NBC #1 on Tuesday in the U.S. ITV #1 in the UK. Nine #1 in Australia as Reality Ruled Around The World.

This is the Daily Diary of Screens. On Tuesday, May 26, 2015, NBC was the #1 network in the U.S. as ‘America’s Got Talent’ was the top program. ITV finished #1 in the UK as ‘Britain’s Got Talent’ was the top program. Network Nine finished #1 in Australia but Ten’s ‘MasterChef Australia’ was the top program. WEDNESDAY AUSTRALIAN OVERNIGHT TV RATINGS (SEE BELOW)

Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.

The Home Of #dailydiaryofscreens

For Tuesday, May 26, 2015 (Posted on May 27, 2015)

NBC #1 on Tuesday as 'America's Got Talent' begins its summer run with nearly 11 million viewers.

NBC #1 on Tuesday as ‘America’s Got Talent’ begins its summer run with nearly 11 million viewers.


The Peacock Network finished #1 on Tuesday as the debut of an old friend began its summer run. At 8P, a two-hour edition of ‘America’s Got Talent’ began season 10 and lifted NBC to victory on this final Tuesday in May, with an average 10.93 million viewers and a 6.9 rating and 11 share of the available audience in the household overnights. The gang was all back, including Howard Mandel, Howard Stern, Heidi Klum, Mel B and Nick Cannon, as it reached its peak at 9P with a 7.4/12. If you didn’t see Drew Lynch, this was a Must See TV ON DEMAND moment in television history. Simply stunning. At 10P, the series debut of ‘I Can Do That’ drew an average 6.51 million viewers and a 4.1/7.


The Tiffany Network finished #2 on a day it usually owns. At 8P, a rerun of the exciting episode of ‘NCIS’ which featured the killing of Gibbs & Fornell’s ex-wife murderer, Sergei’, drew an average 8.46 million viewers and a 5.4/9. It is a Must See TV ON DEMAND episode. At 9P, a rerun of ‘NCIS: New Orleans’ drew an average 7.58 million viewers and a 4.9/8. At 10P, ’48 Hours’ drew an average 5.62 million viewers and a 4.1/7.


The Alphabet Network finished in the middle one more time with fresh programming. At 8P, ‘500 Questions’ pulled in an average 4.73 million viewers and a 3.3/5. Then at 9P, in a two-hour summer debut, ‘Extreme Weight Loss’ brought in an average 2.89 million viewers and a 2.1/3.


The Animal Network of Broadcast was all original, in a peculiar way. At 8P, after an absence of 5 ½ seasons on the network and 4 seasons in first-run daytime syndication, Murdoch’s Minions racked their brains and brought back the game show ‘Are You Smarter Than a 5th Grader?’ hosted by Jeff Foxworthy, and it finished with an average 3.31 million viewers and a 2.3/4. At 9P, ‘Hell’s Kitchen’ drew an average 3.29 million viewers and a 2.4/4.

The CW

The Little Network That Couldn’t tried with a bit of old and a bit of new. At 8P, a rerun of ‘The Flash’ pulled in an average 1.67 million viewers and a 1.1/2. At 8P, an original episode of ‘iZombie’, drew an average 1.85 million viewers and a 1.1/2 in the overnights.

For The Record

NBC finished #1 on Tuesday with an average 9.455 million viewers and a 6.0 rating and 10 share of the available audience. CBS finished #2 with an average 7.219 million viewers and a 4.8/8. TNT finished as the top cable network on Tuesday and #3 overall with an average 6.269 million viewers. ABC finished #3 with an average 3.501 million viewers and a 2.5/4. FOX finished with an average 3.301 million viewers and a 2.4/4. Univision finished with an average 2.281 million viewers. NBCSC finished with an average 2.016 million viewers. TBS finished with an average 1.887 million viewers. The CW finished with an average 1.758 million viewers and a 1.1/2. Telemundo finished with an average 1.30 million viewers.

Today In TV History

On this date in 1950, NBC’s ‘Star Spangled Review’ introduced Frank Sinatra to television.

Top Ten Cable TV Programs on Tuesday

#1 NBA Playoffs TNT 6.269 million viewers @ 830P
#2 Texas Rising HIST 3.387 million viewers @ 9P
#3 Inside NBA Playoffs TNT 3.323 million viewers @ 1058P
#4 Deadliest Catch DISC 2.436 million viewers @ 9P
#5 The Big Bang Theory TBS 2.340 million viewers 930P
#6 The Big Bang Theory TBS 2.228 million viewers @ 9P
#7 Little Couple TLC 2.166 million viewers @ 9P
#8 The Big Bang Theory TBS 2.075 million viewers @ 830P
#9 NHL Conference FinalNBCSN 2.016 million viewers @ 803P
#10 If Loving U’s Wrong OWN 2.005 million viewers @ 9P

Cable Television News

Charter To Acquire Time Warner Cable In Deal Valued At $78.7 Billion

Charter Communications, in which John Malone’s Liberty Media owns a big stake, made it official on Tuesday, unveiling a plan to acquire Time Warner Cable in a deal valued at $78.7 billion. Charter is the third biggest cable television provider in the country, and Time Warner Cable is the second biggest. Together with Bright House, which Charter has already said it would buy, the three will have 18.8 million broadband Internet subscribers and about 17 million TV subscribers. This roll up will give the combined company more leverage while negotiating with channel owners like Disney and while competing with new powerhouses like Netflix.

Under the terms of the proposed deal, Charter offered investors in Time Warner Cable $195.71 for each share in the company in a cash-and-stock deal. That values Time Warner Cable at $78.7 billion, 14 percent higher than its closing stock price on Friday. (American stock markets were closed for the Memorial Day holiday on Monday.) Charter has long sought to acquire Time Warner Cable to gain market share in America’s fast-consolidating cable and broadband sector. Yet last year, that plan appeared to be thwarted by Comcast, which offered $45 billion to combine the country’s two largest cable operators. This time, Charter took a more light-handed approach. Malone got more involved, people familiar with the matter say, calling Time Warner Cable chief executive Rob Marcus in the early stages of Charter’s pursuit to indicate he wanted a friendly deal. Charter’s camp made a point of not submitting a lowball bid that would put off Time Warner Cable, the people said. (WSJ)

A combined Charter, TWC and Bright House is expected to have less trouble getting past government regulators since it will have a smaller broadband Internet audience. Still, the FCC effectively scuttled the Comcast/TWC deal on concerns about negatively impacting the burgeoning Internet-based television market that has grown rapidly in the past year. Such concerns would undoubtedly be investigated about this newest deal.

Charter Communications intends to make SportsNet LA, the regional sports network that offers Los Angeles Dodgers baseball games, to its subscribers “in a few weeks”, possibly ending a year-long showdown that has left nearly 70% of Los Angeles TV subscribers without access to the team. Time Warner Cable, acquired by Charter for over $56 billion on Tuesday, had been the only cable distributor of the team’s privately-owned channel. News of the decision was reported first by The Los Angeles Times.

Broadcast TV Ratings Update

Indianapolis 500 on ABC this past Sunday drew 6,394,097 viewers which earned a 4.1 rating which was greater than the 6.09 million viewers that watched the ‘NASCAR Coca Cola 600’ which ran in prime time on FOX. Indianapolis led all metered markets with a 12.7 rating, followed by Dayton, Ohio, at 9.9 and Louisville, Ky., at 8.7. Milwaukee (7.5) and Albuquerque, N.M., (6.5). Rounding out the top 10 metered markets were Oklahoma City, 6.4; Cincinnati, 6.2; Kansas City, Kan., and Fort Myers, Fla., 6.1; and Greenville, S.C., 6.0.

Cinema News

Top Ten Box Office This Weekend (Thru Sunday) Domestic

#1 ‘Tommorowland’ $32,159,000 in 3,872 theaters
#2 ‘Pitch Perfect 2’ $30,300,000 in 3,473 theaters
#3 ‘Mad Max:FuryRoad $23,890,000 in 3,702 theaters
#4 ‘Poltergeist’ $23,000,000 in 3,240 theaters
#5 ‘Avengers: ULTRON $20,895,000 in 4,276 theaters
#6 ‘Hot Pursuit’ $ 3,400,000 in 3,037 theaters
#7 ‘Far From Madding Crowd’ $ 2,200,000 in 289 theaters
#8 ‘Furious 7’ $ 2,100,000 in 2,238 theaters
#9 ‘Paul Blart:MallC’$ 1,800,000 in 2,632 theaters
#10 ‘Home’ $ 1,700,000 in 2,623 theaters

Top Ten At The Box Office This Weekend May 22-24 2015 Worldwide

1. Avengers: Ultron $66.7 million
2. Mad Max: Fury Road $62.1 million
3. Tomorrowland $58.9 million
4. Pitch Perfect 2 $45.5 million
5. Poltergeist $31.3 million
6. Spy $12.5 million
7. Home $ 6.1 million
8. Furious 7 $ 5.1 million
9. P.K. $ 4.5 million
10. Hot Pursuit $ 3.5 million

Digital/Mobile News


Millennials Stand Out As Mobile Generation

As the largest generation in U.S. history, millennials have a lot of potential to change the investment landscape. A couple of weeks ago Goldman Sachs sent out a research note detailing which companies were poised to benefit from this large demographic, in particular from millennial parents. Now Bank of America Merrill Lynch has published one as well.

The main purpose of the note is to identify eight millennial-related investment themes, and then identify a number of stocks with exposure to the trends. But before BofA could do that, its analysts had to take an in-depth look at how millennials differ from prior generations.

Here are some of the findings from the whopping 241-page note:

. Millennials are the biggest generation in U.S. history.
. More of them are single.
. And they are willing to date online.
. Being a good parent is a top priority.
. They are also the most educated generation.
. Ambition is a top characteristic.
. Even though they don’t seem to be buying homes, that doesn’t mean they don’t want to in the future.
. Much of the delay is attributed to student loan debt.
. They are shifting away from beer and moving towards liquor.
. They shop online and on their mobile devices.
. To no surprise, they spend a fair amount of time online, especially via their mobile devices.
. They are far more invested in cash.
. Health and wellness are big priorities.

Based on some of these findings, here are the eight trends BofA identified as millennial-related investment opportunities.

1. Technology- Millennials love devices, e-commerce, online media, games and wearables. BofA thinks Facebook, King Digital,
Netflix and Pandor are good ways to play the trend.
2. Consumers- “Generation Me” loves to shop for clothes and spend on beauty and cosmetics. Play the trend with Asos, H&M,
and Urban Outfitters.
3. Drinking, dining and health & wellness- Millennials favor healthy eating, quick and casual restaurants plus online dining
options. Oh, and they like working out. Play the trend with GrubHub, Adidas, Asics, and Chipotle.
4. Households- Millennials have been delaying buying houses but that might soon change. BofA reckons home-ownership rates
are bottoming. Bed Bath and Beyond, Lowe’s, and Williams-Sonoma are poised to benefit.
5. Financials- Millennials are all about online banking and low-cost financial solutions such as the new crop of robo
wealth-advisors. Play the trend with American Express, Discover Financial, eBay and Visa.
6. Education – Millennials are the most educated generation in history and that’s likely to continue thanks to a tight labor
market. Play the trend with Chegg, DeVry, Pearson, and Adobe.
7. Women -Companies poised to benefit from the spending of millennial women include Children’s Place, Coach, Michael Kors
and CoverGirl, according to BofA.
8. Sharing Economy -Millennials favor sharing services for everything from car rentals to hotel rooms and self-storage. Play
the trend with Airbnb, Lyft, Rent the Runway, and Kickstarter.

Digital/Mobile Tip:


Pew Research tells us that Facebook’s engagement rate far outstrips that of any other social channel. Seventy (70%) percent of its huge user base engages with the site daily. That number increased 7% from 2013, and beat Instagram’s daily user number of 49% and Pinterest’s 17% thoroughly. Those two platforms did not increase their daily user rates from 2013 to 2014.


Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Italy, Slovenia, Slovakia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Greece, Cyprus, Turkey, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Zambia, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Mali, Senegal, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Columbia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Curaçao, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas and Puerto Rico (142). We are thankful to all of you with more than 23,000 views.

For The World Who Needs A Little

Remember. #thinksunshine 💮

Remember. #thinksunshine 💮

Think Sunshine. #thinksunshine

Across The Pond


The Independent One did it again on Tuesday in the UK as it dominated television and finished #1 for the evening in prime time. At 730P, ‘Britain’s Got Talent’ continued to dominate the ratings on Tuesday (May 26), for the second semi-final on ITV. The second live show of the 2015 season brought in an average 7.79 million viewers (36.8%), while a further 393,000 viewers (1.8%) watched on +1. Monday’s first semi-final attracted an overnight audience of 8.56 million viewers for the live performances. Later, at 930P, the live results were seen by an average 6.57 million viewers (31.1%).


The Big One at 9P presented ‘Crimewatch’ and it averaged 2.79 million viewers (13.2%). After the news, at 1045P, ‘Gary Lineker on the Road to FA Cup Glory’ brought in an average 1.56 million viewers (15.8%) before news spread around the world of the FIFA’s arrests in Europe and Florida. Perhaps the world’s most crooked sports organization with get its just desserts, finally.


The Little Two at 7P had ‘A Cook Abroad’ continued with an average 790,000 viewers (4.3%). At 8P, ‘Springwatch’ drew an average 1.89 million viewers (8.6%) as we move into Summer. Then at 9P, ‘Joan of Arc: God’s Warrior’ had an average 1.32 million viewers (6.2%).

Channel 4

The Big Four at 8P presented ‘Kirstie and Phil’s Love It or List It’ as it attracted 1.18 million viewers (5.4%). At 9P, ‘No Offense’ followed with an average 1.07 million viewers (5.1%).

Channel 5

The Viacom Five at 9P had ‘Pets Make You Laugh Out Loud’ and it drew 643,000 viewers (3.0%). At 10P, ‘Big Brother’ pulled in 951,000 viewers (6.0%). At 11P, ‘Big Brother’s Bit on the Side’ attracted 357,000 viewers (4.3%).


The Tiny Four presented at 9P, ‘Empire’ as it continued with an average 310,000 viewers (1.5%).

Sky Atlantic

Murdoch’s Bird at 10P brought the latest episode of Showtime’s ‘Penny Dreadful’ and it brought in 151,000 viewers (1.0%).

Down Under

Network Nine

The National Nine Network finished #1 again with a 27.7% share of the available audience. #2 was ‘Nine News’ as it finished as the top newscast in the nation with 1,105,000 viewers. #3 was ‘Nine news 6:30’ with 1,102,000 viewers. #4 was ‘A Current Affair’ with an average 1,097,000 viewers. #8, ‘Love child’ finished with 816,000 viewers.


The Second Commercial Network in Australia finished with a 26.0% share. Seven had three programs in the Top Ten with #5, ‘Seven News’ which finished with 1,054,000 viewers; #6, ‘Seven News/Today Tonight’ finished with 950,000 viewers and #9, ‘House Rules’ which finished with 756,000 viewers.


The Third Commercial Network in Australia finished #3 with a strong showing based on it’s #1 program. ‘MasterChef Australia’ finished on top with 1.145 million viewers, with 395,000 viewers in Melbourne. And #10, ‘NCIS’ finished with an average 743,000 viewers.


The Alphabet Network in Australia finished #4 with 15.9% share of the available audience. #7 was ‘ABC News’ which delivered 854,000 viewers.


The Special Broadcast Service in Australia finished #5 on Tuesday with a 5.9% share.


Nine #1 in Australia on Wednesday.

Nine #1 in Australia on Wednesday.

Network Nine

The national Nine Network overwhelmed the competition on Wednesday with a huge 44.4% share of the available audience AND had six programs in the top ten with #1 through #6. Unheard of as all six program drew over 1 million viewers. No other network had any 1 million programs on Wednesday in Australia. #1 was ‘State of Origin Rugby League New South Wales vs Queensland, 1st match’ which drew an astounding average 2.432 million viewers. For the record, 1,092,000 watched in Sydney; 380,000 viewed the match in Melbourne; 769,000 in Brisbane; 79,000 in Adelaide and 114,000 watched the match in Perth. The #2 program was ‘State of Origin Rugby League NSW vs QLD 1st Pre Match’ which finished with an average 1,549,000 viewers. #3 was ‘A Current Affair’ which drew 1,197,000 viewers. #4 was ‘Nine News’ which was the top newscast in the nation with 1,099 million viewers. #5 was ‘Nine News 6:30’ with an average 1,081,000 viewers. Finally, #6 was ‘State of Origin Rugby League NSW vs QLD 1st Post Match’ which drew 1,019,000 viewers. What a great day for Nine as it won for the third straight night. It’s Nine Time with the Origin underway.



The Second Commercial Network in Australia drew less than half of Nine’s total with 21.3% share. #7 was ‘Seven News’ which drew an average 999,000 viewers. #9 was ‘Seven News/Today Tonight’ which finished with 929,000 viewers. And finally, #10 was ‘Home and Away’ with 743,000 loyal viewers.


'MasterChef Australia' is wowed by Ashleigh's brownies.

‘MasterChef Australia’ is wowed by Ashleigh’s brownies.

The Third Commercial Network in Australia finished with 17.2% share. #8 was ‘MasterChef Australia’ finished with 937,000 viewers.


The Alphabet Network in Australia finished #4 with 12.4% share of the available audience. The top program in Alphabetville was #15, ‘7.30’ which finished with an average 601,000 viewers.


The Special Broadcast Service in Australia finished #5 on Wednesday with 4.7% share.

No matter where you lived, as you can see, people were…

Switching Channels!

For updates throughout the day, FOLLOW us on Twitter @overtheshoulde2 and LIKE us on Facebook at http://www.facebook.com/overtheshouldermedia and on Google+ http://bit.ly/19JVk76. Thank you for allowing us to surpass 46,400+ views at Google+ Sophis1234.

For continual updates on all things ‘screens’, go to: https://www.facebook.com/pages/Dailydiaryofscreens


Catch up with the latest edition of Media Notes Canonical at: http://bit.ly/1F9j5EF
This week: ‘Why Purchasers Still Prefer Brick-And-Mortar’.

Media Notes Briefs, ‘Contextuality’ 💬 – http://eepurl.com/boampP While Content is king, Context is equally as important.

Unknown copy 2

New This Week: Connected Consumers Equal Business Successhttp://eepurl.com/XT6m5

Unknown-1 copy

Weekly Retail Media Notes. This week: 90% Of All New American Mothers Are Millennials: http://bit.ly/1PL52wy And she is mobile friendly 📱.@cnasophis


Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o


Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page:

Vince Guaraldi Trio & Bola Sete

This entry was posted in Audience Analysis, Audience Behavior, Audience Management, Broadcast TV Ratings in Australia, Broadcast TV Ratings in the UK, Broadcast TV Ratings in US, Cable TV Ratings, Cinema, Daily Broadcast Ratings, Data, Digital, Direct, Hispanic TV Ratings, Media, Media Analysis, Media Management, Mobile, Music To Read By, Music To Read overtheshouldermedia by, Television Program Renewals, Television Ratings, Today In TV History, Tuesday Night TV Ratings, Uncategorized, Weekend Box Office and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s