‘It’s All About Screens.’ This is the Daily Diary of Screens. On Monday, September 7, 2015, Labor Day in the U.S., ESPN finished #1 as ‘‘College Football’‘ was the top program. ITV #1 in the UK as ‘Doc Martin’ was the top program. Seven finished #1 in Australia as ‘‘Nine News’ was the top program. TUESDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Monday, September 7, 2015 (Posted on September 8, 2015)
ESPN #1 Monday as ‘Ohio State’s victory over Virginia Tech’ top program.
ESPN
The Disney Sports Network finished #1 on Labor Day Monday because it had football…college football. At 8P, featuring the #1 ranked Ohio State Buckeyes beating the Virginia Tech Hokies, 42-24, finished with 10.585 million viewers and a 6.6 overnight rating on ESPN Monday night, up 144% from Miami/Louisville last year (2.7), up 120% from Florida State/Pittsburgh in 2013 (3.0), and the second-highest overnight ever for a Labor Day game on ESPN. Columbus was Monday’s top market with a 43.4 rating, the market’s highest ever for regular season college football on ESPN (dates back to 2001). Cleveland (28.7), Dayton (28.4), Birmingham (19.8) and Richmond (16.3) rounded out the top five.
CBS
The Tiffany Network was neck-and-neck for #1 broadcast network on Labor Day. At 8P a rerun of ‘The Big Bang Theory’ finished with an average 6.40 million viewers and a 4.2/7 for the top spot of all programing in prime time on a broadcast network on Monday. Then at 830P, a promo piece, the ‘CBS Fall Preview’ finished with an average 4.97 million viewers and a 3.1/5. At 9P, a rerun of ‘Scorpion’ finished with an average 4.71 million viewers and a 2.9/5. Then at 10P, a rerun of ‘NCIS: Los Angeles’ finished with an average 5.31 million viewers and a 3.3/6.
NBC
The Peacock Network was in the battle for the #1 broadcast network on Labor Day. At 8P, ‘American Ninja Warrior’ finished with an average 6.08 million viewers and a 3.7 rating/6 share. AT 10P, ‘Running Wild with Bear Grylls’ finished with an average 2.98 million viewers and a 1.8/3.
ABC
The Alphabet Network was also in the battle for the #1 broadcast network on Labor Day. At 8P, a rerun of ‘Shark Tank’ finished with an average 4.08 million viewers and a 3.1/5. And at 9P, the season finale of ‘Bachelor in Paradise’ also finished second in its time slot with an average 4.801 million viewers and a 3.7/6. At 10P, ‘Bachelor in Paradise: After Paradise’ finished with an average 3.93 million viewers and a 2.9/5.
FOX
The Animal Network of Broadcast was all dancing on Labor Day. At 8P, ‘So You Think You Can Dance’ finished with an average 3.04 million viewers and a 2.2/4.
The CW
The Little Network That Couldn’t finished way down the list on Labor Day. At 8P, a rerun of ‘Penn & Teller: Fool Us’ finished with an average 1.42 million viewers and a 1.1/2. At 9P, a rerun of ‘Whose Line is it Anyway?’ finished with an average 1.20 million viewers and a 0.9/1. At 930P, a rerun of ‘Significant Mother’ dropped off the charts with an average 680,000 viewers and a 0.5/1.
For The Record
ESPN finished #1 Labor Day Monday in all of television in prime time with 10.585 million viewers and a a 6.6 rating. CBS finished #1 as a broadcast network but #2 overall with an average 5.23 million viewers and a 3.3/5. NBC finished with an average 5.05 million viewers and a 3.1/5. ABC finished with an average 4.27 million viewers and a 3.2/5. FOX finished with an average 3.04 million viewers and a 2.2/4. Univision finished with an average million viewers and a 1.1/2. Telemundo finished with an average 1.300 million viewers and a 0.9/1. The CW finished with an average 1.18 million viewers and a 0.9/1.
Today In TV History
On this date in 1965, the television trade publications “Daily Variety” and “The Hollywood Reporter” ran an ad seeking “Folk & Roll Musicians-Singers for acting roles in new TV series.” The final four choices became the stars in the television show “The Monkees”.
Media Research
How Do Millennials And Other Generations See Themselves?
A majority of US Millennials (18-34) don’t consider themselves part of the Millennial generation and only 30% say that the “Millennial” label applies well to them, reveals the Pew Research Center in newly-released survey results. It’s actually not the first survey this year to come to that conclusion: earlier this year, a poll from the Public Religion Research Institute (PRRI) found just one-third of 18-35-year-olds believing that the label “Millennial” describes them well.
One reason why Millennials might not identify with that label? They don’t see their generation in a very positive light.
The Pew survey identified a host of traits and asked respondents whether those qualities (both positive and negative) describe their generational overall. Intriguingly, there was a strong age skew in the majority of the results, with older generations more likely to see themselves in a positive light and Millennials most likely to ascribe negative traits to their generation.
Positive/Neutral Traits
Pew-Applicability-Generational-Traits-Sept2015
The following is a brief overview (see the above table for more details) of the differences in how the generations perceive themselves when it comes to various positive or neutral (as identified by Pew) traits.
Just 12% of Millennials believe that the term “patriotic” describes their generational overall, a figure that rises to 52% of Boomers (51-69) and 73% of Silents (70-87).
Likewise, few Millennials believe that the terms “responsible” (24%) and “hard-working” (36%) apply to their generation, although strong majorities of Boomers and Silents believe those qualities apply to their respective generations.
About one-quarter of Millennials see their generation as being “self-reliant,” and Gen Xers (35-50) aren’t too far ahead (37%). Boomers (51%) and Silents (65%) are more confident in their generations’ self-reliance.
As Pew notes, though, “responsibilities tend to increase with age,” such that many of these traits may be indicative of the respondent’s age rather than being unique to their generation.
There was much more parity in generational perceptions when respondents were asked about being “entrepreneurial” (32-35%), “environmentally conscious” (37-41%), “tolerant” (33-38%) and “rigid” (6-8%). The low rates for Millennials concerning some of these traits are surprising. For example, several studies (such as this one [pdf]) have found Millennials identifying themselves as entrepreneurial (even if data doesn’t necessarily support that). And likewise, research has found Millennials to be the most likely to take corporate social responsibility into account when evaluating brands. Finally, studies – such as this one – have found Millennials to have a far more liberal stance on social issues than their older counterparts, so it’s interesting that they’re not more likely to view themselves as being tolerant.
In fact the only trait for which Millennials topped the other generations in self-perception, according to the Pew survey, was for being “idealistic.” Even there, however, the gap with other generations was not large.
Negative Traits
Interestingly, while Millennials were most likely to see themselves as being “idealistic,” they were also the generation most likely to see themselves as being “cynical.”
Besides being cynical, Millennials were far more likely than others to perceive their generation as being:
. “Self-absorbed” (59%, versus 30% of Gen Xers, 20% of Boomers, and 7% of Silents;
. “Wasteful” (49%, compared to 29% of Gen Xers, 20% of Boomers, and 10% of Silents); and
. “Greedy” (43%, versus 24% of Gen Xers, 19% of Boomers, and 8% of Silents).
Generational Awareness Runs Low Among Some
The Pew survey shows that Boomers are the most likely to identify with their generation’s label, with an impressive (in the context of other results) 79% considering themselves part of that generation. By comparison, 58% of Gen Xers see themselves as being part of their generation, while even fewer Millennials (40%) and Silents (18%) identify with their generations. It’s notable to see Gen Xers having a relatively strong identification with their label, given that prior research has found only 41% relating most to their own generation.
The low identification rate for Silents is due in part to a high percentage (34%) identifying as part of the “Greatest Generation” (who were born prior to 1928, unlike Silents). Amusingly, 8% of Millennials identified as the “Greatest Generation,” with these respondents displaying not only some confusion about generational labels but also clearly not siding with other members of their cohort who hold fairly dim views of their own generation…
Awareness of the Silent generation label appears to be fairly low. In fact, just 15% of respondents overall said they had heard of the “Silent” generation. By comparison, 56% have heard of the Millennial generation (the others clearly haven’t been reading marketing trade publications), 71% of Gen X, and 89% of the Baby Boom generation.
Finally, another part of the reason for low rates of identification with generations, Pew admits, is that these are largely the constructs of social scientists and market researchers, and that the age ranges used when discussing the generations are “somewhat variable and subjective.” Those varied age ranges can lead to very different summations of how many Millennials there actually are in the US.
Top Ten At The Box Office This Weekend September 4-7 2015 (Domestic Only) thru Sunday
#1 ‘War Room’ $9.450 million in 1,526 locations
#2 ‘Straight Outta Compton’ $8.850 million in 3,094 locationa
#3 ‘A Walk in the Woods’ $8.250 million in 1,960 locations
#4 ‘The Transporter Refueled’ $7.220 million in 3,494 locations
#5 ‘Mission: Impossible — Rogue Nation’ $7.180 million in 2,849 locations
#6 ‘No Escape’ $5.448 million in 3,415 locations
#7 ‘The Man From U.N.C.L.E.’ $3.445 million in 2,102 locations
#8 ‘Sinister 2’ $3.432 million in 2,651 locations
#9 ‘Un Gallo con Muchos Huevos’ $3.421 million in 395 locations
#10 ‘Inside Out’ $3.226 million in 2,967 locations
Coming Soon
‘The Martian’ starring Matt Damon, Jessica Chastain, Jeff Daniels, Sean Bean
Coming November 20, 2015
Coming December
Coming For Christmas from Quentin Tarantino
‘Joy’ They’re back. Jennifer Lawrence & Bradley Cooper
‘Legend’ Tom Hardy, Emily Browning
‘The Revenant’ Leonardo DiCaprio, Tom Hardy
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Italy, Slovenia, Slovakia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Greece, Cyprus, Turkey, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Zambia, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Republic of Côte d’Ivoire, Mali, Senegal, Benin, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Colombia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Curaçao, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas and Puerto Rico (144). We are thankful to all of you with more than 30,000 views.
Across The Pond
ITV #1 in the UK on Monday as ‘Doc Martin’ top program.
ITV
The Independent One had came away the winner in prime time on Monday as it resurrected an old favorite and the 9PM hour had the biggest battle. At 9P, ‘Doc Martin’ come back after two years and it soared to 6 million viewers on Monday and a 27.0% share of the available audience. It was the #1 program outside of soaps. And as you know, in the UK, soaps are always big winners.
BBC One
The Big One at 9P had ‘The Queen’s Longest Reign: Elizabeth & Victoria’ and to finished with an average 2.9 million viewers and a 14% share.
BBC Two
The Little Two at 9P presented ‘Bletchley Park: Code-Breaking’s Forgotten Genius’ as it brought in an average 1.6 million viewers (8.0%).
Channel 5
The Viacom Five at 9P had ‘Celebrity Big Brother’ as it pulled in an average 1.4 million viewers (7.0%).
Channel 4
The Big Four at 9P, presented ‘The Catch’, as it brought in 889,000 viewers and a 4% share.
Down Under
Seven #1 in Australia on Monday as ‘Nine News’ was the top program.
Seven
The Second Commercial Network edged in front of Nine by 1/10th of 1% as it finished #1 on Monday with a 27.1% share of the available audience. Mysteriously, with only 2 programs in the top six programs on Monday, it finished #1. #4 was ‘Seven News/Today Tonight’ with 1.042 million viewers. And, #5 was ‘Seven News’ with an average 1.036 million viewers. #8 was the Grand Final of ‘Dancing With The Stars’ which drew 883,000 viewers.
Nine
Network Nine finished second with a 27.0% share. And again, ‘Nine News’ was the #1 program and newscast in the nation with 1.218 million viewers. #2 was ‘A Current Affair’ which finished with an average 1.214 million viewers. #3 was ‘A Current Affair’ with an average 1.088 million viewers. And, #6 was ‘The Block’ with 932,000 viewers.
ABC
The Alphabet Network finished #3 on Monday with an average 22.6% share of the available audience. #7 was ‘ABC News’ with an average 915,000 viewers. #9 was ‘7.30’ which finished with an average 877,000 viewers. #10 was ‘Australia Story’ with an average 837,000 viewers.
Ten
The Third Commercial Network in Australia finished fourth with a 18.1% share.
SBS
The Special Broadcast Service finished #5 with a 5.2% share of the available audience.
*TUESDAY AUSTRALIAN OVERNIGHT TV RATINGS
*TUESDAY AUSTRALIAN OVERNIGHT TV RATINGS
Seven #1 in Australia on Tuesday as ‘Nine News’ was again the top program.
Seven
The Second Commercial Network finished #1 for the second straight night in Australia with a 27.5% share of the available audience with four programs in the Top Ten. #2 was ‘Seven News/Today Tonight’ with an average 1.070 million viewers. #4 was ‘Seven News’ with an average 1.030 million viewers. #8 was ‘Cats Make You Laugh Out Loud 2’ finished with an average 870,000 viewers. And, #10 was ‘Home and Away’ with an average 793,000 viewers.
Nine
Network Nine finished second for the second straight night with a 25.6% share, also with four programs in the top ten. But it still had the #1 program and newscast in the nation with an average 1.090 million viewers. #3 was ‘Nine news 6:30’ with an average 1.044 million viewers. #5 was ‘A Current Affair’ with an average 945,000 viewers. #9, ‘The Block’ finished with an average 793,000 viewers.
Ten
The Third Commercial Network finished #3 with a 22.8% share of the available audience. #7 was ‘The Great Australian Spelling Bee-Winner Announced’ with an average 901,000 viewers. Supercalafragulisticexpealadocious.
ABC
The Alphabet Network of Australia finished fourth with a 17.7% share. #6 was ‘ABC News’ with an average 931,000 viewers.
SBS
The Special Broadcast Service in Australia finished with a 6.4% share of the available audience.
As you can see, no matter where you are, people were ‘Switching Channels’.
For updates throughout the day, FOLLOW us on Twitter @overtheshoulde2 and LIKE us on Facebook at http://www.facebook.com/overtheshouldermedia and on Google+ http://bit.ly/19JVk76. Thank you for allowing us to surpass 46,400+ views at Google+ Sophis1234.
For continual updates on all things ‘screens’, go to: https://www.facebook.com/pages/Dailydiaryofscreens
In this week’s Media Notes Canonical, go to: http://bit.ly/1JnoNS6 🆕💭📝📎 It’s FREE.
Media Notes Briefs, ‘Are You Really Building Or Simply Taking From Today?’ 💬 – http://bit.ly/YourMarketingIntegrity 🆕🌎💭
New This Week: Mobile Optimized Sites A Must For Local Business 💬 – http://eepurl.com/btvkyn
Weekly Retail Media Notes. This week: ‘Knowing Mobile…Current eMail Stats’ http://bit.ly/1KslOhR💡.@cnasophis
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Earl Hines
OVERTHESHOULDERMEDIA 