Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Friday, January 23, 2015 (Posted 01.24.15)
The Tiffany Network had the big lineup on Friday and even though two of the big guns ran reruns, it still was enough to beat everyone else. At 8P, ‘Undercover Boss’ pulled in 8.33 million viewers. At 9P, in one of the great episodes in its history, ‘Hawaii Five-O’ drew 8.14 million viewers. If you haven’t seen this episode regarding a young Japanese boy on December 7, 1941, it is a Must See TV ON DEMAND episode. At 10P, another great rerun, ‘Blue Bloods’ reran the first episode of the season. It drew 8.76 million viewers and it too is Must See TV ON DEMAND episode. It was the #1 program on television on Friday.
The Alphabet Network began Friday at 8P with ‘Last Man Standing’ and it drew 5.88 million viewers. At 830P, ‘Cristela’ pulled in 4.45 million viewers. At 9P, ‘Shark Tank’ drew 6.21 million viewers. At 10P, ’20/20′ drew 4.79 million viewers.
The Peacock Network didn’t perform well on Friday. At 8P, ‘Constantine’ drew 3.48 million viewers. At 9P, ‘Grimm’ pulled in 4.97 million viewers. And at 10P, ‘Dateline’ drew 5.75 million viewers.
The Animal Network of Broadcast just didn’t have it on Friday. At 8P, ‘World’s Funnies Fails’ drew 3.06 million viewers. At 9P, the final season of ‘Glee’ is not producing what it did as it could only draw 1.83 million viewers.
The Little Network That Couldn’t simply was not a good night. At 8P, ‘Hart of Dixie’ drew 1.24 million viewers and finished as the top program on the network on Friday. At 9P, a rerun of ‘Whose Line Is It Anyway?’ pulled in 960,000 viewers. At 830P, ‘Masters of Illusion’ drew 740,000 viewers.
For The Record
CBS finished #1 again with 8.410 million viewers average viewers. ABC finished #2 with 5.388 million viewers. NBC finished #3 with 4.733 million viewers. FOX finished with 2.809 million viewers. Univision finished with 2.761 million viewers. And, The CW finished with 1.115 million viewers.
Today In TV History
On this date in 1964, CBS-TV acquired the rights to televise the National Football League’s 1964-1965 regular season. The move cost CBS $14.1 million a year. The NFL stayed on CBS for 30 years covering the NFC. Today, CBS covers the AFC.
Advertising Research Notes
2014 Most Memorial TV Ads For Millennials
Fast food and QSR ads performed well with Millennials (18-33) last year, says Nielsen in a review of the most memorable English-language ads among this demographic. Wendy’s spot, “Pretzel Bacon Cheeseburger Be With You Song” emerged as the leader with a brand memorability index of 338, meaning that it was 3.38 times more likely to be remembered and associated with the right brand among Millennials than the typical ad. Nielsen also notes that food ads comprised 8 of the top 10 ads among African-American Millennials and 9 of the top 10 among Hispanic Millennials, though they didn’t have quite the same appeal among Asian-Americans of this age, who only placed 3 in their top 10. Overall, humorous ads and those that “touted an ownable campaign concept” appeared to be the most memorable. Among advertising categories, QSRs were second in ad spend through the first three-quarters of the year with $3.4 billion ad buys, though that trailed the automotive category ($8.4 billion) by a significant amount.
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Italy, Slovenia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Greece, Cyprus, Turkey, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Mali, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Columbia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago,126 Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands and Puerto Rico (135). We are thankful to all of you with more than 20,000 views.
Across The Pond
BBC One had football and it was the #1 network in the UK on Friday. At 7P, ‘The One Show’ brought in 4.5 million viewers (22.2%). At 8P, its live coverage of the ‘FA Cup’ fourth-round match between Cambridge and Manchester United was the evening’s highest-rated show outside of soaps with an average audience of 5.82 million viewers (25.3%). At 1035P, with guests including Gary Lineker, Jessica Chastain and McBusted, ‘The Graham Norton Show’ finished the evening off with 3.42 million viewers (24.8%).
ITV at 8P, presented ‘The Martin Lewis Money Show’ and it drew 3.99 million viewers (18.3%). At 9P, ‘Benidorm’ entertained 4.03 million viewers (16.9%).
BBC Two at 7P, evening kicked off with ‘The Antiques Road Trip’ and drew 1.26 million viewers (6%). It was followed at 8P by ‘Mastermind’ which drew 1.85 million viewers (8.5%).
Channel 5 presented at 7P, ‘Race to the Pole’ which drew 336,0900 viewers (1.6%). At 8P, ‘Ice Road Truckers’ picked it up a bit with 879,000 viewers (3.9%). At 830P, ‘Food and Drink’ was viewed by 1.33 million (5.6%). But it was at 9P, when 5 hit big numbers. ‘Celebrity Big Brother: Live Eviction’ was seen by an average audience of 2.29 million viewers (9.6%). ‘The Big Allotment Challenge’ drew 1.37 million viewers (5.7%). ‘QI’ picked up 1.44 million million viewers (7.6%).
Channel 4 began with ‘Jamie and Jimmy’s Friday Night Feast’ as it drew 1.17 million viewers (5.2%). The evening peaked with ’10 Cats Does Countdown’ which drew 1.37 million viewers (5.7%). ‘The Last leg’ picked up 990,000 viewers (5.8%).
Network Nine stopped the winning streak of Seven, but just barely as it delivered a 29.5% share of the available audience on Friday. #3 was ‘One Day Cricket-Australia vs England Game 4 Session 9’ as it delivered 921,000 viewers. #4, ‘Nine News’ drew 874,000 viewers. #10 on the day was ‘One Day Cricket-Australia vs England Game 4 Session 1’ with 518,000 viewers.
Seven finished #2 on Friday by a fraction as it had a 29.4% share. But it did have the #1 program on the evening as ‘Seven News’ finished with 1,036,000 viewers. #2 was ‘Seven News/Today Tonight’ with 938,000 viewers. #5, ‘Seven’s Tennis: 2015 Australian Open-Night 5’ drew 645,000 viewers.
ABC finished #3 with a 17.2% share. #6, ‘ABC Evening News’ drew 633,000 viewers. #7, ‘Midsomer Murders’ rerun had 621,000 viewers.
Ten finished #4 with a 16.9% share. #8, ‘Ten Eyewitness News’ drew 590,000 viewers. #9 was ‘Family Feud’ which drew 534,000 viewers.
SBS finished with a 7.0% share of the available audience.
Saturday Australian TV Overnight Ratings
Network Nine won again on Saturday in Australia with a strong 27.0% share of the available audience. #1 was ‘Nine News Saturday’ with 888,000 viewers. #6 was the movie, ‘Harry Potter and the Philosopher’s Stone’ which drew 539,000 viewers.
Seven finished #2 with 24.2% share. #3, ‘Seven News Saturday’ pulled in 758,000 viewers. #8 was ‘Seven’s Tennis: 2015 Australian Open-Night 6’ which drew 464,000 viewers.
Ten finished third with 22.2% share. #5, ‘Cricket: T20 Big Bash League Semi-Final 1-Session 2’ drew 606,000 viewers. #7, ‘Cricket: T20 Big Bash League Semi-Final 1-Session 1’ drew 538,000 viewers. #10 was ‘Ten Eyewitness News Saturday’ and drew 416,000 viewers.
ABC finished #4 with 17.9% share. #2 was ‘ABC News Saturday’ which drew 778,000 viewers. #4 was a rerun of ‘Death In Paradise’ which drew 674,000 viewers. #9 was a rerun of ‘Call The Midwife’ and drew 454,000 viewers.
SBS finished fifth with 8.6% share, one of the largest so far this year.
As you can see, no matter where you live, people are…
For updates throughout the day, FOLLOW us on Twitter @overtheshoulde2 and LIKE us on Facebook at http://www.facebook.com/overtheshouldermedia and on Google+ http://bit.ly/19JVk76. Thank you for allowing us to surpass 35,638 views at Google+ Sophis1234.
Catch up with the latest edition of Media Notes Canonical at: http://bit.ly/cnasophisRetailPositive
This week: ‘Increase Brick & Mortar Traffic Without Increasing Your Budget’.
Media Notes Briefs, ‘Increase Brick & Mortar Traffic Without Increasing Your Budget’ http://bit.ly/cnasophisRetailPositive
New This Week: Connected Consumers Equal Business Success – http://eepurl.com/XT6m5
Weekly Retail Media Notes. This week: How To Make Consumers Click On Your Mobile Ads. http://bit.ly/1slbYTA
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music to read overtheshouldermedia by’ down at the bottom of the page:
John Coltrane ‘Alabama’