ESPN #1 on Monday in the U.S. ITV #1 in the UK. Network Nine #1 in Australia.

This is the Daily Diary of Screens. On Monday, May 25, 2015, ESPN was the #1 network in the U.S. as ‘NBA Western Conference Finals’ was the top program. ITV finished #1 in the UK as ‘Britain’s Got Talent’ was the top program. Network Nine finished #1 in Australia as ‘Nine News’ was the top program. TUESDAY AUSTRALIAN OVERNIGHT TV RATINGS (SEE BELOW)

Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.

The Home Of #dailydiaryofscreens

For Monday, May 25, 2015 (Posted on May 26, 2015)

ABC #1 on Monday with 'The Bachelorette' but NBC's 'American Ninja Warrior' top program.

ABC #1 on Monday with ‘The Bachelorette’ but NBC’s ‘American Ninja Warrior’ top program with 5.7+ million, 500,000+ ahead of its rival.


The Alphabet Network finished #2 on Memorial Day by a slim margin of 34,000 viewers as it presented all new programming. At 8P, ‘500 Questions’ finished with an average 5.22 million viewers and a 3.7 rating/6 share. At 9P, ‘The Bachelorette’ in its two hours finished with an average 5.32 million viewers and a 3.8/6.


The Peacock Network finished #3 with two Summer debuts on Monday and just missed the top spot. At 8P, a two-hour ‘American Ninja Warrior’ returned with an average 5.89 million viewers and a 3.5/6. At 10P, ‘The Island” with Bear Grylls’ finished with an average 3.98 million viewers and a 2.2/4.


The Tiffany Network was all reruns on Monday and that doomed it for a fourth placed finish just 101,000 viewers behind the leader. At 8P, ‘2 Broke Girls’ finished with an average 5.31 million viewers and a 3.2/6. At 830P, a rerun of ‘Mike & Molly’ finished with 5.19 million viewers and a 3.3/6. At 9P, a rerun of ‘Scorpion’ finished with an average 4.96 million viewers and a 3.3/5. At 10P, a rerun of ‘NCIS: Los Angeles’ finished with an average 5.06 million viewers and a 3.1/6.


The Animal Network of Broadcast finished with a rerun. At 8P, a rerun for two-hours of ‘MasterChef’ finished with an average 2.29 million viewers and a 1.7/3. Good job, Murdoch Minions.


The #1 Hispanic Network in America had a slow holiday. At 8P, ‘Por Siempre Mi Amor’ drew an average 2.527 million viewers and a 1.4/2. At 9P, ‘Lo Que La Que Vida Me Robo’ pulled in an average 3.671 million viewers and a 1.9/3. At 10P, ‘Que Pobres Tan Ricos’ had an average 2.831 million viewers and a 1.5/2.

The CW

The Little Network That Couldn’t … didn’t. At 8P, it rang the 2011 film, ‘Memorial Day’ and it finished with an average 1.07 million viewers and a 0.7/1.

For The Record

ESPN finished #1 on Memorial Day with an average 6.229 million viewers. ABC finished #2 on Memorial Day as it finished with an average 5.288 million viewers and a 3.8 rating and a 6 share of the available audience. NBC finished #3 with an average 5.254 million viewers and a 3.1/5. CBS finished #4 on Monday as it finished with an average 5.087 million viewers and a 3.2/5. USA Network finished #5 with an average 3.599 million viewers. History Channel finished #6 with an average 3.498 million viewers. FOX finished #7 with an average 2.293 million viewers and a 1.7/3. NBCSC finished #8 with an average 2.055 million viewers. Univision finished with an average 1.982 million viewers. The CW finished with an average 1.072 million viewers and a 0.7/1. Telemundo finished with 1.07 million viewers and a 0.7/1.

Today In TV History

On this date in 1970, the final episode of ‘I Dream of Jeannie’ aired.

Cable Top Ten Programs on Monday

#1 ‘NBA PLAYOFFS ESPN 8.280 million viewers @ 903P
#2 ‘Texas Rising’ HIST 4.078 million viewers @ 9P
#3 ‘WWE Smackdown’ USA 3.790 million viewers @ 8P
#4 ‘WWE Smackdown’ USA 3.585 million viewers @ 9P
#5 ‘WWE Smackdown’ USA 3.423 million viewers @ 10P
#6 ‘Despicable Me’ DSNY 2.775 million viewers @ 8P
#7 ‘Street Outlaws’ DISC 2.541 million viewers @ 9P
#8 ‘Pawn Stars’ HIST 2.517 million viewers @ 830P
#9 ‘Family Guy’ ADSM 2.406 million viewers @ 11P
#10 Pawn Stars’ HIST 2.157 million viewers @ 8P

Cable Television News

Charter To Acquire Time Warner Cable In Deal Valued At $78.7 Billion

Charter Communications, in which John Malone’s Liberty Media owns a big stake, made it official on Tuesday, unveiling a plan to acquire Time Warner Cable in a deal valued at $78.7 billion. Charter is the third biggest cable television provider in the country, and Time Warner Cable is the second biggest. Together with Bright House, which Charter has already said it would buy, the three will have 18.8 million broadband Internet subscribers and about 17 million TV subscribers. This roll up will give the combined company more leverage while negotiating with channel owners like Disney and while competing with new powerhouses like Netflix.

Under the terms of the proposed deal, Charter offered investors in Time Warner Cable $195.71 for each share in the company in a cash-and-stock deal. That values Time Warner Cable at $78.7 billion, 14 percent higher than its closing stock price on Friday. (American stock markets were closed for the Memorial Day holiday on Monday.) Charter has long sought to acquire Time Warner Cable to gain market share in America’s fast-consolidating cable and broadband sector. Yet last year, that plan appeared to be thwarted by Comcast, which offered $45 billion to combine the country’s two largest cable operators. This time, Charter took a more light-handed approach. Malone got more involved, people familiar with the matter say, calling Time Warner Cable chief executive Rob Marcus in the early stages of Charter’s pursuit to indicate he wanted a friendly deal. Charter’s camp made a point of not submitting a lowball bid that would put off Time Warner Cable, the people said. (WSJ)

A combined Charter, TWC and Bright House is expected to have less trouble getting past government regulators since it will have a smaller broadband Internet audience. Still, the FCC effectively scuttled the Comcast/TWC deal on concerns about negatively impacting the burgeoning Internet-based television market that has grown rapidly in the past year. Such concerns would undoubtedly be investigated about this newest deal.

Charter Communications intends to make SportsNet LA, the regional sports network that offers Los Angeles Dodgers baseball games, to its subscribers “in a few weeks”, possibly ending a year-long showdown that has left nearly 70% of Los Angeles TV subscribers without access to the team. Time Warner Cable, acquired by Charter for over $56 billion on Tuesday, had been the only cable distributor of the team’s privately-owned channel. News of the decision was reported first by The Los Angeles Times.

Broadcast TV Ratings Update

Indianapolis 500 on ABC this past Sunday drew 6,394,097 viewers which earned a 4.1 rating which was greater than the 6.09 million viewers that watched the ‘NASCAR Coca Cola 600’ which ran in prime time on FOX. Indianapolis led all metered markets with a 12.7 rating, followed by Dayton, Ohio, at 9.9 and Louisville, Ky., at 8.7. Milwaukee (7.5) and Albuquerque, N.M., (6.5). Rounding out the top 10 metered markets were Oklahoma City, 6.4; Cincinnati, 6.2; Kansas City, Kan., and Fort Myers, Fla., 6.1; and Greenville, S.C., 6.0.

Cinema News

Top Ten Box Office This Weekend (Thru Sunday) Domestic

#1 ‘Tommorowland’ $32,159,000 in 3,872 theaters
#2 ‘Pitch Perfect 2’ $30,300,000 in 3,473 theaters
#3 ‘Mad Max:FuryRoad $23,890,000 in 3,702 theaters
#4 ‘Poltergeist’ $23,000,000 in 3,240 theaters
#5 ‘Avengers: ULTRON $20,895,000 in 4,276 theaters
#6 ‘Hot Pursuit’ $ 3,400,000 in 3,037 theaters
#7 ‘Far From Madding Crowd’ $ 2,200,000 in 289 theaters
#8 ‘Furious 7’ $ 2,100,000 in 2,238 theaters
#9 ‘Paul Blart:MallC’$ 1,800,000 in 2,632 theaters
#10 ‘Home’ $ 1,700,000 in 2,623 theaters

Top Ten At The Box Office This Weekend May 22-24 2015 Worldwide

1. Avengers: Ultron $66.7 million
2. Mad Max: Fury Road $62.1 million
3. Tomorrowland $58.9 million
4. Pitch Perfect 2 $45.5 million
5. Poltergeist $31.3 million
6. Spy $12.5 million
7. Home $ 6.1 million
8. Furious 7 $ 5.1 million
9. P.K. $ 4.5 million
10. Hot Pursuit $ 3.5 million

Digital/Mobile News


Millennials Stand Out As Mobile Generation

As the largest generation in U.S. history, millennials have a lot of potential to change the investment landscape. A couple of weeks ago Goldman Sachs sent out a research note detailing which companies were poised to benefit from this large demographic, in particular from millennial parents. Now Bank of America Merrill Lynch has published one as well.

The main purpose of the note is to identify eight millennial-related investment themes, and then identify a number of stocks with exposure to the trends. But before BofA could do that, its analysts had to take an in-depth look at how millennials differ from prior generations.

Here are some of the findings from the whopping 241-page note:

. Millennials are the biggest generation in U.S. history.
. More of them are single.
. And they are willing to date online.
. Being a good parent is a top priority.
. They are also the most educated generation.
. Ambition is a top characteristic.
. Even though they don’t seem to be buying homes, that doesn’t mean they don’t want to in the future.
. Much of the delay is attributed to student loan debt.
. They are shifting away from beer and moving towards liquor.
. They shop online and on their mobile devices.
. To no surprise, they spend a fair amount of time online, especially via their mobile devices.
. They are far more invested in cash.
. Health and wellness are big priorities.

Based on some of these findings, here are the eight trends BofA identified as millennial-related investment opportunities.

1. Technology- Millennials love devices, e-commerce, online media, games and wearables. BofA thinks Facebook, King Digital,
Netflix and Pandor are good ways to play the trend.
2. Consumers- “Generation Me” loves to shop for clothes and spend on beauty and cosmetics. Play the trend with Asos, H&M,
and Urban Outfitters.
3. Drinking, dining and health & wellness- Millennials favor healthy eating, quick and casual restaurants plus online dining
options. Oh, and they like working out. Play the trend with GrubHub, Adidas, Asics, and Chipotle.
4. Households- Millennials have been delaying buying houses but that might soon change. BofA reckons home-ownership rates
are bottoming. Bed Bath and Beyond, Lowe’s, and Williams-Sonoma are poised to benefit.
5. Financials- Millennials are all about online banking and low-cost financial solutions such as the new crop of robo
wealth-advisors. Play the trend with American Express, Discover Financial, eBay and Visa.
6. Education – Millennials are the most educated generation in history and that’s likely to continue thanks to a tight labor
market. Play the trend with Chegg, DeVry, Pearson, and Adobe.
7. Women -Companies poised to benefit from the spending of millennial women include Children’s Place, Coach, Michael Kors
and CoverGirl, according to BofA.
8. Sharing Economy -Millennials favor sharing services for everything from car rentals to hotel rooms and self-storage. Play
the trend with Airbnb, Lyft, Rent the Runway, and Kickstarter.


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For The World Who Needs A Little

Remember. #thinksunshine 💮

Remember. #thinksunshine 💮

Think Sunshine. #thinksunshine

Across The Pond


The Independent One had the big program in the UK on Monday as Britain’s Got Talent dominated the ratings on Bank Holiday Monday (May 25), according to overnight figures. At 730P-9P, the first live semi-final of the 2015 season was seen by an average 8.56 million viewers (37.8%). An additional 373,000 viewers (1.6%) tuned in on +1. At 930P, ‘Cor Glanaethwy and Entity Allstars’ drew an average 6.58 million viewers (28.7%) as they become the first acts to progress to the final.


The Big One at 8P reached its peak with the film, ‘Marvel’s The Avengers’ which brought in an average 3.29 million viewers (14.6%).


The Little Two presented at 7P, ‘A Cook Abroad’ and it finished with an average 980,000 viewers (4.7%). At 8P, ‘Springwatch’ averaged 2.13 million viewers (9.3%). At 9P, ‘Churchill: When Britain Said No’ brought in an average 1.36 million viewers (5.9%). At 10P, ‘Episodes’ followed with an average 760,000 viewers (4.2%).

Channel 4

The Big Four at 8P had ‘Damned Designs’ and it finished with an average 680,000 viewers (3.0%). At 9P, ‘Benefits Street’ continued with an average 1.21 million viewers (5.2%). At 10P, ‘The Night Bus’ drew an average 660,000 viewers (4.2%).

Channel 5

The Viacom Five at 9P presented FOX’s ‘Gotham’ as it continued with and average 630,000 viewers (2.7%). At 10P, ‘Big Brother’ continued with an average 775,000 viewers (4.9%).

Sky Atlantic

Murdoch’s Bird Network at 9P had the latest installment of HBO’s ‘Game of Thrones’ as it drew an average 849,000 viewers (3.7%).

E4 presented ‘Made in Chelsea’ and it had an average of 423,000 viewers (1.8%).

Down Under

Nine was #1 on Monday as it was led by 'Nine News'.

Nine was #1 on Monday as it was led by ‘Nine News’.

Network Nine

The National Nine Network in Australia finished #1 on Monday with a 28.9% share of the available audience. #1 was ‘Nine News’ which delivered an audience of 1.246 million viewers. #2 was ‘Nine news 6:30’ with an average 1,140,000 viewers. #4 was ‘Married At First Sight’ with 1,103,000 viewers. #7, ‘A Current Affair’ drew 997,000 viewers.


The Second Commercial Network in Australia finished #2 with a 26.0% share. #5 was ‘Seven News’ which drew an average 1,099,000 viewers. #6, ‘Seven News/Today Tonight’ drew an average 1,046,000 viewers. #9, ‘Home and Away’ finished with 828,000 viewers. #10, ‘House Rules’ finished with an average 820,000 viewers.


The Third Commercial Network in Australia finished #3 with a 21.2% share. #3 was ‘MasterChef Australia’ which finished with an average 1,122,000 viewers.


The Alphabet Network in Australia finished #4 on Monday with a 17.9% share of the available audience. #8 was ‘ABC News’ which finished with an average 842,000 viewers.


The Special Broadcast Service in Australia finished #5 with a 6.0% share.


Network Nine

The National Nine Network finished #1 again with a 27.7% share of the available audience. #2 was ‘Nine News’ as it finished as the top newscast in the nation with 1,105,000 viewers. #3 was ‘Nine news 6:30’ with 1,102,000 viewers. #4 was ‘A Current Affair’ with an average 1,097,000 viewers. #8, ‘Love child’ finished with 816,000 viewers.


The Second Commercial Network in Australia finished with a 26.0% share. Seven had three programs in the Top Ten with #5, ‘Seven News’ which finished with 1,054,000 viewers; #6, ‘Seven News/Today Tonight’ finished with 950,000 viewers and #9, ‘House Rules’ which finished with 756,000 viewers.


The Third Commercial Network in Australia finished #3 with a strong showing based on it’s #1 program. ‘MasterChef Australia’ finished on top with 1.145 million viewers, with 395,000 viewers in Melbourne. And #10, ‘NCIS’ finished with an average 743,000 viewers.


The Alphabet Network in Australia finished #4 with 15.9% share of the available audience. #7 was ‘ABC News’ which delivered 854,000 viewers.


The Special Broadcast Service in Australia finished #5 on Tuesday with a 5.9% share.

No matter where you lived, as you can see, people were…

Switching Channels!

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Catch up with the latest edition of Media Notes Canonical at:
This week: ‘Why Purchasers Still Prefer Brick-And-Mortar’.

Media Notes Briefs, ‘Contextuality’ 💬 – While Content is king, Context is equally as important.

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New This Week: Connected Consumers Equal Business Success

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Weekly Retail Media Notes. This week: 90% Of All New American Mothers Are Millennials: And she is mobile friendly 📱.@cnasophis


Why Don’t You Use Mobile Now?


Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page:

Vince Guaraldi Trio & Bola Sete

This entry was posted in Audience Analysis, Audience Behavior, Audience Management, Broadcast TV Ratings in Australia, Broadcast TV Ratings in the UK, Broadcast TV Ratings in US, Cable TV Ratings, Cinema, Daily Broadcast Ratings, Data, Digital, Direct, Hispanic TV Ratings, Late Night TV Ratings, Media, Media Analysis, Media Management, Mobile, Monday Night TV Ratings, Music To Read By, Music To Read overtheshouldermedia by, Television Program Renewals, Television Ratings, Today In TV History, Uncategorized, Weekend Box Office and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

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