This is the Daily Diary of Screens. On Sunday, June 14, 2015, ABC was the #1 network in the U.S. as ‘NBA Finals Game #5‘ was the top program. BBC One finished #1 in the UK as ‘Countryfile‘ was the top program. Seven finished #1 in Australia but ‘Nine News Sunday‘ was the top program.
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Sunday, June 14, 2015 (Posted on June 15, 2015)
The Alphabet Network was #1 on Sunday with a big win thanks to basketball. At 7P, ‘Jimmy Kimmel Live’ began the evening with an average 8.35 million viewers and a 2.4/5. At 730P, the half-hour ‘NBA Countdown’ finished with an average 9.94 million viewers and a 3.7/7. At 8P, ‘NBA Finals Game #5’, the Golden State Warriors came one step closer to the Championship with a 104-91 victory in Oakland, CA, over the Cleveland Cavaliers and it drew a whopping 16.86 million viewers and a 14.2 rating and an overwhelming 24 share of the available audience. It peaked at 10P with 19.05 million viewers. Game #6 will be on Tuesday. It was a good night to be a programmer in Walt’s World on Sunday. Note: Due to the nature of live sport ratings, ABC”s ratings should be considered tentative and are likely to be adjusted in the final numbers.
The Tiffany Network finished a distant #2 on Sunday. At 7P, a rerun with updates ’60 Minutes’ finished with an average 7.46 million viewers and a 5.9/11. Then at 8P, a rerun of ‘Madam Secretary’ finished with an average 3.26 million viewers and a 3.2/6. AT 9P, a rerun of ‘The Good Wife’ dropped a bit to finish with an average 3.26 million viewers and a 2.4/4. Finally at 10P, a rerun of ‘CSI’ finished with an average 3.75 million viewers and a 2.6/5. Not much a network can do as the end of the basketball season may be a game away.
The Peacock Network had it feathers plucked on Sunday. At 7P, the first of two one hour episodes of ‘Dateline’ finished with an average 4.14 million viewers and a 2.8/5. At 8P, another episode of ‘Dateline’ finished with an average 4.34 million viewers and a 3.2/5. AT 9P, ‘A.D. The Bible Continues’ finished with an average 4.01 million viewers and a 2.6/4. At 10P, ‘American Odyssey’ finished with an average 2.42 million viewers and a 1.7/3.
The Animal Network of Broadcast should have been called the unseen network on Sunday. At 7P, ‘Bob’s Burgers’ in the first of two rerun episodes finished with an average 1.34 million viewers and a 1.0/2. At 730P, the second rerun of ‘Bob’s Burgers’ finished with an average 1.51 million viewers and a 1.0/2. At 8P, a rerun of ‘The Simpsons’ finished with an average 1.89 million viewers and a 1.2/2. At 830P, a rerun of ‘Brooklyn Nine-Nine’ finished with an average 1.56 million viewers and a 0.9/2. Then at 9P, a rerun of ‘Family Guy’ finished with an average 1.86 million viewers and a 1.2/2. And finally at 930P, an original episode of ‘Golan the Insatiable’ finished with an average 1.37 million viewers and a 0.9/1.
For The Record
ABC dominated Sunday as it finished #1 with an average 14.929 million viewers and a 11.4/20, +1,319,000 viewers on the comparable date last year. CBS finished a distant #2 with an average 4.755 million viewers and a 3.5/6, +445,000 viewers above last year on the same date. NBC finished #3 with an average 3.735 million viewers and a 2.5/4, +315,000 viewers compared to 2014 numbers on this date. FOX finished with an average 1.587 million viewers and a 1.0/2. -135,000 viewers from the same comparable date last year. Univision finished with an average 1.334 million viewers and an 0.8/1. Telemundo finished with a 0.4/1.
Today In TV History
On this date in 1993, FOX-TV aired ‘Paul McCartney Live In The New World’. It was McCartney’s first live concert to be televised.
Top Ten Box Office This Weekend of June 12-14, 2015 (Domestic)
#1 ‘Jurassic World’ $204,596,380 in 4,274 theaters
#2 ‘Spy’ $ 16,000,000 in 3,715 theaters
#3 ‘San Andreas’ $ 11,010,000 in 3,535 theaters
#4 ‘Insidious 3’ $ 7,300,000 in 3,014 theaters
#5 ‘Pitch Perfect 2’ $ 5,969,710 in 2,677 theaters
#6 ‘Entourage’ $ 4,340,000 in 3,108 theaters
#7 ‘Mad Max:Fury Road’$ 4,130,000 in 2,234 theaters
#8 ‘Avengers: Ultron’ $ 3,641,000 in 2,156 theaters
#9 ‘Tomorrowland’ $ 3,417,000 in 2,540 theaters
#10 ‘Love & Mercy’ $ 1,765,000 in 573 theaters
#11 ‘Aloha’ $ 960,000 (for review: https://www.facebook.com/cinemacritique)
‘Jurassic World’ scored the second-biggest domestic debut in history with $204.8 million.
Top Five Box Office This Weekend June 12-14 2015 (International)
#1 ‘Jurassic World’ $307,200,000 Worldwide Total:$511,800,000
#2 ‘San Andreas’ $ 42,500,000
#3 ‘Spy’ $ 13,500,000
#4 ‘Insidious 3 $ 6,700,000
#5 ‘Mad Max:Fury Road’$ 5,400,000
#6 ‘Tomorrowland’ $ 4,600,000
#7 ‘Hamari Adhuri Kahaani’ $ 4,100,000
#8 ‘Stand by Me Doraemon’ $ 4,000,000
#9 ‘Avengers: Ultron’ $ 2,000,000
#10 ‘Pitch Perfect 2’ $ 2,000,000
‘Jurassic World‘ opened to a staggering $511.8 million worldwide, the highest global bow of all time. It is the first time a film has ever grossed more than $500 million in a single weekend. Internationally, the results were boosted by a huge $100+ million opening in China. Other openings of note include the United Kingdom and Ireland with $29.6 million, Mexico with $16.2 million, Korea with $14.4 million, France with $12.5 million, Australia with $12.1 million and Germany with $11 million. The only major territory remaining is Japan, where ‘Jurassic World’ will roar on Aug. 5th.
Coming For Christmas from Quentin Tarantino
Television Cable News
In an effort increase its audience on Friday, and least for one night this summer, The CW will rebroadcast the upcoming two-hour second season premiere of Michael Bay’s TNT drama ‘The Last Ship’ on Friday, July 26 (which debuts on TNT on Monday, June 21 at 9P). ‘The Last Ship’ was one of the top cable programs last summer. It stars Eric Dane, Rhona Mitra and Alfre Woodard.
Customer Service Satisfaction, By Channel
American adults are most likely to rate companies’ customer service via phone (90%) and online chat (85%) as meeting or exceeding expectations, according to a Northridge Group survey. According to a The Northridge Group report, that result is likely related to these being the only channels through which a majority of respondents expect their issue to be resolved the first time they contact the company. The phone is still the preferred method of customer service contact for half of respondents, ahead of email (27%) and online chat (14%). 77% reach first for the phone when they have an urgent customer service issue or inquiry, though email (47%) is a more common first touchpoint than the phone (24%) when it comes to a non-urgent issue. Just 2% of respondents reported that social media is their preferred method to contact a company with a customer service issue or inquiry. Fully one-third said they usually get no response when contacting a company via social media.
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For The World Who Needs A Little
Across The Pond
The Big One finished in a strange position on Sunday as it dominated the early part of the evening, but finished poorly. At 7P, ‘Countryfile’ topped the night overall with 5.73 million viewers (30.2%). At 8P it was followed by ‘Antiques Roadshow’ with 5.40 million viewers (25.7%). Then at 9P, ‘Jonathan Strange and Mr Norrell’ finished well down with 1.85 million viewers (8.4%).
The Independent One finished #2 on Sunday. Early in the late afternoon, at 430P, ‘Euro 2016’ qualifier coverage scored an average 4.75 million viewers (30.4%). At 715P, ‘Catchphrase’ finished with an average 2.80 million viewers (14.6%). It was followed at 8P by ‘All-Star Family Fortunes’ with an average 3.53 million viewers (16.9%). At 9P, ‘Home Fires’ concluded with 4.87 million viewers (24.1%).
The Big Four had a new look on Sunday. At 8P, ‘The Secret World of LEGO’ pulled in 2.02 million viewers (9.6%). But the night wasn’t reserved for plastic building blocks. At 9P, ‘Humans’ achieved record numbers for 4 on Sunday night (June 14) as the new sci-fi series brought in an average audience of 3.45 million viewers (15.6%), with an additional 586,000 (3.7%) on +1. This is the highest-rated launch of an original drama series on Channel 4 since records began in 2002.
The highlight of the evening at 9P on The Viacom Five was the live ‘Big Brother’ special which attracted an average of 1.12 million viewers (5.4%), slightly higher than normal.
The Little Two at 8P had ‘Dara and Ed’s Great Big Adventure’ but it could only draw 693,000 viewers (3.3%). At 9P, ‘BBC at War with Jonathan Dimbleby’ brought the audience level up a bit with an average 1.09 million viewers (4.9%) for its top rated show on Sunday. Then at 10P, ‘Protect Our Foster Kids’ fell to 701,000 viewers (4.6%).
At 10P, The Indy Be finished with ‘The Only Way is Marbs’ and it brought in an average 516,000 viewers (3.3%).
The Tiny Two at 9P presented another episode of ‘Love Island’ and it brought in an average 350,000 viewers (1.6%).
The Second Commercial Network in Australia finished #1 on Sunday with a 30.1% share of the available audience. #2 was Seven News Sunday’ with an average 1,236,000 viewers. It was the top program in Adelaide (137,000 viewers) and Perth (206,000 viewers). #3 was ‘House Rules-Whole House Reveal’ with 1,086,000 viewers. #9, ‘Sunday Night’ delivered 663,000 viewers.
The National Nine Network in Australia finished #2 with a 25.5% share. But the network had the #1 program and the nation’s top newscast as ‘Nine News Sunday’ finished with a strong 1.332 million viewers. It was #1 in Sydney (484,000 viewers); Melbourne (396,000 viewers) Brisbane (247,000 viewers). #5, ‘Reno Rumble’ finished with an average 896,000 viewers. #7 was ’60 Minutes’ which finished with an average 808,000 viewers.
The Third Commercial Network in Australia finished third with a 21.5% share of the available audience. #4 was ‘MasterChef Australia’ with 1,083,000 viewers.
The Alphabet Network in Australia finished fourth with a 16.9% share on Sunday. Again with three programs in the top ten, #6 was ‘ABC News Sunday’ with an average 832,000 viewers. #8 was ‘The Secret River’ with 729,000 viewers. And #10 was ‘Martin Clunes: Man and Beast’ which delivered 657,000 viewers.
The Special Broadcast Service in Australia on Sunday finished with a 6.1% share of the available audience.
*MONDAY AUSTRALIAN OVERNIGHT TV RATINGS
The National Nine Network finished #1 on Monday with a 28.7% share of the available audience. The #1 program was ‘Nine news’ with 1.201 million viewers. #2 was ‘Nine News 6:30’ with 1,148,000 viewers. #3 was ‘Married At First Sight’ with 1,079,000 viewers. #5, ‘A Current Affair’ finished with an average 1,035,000 viewers, slightly above its average viewership level.
The Second Commercial Network in Australia finished second with a 24.2% share. Seven had three programs in the Top Ten on Monday with #6, ‘Seven News’ with 990,000 viewers. #7 was ‘Seven News/Today Tonight’ with 953,000 viewers. #8 was ‘House Rules’ with 907,000 viewers.
The Alphabet Network in Australia finished #3 with a 21.8% share. #9 was ‘Australian Story’ with 900,000 viewers. #10 was ‘ABC News’ with 882,000 viewers.
The Third Commercial Network finished with a 20.6% share of the available audience. #4 was ‘MasterChef Australia’ with 1,078,000 viewers
The Special Broadcast Service in Australia on Sunday finished with a 4.8% share of the available audience.
Digital/Mobile News In Australia
*Teens ‘Triple Screen’ While Watching TV
David Knox reported that 31% of “Online Australians” over the age of 16 say they have “Triple-Screened” their viewing: watching Television while they use two other screens such as a laptop, tablet or smartphones. Laptop / notebook computers are most popular for multi-screens, followed by smartphones, desktop computers and then tablets. More than one-third of multi-screeners say they do so daily and 85 per cent report doing so at least once a week. The practice is also highest amongst younger viewers than older.
But watching video is not amongst the most popular tasks on any of these screens, with popular tasks changing dependent on the device (and including outside of home use). The data has been released in the latest Multi-Screen Report (Q1 2015) from Regional TAM, OzTAM and Nielsen (numbers and methodology have not been supplied -“Online Australians” refers to those already connected to internet).
Television viewing remains the dominant screen for video use, at an average of 89 hours and 28 minutes -a drop of nearly 10 hours since late 2012 (NB: TV viewing increases in winter months). 91.6% of all broadcast TV viewing is Live, down from 93% two years ago. Timeshifted viewing comprised 8.4% of viewing up from 7% in mid 2013. 88.4 per cent of all video viewing took place on TV sets. PC / Laptop follows at 6.9%. Tablets in homes have tripled in three years, and internet-capable TVs have doubled in the same time.
Here are the results of the latest report:
The latest Australian Multi-Screen Report, from Regional TAM, OzTAM and Nielsen, and covering the first quarter of calendar 2015 – explores household take-up of new screen technologies and trends in how major age groups view broadcast television and other video across multiple screens. It also presents new findings about Australians’ claimed use of and attitudes towards various screen types: the devices they prefer to use for different activities, and the extent to which they use more than one screen simultaneously (‘multi-screening’).
Among the key trends:
· Television is still dominant. All age groups spend the majority of their viewing time watching broadcast television on in-home TV sets: across the population and screen types 88.4% of all viewing takes place on the TV set.
. In Q1 2015 Australians watched an average 89 hours and 28 minutes (89:28) of broadcast television – free-to-air and subscription channels – on in-home television sets each month (down from 93:16 in Q1 2014).
. The average weekly reach however for Australian broadcast television was little changed on the same quarter of 2014 and 2013, at 88−89% of the population.
. 22.158 million Australians watched broadcast television each month during Q1 2015.
· The way people use their television sets is changing. The proportion of time spent viewing live television has dropped gradually in each of the past five years, while playback viewing through the TV set within seven days of original broadcast continues to rise. Even so, 91.6% of all broadcast TV viewed on television sets is still watched at the time of original broadcast (live-to-air).
Meanwhile an increasing proportion of the time people spend with the TV now goes to activities other than watching broadcast television. This other TV screen use follows the take-up of internet-capable or ‘smart’ TVs – now in nearly one third of homes – along with growth in viewing of TV content between 8 and 28 days from original (live) broadcast. For example, in the four-week period 22 February – 21 March 2015 this 8-28 day playback viewing (which does not appear in the playback figures within OzTAM and Regional TAM Consolidated data) accounted for 1.66% of all TV viewing time across the day (up from 1.06% in the same four-week period a year ago).
· Australians’ use of connected mobile devices to watch video is growing but remains relatively small. Across the population as a whole watching video is not the primary activity Australians undertake on their mobile screens. 11.6% of all video viewing – both broadcast and non-broadcast content – happens on screens other than the TV.
- Viewing habits are evolving though, with people under age 35 in particular increasingly using internet-connected devices to watch video.
TECHNOLOGY IN AUSTRALIAN HOME
Smartphones have the fastest adoption rate: 77% of Australians aged 16+ now own one, up from 69% a year ago.
The rate at which households are introducing internet-capable TVs and tablets is slowing, now in 30% and 47% of homes, respectively.
Household personal video recorder (PVR) penetration has levelled off at 56%.
TIME SPENT VIEWING ON TELEVISIONS AND OTHER DEVICES
As Australians adopt new screens and technologies they have more choice as to what, when, where and how they watch TV and other video. This in turn affects the time people spend with these devices. Viewing habits are changing – notably with younger audiences who increasingly use internet-connected devices to watch TV and other video. People of all ages however still spend the majority of their viewing time watching broadcast television on in-home TV sets.
SIMULTANEOUS SCREEN USE
Nielsen’s annual Australian Connected Consumers report shows 75% of online Australians aged 16 and over say they ever ‘multi-screen’, that is, use an internet-connected device while watching television (74% a year ago.)
. Slightly more women say they have multi-screened than men (76% compared to 73%).
. More than one third of multi-screeners say they do so daily and 85% report doing so at least once a week.
. 31% of online Australians aged 16+ say they ‘triple-screen’ – up from 26% the previous year.
. Across the population people who multi-screen say they most often use their laptop/notebook computers for this activity, followed by smartphones, desktop computers and then tablets. Laptops are still dominant but mobile devices are now the second most used, in the past year overtaking the desktop PC.
. The activities people most often undertake on various devices differ and reflect both screen size and where the devices are used. For example the desktop or laptop computer are used at home and are still where much online access takes place. Smartphone use however reflects the fact they are most often used outside the home. People also use their smartphones to check social media more often than on other devices.
. Tablet activities are closer to those on desktop/laptops, as they too are widely used in the home. However search plays a more important role on tablets, along with updating or browsing social media and watching online video.
EVOLVING VIEWING PATTERNS BY AGE GROUP
The trends evident in recent years persist. For example while people aged 50+ watch the most TV on TV sets the time they spend watching any video on connected devices is increasing. And Australians under age 24 spend more than 50% of their total viewing time watching broadcast television on TV sets even though they are the heaviest viewers of video on connected devices.
Some of the more interesting trends include:
· Kids watch more broadcast television than teens and 18-24s, and watch more video on the internet than their 16-17 pear-old counterparts, adding an additional 1:03 per month doing so year-on-year.
(Note: multi-screening habits and top activities by connected device are available for audiences aged 16 and above).
· 92% of online 16-17 year-olds say they ever multi-screen: the highest of any age group.
· They most often use their smartphones when multi-screening, followed by laptops and desktops. Conducting a search and accessing social media are the top activities they use their smartphones for, then getting directions and emailing.
· Watching online video is the number one activity they use tablets for, third most common on computers and seventh on smartphones.
· 89% of online 18-24s say they ever multi-screen, with smartphones their preferred multi-screening device.
· Email and getting directions/maps are the most common online activities they claim to use their smartphones for; search on tablets and computers.
· Watching online video is now 18-24s’ third most common activity on computers, second on tablets and eighth on smartphones.
· 90% of online 25-34s report ever multi-screening, with 84% saying they do so at least monthly.
· 25-34s say they use smartphones most often to multi-screen, with laptops close behind. Desktops follow with tablets becoming increasingly popular.
· Watching online video is their second most common activity on tablets, seventh on desktops/laptops and tenth on smartphones.
· 82% of online 35-49s say they ever multi-screen and 74% say they do so at least monthly, which is stable year-on-year.
· 35-49s use their laptops most often to multi-screen, followed by smartphones; desktops and tablets are almost on par as the third most-used.
· Watching online video is 35-49s’ seventh most common self-reported activity on tablets, tenth on desktops/laptops and eleventh on smartphones.
· 65% of online Australians aged 50-64 report ever multi-screening – down slightly from 68% a year ago.
· Laptops are 50-64s’ key multi-screening device, followed by desktops, tablets and then the smartphone.
· Watching online video is 50-64s’ ninth most common self-reported activity on tablets, eleventh on computers, and twelfth on smartphones.
· 49% of online Australians aged 65 and over say they have ever multi-screened – the lowest percentage of any major age group.
· When they do multi-screen people 65+ use traditional computers most often, followed by tablets then smartphones.
· Viewing online video is their twelfth most common activity on smartphones, and eleventh on computers and tablets.
Regional TAM Chair and NBN Television CEO Deborah Wright commented: “The review of playback viewing beyond seven days that is featured within this latest Multi-Screen Report shows us that more Australians are viewing broadcast television content outside the seven-day window compared to previous years. Regional Australian households continue to consume more ‘live’ television than the national average but they have also shown growth year on year in the 8-28 day playback segment.”
OzTAM CEO Doug Peiffer said: “Australians now have a remarkable range of options for watching their favourite television programs. Overall, nine in ten people watch broadcast TV each week, averaging nearly three hours of ‘traditional’ TV viewing per day across the population. We continue to see Australians spend a little less time at the ‘full buffet’ of live linear television and a little more time viewing ‘a la carte’, watching their favourite TV shows when they want. Also, there is an increase in time shift viewing beyond seven days, as reported in this quarter. We’ll continue to keep an eye on this evolving behaviour.”
Craig Johnson, Head of Nielsen’s Reach Solutions, Southeast Asia, North Asia and Pacific said: “People are continuing to evolve the way they consume media and are leveraging technology more, and, in increasingly varied ways. The TV screen remains the core of this consumption and a key vehicle for advertisers to reach consumers. Playback continues to grow as does delayed viewing with an increase in 8-28 days, showing that people are more prepared than ever to watch content at their own convenience.”
SUMMARY OF KEY FINDINGS: Q1 (JANUARY – MARCH) 2015:
· Australians watch on average 89 hours and 28 minutes (89:28) of broadcast TV on traditional television sets per month (year-on-year down 3:48 per month).
· 91.6% of all broadcast TV viewing is live (81:57) with playback of broadcast content through the TV set within seven days of original broadcast comprising 8.4% (7:31 per month, up 16 minutes/month YOY).
· 22.158 million Australians watch broadcast television each month, with average weekly reach at 88-89% of the population.
· 100% of Australian television homes can access digital terrestrial television (DTT) channels. 96% can do so on every working household TV set.
· 56% of homes have DVRs; 15% have two or more (Q1 2014: 54%; 14%).
· 30% of homes have internet-capable TVs, whether connected or not (Q1 2014: 27%).
· 47% of homes have tablets (level with Q4 2014, and up from 42% in Q1 2014).
· 77% of Australians aged 16+ own a smartphone (69% in Q1 2014).
· Household internet penetration is stable at 80%.
· Australians spend on average 35:51 per month online (38:41 in Q1 2014).
· 13.343 million Australians watch some video on the internet each month (including broadcast TV and non-broadcast content): an average of 6:57 per month (down 51 minutes from 7:48 a year ago).
Such viewing is highest among people aged 18-24 (11:11 per month).
· 88.4% of all video viewing – across all screens, and including broadcast and non-broadcast content – is on the traditional TV set:
o 89:28 per month on the TV set (88.4%)
o 6:57 per month online via PCs/laptops (6.9%)
o 2:47 per month on smartphones (2.7%)
o 2:03 per month on tablets (2%)
Sources: Regional TAM, OzTAM, Nielsen.
No matter where you lived, as you can see, people were…
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John Lennon ‘Mind Games’