Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Tuesday, February 10, 2015 (Posted on February 11, 2015)
The Tiffany Network never looked better as it dominated Tuesday in prime time. AT 8P, the world’s leading police procedural, ‘NCIS’ presented an exceptional episode titled ‘Cadence’, centered around Tony’s military boarding school and the gentleman he credited in turning his life around. It is Must See TV ON DEMAND. It drew 18.56 million viewers and an 11.4/18. It outdrew all of the other programs in this time slot combined and had 1.5 million to spare. That is called dominance in television on an historical level. At 9P, ‘NCIS: New Orleans’ is beginning to grow on a good number of people as its cast becomes more familiar to us. In this episode, centered around Brody and her past NCIS experience, it drew 15.86 million viewers and a 9.6/15. On any other evening it would be the #1 program overall and not just in its time slot. At 10P, ‘Person Of Interest’ finally got ride of all the extra cast that was belaboring the plot and centered around the three original cast members as this episode was a brilliant example of restructuring a program around what people expect from it. This was a Must See TV ON DEMAND episode which completed the evening by registering 9.41 million viewers and a 6.2/11. It is good to be CBS on Tuesday.
The Alphabet Network is a mystery. It began with ‘Fresh Off The Boat’ which has no relationship with any other programming on this night at Walt’s World. At 8P, ‘Fresh Off The Boat’ drew 6.00 million viewers and a 4.5/7. At 830P, another episode of ‘Fresh Off The Boat’ drew 5.81 million viewers and a 4.1/6. What this program has to do with the following two programs is the mystery. At 9P, ‘Marvel’s Agent Carter’ drew 4.2 million viewers and a 2.8/4. Stylish? Yes. But it is not captivating enough to draw the rabid audience week after week like ‘Gotham’. At 10P, it had the remarkable ‘Forever’, and this week it had a superb episode with was Must See TV ON DEMAND as it drew 4.6 million viewers and a 3.3/6. It is a shame that more people do not tune in greater numbers into this great cast which presents exceptional storytelling week after week. The four leading cast members mesh like few others on television. Let’s hope the Suits at Disneyville understand they have a terrific program on their hands. For the record, ‘Forever’ finished 43% above failed year-ago time period occupant ‘Killer Women’ (2.3/4 on 2/11/14). Of this entire night at Alphabetville, ‘Forever’ is the keeper. The rest can’t compete.
The Peacock Network is worried about more than just Brian Williams suspension for six months without pay as the leading Evening News program in the nation. Their Tuesday prime time schedule is sinking. At 8P, ‘Parks and Recreation’ finished fifth in its time slot with 3.03 million viewers and a 2.2/3. At 830P, another episode of ‘Parks and Recreation’ finished 5th with 2.45 million viewers and a 1.7/3. At 9P, ‘Marry Me’ didn’t stand a chance with that lead in and drew a series low of 2.15 million viewers and a 1.7/3. At 930P, ‘About A Boy’ after the downer ‘Marry Me’ drew 1.97 million viewers and a 1.9.3. And it is a much better program. But the horrible lead-in has people shifting to other channels. At 10P, ‘Chicago Fire’ remarkably boosted the entire network up to third place for the evening by pulling in 6.22 million viewers and a 4.3/7. Again, if 30 Rock didn’t have the power of Dick Wolf, it would be in the sewer, night after night.
The Animal Network of Broadcast was a bust, along with NBC on Tuesday. AT 8P, ‘MasterChef Junior’ drew 4.52 million viewers and a 3.3/5, which was down 8% from one week earlier. And it led at 9P into ‘New Girl’ which only drew 2.73 million viewers and a 2.1/3, which was down 36%. At 930P, ‘The Mindy Project’ drew less with 2.34 million viewers and a 1.9/3. But never count the wisdom of the suits at Murdochville out. They will probably renew the night because they have nothing else to offer and call it ‘New Girl Jr’ and ‘The Mindy Jr Project’. It appears the brains are sleeping over in Century City.
The Little Network That Couldn’t tried but had ‘good’ and ‘not good’. The ‘good’ at 8P, was ‘The Flash’ and it is a hit as it drew 3.48 million viewers and a 2.7/4, which in the CW’s universe is a strong overnight performance. But at 10P, ‘Supernatural’ continued to drop with 2.04 million viewers and a 1.4/2,, which was a loss of 48%. Not good.
For The Record
CBS finished #1 for the sixth straight prime time evening with an average of 14.61 million viewers and a 9.1 ratings and 15 share of the available audience. ABC finished #2, a mile behind CBS, with an average of 4.88 million viewers and a 3.4/6. NBC finished with an average of 3.79 million viewers and a 2.6/4. FOX finished with an average of 3.58 million viewers and a 2.6/4. Univision finished with an average of 3.00 million viewers and a 1.6/3. The CW finished with an average of 2.76 million viewers and a 2.1/3. Telemundo finished with 1.4 million viewers and a 0.8/1.
Today In TV History
On this date in 1982, ABC-TV’s presentation of ‘The Winds of War’ concluded. The 18-hour miniseries cost $40 million to produce and was the most-watched television program in history at the time. It starred Robert Mitchum, Ali McGraw, Jan-Michael Vincent, John Houseman, Polly Bergen, Lisa Eilbacher, David Dukes, Ben Murphy, Topol, Peter Graves, Jeremy Kemp, Ralph Bellamy and introduced Victoria Tennant.
The United States of Suburbia
One of my grandfathers was born and raised on a farm and lived the rural life for his entire lifetime. My other grandfather was born and raised in a city, moved to a larger city where he lived his entire life. Their grandchildren moved to the suburbs. Life in America is now the United States of Suburbia. But it is a nation of those who move.
Nearly half of all American households plan to move at some point in the future.
How many Americans move, and how they make their moving choices, is of enormous importance to the American economy. Recently, The Demand Institute surveyed more than 10,000 households about their current living situation and what was important to them in a home and community, as part of a broader effort to understand where future home and community demand is headed. Here are 10 striking things we learned and some of the implications.
What the realtors say is true. Out of all those who said they planned to move, three out of four cited location as a factor—whether they were seeking a safer neighborhood, proximity to their family or their work, or simply a change of climate. In fact, for most Americans, the location of their home is as or more important than what the home is actually like!
In a break from the past, however, most movers—74%—will stay in-state, and almost 60% will remain within 30 miles of their current home. There has been a drop of 30% in the percentage of movers leaving their state since 2000. Partly, this is due to structural changes in labor markets and the prolonged economic weakness across the country that followed the Great Recession.
Of those moving out-of-state, the western and southern U.S. will gain at the expense of east and north. For those moving out-of-state, a change of climate is their top reasons for doing so.
The rural population has declined over the last 25 years, falling from 22% in 1990 to 19% in 2000 and 16% in 2014. In the first period, the city center population also dropped slightly, from 33% to 31%, leading to a growth in the suburban population from 45% to 50% of the total. In the second period, as the rural population continued to fall, the suburban population held steady at 50%, while the city population climbed again to 34% of the total. The increase in city population may be connected to the fact that more Americans are renting these days: Since 2006, the U.S. has added more than 5 million renter households.
The long-term shift to the suburbs is set to continue: The percentage of movers who dwell now and intend to dwell in the city is flat at 23%, but rural areas will drop from 30% of the total to 27%, with the suburbs claiming the 3% difference.
Within those numbers, however, there is a skew toward bigger, more affordable homes and safer neighborhoods further from the city center.
The continuing dominance of the suburbs is directly tied to people’s perceptions of what constitutes a safe neighborhood. As reported previously, “safe neighborhoods” is a top unmet housing need for many Americans. One in five currently reports that their neighborhood is becoming less safe, despite significant declines in serious crimes over the last 25 years.
While safe streets matter to almost everyone, other location-related priorities vary in straightforward ways with people’s life situations. Those with school-age children care about good schools (34%); those in the workforce want to be close to their job (32%); 39% identified being within walking distance of entertainment, services and public transit; 26% sought a diverse neighborhood. There are those who prefer not to be too close to anything at all!
Many moving decisions are driven by transportation and commuting needs. The car remains the most dominant mode of transportation in all areas: Only in urban areas did 12% of residents not use a car at least once a month. In the suburbs and rural areas, only 3% did not use a car at all. However, almost half of Americans (49%) report walking to places in their community at least once a month, affirming the desire of many for some level of walkability.
Given that more than 90% of U.S. households have at least one car, most Americans are comfortable being a short drive from grocery stores, restaurant services and amenities. Only with regard to parks and green spaces did the percentage that wanted them in walking distance (35%) approach the percentage that wanted them a short drive away (40%).
From one point of view, the relatively low expressed desire for “walkability” is surprising: More walkable communities report stronger expected home price growth. They are also more likely to report that their quality of life has improved in the past few years.
These findings have many implications for business leaders and policy makers. Here are three that emerged clearly from our research:
Safe, well-kept streets and quiet neighborhoods remain the hallmarks of the ideal home location for many Americans. The perception of safety is an indicator of overall community well-being. As such, keeping crime in check in areas still struggling economically continues to be a key challenge. More generally, crime reduction will be essential for urban areas to realize their full potential.
The car remains by far the dominant transportation method (even for Millennials, as noted previously). There will be very significant demand for new auto-related technological advances, whether cleaner engine technology or self-driving cars. At the same time, the desire for walkability—particularly regarding parks and green spaces—means that urban planners will increasingly need to balance a portfolio of transport options.
The largest proportion of Americans lives in the suburbs, and will continue to do so. As such, maintaining the characteristics of the American suburb—safe streets and good schools—must remain top priorities. Addressing aging infrastructure and planning for greater density—the percentage of the population in the suburbs will hold steady, but, as the population grows, the absolute number will rise—will also be important.
Credit Where Credit Is Due: From Nielsen Newswire blog titled ‘Uncommon Sense: Where America Is Moving’
By Jeremy Burbank, VP, The Demand Institute and Nielsen, and Louise Keely, President, The Demand Institute, and SVP, Nielsen
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Italy, Slovenia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Greece, Cyprus, Turkey, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Mali, Senegal, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Columbia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas and Puerto Rico (138). We are thankful to all of you with more than 21,500 views.
Across The Pond
BBC One, on a very slow evening, took #1 on this Tuesday. At 9P, ‘The Gift’ topped the ratings as the new season, which follows Matt Baker and Mel Giedroyc as they meet people who missed their opportunities to say sorry or thank you to others, drew 3.6 million viewers (17%). At 1045P, after the BBC News, ‘Count Arthur Strong’ brought in 1.44 million viewers (13%).
BBC Two at 7P had ‘Antiques Road Trip’ and 1.6 million took the journey (7.8%). At 8P, ‘Alex Polizzi: The Fixer’ averaged 1.86m (8.6%). At 9P, ‘Inside the Commons’ brought in 1.59 million viewers (7.5%) to take second place on this Tuesday evening.
On ITV, ‘River Monsters’ was watched by 1.7m (8.1%) at 7.30pm (110k/0.5% on +1), while ‘Bad Builders: Bang to Rights’ attracted 1.92 million viewers (8.9%). At 9P, ‘Young War Widows’ dropped to 988,000 viewers (4.7%).
Channel 4 gave it a run as at 8P, ‘The Secret Life of 4-Year-Olds’ brought in 2.27 million viewers (10. At 9P, ’24 Hours in Police Custody’ appealed to 1.42 million viewers (6.7%). At 10P, ‘Kid Criminals’ brought in 1.13 million viewers (7.3%).
Channel 5 at 8P had ‘Benidorm ER’ and it brought in 897,000 viewers (4.2%). It was followed at 9P by ‘Killer Psychopaths’ with 1.16 million viewers (5.5%). Later, at 10P, ‘10,000 BC’ continued with 684,000 viewers (4.4%).
E4 at 9P presented ‘The 100’ as it continued with 642,000 viewers (3.0%). At 10P, ‘Supernatural’ brought in 260,000 viewers (1.7%).
Seven was again #1 with a strong 33.1% share of the available audience with #1, ‘My Kitchen Rules’ stepping up and delivering 1.725 million viewers. #3 was ABC’s ‘How To Get Away With Murder’ which had 1,086,000 viewers. #6, ‘Seven News’ had 965,000 viewers. #7 was ‘Seven News/Today Tonight’ which had 912,000 viewers. #8, ‘Home and Away’ drew 891,000 viewers.
Network Nine finished second with 28.6% share. #2 was ‘The Big Bang Theory’ which delivered 1.1 million viewers. #4, ‘Nine News’ was the top rated newscast on Tuesday with 1.003,000 viewers. #5, ‘Nine News 6:30’ delivered 989,000 viewers. #10, ‘A Current Affair’ with 839,000 viewers.
Ten finished #3 with 18.1% share of the available audience.
ABC finished fourth with 15.8% share. #9 was ‘ABC Evening News’ which delivered 849,000 viewers.
SBS came in fifth with a low 4.4% share of the available audience.
Wednesday Australian TV Overnight Ratings
http://au.tv.yahoo.com/my-kitchen-rules/clips/26203477/backstory-eva-and-debra/ via @Yahoo7
Seven again tops in Australia with a 35.6% share, overwhelming all of the others on Wednesday. #1 again was ‘My Kitchen Rules’ with 1,632,000 viewers. #2 was the top newscast in the nation, ‘Seven News’ with 997,000 viewers. #4, ‘Seven News/Today Tonight’ delivered 964,000 viewers. #7, ‘Winter’ had 918,000 viewers. #8 was ‘Home and Away’ with 892,000 viewers.
Network Nine came in second with 25.6% share of the available audience. Its top program was #3, ‘Nine News 6:30’ which drew 987,000 viewers. #5, ‘Nine News’ delivered 959,000 viewers. #6, ‘A Current Affair’ had 924,000 viewers.
ABC finished #3 with 17.2% share. #9, ‘ABC Evening News’ delivered 794,000 viewers. #10 had ‘Shaun Micallef’s Mad As Hell’ which drew 768,000 viewers. Apparently on Wednesday, not that many people were mad as hell.
Ten finished fourth with 16.2% share of the available audience.
SBS again finished fifth with 5.3% share.
As you can see, no matter where you live, people are…
For updates throughout the day, FOLLOW us on Twitter @overtheshoulde2 and LIKE us on Facebook at http://www.facebook.com/overtheshouldermedia and on Google+ http://bit.ly/19JVk76. Thank you for allowing us to surpass 44,000+ views at Google+ Sophis1234.
Catch up with the latest edition of Media Notes Canonical at: http://bit.ly/cnasophisRetailPositive
This week: ‘Increase Brick & Mortar Traffic Without Increasing Your Budget’.
Media Notes Briefs, ‘Generational Differences in Consumers’ Screen Preferences’ – http://eepurl.com/bdQToLhttp://bit.ly/cnasophisRetailPositive
New This Week: Connected Consumers Equal Business Success – http://eepurl.com/XT6m5
Weekly Retail Media Notes. This week: ‘How Smartphone-Owning Millennials Expect Brands To Use Technology’ Generational Differences in Consumers’ Screen Preferences – http://eepurl.com/bdQToL
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music to read overtheshouldermedia by’ down at the bottom of the page:
Chick Corea with Brian Blade and Christian McBride ‘Fingerprints’, winner of the 2015 Grammy for Jazz