Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Sunday, January 25, 2015 (Posted 01.26.15)
The Tiffany Network won on Sunday some 14% ahead of its closest challenger, NBC. At 7P, ’60 Minutes’ won the time slot with a solid 9.10 million viewers and a 6.8/11. At 8P, ‘Undercover Boss’ also won its time slot with 8.76 million viewers and a 5.5/8. AT 9P, an original episode of ‘CSI’ drew 8.76 million viewers and a 5.3/8. At 10P, another original episode of ‘CSI’ pulled in 8.20 million viewers and a 5.1/8. Black Rock finished #1 in each of the evening’s time slots.
The Peacock Network began the evening at 7P with ‘Dateline’ and it drew 6.67 million viewers and a 4.5/7. At 8P, ‘The 63rd Annual Miss Universe Pageant’ drew 7.60 million viewers and a 5.2/8. Moving it to Sunday against ESPN’s ‘NFL Pro Bowl’, this year from Phoenix rather than Honolulu (it will go back there for three years beginning next year), was a big success for 30 Rock.
The Alphabet Network missed entirely on Sunday. At 7P, ‘America’s Funniest Home Videos’ finished with 7.25 million viewers and a 4.0/7, which was the top program of the evening on Disneyville TV. At 8P, the final episode of ‘Galavant’ drew 4.35 million viewers and a 2.5/4. At 9P, the finale of ‘Resurrection’ finished with 3.69 million viewers and a 2.5/4. Then at 10P, ‘Revenge’ finished with 3.75 million viewers and a 3.0/5.
The Animal Network of Broadcast didn’t do very well on Sunday. AT 7P, ‘Mulaney’ drew 990,000 viewers and a 0.8/1. At 730P, a rerun of ‘The Simpsons’ drew 1.70 million viewers and a 1.2/2. AT 8P, an original episode of ‘The Simpsons’ drew 3.40 million viewers and a 2.2/3, for the top Murdochville rating of the night. At 830P, ‘Brooklyn Nine-Nine’ pulled in 2.79 million viewers and a 2.0/3. At 9P, ‘Family Guy’ drew 3.19 million viewers and a 2.4/4. And finally at 930P, ‘Bob’s Burgers’ drew 2.47 million viewers and a 1.8/3. Univision finished with 2.3 million viewers and a 1.2/2. Telemundo finished with a 1.0/2.
For The Record
CBS finished #1 on Sunday with 8.571 million viewers and a 5.7/9. NBC came in second on broadcast with 7.363 million viewers and a 5.0/8. ABC finished with 4.760 million viewers and a 3.0/5. FOX finished with 2.425 million viewers and a 1.7/3. Univision finished with 2.3 million viewers. Telemundo finished with 2.271 million viewers.
Today In TV History
On this date in 1984, CBS television debuted Mickey Spillane’s ‘Mike Hammer’.
The Screen Actors Guild (SAG) Awards were held Sunday on TNT and the following were the winners.
Outstanding Performance by an Ensemble in a Drama Series: “Downton Abbey”
Outstanding Performance by a Male Actor in a Drama Series: Kevin Spacey,”House of Cards”
Outstanding Performance by a Female Actor in a Drama Series: Viola Davis, “How to Get Away With Murder”
Outstanding Performance by an Ensemble in a Comedy Series: “Orange Is the New Black”
Outstanding Performance by a Male Actor in a Comedy Series: William H. Macy, “Shameless”
Outstanding Performance by a Female Actor in a Comedy Series: Uzo Aduba,”Orange Is the New Black”
Outstanding Performance by a Male Actor in a Television Movie or Miniseries: Mark Ruffalo, “The Normal Heart”
Outstanding Performance by a Female Actor in a Television Movie or Miniseries: Frances McDormand, “Olive Kitteridge”
Outstanding Action Performance by a Stunt Ensemble in a Comedy or Drama Series: “Game of Thrones”
Outstanding Performance by a Cast in a Motion Picture: “Birdman”
Outstanding Performance by a Male Actor in a Leading Role: Eddie Redmayne, “The Theory of Everything”
Outstanding Performance by a Female Actor in a Leading Role: Julianne Moore, “Still Alice”
Outstanding Performance by a Male Actor in a Supporting Role: J.K. Simmons, “Whiplash”
Outstanding Performance by a Female Actor in a Supporting Role: Patricia Arquette, “Boyhood”
Outstanding Action Performance by a Stunt Ensemble in a Motion Picture: “Unbroken”
Top Ten Box Office For Weekend of Jan 23-25, 2015
1 American Sniper $64,365,000 at 3,705 locations
2 The Boy Next Door $15,000,530 at 2,602 locations
3 Paddington $12,391,000 at 3,355 locations
4 The Wedding Ringer $11,600,000 at 3,003 locations
5 Taken 3 $ 7,600,000 at 2,909 locations
6 The Imitation Game $ 7,136,000 at 2,025 locations
7 Strange Magic $ 5,534,000 at 3,020 locations
8 Selma $ 5,500,000 at 2,046 locations
9 Mortdecai $ 4,125,000 at 2,648 locations
10 Into The Woods $ 3,886,000 at 2,279 locations
Advertising Research Notes
2014 Most Memorial TV Ads For Millennials
Fast food and QSR ads performed well with Millennials (18-33) last year, says Nielsen in a review of the most memorable English-language ads among this demographic. Wendy’s spot, “Pretzel Bacon Cheeseburger Be With You Song” emerged as the leader with a brand memorability index of 338, meaning that it was 3.38 times more likely to be remembered and associated with the right brand among Millennials than the typical ad. Nielsen also notes that food ads comprised 8 of the top 10 ads among African-American Millennials and 9 of the top 10 among Hispanic Millennials, though they didn’t have quite the same appeal among Asian-Americans of this age, who only placed 3 in their top 10. Overall, humorous ads and those that “touted an ownable campaign concept” appeared to be the most memorable. Among advertising categories, QSRs were second in ad spend through the first three-quarters of the year with $3.4 billion ad buys, though that trailed the automotive category ($8.4 billion) by a significant amount.
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Across The Pond
BBC One was #1 on Sunday in the UK. At 630P, ‘Countryfile’ pulled in 7.62 million viewers (35.1%) At 730P, ‘Still Open All Hours’ drew 7.85 million viewers (34.1%). Then, at 8P, ‘Call the Midwife’ topped the ratings as the period drama attracted an average audience of 9.04 million viewers (34.1%). At 9P, ‘Last Tango in Halifax’ continued with 6.32 million viewers (25.8%). At 1030P, ‘Match of the Day’s FA Cup’ round-up scored 2.43 million viewers (19.8%).
BBC Two at 6P presented Hugh Jackman’s ‘Real Steel’ and it appealed to 1.35 million viewers (6.2%). At 8P, ‘Top Gear’ opened with 5.28 million viewers (20.2%). At 9P, the new season of ‘Dragon’s Den’ averaged 2.35 million viewers (9.6%).
ITV at 7P had ‘Get Your Act Together’ which drew 2.49 million viewers (10.9%). At 815P, ‘All Star Family Fortunes’ entertained 2.58 million viewers (9.8%). At 9P, the new season of ‘Mr. Selfridge’ drew 3.35 million viewers (13.7%).
Channel 4 presented ‘Secret Agent with Phil Spencer’ and it interested 1.03 million viewers (4.6%). It was followed at 8P by ‘The Hotel’ with 1.17 million viewers (4.5%). At 9P, ‘Walking the Nile’ with 1.93 million viewers (7.9%).
Channel 5 had at 7P, Sean William Scott’s ‘Bulletproof Monk’ and it entertained 775,000 viewers (3.2%). At 9P, ‘Celebrity Big Brother’ continued with 2.37 million viewers (9.7%). At 10P, the fiction thriller ‘The Darkest Hour’ averaged 726,000 viewers (5.4%).
BBC Three at 730P had a rerun of ‘The Voice’ and it attracted an additional 601,000 viewers (2.4%).
Seven dominated Sunday with a 36.3% share of the available audience on Australian TV as it was the home of the 2015 Australian Open. #1 was ‘Seven 2015 Australian Open Night 7” as it drew a very strong 1.103 million viewers. #2 was ‘Seven News Sunday’ with 1.003 million viewers. #5 was the ‘2015 Australian Open-Night 7 Late Night’ with 657,000 viewers. #8 was
‘2015 Australian Open’ during the day with 548,000 viewers (remember its summer and not much viewing during the day).
Nine finished #2 with a 22.1% share. #3 was ‘Nine News Sunday’ with 917,000 viewers. #6, ‘RBT’ drew 641,000 viewers.
Ten finished #3 with a 20.3% share. #10 was ‘Cricket: T20 Big Bash League Semi-Final 2-Session 2’ with 499,000 viewers.
ABC finished fourth with a 16.6% share. #4 was ‘ABC News Sunday’ with 706,000 viewers. #7, ‘Antiques Roadshow’ with 559,000 viewers. #9 was ‘Sherlock’ which drew 543,000 viewers.
SBS finished #5 with 4.8% share.
As you can see, no matter where you live, people are…
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Dave Brubeck Quartet