Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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For Thursday, February 12, 2015 (Posted on February 13, 2015)
The Tiffany Network looked finished #1 on Thursday in spite of running repeats of its top comedy twice on a night when NBC exposed it great new Thursday night lineup. And it proved to be a winner. At 8P, a rerun of ‘The Big Bang Theory’ drew 11.21 million viewers and a 6.9/11 proving that even in repeats it still can hold on to the top spot in its time slot and on the evening. Imagine, a rerun tops an all original evening on the other networks. At 830P, ‘Mom’ pulled in 10.13 million viewers and a 6.3/10. Then at 9P, ‘Two and A Half Men’ drew 9.21 million viewers and a 5.7/9 and moving toward its conclusion. At 930P, another rerun of ‘The Big Bang Theory’ pulled in 7.67 million viewers and a 5.0/8. At 10P, ‘Elementary’ gathered its wits by putting the two main characters back together without extraneous characters messing up plots (after all this is Sherlock Holmes with Dr. Watson) and pushed the audience up with 7.66 million viewers and a 5.2/9. If everyone gets out-of-the-way of the main story between the two main characters and concentrates on solving the mystery of the day in this contemporary setting, it will survive. But if the suits get in the way, this program is dead. There is a reason why they call them suits. They sit behind desks and meddle.
The Alphabet Network brought out it All Girls Night and it came close to a victory. But it finished #2 and that only counts in horseshoes and if you bet on the second place nag at the track. At 8P, ‘Grey’s Anatomy’ pulled in 7.70 million viewers and a 6.0/10 finishing second. But at 9P, ‘Scandal’ drove the network to the top with 9.27 million viewers and a 7.1/11. Then at 10P, the Disneyites didn’t lose steam as ‘How To Get Away With Murder’ pulled in 8.40 million viewers and a 6.1/11 polishing off Alphabet’s #1 position in this time slot. These suits did a great job in revamping a so-so night, especially when it faces reruns. Now all it has to do is beef up the 8P time slot or continue to lose to Black Rock.
The Animal Network just didn’t have the power at 9P to carry off another top ranking on Thursday. At 8P, ‘American Idol’ finished its solo trials during Hollywood Week and finished with some sensational new talent and drew 9.51 million viewers and a 7.0/11. It was a Must See TV ON DEMAND episode. At 9P, however, ‘Backstrom’ did not deliver what the network needed as the quirky detective is already getting old. It drew only 4.43 million viewers and a 2.8/4. This program probably will not be renewed giving Murdoch’s Minons all kinds of headaches.
The Peacock Network has to start all over again as it disappointed everyone. This was the night of the all new Thursday line-up and it didn’t click. At 8P, ‘The Slap’ in its premiere drew 5.50 million viewers and a 3.9/6. At 9P, ‘The Blacklist’ was amazing with an episode that brought a twist to the usual mysteries of Red. This was a Must See TV ON DEMAND episode as it drew 8.00 million viewers and a 5.9/5, coincidently a series low. With the horrible lead-in, it finished second…a distant second. This once powerful program which anchored Monday evenings is now stuck in the middle of a vast wasteland known as NBC/Universal/Comcast. That should tell it all. The cable giant is driving one of the proudest broadcast networks into cabledom. At 10P, ‘Allegiance’, a poor example of FX’s ‘The Americans’ is DOA. It drew 3.60 million viewers and a 2.6/4. Sarnoff’s Staff really had to go back to the drawing board and put ‘The Blacklist’ back on Monday and blow up Thursday and bring back ‘Seinfeld’. Or, fire all the suits and hire CBS to run the network.
The Little Network That Couldn’t lived up to its expectations. It simply couldn’t compete. At 8P, ‘The Vampire Diaries’ finished with 1.51 million viewers and a 1.3/2. Then at 9P, ‘Reign’ will end its reign if it continues to pull in 1.05 million viewers and an 0.8/1. This is Telemundo numbers.
For The Record
CBS finished #1 with 8.924 million viewers and a 5.7/9. ABC finished #2 on Thursday with 8.469 million viewers and a 6.4 rating and 10 share of the available audience. FOX finished #3 with 6.970 million viewers and a 4.8/8. NBC finished #4 with 5.556 million viewers and a 4.1/7. The CW finished with 1.280 million viewers and a 1.1/2. Telemundo finished with an 0.8/1.
Today In TV History
On this date in 2003, CBS-TV began airing ‘Survivor: The Amazon’.
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Across The Pond
UK TV Ratings are delayed and will be posted when available.
Seven again with 34.9% share of the available audience finished #1 in Australian TV Overnight Ratings for Thursday. And again, the #1 program was ‘My Kitchen Rules’ with a big 1,490,000 viewers. #2 was ‘Seven News/Today Tonight’ which had 951,000 viewers and the top newscast of the evening. #3 was ‘Seven News’ with 926,000 viewers. #6, ‘Home and Away’ puled in 859,000 viewers.
Network Nine finished second again with 22.7% share. #4 program on the evening was ‘Nine News’ with 918,000 viewers finishing slightly ahead of #5, ‘Nine News 6:30’ which drew 900,000 viewers. #7, ‘A Current Affair’ drew less than its average as on Thursday it had 816,000 viewers.
Ten finished #3 with 19.5% share. #10 was ‘I’m A Celebrity…Get Me Out Of Here!’ which drew 620,000 viewers.
ABC finished fourth with 17.8% share of the available audience. #8, ‘ABC Evening News’ drew 794,000 viewers and #9 was ‘7.30’ which pulled in 724,000 viewers.
SBS finished #5 with 5.2% share, down slightly from the previous evening.
Friday Australian TV Overnight Ratings
Network Nine edges Seven for #1 on Friday in Australia with a 29.6% share. Nine’s top program was #3, ‘Nine News’ with 895,000 viewers. #5, ‘Nine News 6:30’ drew 844,000 viewers. #9 was ‘A Current Affair’ which drew 619,000 viewers.
Seven finished #2 by a whisker as it drew 29.5% share. #2 was ‘Seven News’ with 899,000 viewers. #4 was ‘Better Homes and Gardens’ with 868,000 viewers. #6 finished with ‘Seven News/Today Tonight’ which 801,000 viewers.
ABC, had the top program of the evening, but it came in #3 with a 20.8% share. #1 was ‘The Doctor Blake Mysteries’ which was the only program on Saturday in Australia to draw over one million viewers as it drew 1,008,000 viewers. #7, ‘ABC Evening News’ drew 724,000 viewers. #8 was a rerun of ‘QI’ which drew 622,000 viewers. #10 was 7.30 which brought in 589,000 viewers.
Ten finished fourth with a 15.7% share.
SBS finished #5 with a 4.4% share of the audience.
As you can see, no matter where you live, people are…
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Dianne Reeves, 2015 Grammy Award Winner for Best Jazz Vocal Album ‘Beautiful Life’