‘It’s All About Screens.’ This is the Daily Diary of Screens. On Tuesday, September 22, 2015, CBS finished #1 as ‘‘NCIS’‘ was the top program. BBC One #1 in the UK as ‘New Tricks’ was the top program. Seven finished #1 in Australia as ‘‘800 Words’ was the top program. WEDNESDAY AUSTRALIAN OVERNIGHT TV RATINGS (****SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Tuesday, September 22, 2015 (Posted on September 23, 2015)
The Tiffany Network owned Tuesday as it had the most watched drama in the world debut for a new season. At 8P, ‘NCIS’ got Leroy Jethro Gibbs back…sort of…and finished with an average 18.19 million viewers and a 10.8/19. At 9P, the season debut of ‘NCIS: New Orleans’ finished with an average 12.62 million viewers and a 7.7/12. At 10P, the long anticipated premiere of ‘Limitless’ was sensational as Bradley Cooper made his first appearance 40 minutes into the episode as it pulled in an average 9.86 million viewers and a 6.6/12. Paley’s Pals are proud today.
The Peacock Network pulled out its biggest gun on Tuesday. At 8P, ‘The Voice’ finished with an average 12.34 million viewers and a 8.1/13. Then at 10P, ‘Best Time Ever With Neil Patrick Harris’ finished with an average 5.91 million viewers and a 3.9/6. Reality and variety just could nat match dramas on this Tuesday.
The Alphabet Network reached into its bag of assets and tried to make an impact on Tuesday. At 8P, the series premiere of ‘The Muppets’ finished with an average 9.01 million viewers and a 5.8/10. At 830P, the season premiere of ‘Fresh Off The Boat’ finished with an average 6.05 million viewers and a 4.2/7. At 9P, a two-hour episode of ‘Dancing With The Stars’ finished with an average 9.58 million viewers and a 6.4/11.
The Animal Network of Broadcast decided to debut one of its most anticipated new series. At 8P, the two-hour premiere of ‘Scream Queens’ finished with an average 4.04 million viewers and a 2.5/5, a disappointing opening as it fell in the second half hour.
The Little Network That Couldn’t pulled another…let’s wait until next week to have our season premieres. At 8P, a rerun episode of ‘The Flash’ with an average 1.19 million viewers and a 0.9/1. Then at 9P, another rerun of ‘The Flash’ finished with an average 1.09 million viewers and a 0.9/1.
At 1135P, CBS’ ‘The Late Show with Stephen Colbert finished #1 Tuesday with a huge 3.7/10. NBC’s ‘The Tonight Show with Jimmy Fallon’ finished a distant second with a 2.8/7. ABC’s ‘Jimmy Kimmel Live’ finished with a 2.1/6. At 1235A, CBS’ ‘The Late Late Show with James Corden’ finished with a 1.4/5. NBC’s ‘Late Night with Seth Meyers’ finished with a 1.4/5. ABC’s ‘Nightline’ finished with a 1.2/4. At 135A, ‘Last Call with Carson Daly’ finished with a 0.8/4.
For The Record
CBS finished #1 with an average 13.312 million viewers and a 8.4 rating/14 share of the available audience. NBC finished second with an average 10.132 million viewers and a 6.7/11. ABC finished #3 with an average 8.813 million viewers and a 6.0/10. FOX finished with an average 4.007 million viewers and a 2.9/5. Univision finished with a 1.0/2. Telemundo finished with a 0.9/2. The CW finished with an average 1.341 million viewers and a 0.9/1.
Today In TV History
On this date in 2003, what would become the world’s most watched drama, the series ‘NCIS’ premiered on CBS. It was an extension of ‘JAG’, where the pilot appeared (see below)
Top Cable Programs On Tuesday, September 22 2015
#1 ‘Haves & The Have Nots’ OWN 3.710 million viewers @ 9P
#2 ‘If Loving You Is Wrong’ OWN 2.901 million viewers @ 10P
#3 ‘The O’Reilly Factor’ FOXNC 2.520 million viewers @ 8P
#4 ‘The Kelly File’ FOXNC 2.325 million viewers @ 9P
#5 ‘Desendants’ DSNY 1.989 million viewers @ 8P
#6 ‘American Dad’ ADSM 1.818 million viewers @ 10P
#7 ‘American Dad’ ADSM 1.811 million viewers @ 1030P
Gen X Now Reportedly The Largest Generation of Affluents
Among affluents, Gen Xers (34-50) now outnumber Baby Boomers (51-69) for the first time, with the former accounting for 37% of all affluents and the latter 32%, according to Ipsos’ latest annual survey of affluents in the US. The results are essentially switched from last year, leading Ipsos to declare this “a changing of the generational guard.” Even so, Boomers continue to lead on one important front. Boomer respondents reported a median household net worth of $913,000, almost twice the figure reported by Gen Xers ($552,000). Millennials (18-33), who comprise one-quarter of affluents, reported a median net worth of $516,000, not far behind Gen Xers; Seniors (70+), the smallest group (5% share) of affluents, reported the highest median net worth, of $1.42 million.
The Ipsos survey notes that affluent Gen Xers are far from being a monolithic group, a point that is often mentioned about Millennials, but less so with respect to Gen Xers. Younger Gen Xers (under 40), for example, tend to have similar tastes to Millennials in various areas (such as social media, entertainment trends and organic food), while older Gen Xers share more psychographic traits with Boomers.
Recently, the Pew Research Center revealed that 58% of Gen Xers identify with their generational label, compared to 78% of Boomers. An earlier study from MetLife found that 41% of Gen Xers related most to their own generation, while 28% related most to Baby Boomers. When it comes to the various traits they ascribe to their generation, the Pew survey discovered that Gen Xers are roughly in the middle of Millennials and Baby Boomers (perhaps a function of using averages). The Ipsos survey, for its part, shows that while 54% of Gen Xers aged 34-41 agree that they “like to stand out from others,” only 41% of those aged 42-50 agree.
Overall, the Ipsos study reveals that 23% of American households (and 28% of American adults) qualify as being affluent, on par with last year’s results. Among the $2.7 trillion in annual consumer spending by affluents (which represents an uptick from last year), the largest expenditure categories are:
#2 Home and garden
#3 Personal insurance
These results signify a greater spending role for travel and electronics than in last year’s survey.
Not surprisingly, affluents tend to live in urban areas, with 44% living in 10 major cities. The top 5 cities by share of affluents are:
#1 New York City (10% of affluents)
#2 Los Angeles (7%)
#3 Chicago (5%)
#4 San Francisco (4%)
#5 Washington, DC (4%).
Affluents living in these cities tend to exhibit different characteristics, with those in New York City showing an above-average inclination to value their cultural or ethnic heritage and to have an interest in fashion and luxury. Affluents in San Francisco skew heavily Asian-American (29% of San Francisco affluents versus 8% nationally) and tend to be more liberal, with interests in hybrid vehicles and organic food. By comparison, affluents in Los Angeles have stronger interests in automobiles, luxury, fashion and entertainment.
Affluent Millennials spend 10.4 hours a week with social media, almost twice the affluent average of 5.5 hours per week. Although Facebook and YouTube are the top social platforms for affluents overall and Millennials in particular, the youngest group is more heavily drawn to Instagram (54% using) and Snapchat (35%) than the affluent population as a whole (29% and 13%, respectively), with this likely a reflection of the traditionally younger audience of these platforms.
In other media-related data:
. More than 4 in 5 affluents read print magazines and almost half read national newspapers (with these skewing heavily towards an affluent audience, per a MarketingCharts report)
. Almost all (98%) affluents report having watched TV in the past 7 days and close to 9 in 10 listened to radio (including 73% listening to over-the-air radio)
Mobile Phone Video Viewers Spending Most of Their Time With Short-Form Content
Online video viewers using mobile phones spent two-thirds of their viewing time in Q2 with content less than 10 minutes in length, according to Ooyala’s latest quarterly study. Desktops were also primarily used for short-form content (60% of time), though the same wasn’t true for tablets or connected TVs, for which a majority of viewing time was spent with content in excess of 10 minutes in length. For the quarter, about half of time spent watching video on connected TVs was for content 30 minutes or longer. That was the largest share of any device, with content of that length accounting for only 23% of mobile phone viewing time.
Separately, the report notes that mobile devices accounted for 44% of video plays in Q2.
2015 67th ANNUAL EMMY AWARDS WINNERS
SUPPORTING ACTOR, COMEDY Tony Hale, “Veep”
SUPPORTING ACTRESS, COMEDY Allison Janney, “Mom”
LEAD ACTOR, COMEDY Jeffrey Tambor, “Transparent”
LEAD ACTRESS, COMEDY Julia Louis-Dreyfus, “Veep”
GUEST ACTOR, COMEDY Bradley Whitford, “Transparent”
GUEST ACTRESS, COMEDY Joan Cusack, “Shameless”
OUTSTANDING COMEDY SERIES “Veep”
SUPPORTING ACTOR, DRAMA Peter Dinklage, “Game Of Thrones”
SUPPORTING ACTRESS, DRAMA Uzo Aduba, “Orange Is The New Black”
LEAD ACTOR, DRAMA Jon Hamm, “Mad Men”
LEAD ACTRESS, DRAMA Viola Davis, “How to Get Away with Murder”
GUEST ACTOR, DRAMA Reg E. Cathey, “House of Cards”
GUEST ACTRESS, DRAMA Margo Martindale, “The Americans”
SUPPORTING ACTOR, LIMITED SERIES OR MOVIE Bill Murray, “Olive Kitteridge”
SUPPORTING ACTRESS, LIMITED SERIES OR MOVIE Regina King, “American Crime
LEAD ACTOR, LIMITED SERIES OR MOVIE Richard Jenkins, “Olive Kitteridge”
LEAD ACTRESS, LIMITED SERIES OR MOVIE Frances McDormand, “Olive Kitteridge”
REALITY-COMPETITION SERIES “The Voice”
WRITING FOR A COMEDY SERIES Simon Blackwell, Armando Iannucci and Tony Roche for Veep, “Election Night”
WRITING FOR A VARIETY SERIES “The Daily Show With Jon Stewart”
WRITING FOR A LIMITED SERIES, MOVIE OR DRAMATIC SPECIAL Jane Anderson for “Olive Kitteridge”
WRITING FOR A DRAMA SERIES David Benioff and D.B. Weiss for Game Of Thrones, “Mother’s Mercy”
DIRECTING FOR A DRAMA SERIES David Nutter for Game Of Thrones, “Mother’s Mercy”
DIRECTING FOR A VARIETY SERIES Chuck O’Neil for The Daily Show With Jon Stewart
DIRECTING FOR A LIMITED SERIES, MOVIE OR DRAMATIC SPECIAL Lisa Cholodenko for “Olive Kitteridge”
DIRECTING FOR A COMEDY SERIES Jill Soloway for Transparent, “Best New Girl”
VARIETY TALK SERIES “The Daily Show With Jon Stewart”
VARIETY SKETCH SERIES “Inside Amy Schumer”
TELEVISION MOVIE “Bessie”
HOST, REALITY OR REALITY-COMPETITION PROGRAM Jane Lynch, “Hollywood Game Night”
STRUCTURED REALITY PROGRAM “Shark Tank”
UNSTRUCTURED REALITY PROGRAM “Deadliest Catch”
Top Ten at the Box Office This Weekend 18-20 September 2015 (Domestic Only)
#1 ‘Maze Runner: The Scorch Trials’ $30,300,000 in 3,791 theaters
#2 ‘Black Mass’ $23,360,000 in 3,188 theaters
#3 ‘The Visit’ $11,350,000 in 3,148 theaters
#4 ‘The Perfect Guy’ $ 9,640,000 in 2,230 theaters
#5 ‘Everest (2015)’ $ 7,560,000 in 545 theaters
#6 ‘War Room’ $ 6,250,000 in 1,945 theaters
#7 ‘A Walk in the Woods’ $ 2,732,730 in 2,158 theaters
#8 ‘Mission: Impossible-Rogue Nation’ $ 2,250,000 in 2,202 theaters
#9 ‘Straight Outta Compton’ $ 1,970,000 in 1,938 theaters
#10 ‘Grandma (2015)’ $ 1,595,820 in 1,061 theaters
‘The Martian’ starring Matt Damon, Jessica Chastain, Jeff Daniels, Sean Bean
Coming November 20, 2015
Coming For Christmas from Quentin Tarantino
‘Joy’ They’re back. Jennifer Lawrence & Bradley Cooper
‘Legend’ Tom Hardy, Emily Browning
‘The Revenant’ Leonardo DiCaprio, Tom Hardy
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Across The Pond
The Big One had the big one on Tuesday as it finished #1 in the UK. At 9P, ‘New Tricks’ topped the night overall with an average 5.10 million viewers (24.8%).
The Little Two had at 8P, ‘Hairy Bikers: Northern Exposure’ and it brought in an average 2.28 million viewers (11.4%). It was followed at 9P by Gareth Malone’s new series ‘The Naked Choir’ with an average 2.30 million viewers (11.2%).
The Viacom Five at 8P presented ‘The Yorkshire Vet’ and it finished with an average 1.11 million viewers (5.6%). AT 9P, ‘Celebrity Big Brother’s’ latest double eviction proved more popular than last Tuesday’s elimination. Jenna Jameson and Janice Dickinson’s departure brought in an average 1.57 million viewers (7.6%), which was up from last week. At 10P, ‘The Hotel Inspector Returns’ was seen by an average 618,000 viewers (4.3%). At 11P, ”Bit on the Side’ brought in an average 450,000 viewers (5.8%) as they were shocked to see the program briefly taken off air due to a brawl between its guests. And in this corner….
The Big Four at 8P had ‘Obsessive Compulsive Cleaners’ was seen by an average 1.26 million viewers (6.3%). At 9P, ‘Educating Cardiff’ continued with an average 1.17 million viewers (5.7%). With programming like this, it should finish in the basement.
Seven has hit a gold vein and again on Tuesday it was the #1 network in Australia with a very big 32.3% share of the available audience. And the #1 program in the nation was ‘800 Words’ with an average million viewers. #2 was ‘The X Factor Australia’ with an average 1.092 million viewers. Then, #3 was the #1 newscast in the nation with an average 1.069 million viewers. #6, ‘Seven News/Today Tonight’ finished with an average 1.012 million viewers. And, the #10 program was ‘Home and Away’ with an average 791,000 viewers.
Network Nine finished second again as it finished with a 26.3% share. #4 was ‘Nine News 6:30’ with an average 1.031 million viewers. #5, ‘A Current Affair’ finished with an average 1.028 million viewers. #7 was ‘Nine News’ with an average 994,000 viewers. #8 was ‘The Block’ finished with 858,000 viewers.
The Third Commercial Network finished #3 with a 18.1% share of the available audience.
The Alphabet Network in Australia finished fourth with a 16.7% share. The #9 program was ‘ABC News’ which finished with an average 815,000 viewers.
The Special Broadcast Service in Australia finished #5 Tuesday with a 6.6% share of the available audience.
****WEDNESDAY AUSTRALIAN OVERNIGHT TV RATINGS
****WEDNESDAY AUSTRALIAN OVERNIGHT TV RATINGS
Seven again #1 on Wednesday with a solid 29.1% share of the available audience, powered again by ‘The X Factor’. The #3 program was ‘Seven News’ with an average 980,000 viewers. #4 was ‘Seven News/Today Tonight’ with an average 955,000 viewers. #5 was ‘The X Factor Australia’ finished with an average 953,000 viewers.
Network Nine finished second for the umpteenth night with a 25.0% share behind their big three programs. #1 was ‘Nine News’ with an average 1.023 million viewers. #2 was ‘Nine News 6:30’ with an average 1.010 million viewers. #7 was ‘A Current Affair’ which finished with an average 881000 viewers.
The Third Commercial Network in Australia finished #3 with a 29.4% share of the available audience. #8 was the season premiere of ‘The Bachelorette Australia’ which finished with an average 875,000 viewers.
The Alphabet Network of Australia finished fourth with a 19.4% share with three Top Ten programs. #6 was ‘Gruen’ which finished with an average 900,000 viewers. #9, ‘ABC News’ finished with an average 834,000 viewers. #10 was ‘Utopia’ with an average 803,000 viewers.
The Special Broadcast Service finished #5 with a 6.1% share of the available audience.
As you can see, no matter where you are, people were ‘Switching Channels’.
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Dave Brubeck Quartet ‘Take 5’