Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Saturday, January 24, 2015 (Posted 01.25.15)
The Tiffany Network is making a determined effort to make it a once network country as it continues to win night-after-night. On this Saturday, it did so again as at 8P, a rerun of ‘CSI’ drew 4.61 million viewers in winning its time slot. At 9P, a rerun of ‘Stalker’ won its time slot with 4.14 million viewers. And at 10P, ’48 Hours’ made it a clean sweep by drawing an evening high of 5.16 million viewers.
The Peacock Network presented ‘when in doubt’ programming. At 8P, 30 Rock presented ‘The U.S. Figure Skating Championships’ and it drew 3.32 million viewers on average for the evening. ‘When in doubt’ of what to put on television…put on ice skating. It is the historically safe plug-in programming decision.
The Alphabet Network at 8P presented ‘Mirror/Mirror’ and it drew 2.92 million viewers to finished third in its time slot. But at 10P, a rerun of ’20/20′ pulled in 2.80 million viewers, finishing fourth in its time slot in a four-horse race.
The Animal Network of Broadcast decided on fisticuffs. If you can’t win against the big boys, try a little demo hunting. At 8P, ‘UFC Fight Night Live’ pulled in 2.82 million viewers. It will undoubtedly win the A 18-49 demo rating.
For The Record
CBS was #1 again on Saturday with an average of 4.64 million viewers. NBC finished #2 with 3.32 million viewers. ABC finished #3 with 2.88 million viewers. FOX finished last with 2.82 million viewers.
Today In TV History
On this date in 1949, the first Emmy Awards were presented at the Hollywood Athletic Club. The first Emmy Awards, which were devoted solely to local Los Angeles programming, were held on January 25, 1949, at the Hollywood Athletic Club. The maiden Emmy, for Outstanding Personality, went to Shirley Dinsdale, a 20-year-old ventriloquist from UCLA, star of the children’s show Judy Splinters—named after her talking puppet and broadcast on local station KTLA. Five other awards were given out that year, including Most Popular Program, which went to the game show ‘Pantomime Quiz Time’, hosted by noted personality and producer Mike Stokey.
Top Ten Box Office For Weekend of Jan 23-25, 2015
1 American Sniper $64,365,000 at 3,705 locations
2 The Boy Next Door $15,000,530 at 2,602 locations
3 Paddington $12,391,000 at 3,355 locations
4 The Wedding Ringer $11,600,000 at 3,003 locations
5 Taken 3 $ 7,600,000 at 2,909 locations
6 The Imitation Game $ 7,136,000 at 2,025 locations
7 Strange Magic $ 5,534,000 at 3,020 locations
8 Selma $ 5,500,000 at 2,046 locations
9 Mortdecai $ 4,125,000 at 2,648 locations
10 Into The Woods $ 3,886,000 at 2,279 locations
Advertising Research Notes
2014 Most Memorial TV Ads For Millennials
Fast food and QSR ads performed well with Millennials (18-33) last year, says Nielsen in a review of the most memorable English-language ads among this demographic. Wendy’s spot, “Pretzel Bacon Cheeseburger Be With You Song” emerged as the leader with a brand memorability index of 338, meaning that it was 3.38 times more likely to be remembered and associated with the right brand among Millennials than the typical ad. Nielsen also notes that food ads comprised 8 of the top 10 ads among African-American Millennials and 9 of the top 10 among Hispanic Millennials, though they didn’t have quite the same appeal among Asian-Americans of this age, who only placed 3 in their top 10. Overall, humorous ads and those that “touted an ownable campaign concept” appeared to be the most memorable. Among advertising categories, QSRs were second in ad spend through the first three-quarters of the year with $3.4 billion ad buys, though that trailed the automotive category ($8.4 billion) by a significant amount.
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Across The Pond
BBC One won on Saturday because it had ‘The Voice’ and it by far was the leading program in the UK on Saturday evening with a whopping 8.08 million viewers or a huge 38.4% share of the available audience. It was the biggest audience in the English-speaking world on Saturday, more than any program in the United States or Australia. At 1025P,’Match Of The Day’ pulled in its biggest audience of the season so far with an average of 4.28 million viewers (31.3%).
ITV presented ‘Take Me Out, and it was the network’s most watched program Saturday, with 3.42 million viewers and a 16.2% share. ‘Stars In Their Eyes’ couldn’t keep up with ‘The Voice’ as it only drew 2.28 million viewers (11.0%). ‘The Jonathan Ross Show’ brought in slightly better with 2.31 million viewers (11.1%).
Network Nine won again on Saturday in Australia with a strong 27.0% share of the available audience. #1 was ‘Nine News Saturday’ with 888,000 viewers. #6 was the movie, ‘Harry Potter and the Philosopher’s Stone’ which drew 539,000 viewers.
Seven finished #2 with 24.2% share. #3, ‘Seven News Saturday’ pulled in 758,000 viewers. #8 was ‘Seven’s Tennis: 2015 Australian Open-Night 6’ which drew 464,000 viewers.
Ten finished third with 22.2% share. #5, ‘Cricket: T20 Big Bash League Semi-Final 1-Session 2’ drew 606,000 viewers. #7, ‘Cricket: T20 Big Bash League Semi-Final 1-Session 1’ drew 538,000 viewers. #10 was ‘Ten Eyewitness News Saturday’ and drew 416,000 viewers.
ABC finished #4 with 17.9% share. #2 was ‘ABC News Saturday’ which drew 778,000 viewers. #4 was a rerun of ‘Death In Paradise’ which drew 674,000 viewers. #9 was a rerun of ‘Call The Midwife’ and drew 454,000 viewers.
SBS finished fifth with 8.6% share, one of the largest so far this year.
As you can see, no matter where you live, people are…
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Today’s featured ‘Music to read overtheshouldermedia by’ down at the bottom of the page:
John Coltrane ‘Alabama’
John Coltrane ‘Impressions’