On Sunday, March 8, 2015, the first day of daylight savings time in America, CBS was #1 in the U.S. as ‘Madam Secretary’ was the top program. BBC One was #1 in the UK led by ‘Call the Midwife’ season finale. Network Nine finished #1 in Australia as ‘Nine News Sunday’ was the top program.
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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For Sunday, March 8, 2015 (Posted on March 9, 2015)
The Tiffany Network brought out the top guns on their Sunday schedule and won easily. At 7P, ’60 Minutes’ drew an average of 10.30 million viewers. At 8P, the new hit, ‘Madam Secretary’ in the second of a three episode arc, drew 10.81 million viewers to become the top program of the night. This was a Must See TV ON DEMAND episode which continued the Iranians, CIA, the head of the CIA and the children in a good night for television. At 9P, ‘The Good Wife’ in a most entertaining and imaginative episode, drew an average of 9.06 million viewers. It too was a Must See TV ON DEMAND episode. At 10P, the night concluded with ‘Battle Creek’. And it still doesn’t have a clue about how a good drama works. But the plot involving ‘death by maple syrup’ was unique. It drew an average of 7.00 million viewers.
The Alphabet Network finished second on Sunday well behind Black Rock. At 7P, ‘America’s Funniest Home Videos’ drew an average of 6.60 million viewers. At 8P, in an almost impossible situation, ‘Once Upon A Time’ drew the exact amount of viewers, an average of 6.60 million. At 9P, ‘Secrets and Lies’ drew an average of 5.90 million viewers. while at 10P, ‘Revenge’ fell off the TV cliff with only an average of 4.80 million viewers, dropped more than a million viewers behind its lead-in.
The Peacock Network nearly had nothing on this evening. At 7P, a rerun of ‘The Voice’ drew an average of 4.29 million viewers. Then at 9P, ‘Dateline’ could only draw an average of 3.65 million viewers. Not entirely sure of what
The Animal Network of Broadcast almost died on Sunday but something remarkable happened…it had a hit in the making. At 7P, a rerun of ‘The Simpsons’ drew 2.40 million viewers. At 730P, ‘Bob’s Burgers’ drew 2.47 million viewers. Then at 8P, ‘The Simpsons’ drew and average of 3.73 million viewers. At 830P, ‘Brooklyn Nine-Nine’ drew 3.07 million viewers. At 9P, ‘Family Guy’ drew an average of 3.97 million viewers. But it was at 930P, when ‘The Last Man On Earth’ proved to be a star performer as it brought in the top rating of the night at Murdochville with an average of 4.30 million viewers, drawing more than any show on NBC as well as FOX. This could be the sleeper of the night. It was Must See TV ON DEMAND. News Flash: The Murdoch Minions might have done something good. The steady audience increase throughout the evening was a great sign for the affiliates and the only network to do that.
For The Record
CBS was #1 on Sunday with an average of 9.29 million viewers. ABC finished #2 with an average of 5.96 million viewers. NBC finished #3 with an average of 3.55 million viewers. FOX finished #4 with an average of 2.92 million viewers.
Today In TV History
On this date in 1954, WNBT-TV (now WNBC-TV), in New York, broadcast the first local color television commercials. The commercial was for Castro Decorators of New York City.
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Across The Pond
BBC One took Sunday by storm. At 8P, ‘Call The Midwife’ fourth season finale, was the number one program on UK TV on Sunday as it drew an average of 8.7 million viewers, a 39.8% share of the available audience. At 9P, ‘Poldark’ adaptation starring Aidan Turner and Eleanor Tomlinson began with nearly 7 million viewers, nearly twice the number who watched ITV rival ‘Mr Selfridge’. ‘Poldark’, a remake of the 1970s classic, drew an average of 6.9 million viewers, a 29% share on Sunday.
BBC Two’s biggest program of the evening, began at 8P with ‘Top Gear’ which was viewed by an average of 5.1 million viewers which was 19.4% share of the available audience. At 9P was ‘ Let’s Play Darts For Comic Relief’ which had an average of 2.5 million viewers and a 10.5% share of the available audience.
ITV had at 9P, ‘Mr Selfridge’, starring Jeremy Piven and Zoe Wanamaker and drew an average of 3.7 million viewers, a 13.5% share of the available audience.
Channel 4 presented the big Sunday night drama ‘Indian Summers’ but it drew a disappointing average of 1.3 million viewers, a 4.3% share of the available audience. It is down more than 50% since its launch earlier in the year.
Network Nine won for the second day in a row on Sunday as it topped 32.4% share of the available audience. #1 was ‘Nine News Sunday’ with 1,256,000 viewers. Also, #2 was ‘ICC World Cup Cricket 2015 Session 2’ which drew a remarkable 1,024,000 viewers. #5, ‘ICC World Cup Cricket 2015 Session 1 drew 815,000 viewers.
Seven finished #2 with a 30.1% share. #3 was ‘Sunday Night’ with 965,000 viewers. #4, ‘Seven News Sunday’ drew 942,000 viewers. #6, ‘Downton Abbey’ was the top drama on Sunday with 763,000 viewers. #7, ‘Australia: The Story of Us’ drew 737,000 viewers.
Ten finished #3 with 16.4% share. #8, ‘I’m A Celebrity…Get Me Out of Here! Eviction’ drew 727,000 viewers. #9, ‘Shark Tanks’ pulled in 710,000 viewers.
ABC finished #4 with 14.4% share. #10, ‘ABC News Sunday’ finished with 631,000 viewers.
SBS finished #5 with 6.7% share of the available audience.
Monday TV Australia Overnight Ratings
Seven was again back on top on Monday in Australia as it finished with a 31.7% share. And guess what program was #1? ‘My Kitchen Rules’ drew an amazing 1.554 million viewers. #4, ‘Seven news’ drew 993,000 viewers. #5, ‘Seven News/Today Tonight’ pulled in 975,000 viewers. #7 was ‘Home and Away’ with 917,000 viewers.
Network Nine finished #2 with 24.4% share. #2 was ‘Nine News’ which drew 1,097,000 viewers which was the top newscast of the night. #3, ‘Nine News 6:30’ drew 1,062,000 viewers. #6, ‘The Block Triple Threat-Room Reveal’ drew 926,000 viewers. #8, ‘The Block Triple Threat’ drew 902,000 viewers. And, #9 was ‘A Current Affair’ with 889,000 viewers.
ABC finished #3 with 20.0% share. #10, ‘ABC News’ completed the Top Ten on Monday evening with 849,000 viewers.
Ten finished #4 with 18.8% share.
SBS finished fifth with 5.1% share of the available audience.
As you can see, no matter where you live, people are…
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