OVERNIGHT TV RATINGS (***SEE BELOW)

Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.

The Home Of #dailydiaryofscreens

For Monday, September 21, 2015 (Posted on September 22, 2015)

ESPN #1 on Monday but CBS' 'The Big Bang Theory' top program.

ESPN #1 on Monday but CBS’ ‘The Big Bang Theory’ top program.


Walt’s Sporting Network had pro football and that was all it needed to finished #1 on Monday. At 8P, the New York Jets upset the Indianapolis Colts, 20-7, in Indianapolis, IN, as it finished with an average 12.479 million viewers and a 9.3 overnight household rating. It reached a peak at 945P with a 10.7 HH ratings. Top markets: ESPN + WPIX simulcast a 13.5 rating in NYC. ESPN+WRTV = 32.2 in Indy. Las Vegas finished with a 15.5 HH rating.


The Peacock Network began the first night of the new television season with its biggest gun and its hottest new show to edge into the #1 broadcast network on Monday. At 8P, ‘The Voice’ returned with an average 12.37 million viewers and an 8.0/12. It reached its peak of 13.03 at 9P. Then at 10P, the premiere of ‘Blindspot’, with a fantastic opening episode, finished with an average 10.61 million viewers and a 7.1/2, winning the Battle @ 10P on this initial Monday evening. While this is traditionally a huge DVR evening, for those who didn’t record it and missed the opening program, this is an ON DEMAND top program to watch. The opening scenes before the commercial break is a history lesson for a Master’s Class on ‘How To Hold Your Audience In Your First Episode’. Fantastic!


The Tiffany Network began the season with its #1 comedy and a host of premieres. At 8P, ‘The Big Bang Theory’ had the wedding and finished with an average 18.20 million viewers and an 11.6 rating/18 share in households. At 830P, the premiere of ‘Life in Pieces’ which finished with an average 11.28 million viewers and a 7.2/11. At 9P, ‘Scorpion’ kicked-off season two with an average 11.09 million viewers and a 7.2/11 in households. At 10P, the season premiere of ‘NCIS: Los Angeles’ with one of the most confusing episodes in its history finished with an average 7.89 million viewers and a 5.3/9, down from last year’s 6.0/10. The 10P time period is one of the competitive on this year’s schedule. And on this date, ‘NCIS: LA’ fell short as its storyline was not concise nor well scripted as it left the audience wondering what was happening to G. It did not get off to a very good start for a new season. Disappointing.


The Alphabet Network brought out its top gun and its veteran series in the 10P War. At 8P, ‘Dancing With The Stars’ which finished with an average 11.46 million viewers and a 7.9/12, 13% below last year’s season premiere. Then at 10P, the season premiere of ‘Castle’ finished with an average 6.84 million viewers and a 4.7/8, 34% below last year’s premiere with an episode that was exciting with a cliff hanging end going into next week while Beckett was largely absent due to the fact she was completing Sean Hanish’s film, ‘Sister Cities’. But it will rebound as the Battle @ 10P promises to be a great one this season. But, this creative program must understand that the chemistry between the two onscreen together is what drives this modern ‘Mr & Mrs Smith’. To wander with mistrust, will eliminate the loyalists and end in cancellation.


The Animal Network of Broadcast brought one of its surprise hits of last year with a possible new hit of its own. At 8P, ‘Gotham’, with a tremendous opening episode finished with an average 4.57 million viewers and a 3.2/5, well below last year’s premiere. Then at 9P, the series premiere of ‘Minority Report’ finished with an average 3.10 million viewers and a 2.3/4, disappointing. But consider this: with little promotion outside of its Murdoch networks, there was little buzz for the show before it aired. This is a very interesting program with a great new castThis night could end up a real problem for Murdoch’s Minions.

The CW

The Little Network That Couldn’t skipped premiere week in a move that could prove to be a brilliant move. At 8P, ‘Penn & Teller: Fool Us’ finished with an average 1.15 million viewers and a 1.1/2. At 9P, a rerun of ‘Whose Line is it Anyway?’ finished with an 950,000 average viewers and a 0.7/1. Then at 9P, ‘Significant Mother’ failed miserably with an average 470,000 viewers and a 0.4/1.

Late Night

On the first night of the new television season, at 1135P, NBC’ ‘The Tonight Show with Jimmy Fallon’ finished with an average 3.2 household rating/8 share, with guest, Presidential candidate Carley Florin. CBS’ ‘The Late Show with Stephen Colbert’ with guests Presidential candidate Ted Cruz finished with an average 2.5/7. During this program, Colbert had to admonish his audience not to boo his guest. Did he turn off his core audience by doing so? We will see as Trump is his guest on Tuesday. ABC’s ‘Jimmy Kimmel Live’ with guests Bill O’Reilly and Miss Piggy, finished with a 1.9/5. At 1235A, NBC’ ‘Late Night with Seth Meyers’ finished with a 1.4/5 in metered-market households; ABC’s ‘Nightline’ finished with a 1.2/4. CBS’s ‘Late Late Show with James Corden’ finished with a 1.0/4. At 135A, ‘Last Call with Carson Daly’ finished with a 0.8/4.

For The Record

ESPN finished #1 on Monday with 12.479 million viewers and a 9.3 overnight HH rating. NBC finished # Monday with an average 11.645 million viewers and a 7.7/12. CBS finished with an average 11.211 million viewers and a 7.3/11. ABC finished with an average 10.109 million viewers and a 6.8/11. FOX finished with an average 3.792 million viewers and a 2.8/4. Univision finished with a 1.3/2. Telemundo finished with a 1.0/2. The CW finished with an average 1.221 million viewers and a 0.8/1.

Comments On Monday’s New Programming

NBC had the top new dramatic program on Monday as ‘Blindspot’ wowed the audience with a sensational episode setting up the series like few before it. With 10.61 million viewers.

CBS had the top new comedy program on Monday as ‘Life In Pieces’ brought four different stories within a single 30 minute episode, bringing laughs and hopes of many more to come. It was the #1 new program draw on Monday with an average 11.28 million viewers.

FOX had a very interesting drama, ‘Minority Report’ which brought us fresh new faces in the leads and an exciting first episode that unfortunately did not draw. It averaged 3.10 million viewers. Blame it entirely on Murdoch’s Minions.

ABC and The CW had no new programming on Monday.

Today In TV History

On this date in 1994, NBC began airing the series ‘Friends’.

Monday Cable Top Ten TV Programs

#1 NFL Jets vs Colts ESPN 12.479 million viewers @ 815P
#2 WWE Entertainment USA 3.420 million viewers @ 8P
#3 WWE Entertainment USA 3.368 million viewers @ 9P
#4 WWE Entertainment USA 3.260 million viewers @ 10P
#5 The O’Reilly Factor FOXNC 2.743 million viewers @ 8P
#6 Love&Hip Hop HLLYWD VH1 2.562 million viewers @ 8P
#7 The Kelly File FOXNC 2.364 million viewers @ 9P
#8 Black Ink Crew 3 VH1 2.049 million viewers @9P
#9 Monday Night CntdownESPN 1.877 million viewers @ 8P
#10 Real Housewives-OC BRVO 1.850 million viewers @ 9P

Mobile News
Mobile Phone Video Viewers Spending Most of Their Time With Short-Form Content
Online video viewers using mobile phones spent two-thirds of their viewing time in Q2 with content less than 10 minutes in length, according to Ooyala’s latest quarterly study. Desktops were also primarily used for short-form content (60% of time), though the same wasn’t true for tablets or connected TVs, for which a majority of viewing time was spent with content in excess of 10 minutes in length. For the quarter, about half of time spent watching video on connected TVs was for content 30 minutes or longer. That was the largest share of any device, with content of that length accounting for only 23% of mobile phone viewing time.

Separately, the report notes that mobile devices accounted for 44% of video plays in Q2.


LEAD ACTOR, COMEDY Jeffrey Tambor, “Transparent”
LEAD ACTRESS, COMEDY Julia Louis-Dreyfus, “Veep”
GUEST ACTOR, COMEDY Bradley Whitford, “Transparent”
GUEST ACTRESS, COMEDY Joan Cusack, “Shameless”
SUPPORTING ACTOR, DRAMA Peter Dinklage, “Game Of Thrones”
SUPPORTING ACTRESS, DRAMA Uzo Aduba, “Orange Is The New Black”
LEAD ACTOR, DRAMA Jon Hamm, “Mad Men”
LEAD ACTRESS, DRAMA Viola Davis, “How to Get Away with Murder”
GUEST ACTOR, DRAMA Reg E. Cathey, “House of Cards”
GUEST ACTRESS, DRAMA Margo Martindale, “The Americans”
LEAD ACTOR, LIMITED SERIES OR MOVIE Richard Jenkins, “Olive Kitteridge”
LEAD ACTRESS, LIMITED SERIES OR MOVIE Frances McDormand, “Olive Kitteridge”
WRITING FOR A COMEDY SERIES Simon Blackwell, Armando Iannucci and Tony Roche for Veep, “Election Night”
WRITING FOR A VARIETY SERIES “The Daily Show With Jon Stewart”
WRITING FOR A DRAMA SERIES David Benioff and D.B. Weiss for Game Of Thrones, “Mother’s Mercy”
DIRECTING FOR A DRAMA SERIES David Nutter for Game Of Thrones, “Mother’s Mercy”
DIRECTING FOR A VARIETY SERIES Chuck O’Neil for The Daily Show With Jon Stewart
DIRECTING FOR A COMEDY SERIES Jill Soloway for Transparent, “Best New Girl”
VARIETY TALK SERIES “The Daily Show With Jon Stewart”

Cinema News
Top Ten at the Box Office This Weekend 18-20 September 2015 (Domestic Only)

#1 ‘Maze Runner: The Scorch Trials’ $30,300,000 in 3,791 theaters
#2 ‘Black Mass’ $23,360,000 in 3,188 theaters
#3 ‘The Visit’ $11,350,000 in 3,148 theaters
#4 ‘The Perfect Guy’ $ 9,640,000 in 2,230 theaters
#5 ‘Everest (2015)’ $ 7,560,000 in 545 theaters
#6 ‘War Room’ $ 6,250,000 in 1,945 theaters
#7 ‘A Walk in the Woods’ $ 2,732,730 in 2,158 theaters
#8 ‘Mission: Impossible-Rogue Nation’ $ 2,250,000 in 2,202 theaters
#9 ‘Straight Outta Compton’ $ 1,970,000 in 1,938 theaters
#10 ‘Grandma (2015)’ $ 1,595,820 in 1,061 theaters

Coming Soon
‘The Martian’ starring Matt Damon, Jessica Chastain, Jeff Daniels, Sean Bean

Coming November 20, 2015

Coming December

Coming For Christmas from Quentin Tarantino

‘Joy’ They’re back. Jennifer Lawrence & Bradley Cooper

‘Legend’ Tom Hardy, Emily Browning

‘The Revenant’ Leonardo DiCaprio, Tom Hardy


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Across The Pond

ITV #1 Monday in the UK as 'Doc Martin' top program

ITV #1 Monday in the UK as ‘Doc Martin’ top program


The Independent One was #1 again on Monday in the UK. At 8P, ‘Britain As Seen on ITV’ finished with an average 2.52 million viewers (11.8%). Then at 9P, ‘Doc Martin’ remained the top attraction on Monday nights outside soaps, rising by around 400,000 viewers from last week. The ITV drama starring Martin Clunes averaged 5.86 million viewers (28.9%) in the overnight ratings.


The Big One did not do well on Monday. At 830P, ‘Rugby and the Brain’ brought in an average of only 1.74 million viewers (8.1%). It was followed at 9P by ‘All Change at Longleat’ which finished with an average 2.83 million viewers (14.0%).


The Little One finished just a few thousand viewers beneath its big brother on Monday. At 9P, ‘University Challenge’ finished with an average 2.91 million viewers (13.7%). AT 830P, ‘Only Connect’ finished with an average 2.19 million viewers (10.3%). At 9P, Michael Mosley’s ‘Countdown to Life’ finished with an average 1.56 million viewers (7.7%).

Channel 4
The Big Four at 8P presented 'Jamie's Super Food' which finished with an average 1.24 million viewers (5.9%). It was followed at 830P by 'Food Unwrapped' with an average 1.49 million viewers (7.0%). At 9P, 'The Catch' finished with an average 824,000 viewers (4.1%).

Channel 5

The Viacom Five at 8P had ‘Police Interceptors’ which finished with an average 897,000 viewers (4.2%). At 9P, it was followed by the latest ‘Celebrity Big Brother’ with an average 1.32 million viewers (6.5%).

BBC Three

The Little Three presented at 9P ‘Girls Can Code’ as it concluded with an average 129,000 viewers (0.6%).

Down Under

Seven #1 Monday as 'The X Factor Australia' top program

Seven #1 Monday as ‘The X Factor Australia’ top program


The Second Commercial Network finished #1 again with a 28.8% share of the available audience on a very combative evening for television in Australia. Again the #1 program was ‘The X Factor Australia’ with an average 1.132 million viewers. #3 was ‘Seven News’ with an average 1.072 million viewers. #4, ‘Seven News/Today Tonight’ finished with an average 1.056 million viewers. So, thanks to Simon Cowell’s imagination, Seven benefited.


The National Nine Network finished second with a 26.2% share. #2 and the #1 newscast on Monday was ‘Nine News 6:30’ which drew an average 1.076 million viewers. #7 was ‘Nine News’ with an average of only 993,000 viewers. #8 was ‘A Current Affair’ with an average 988,000 viewers. And, #10 was ‘The Block’ with an average of 951,000 viewers.


The Alphabet Network of Australia finished #3 with a strong 23.0% share of the available audience. #5 was ‘Australian Story’ with an average 1.051 million viewers. #6 was ‘Four Corners’ which drew an average 994,000 viewers. #9 was ‘7.30’ with an average 970,000 viewers.


The Third Commercial Network in Australia finished fourth with a 16.7% share.


The Special Broadcast Service finished #5 with a 5.3% share of the available audience.


Seven #1 Again as '800 Words' top program on Tuesday.

Seven #1 Again as ‘800 Words’ top program on Tuesday.


Seven has hit a gold vein and again on Tuesday it was the #1 network in Australia with a very big 32.3% share of the available audience. And the #1 program in the nation was ‘800 Words’ with an average million viewers. #2 was ‘The X Factor Australia’ with an average 1.092 million viewers. Then, #3 was the #1 newscast in the nation with an average 1.069 million viewers. #6, ‘Seven News/Today Tonight’ finished with an average 1.012 million viewers. And, the #10 program was ‘Home and Away’ with an average 791,000 viewers.


Network Nine finished second again as it finished with a 26.3% share. #4 was ‘Nine News 6:30’ with an average 1.031 million viewers. #5, ‘A Current Affair’ finished with an average 1.028 million viewers. #7 was ‘Nine News’ with an average 994,000 viewers. #8 was ‘The Block’ finished with 858,000 viewers.


The Third Commercial Network finished #3 with a 18.1% share of the available audience.


The Alphabet Network in Australia finished fourth with a 16.7% share. The #9 program was ‘ABC News’ which finished with an average 815,000 viewers.


The Special Broadcast Service in Australia finished #5 Tuesday with a 6.6% share of the available audience.

As you can see, no matter where you are, people were ‘Switching Channels’.

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David Benoit

This entry was posted in Audience Analysis, Audience Behavior, Audience Management, Broadcast TV Ratings in Australia, Broadcast TV Ratings in the UK, Broadcast TV Ratings in US, Cable TV Ratings, Cinema, Daily Broadcast Ratings, Data, Digital, Direct, Hispanic TV Ratings, Late Night TV Ratings, Media, Media Analysis, Media Management, Mobile, Monday Night TV Ratings, Music To Read By, Music To Read overtheshouldermedia by, Television Program Renewals, Television Ratings, Today In TV History, Uncategorized, Weekend Box Office and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

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