On Monday, March 9, 2015, NBC was #1 in the U.S. as ‘The Voice’ was the top program. BBC One was #1 in the UK led by ‘the FA Cup quarter-final match with Arsenal beating Manchester United’. Seven finished #1 in Australia as ‘My Kitchen rules’ was the top program.
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Monday, March 9, 2015 (Posted on March 10, 2015)
The Peacock Network won on Monday in a battle of the ‘haves’ against the ‘have nots’. NBC, CBS and ABC were the ‘haves’. At 8P, ‘The Voice’ drew an average of 13.950 million viewers as it took the top spot for the evening. It finished over three million in front of their closest competitor at 9P. It was the most watched ‘The Voice’ since March 4, 2014.At 10P, ‘Night shift drew an average of 5.450 million viewers. But the real story of the night was the power of ‘The Voice’.
The Tiffany Network couldn’t quite pull it off as it had noting to compete against the power of ‘The Voice’. At 8P, ‘2 Broke Girls’ with an average of 8.250 million viewers finished third in its time slot, a whopping 5.2 million behind NBC. At 830P, ‘Mike & Molly’ stepped it up a bit to an average of 8.80 million viewers, but was still well behind. Then at 9P, ‘Scorpion’ drew an average of 10.590 million viewers with an interesting episode of a secret summit with Eastern European leaders. Yet the entire plot simply didn’t ring true except the terrific performance of the least expected member of the team as she baffled even the State Department with her knowledge. At 10P, ‘NCIS: Los Angeles’ with an interesting episode drew an average of 10.720 million viewers to win the time slot. This was ‘NCIS: LA’s’ largest audience since Jan. 5 and its second largest of the season. It was Monday’s most watched scripted program.
The Alphabet Network had an all bachelor evening on the network that Walt built. At 8P, ‘The Bachelor’ drew an average of 9.680 million viewers as once again a relationship that was built for television will once again be a passing fancy for those who devote their TV time viewing this. At 10P, ‘The Bachelor: After the Final Rose’ followed with an average of 9.680 million viewers. Neither were good enough to beat the regular line ups of either NBC or CBS.
The #1 Hispanic Network in America finished #4 in broadcast on the night as it beat FOX, Telemundo and The CW. At 8P, ‘Mi Corazon es Tuyo’ finished with an average of 3.6797 million viewers and a 1.1 A18-49 demo rating. At 9P, ‘Hasta el Fin del Mundo’ finished with an average of 3.543 million viewers and also finished with a 1.1 A18-40 demo rating. At 10P, ‘Que te Perdone Dios’ slipped a bit to finished with an average of 2.841 million viewers and a 1.0 A18-49 demo rating.
The Animal Network of Broadcast was beaten by Univision because it failed to run fresh programming at the top of the hour. At 8P, a rerun of ‘Gotham’ drew an average of 2.510 million viewers. Right on the heels of Jada Pinkett-Smith announcing her leaving the program after this year, the network didn’t take advantage with fresh programming including the fantastic Fish Mooney. Smith, revealed Monday on ‘Live with Kelly and Michael’ that she will not return for the show’s second season. “I don’t think so, no. I signed for a year and the year is up,” Smith told Ripa.” But, there are some great things coming ahead on ‘Gotham,’ believe you me, there’s a lot of good stuff coming.” Smith signed on for only one season; her character was created expressly for the series. The remaining four episodes of the season won’t air until April. Will will all be poorer for her departure as she created one of the most interesting characters in television. Bad move by either FOX’s PR or Murdoch’s Minions. At 9P, ‘The Following’ that nobody follows drew an average of 3.510 million viewers and finished fifth in the time slot. If it did have a following, it would have beaten Univision’s ‘Hasta el Fin del Mundo’.
The Little Network That Couldn’t finished below The Mendoza Line. At 8P, ‘The Originals’ finished with 1.400 million viewers on average. Then at 9P, the critically acclaimed but viewer starved ‘Jane the Virgin’ drew an average of 1.260 million viewers. If you can’t understand why more people don’t watch this program, just watch the promo above. Sure. We want to see an episode of television about a pooch on the loose.
At 1135P, NBC’s ‘The Tonight Show Starring Jimmy Fallon’ finished with 3.2/8; ABC’s ‘Jimmy Kimmel Live’ finished #2 with a 2.0/5; a rerun of CBS’s ‘Late Show with David Letterman’ had 1.8/5. At 1235A, NBC’s ‘Late Night with Seth Meyers’ finished #1 in the time slot with a 1.6/6; ABC’s ‘Nightline’ averaged a 1.2/4; CBS’ ‘Late Late Show’ drew a 1.0/3. At 135A, NBC’s ‘Last Call with Carson Daly’ drew an 0.9/4 to finish the evening…err morning.
For The Record
NBC finished #1 with an average of 10.945 million viewers. CBS finished #2 with an average of 9.816 million viewers. ABC finished a close #3 with an average of 9.569 million viewers. USA Network finished #4 with an average of 3.859 million viewers. Univision finished #5 with 3.006 million viewers. FOX finished #6 with an average of 2.991 million viewers. FOX News Channel finished #7 with an average of 2.516 million viewers. Telemundo finished with an average of 1.4 million viewers. The CW finished with an average of 1.325 million viewers.
Today In TV History
On this date in 1956, Julie Andrews at the age of 23 made her TV debut in ‘High Tor’ with Bing Crosby and Nancy Olson. The singing star began at 12. The following is her debut.
Cable TV News
Top Ten Cable Programs on Monday
#1 WWE Entertainment USA 3.940 million viewers @ 10P
#2 WWE Entertainment USA 3.937 million viewers @ 9P
#3 WWE Entertainment USA 3.699 million viewers @ 8P
#4 The O’Reilly Factor FOXN 3.308 million viewers @ 8P
#5 The Kelley File FOXN 2.734 million viewers @ 9P
#6 Better Call Saul AMC 2.573 million viewers @ 10P
#7 Love and Hip Hop 5 VH1 2.490 million viewers @ 8P
#8 Swamp People HIST 2.209 million viewers @ 9P
#9 Bates Motel AEN 2.139 million viewers @ 9P
#10 NCIS USA 2.059 million viewers @ 7P
Box Office Top Ten for Weekend of March 6-8, 2015
#1 ‘Chappie’ $13.30 million in 3,201 theaters
#2 ‘Focus’ $10.02 million in 3,323 theaters
#3 ‘The Second Best Exotic Marigold Hotel’ $8.60 million in 1,573 theaters
#4 ‘Kingsman: The Secret Service’ $8.30 million in 3,101 theaters
#5 ‘The SpongeBob Movie: Sponge Out of Water’ $7.00 million in 3,097 theaters
#6 ‘Fifty Shades of Grey’ $5.60 million in 2,788 theaters
#7 ‘McFarland, USA’ $5.32 million in 2,792 theaters
#8 ‘The Lazarus Effect’ $5.10 million in 2,666 theaters
#9 ‘The DUFF’ $4.85 million viewers in 2,559 theaters
#10 ‘Unfinished Business’4.80 million in 2,777 theaters
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Across The Pond
BBC One presented the ‘FA Cup’ quarter final match between Manchester United against Arsenal which drew an average 7.3 million viewers with a massive peak audience of 8.9 million viewers as Arsenal scored a 201 victory. And after nine years on air, the last ever ‘Waterloo Road’ yesterday was watched by a total of 1.26 million viewers (573,000 viewers (2.4%) on BBC3 and 691,000 viewers (11%) on BBC1).
ITV ran into the buzzsaw of football, and ‘Arthur and George’ drew an average of only 3.4 million viewers (14.5%), down a considerable 2.1 million viewers from last week’s first episode.
Channel 4 presented at 9P, the documentary, ‘The Billion Pound Hotel’ and it averaged 2.45 million viewers.
Seven was again back on top on Monday in Australia as it finished with a 31.7% share. And guess what program was #1? ‘My Kitchen Rules’ drew an amazing 1.554 million viewers. #4, ‘Seven news’ drew 993,000 viewers. #5, ‘Seven News/Today Tonight’ pulled in 975,000 viewers. #7 was ‘Home and Away’ with 917,000 viewers.
Network Nine finished #2 with 24.4% share. #2 was ‘Nine News’ which drew 1,097,000 viewers which was the top newscast of the night. #3, ‘Nine News 6:30’ drew 1,062,000 viewers. #6, ‘The Block Triple Threat-Room Reveal’ drew 926,000 viewers. #8, ‘The Block Triple Threat’ drew 902,000 viewers. And, #9 was ‘A Current Affair’ with 889,000 viewers.
ABC finished #3 with 20.0% share. #10, ‘ABC News’ completed the Top Ten on Monday evening with 849,000 viewers.
Ten finished #4 with 18.8% share.
SBS finished fifth with 5.1% share of the available audience.
Tuesday Australian TV Overnight Ratings
Seven was again #1 in Australia on Tuesday with a very solid 32.9& share of the available audience. And again, the #1 program was ‘My Kitchen Rules’ with a very strong 1.780 million viewers. #3, ‘Seven News’ drew 988,000 viewers. #4, ‘Seven News/Today Tonight’ finished with an average of 936,000 viewers. #6, ‘Home and Away’ drew 907,000 viewers.
Network Nine finished #2 with 26.1% share. #2 was ‘Nine News’ with 966,000 viewers. #5, ‘Nine News 6:30’ pulled in 922,000 viewers. #7, ‘The Big Bang Theory’ finished 896,000 viewers. #9, ‘A Current Affair’ drew 798,000 viewers.
Ten finished #3 with 19.7% share. #10 was ‘I’m A Celebrity…Get Me Out Of Here! Tuesday Eviction’ which drew 791,000 viewers.
ABC finished #4 with 15.3% share. #8 was ‘ABC News’ which finished with an average of 820,000 viewers.
SBS finished #5 with 6.0% share of the available audience.
As you can see, no matter where you live, people are…
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Modern Jazz Quartet ‘Summertime’