NBC#1 Tuesday in the U.S. ITV #1 in the UK. Seven #1 in Australia.

‘It’s All About Screens.’ This is the Daily Diary of Screens. On Tuesday, September 8, 2015, NBC finished #1 as ‘‘America’s Got Talent’‘ was the top program. ITV #1 in the UK as ‘Euro 2016 Qualifier’ was the top program. Seven finished #1 in Australia as ‘‘Nine News’ was the top program. WEDNESDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)

Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.

The Home Of #dailydiaryofscreens

For Tuesday, September 8, 2015 (Posted on September 9, 2015)

NBC #1 Tuesday. 'America's Got Talent' top program.

NBC #1 Tuesday. ‘America’s Got Talent’ top program.


The Peacock Network had the #1 program in the nation Tuesday. At 8P, ‘America’s Got Talent’ finished with an average 10.36 million viewers and finished #1 on the evening as it nears the end of its summer run, peaking with 11.075 million during the last half hour. At 10P, ‘Hollywood Game Night’ finished with an average 4.93 million viewers to finished #1 in its time slot.


The Tiffany Network decided to present the final episode of last season of the world’s most watched drama and then bring to a conclusion of James Patterson’s new television adventure in a two-hour programming block on Tuesday. At 8P, a rerun of ‘NCIS’, with Jethro being shot by the kid he was trying to turn around, in an episode titled ‘Neverland’ finished with an average 8.26 million viewers, peaking in the last half hour with 8.444 million viewers. For a rerun, that is an amazing number. At 9P, ‘Zoo’ finished with an average 5.90 million viewers, with a peak in the first half hour of 6.249 million viewers. Then at 10P, the final episode of ‘Zoo’ finished with an average 5.56 million viewers to become #1 in the time slot on Tuesday as the animals rule the world.


The Alphabet Network began at 8P with a rerun of ‘Shark Tank’ and it finished with an average 3.28 million viewers. At 9P, a rerun of ‘Marvel’s Agents of S.H.I.E.L.D.’ finished with an average 1.70 million viewers. Then at 10P, ‘Extreme Weight Loss’ finished with an average 2.09 million viewers. If it was continuity that the minions at Walt’s World wanted, this was a classic example of how to NOT do that. Try stringing a average audience through that nightmare of different programming.


The Animal Network of Broadcast at 8P presented ‘Are You Smarter Than A 5th Grader?’ as it delivered an average 2.52 million viewers. Then at 9P, a rerun of ‘Brooklyn Nine-Nine’ finished with an average 1.39 million viewers. At 930P, ‘Last Man On Earth’ finished with an average 1.09 million viewers.


More than a year after Univision announced plans for a new music reality-competition at its 2014 Upfront, ‘La Banda’ has got a launch date. The search for the “ultimate boy band” begins Sunday, September 13th. Developed by Univision Communications and Simon Cowell’s SYCO Entertainment, the weekly show will air at 8 pm. “La Banda” is executive produced by Simon Cowell and Ricky Martin, who also serves as a judge alongside Laura Pausini and Alejandro Sanz. Auditions were held nationwide in major cities including Los Angeles, Houston, New York, Chicago, Miami and in Puerto Rico, as well as via the show’s official online site, LaBandaOficial.com. Contestants will compete for their place in “La Banda” and for a coveted recording contract with Sony Music Latin. Ricky Martin will manage the winning band.

The CW

The Little Network That Couldn’t didn’t. At 8P, a rerun of ‘The Flash’ delivered an average 1.16 million viewers. At 9P, a rerun of ‘iZombie’ finished with an average 720,000 viewers.

Late Night

The premiere of CBS’ ‘Late Night Show with Stephen Colbert’ finished #1 at 1135P, with an average 6.6 million viewers and a 4.9 rating and a 13% share of the available audience. It ranked as the third most watched program on broadcast television on Tuesday. NBC’s ‘The Tonight Show with Jimmy Fallon’ finished a distant second with 2.92 million viewers and a 2.4/6. ABC’s ‘Jimmy Kimmel Live’ finished with 1.75 million viewers and a 1.4/4. At 1235A, CBS’ ‘Late Late Show with James Corden’ finished #1 with 1.85 million viewers and a 1.3/5. NBC’s ‘Late Night with Seth Meyers’ finished with 1.30 million viewers and a 1.1/4. ABC’s ‘Niteline’ finished #3 with a 1.0/3. At 235A, NBC’ ‘Last Call with Carson Daly’ finished with a 0.7/3.

For The Record

NBC finished #1 Tuesday with an average 8.55 million viewers and a 2.9/5. CBS finished #2 Tuesday with an average 6.56 million viewers and a 3.4/6. ABC finished with an average 2.36 million viewers and a 2.9/5. FOX finished with an average 1.88 million viewers and a 1.7/3. Univision finished with an average 1.700 million viewers and a 1.1/2 Telemundo finished with an average 1.300 million viewers and a 0.9/1. The CW finished with an average 937,000 viewers.

Today In TV History

On this date in 1975, the first episode of ‘Welcome Back, Kotter’ aired on ABC. The world got to meet John Travolta as Vinnie Barbarino and the amazing Gabe Kaplan.

Travolta’s screen test for Kotter

Cable Television News
Cable ratings will be available early Thursday morning for top cable programs from this day. (A day later than normal because of the Labor Day holiday delays.)

Media Research
How Do Millennials And Other Generations See Themselves?
A majority of US Millennials (18-34) don’t consider themselves part of the Millennial generation and only 30% say that the “Millennial” label applies well to them, reveals the Pew Research Center in newly-released survey results. It’s actually not the first survey this year to come to that conclusion: earlier this year, a poll from the Public Religion Research Institute (PRRI) found just one-third of 18-35-year-olds believing that the label “Millennial” describes them well.
One reason why Millennials might not identify with that label? They don’t see their generation in a very positive light.

The Pew survey identified a host of traits and asked respondents whether those qualities (both positive and negative) describe their generational overall. Intriguingly, there was a strong age skew in the majority of the results, with older generations more likely to see themselves in a positive light and Millennials most likely to ascribe negative traits to their generation.

Positive/Neutral Traits



The following is a brief overview (see the above table for more details) of the differences in how the generations perceive themselves when it comes to various positive or neutral (as identified by Pew) traits.

Just 12% of Millennials believe that the term “patriotic” describes their generational overall, a figure that rises to 52% of Boomers (51-69) and 73% of Silents (70-87).
Likewise, few Millennials believe that the terms “responsible” (24%) and “hard-working” (36%) apply to their generation, although strong majorities of Boomers and Silents believe those qualities apply to their respective generations.
About one-quarter of Millennials see their generation as being “self-reliant,” and Gen Xers (35-50) aren’t too far ahead (37%). Boomers (51%) and Silents (65%) are more confident in their generations’ self-reliance.
As Pew notes, though, “responsibilities tend to increase with age,” such that many of these traits may be indicative of the respondent’s age rather than being unique to their generation.

There was much more parity in generational perceptions when respondents were asked about being “entrepreneurial” (32-35%), “environmentally conscious” (37-41%), “tolerant” (33-38%) and “rigid” (6-8%). The low rates for Millennials concerning some of these traits are surprising. For example, several studies (such as this one [pdf]) have found Millennials identifying themselves as entrepreneurial (even if data doesn’t necessarily support that). And likewise, research has found Millennials to be the most likely to take corporate social responsibility into account when evaluating brands. Finally, studies – such as this one – have found Millennials to have a far more liberal stance on social issues than their older counterparts, so it’s interesting that they’re not more likely to view themselves as being tolerant.

In fact the only trait for which Millennials topped the other generations in self-perception, according to the Pew survey, was for being “idealistic.” Even there, however, the gap with other generations was not large.

Negative Traits
Interestingly, while Millennials were most likely to see themselves as being “idealistic,” they were also the generation most likely to see themselves as being “cynical.”

Besides being cynical, Millennials were far more likely than others to perceive their generation as being:

. “Self-absorbed” (59%, versus 30% of Gen Xers, 20% of Boomers, and 7% of Silents;
. “Wasteful” (49%, compared to 29% of Gen Xers, 20% of Boomers, and 10% of Silents); and
. “Greedy” (43%, versus 24% of Gen Xers, 19% of Boomers, and 8% of Silents).

Generational Awareness Runs Low Among Some

The Pew survey shows that Boomers are the most likely to identify with their generation’s label, with an impressive (in the context of other results) 79% considering themselves part of that generation. By comparison, 58% of Gen Xers see themselves as being part of their generation, while even fewer Millennials (40%) and Silents (18%) identify with their generations. It’s notable to see Gen Xers having a relatively strong identification with their label, given that prior research has found only 41% relating most to their own generation.

The low identification rate for Silents is due in part to a high percentage (34%) identifying as part of the “Greatest Generation” (who were born prior to 1928, unlike Silents). Amusingly, 8% of Millennials identified as the “Greatest Generation,” with these respondents displaying not only some confusion about generational labels but also clearly not siding with other members of their cohort who hold fairly dim views of their own generation…

Awareness of the Silent generation label appears to be fairly low. In fact, just 15% of respondents overall said they had heard of the “Silent” generation. By comparison, 56% have heard of the Millennial generation (the others clearly haven’t been reading marketing trade publications), 71% of Gen X, and 89% of the Baby Boom generation.

Finally, another part of the reason for low rates of identification with generations, Pew admits, is that these are largely the constructs of social scientists and market researchers, and that the age ranges used when discussing the generations are “somewhat variable and subjective.” Those varied age ranges can lead to very different summations of how many Millennials there actually are in the US.

Cinema News
Quote of the Day
“Movies are the most affordable form of entertainment out there,” said John Fithian, president of the National Assn. of Theatre Owners. “Even a night of bowling is more expensive than what we are.”

Top Ten At The Box Office This Weekend September 4-7 2015 (Domestic Only) thru Sunday

#1 ‘War Room’ $9.450 million in 1,526 locations
#2 ‘Straight Outta Compton’ $8.850 million in 3,094 locationa
#3 ‘A Walk in the Woods’ $8.250 million in 1,960 locations
#4 ‘The Transporter Refueled’ $7.220 million in 3,494 locations
#5 ‘Mission: Impossible — Rogue Nation’ $7.180 million in 2,849 locations
#6 ‘No Escape’ $5.448 million in 3,415 locations
#7 ‘The Man From U.N.C.L.E.’ $3.445 million in 2,102 locations
#8 ‘Sinister 2’ $3.432 million in 2,651 locations
#9 ‘Un Gallo con Muchos Huevos’ $3.421 million in 395 locations
#10 ‘Inside Out’ $3.226 million in 2,967 locations

Coming Soon
‘The Martian’ starring Matt Damon, Jessica Chastain, Jeff Daniels, Sean Bean

Coming November 20, 2015

Coming December

Coming For Christmas from Quentin Tarantino

‘Joy’ They’re back. Jennifer Lawrence & Bradley Cooper

‘Legend’ Tom Hardy, Emily Browning

‘The Revenant’ Leonardo DiCaprio, Tom Hardy


Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Italy, Slovenia, Slovakia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Greece, Cyprus, Turkey, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Zambia, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Republic of Côte d’Ivoire, Mali, Senegal, Benin, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Colombia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Curaçao, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas and Puerto Rico (144). We are thankful to all of you with more than 30,000 views.

Across The Pond

ITV #1 Tuesday in the U.K:  'Euro 2016 Qualifier' between England and Switzerland top program.

ITV #1 Tuesday in the U.K: ‘Euro 2016 Qualifier’ between England and Switzerland top program.


The Independent One had football on Tuesday evening and that made it #1 in the UK. At 7:15P, the ‘Euro 2016 Qualifier’ pre-match show finished with an average 2.8 million viewers. Then at 745P, the ‘Euro 2016 Qualifier’ between England and Switzerland finished with an average 4.7 million viewers and a 24.0% share of the available audience as it was #1 program on Tuesday. It reached a peak of 6.2 million in the final half hour as Wayne Rooney scored in the 84th minute for England to secure victory and move him to the top in goal scoring.


The Big One didn’t do so well on Tuesday. At 8P, ‘Holby City’ finished with an average 4.0 million viewers and a 19% share. At 9P, ‘New Tricks’ finished with an average 4.5 million viewers (21%).


The Little Two at 8P presented ‘The Hairy Bikers’ Northern Exposure’ and it finished with an average 1.8 million viewers (9.0%). At 9P, ‘India: Nature’s Wonderland’ finished with an average 1.4 million viewers (7,0%).

Channel 4

The Big Four at 8P had ‘Obsessive Compulsive Cleaners’ and it finished with an average 1.1 million viewers (5%). At 9P, ‘Educating Cardiff’ finished with 1.2 million viewers (6.0%) as the top program of the evening on Two.

Channel 5

The Viacom Five presented at 8P ‘Baby Faced Brides’ and it could only bring in 521,000 viewers (3%). Then at 9P, ‘Celebrity Big Brother’ finished with an average 1.3 million viewers (6%).

Down Under

Seven #1 in Australia on Tuesday as 'Nine News' was again the  top program.

Seven #1 in Australia on Tuesday as ‘Nine News’ was again the top program.


The Second Commercial Network finished #1 for the second straight night in Australia with a 27.5% share of the available audience with four programs in the Top Ten. #2 was ‘Seven News/Today Tonight’ with an average 1.070 million viewers. #4 was ‘Seven News’ with an average 1.030 million viewers. #8 was ‘Cats Make You Laugh Out Loud 2’ finished with an average 870,000 viewers. And, #10 was ‘Home and Away’ with an average 793,000 viewers.


Network Nine finished second for the second straight night with a 25.6% share, also with four programs in the top ten. But it still had the #1 program and newscast in the nation with an average 1.090 million viewers. #3 was ‘Nine news 6:30’ with an average 1.044 million viewers. #5 was ‘A Current Affair’ with an average 945,000 viewers. #9, ‘The Block’ finished with an average 793,000 viewers.


The Third Commercial Network finished #3 with a 22.8% share of the available audience. #7 was ‘The Great Australian Spelling Bee-Winner Announced’ with an average 901,000 viewers. Supercalafragulisticexpealadocious.


The Alphabet Network of Australia finished fourth with a 17.7% share. #6 was ‘ABC News’ with an average 931,000 viewers.


The Special Broadcast Service in Australia finished with a 6.4% share of the available audience.


Seven #1 Wednesday in Australia as 'Seven News' top program.

Seven #1 Wednesday in Australia as ‘Seven News’ top program.


The Second Commercial Network in Australia finished #1 for the third straight night with a 27.3% share of the available audience. The #1 program on Wednesday was ‘Seven News’ with an average 1.005 million viewers. #5 was ‘Seven News/Today Tonight’ finished with an average 960,000 viewers. #10 was ‘The Force-Behind The Line’ finished with an average 823,000 viewers.


Network Nine finished second with a 24.8% share. #2 was ‘Nine News 6:30’ with an average 993,000 viewers. #3 was ‘Nine News’ with 984,000 viewers. #6 was ‘A Current Affair’ with an average 944,000 viewers.


The Alphabet Network in Australia edged ahead of Ten for #3 on Wednesday with a 20.8% share of the available audience. #4 was ‘Gruen’ with an average 974,000 viewers. #8 was ‘ABC News’ with an average 885,000 viewers. #9, ‘Utopia’ finished with an average 845,000 viewers.


The Third Commercial Network in Australia finished fourth with a 20.7% share. #7 was ‘The Bachelor Australia’ which finished with an average 920,000 viewers for the second to last episode of the season. The final will be on Thursday on Ten.


The Special Broadcast Service finished #5 with a 6.3% share of the available audience.

As you can see, no matter where you are, people were ‘Switching Channels’.

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Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o


Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page

Earl Hines

This entry was posted in Audience Analysis, Audience Behavior, Audience Management, Broadcast TV Ratings in Australia, Broadcast TV Ratings in the UK, Broadcast TV Ratings in US, Cable TV Ratings, Cinema, Daily Broadcast Ratings, Data, Digital, Direct, Hispanic TV Ratings, Late Night TV Ratings, Media, Media Analysis, Media Management, Mobile, Music To Read By, Music To Read overtheshouldermedia by, Television Program Renewals, Television Ratings, Today In TV History, Tuesday Night TV Ratings, Uncategorized, Weekend Box Office and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

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