Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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For Wednesday, February 11, 2015 (Posted on February 12, 2015)
The Animal Network of Broadcast broke the CBS streak of six straight household rating wins in prime time by winning each half hour on their schedule. At 8P, ‘American Idol’ with its group sing-off in Hollywood began the evening with 10.40 million viewers and a 7.4/12. Then at 9P, the new hit ‘Empire’ stole the night with 11.90 million viewers and a 8.2/13. This show has grown each and every week since it went on the air. The question is: how high can it go? Murdoch’s Minions have gotten Wednesday right.
The Tiffany Network, while strong and steady, found a little tarnish on its crown. At 8P, in one of the closing episodes of the great series, ‘The Mentalist’, drew 9.05 million viewers and a 6.0/10. This show will be missed. It has a magical weapon and it is called pace. It takes that time to linger on a thought…a word…a feeling. Last night’s episode, part of the closing arc, was no exception. It dealt with a psychic…or was he? It is a Must See TV ON DEMAND episode. At 9P, ‘Criminal Minds’, once the king of Wednesdays, drew a respectable 10.0 million viewers and a 6.3/10. It continues to draw well but is being overwhelmed by the pop hit on FOX which spanked it last night. At 10P, the new drama ‘Stalker’ certainly will not survive the season as it simply cannot hold the lead-in audience. It finished with 7.58 million viewers and a 4.9/8. On most networks this would be a hit. Not at Black Rock.
The Alphabet Network slipped slightly ahead of 30 Rock on Wednesday as at 8P, ‘The Middle’ finished with an average of 7.91 million viewers and a 5.4/9. At 830P, ‘The Goldbergs’, as usual, were not as strong but still brought in 6.95 million viewers and a 4.6/7. At 9P, the once mighty, ‘Modern Family’ is showing its age, while not as strong as it used to be, it still is solid with an average of 9.80 million viewers and a 6.2/10, not fighting each week for second place rather than setting the pace on top. At 930P, ‘Black-ish’ delivered less as it pulled in an average of 6.93 million viewers and a 4.4/7. AT 10P, ‘Nashville’ finished the evening with an average of 5.17 million viewers and a 3.6/6. It is a mystery how this program continues to air. Walt’s World has only two solid shows on Wednesday, at 8P and at 9P. The rest can be replaced.
The Peacock Network is suffering. What promised to be one of the big hits of years, ‘The Mysteries of Laura’ at 8P simply cannot match the competition of a February Sweep Period as it pulled in an average 6.00 million viewers and a 3.9/6. Imagine, this is ‘Nashville’ level ratings. And that’s not good. At 9P, ‘Law & Order: SVU’ tried to pull up the poor lead-in and drew an average 6.20 million viewers and a 4.1/6, down 5% from last week. Then at 10P, ‘Chicago PD’ drew an average 6.50 million viewers and a 4.3/6, down 16% from a week ago. The only program it beat was ‘Nashville’ and who doesn’t? Wednesday is a major problem for Sarnoff’s Staff but then again, after football left the air, nearly every night is.
The Little Network That Couldn’t had one of its better nights of the week on Wednesday as at 8P, ‘The Arrow’ drew an average 2.59 million viewers and a 2.0/3. But at 9P, it fell off the map and dove deep into cable coverage as ‘The 100’ could only pull in 1.59 million viewers and a 1.1/2. This program cannot be allowed to run another year except in outer space. If The CW is a broadcast network it must program better at 9P on nearly every night.
For The Record
FOX won on Wednesday by drawing an average of 11.16 million viewers and a 7.8/12. CBS finished #2 on Wednesday with and average of 8.87 million viewers and a 5.7/9. ABC came in third with an average of 6.99 million viewers and a 4.7/8. NBC slipped badly to fourth with 6.20 million viewers and a 4.1/7. Univision finished a distant fifth with 2.80 million viewers and a 1.5/3. The CW finished with an average of 2.09 million viewers and a 1.6/2. Telemundo finished with 1.4 million viewers and an 0.8/1.
Today In TV History
On this date in 1949, Sam Goldwyn publicly stated that ‘Instead of any talk about how to lick television, motion picture people now need to discuss how to fit movies into the new world made possible by television’. One of the founding fathers of motion pictures in the United States, Goldwyn also noted, “I may not always be right, but I am never wrong.” You think?
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Across The Pond
OK. On Wednesday, not a lot of people in the UK were watching television. BBC One had a bit of this and that and cooking. That was enough to win the evening in the UK. At 8P, ‘The Great Comic Relief Bake Off’ topped the ratings on Wednesday as the first episode of the series, which saw Jennifer Saunders named Star Baker, brought in 6.41 million viewers (28.2%). Then at 9P, ‘Can You Cure My Cancer?’ finished fourth in its time period with only 1.97 million viewers (9%). But after the BBC News at 1045P, ‘Match of the Day’ averaged 2.26 million football fans (24.9%).
ITV had the second highest rated show of the evening as at 8P, ‘Midsomer Murders’ was watched by 4.24 million viewers (19%).
BBC Two began at 7P with ‘Antiques Road Trip’ as it continued with 1.33 million viewers (6.5%). AT 8P, ‘Alaska: Earth’s Frozen Kingdom’ for some reason fascinated 1.78 million viewers (7.9%). And at 9P, ‘Wolf Hall’ entertained a network hight for the evening as 2.79 million viewers watched (12.8%).
Channel 4 at 8P presented ‘The Restoration Man’ and it managed to bring in 940,000 viewers (4.1%). At 9P, ’24 Hours in A&E’ brought the audience level up to 1.99 million viewers (9.2%). But at 10P, ‘Bodyshockers’ dropped with 1.21 million viewers (7.7%).
Channel 5 had at 8P, ‘GPs: Behind Closed Doors’ and it brought in 966,000 viewers (4.3%). At 9P, ‘The Ten Faces of Michael Jackson’ brought in 940,000 moon walkers (4.3%). Then at 10P, ‘My Family Disapprove-Age Gap Love’ was watched by 561,000 viewers (3.5%). You can’t make up this title.
http://au.tv.yahoo.com/my-kitchen-rules/clips/26203477/backstory-eva-and-debra/ via @Yahoo7
Seven again tops in Australia with a 35.6% share, overwhelming all of the others on Wednesday. #1 again was ‘My Kitchen Rules’ with 1,632,000 viewers. #2 was the top newscast in the nation, ‘Seven News’ with 997,000 viewers. #4, ‘Seven News/Today Tonight’ delivered 964,000 viewers. #7, ‘Winter’ had 918,000 viewers. #8 was ‘Home and Away’ with 892,000 viewers.
Network Nine came in second with 25.6% share of the available audience. Its top program was #3, ‘Nine News 6:30’ which drew 987,000 viewers. #5, ‘Nine News’ delivered 959,000 viewers. #6, ‘A Current Affair’ had 924,000 viewers.
ABC finished #3 with 17.2% share. #9, ‘ABC Evening News’ delivered 794,000 viewers. #10 had ‘Shaun Micallef’s Mad As Hell’ which drew 768,000 viewers. Apparently on Wednesday, not that many people were mad as hell.
Ten finished fourth with 16.2% share of the available audience.
SBS again finished fifth with 5.3% share.
Thursday Australia TV Overnight Ratings
Seven again with 34.9% share of the available audience finished #1 in Australian TV Overnight Ratings for Thursday. And again, the #1 program was ‘My Kitchen Rules’ with a big 1,490,000 viewers. #2 was ‘Seven News/Today Tonight’ which had 951,000 viewers and the top newscast of the evening. #3 was ‘Seven News’ with 926,000 viewers. #6, ‘Home and Away’ puled in 859,000 viewers.
Network Nine finished second again with 22.7% share. #4 program on the evening was ‘Nine News’ with 918,000 viewers finishing slightly ahead of #5, ‘Nine News 6:30’ which drew 900,000 viewers. #7, ‘A Current Affair’ drew less than its average as on Thursday it had 816,000 viewers.
Ten finished #3 with 19.5% share. #10 was ‘I’m A Celebrity…Get Me Out Of Here!’ which drew 620,000 viewers.
ABC finished fourth with 17.8% share of the available audience. #8, ‘ABC Evening News’ drew 794,000 viewers and #9 was ‘7.30’ which pulled in 724,000 viewers.
SBS finished #5 with 5.2% share, down slightly from the previous evening.
As you can see, no matter where you live, people are…
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Dianne Reeves, 2015 Grammy Award Winner for Best Jazz Vocal Album ‘Beautiful Life’