Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Tuesday, December 30, 2014 (Posted 12.31.14)
The Tiffany Network had the kind of night that makes it Tiffany. Beginning with the #1 drama in the world and ending the evening with style and class, a tribute to the ‘Arts’ is the identity created by William Paley, the founder. At 8P, a rerun of ‘NCIS’ won the evening with the second part of the pilot introducing ‘NCIS: New Orleans’ and it drove 10.20 million viewers to La Palina land. At 9P, ‘Kennedy Center Honors’ wowed the world with 9.20 million viewers nearly triple of anything else on the schedule as Lily Tomlin, Tom Hanks and Sting were honored. Special appearances by Jane Fonda, Lady Gaga, members of the New York City Ballet and Bruno Mars brought the house down. This is why CBS, through regular programming and special programming, is #1 in the world of American broadcast television.
The Peacock Network was in a battle for second all night, well behind the leader. At 8P, a rerun of ‘Chicago Fire’ drew 3.20 million viewers and finished third. AT 9P, another rerun of ‘Chicago Fire’ drew 3.70 million viewers and jumped up to a distant second. Finally at 10P, 30 Rock cemented its weak second place with yet another rerun of ‘Chicago Fire’ by drawing 3.70 million viewers.
The Alphabet Network battled for the second spot with its freshman drama, ‘Forever’. At 8P, a rerun of ‘Forever’ jumped into second with 3.46 million viewers. At 9P, it remained consistent with another rerun of ‘Forever’ and drew 3.46 million viewers, not losing any viewership. At 10P, yet a third rerun of ‘Forever’ drove in 3.42 million viewers to complete the evening. Not bad for an ambitious program with a wonderful cast and great story telling. Bravo to ‘Forever’, one of the best new programs of the year.
The Animal Network of Broadcast battled to finished out of the basement. At 8P, a rerun of ‘New Girl’ brought in 1.94 million viewers, slightly ahead of The CW’s entry. At 830P, a rerun of ‘The Mindy Project’ drew 1.57 million viewers, falling into last place. At 9P, a rerun of ‘New Girl’ brought the network back up with 1.55 million viewers. And at 930P, another rerun of ‘The Mindy Project’ dropped to 1.41 million friends and family. But it was enough to escape the basement.
The Little Network That Couldn’t tried but failed once again. At 8P, a rerun of ‘The Flash’ finished with 1.84 million viewers. But at 9P, a rerun of ‘Supernatural’ fell to 1.27 million friends and family.
For The Record
CBS finished #1 with a strong 9.532 million viewers. NBC squeaked into second with 3.545 million viewers. ABC finished #3 with 3.441 million viewers. FOX finished #4 with 1.617 million viewers. The CW finished with 1.555 million viewers.
Today In TV History
On this date in 1972, ‘Dick Clark’s New Year’s Rockin’ Eve’ special aired for the first time on ABC.
From videos to banking to online shopping, digital was top of a lot of marketers’ and consumers’ minds this year. To wrap up 2014, Nielsen looked at some of the top trends in digital including the latest top U.S. smartphone apps and operating systems. Consumers seemed to place a premium on the Internet’s social space this year, with a big portion of the top smartphone apps centered on connectivity—be it with friends, loved ones or cat videos. In fact, the app with the most year-over-year change was one designed to continue the conversation: Facebook Messenger use has risen 242% since 2013. Facebook held the No. 1 ranking as well with its social network app, which had over 118 million average unique users each month. Google Search came in second with about 90 million average unique users, followed by YouTube with 88 million average unique users. Smartphone penetration grew from 69% at the start of 2014 to 76% of U.S. mobile subscribers by October 2014, and a majority of subscribers used Android (52%) and iOS (43%) devices to access their apps. Three percent of U.S. smartphone owners used a handset that operated on a windows phone, followed by 2% on a Blackberry.
TOP SMARTPHONE APPS OF 2014
Rank….App………………….Avg Unique Users…YoY % Change
#10…..Music (iTunes Radio/iCloud)..42,546,000……..69
Source: Nielsen. Note: The list is ranked on average unique audience, which is the average of January 2014-October 2014. The year-over-year percent change represents the unique audience of October 2014 compared to the unique audience of October 2013.
Consultants in marketing should commit to transparency, true collaboration and learning their clients’ business.
Clients should expect big ideas, invest in new platforms and give the partnership time to work.
This is how one company shows how it understands that its customers are the most important.
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Italy, Slovenia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Greece, Cyprus, Turkey, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Columbia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago,126 Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands and Puerto Rico (134). We are thankful to all of you with more than 19,500 views.
Across The Pond
BBC One won on Monday as ‘EastEnders’ won the night with 7.41 million viewers (32.3%). Of interest, the second episode of ‘Mapp And Lucia’ drew just 2.92 million viewers (13.3%) last night, almost a million viewers down on its first episode.
ITV at 605P, presented ‘Madagascar 3’ and it drew 4.04 million viewers (19.9%). At 8P, ‘harry Potter and the Deathly hallows: Part 2’ drew 3.92 million viewers (17.9%).
BBC Two had ‘Christmas University Challenge’ and it was the most watched on that network as it drew 2.71 million viewers (11.8%).
Network Nine dominated Monday with a resounding 32.3% share of the available audience. #1 was ‘Nine News’ with 1,406,000 viewers. #2 was ‘Nine news 6:30’ with 1,304,000 viewers. #3 was ‘Third Test-Australia vs India Session 3’ with 1,260,000 viewers. #4 was ‘A Current Affair’ with 1,041,000 viewers. #5, ‘Third Test-Australia vs India Session 2’ drew 1,014,000 viewers. #8 was a rerun of ‘RBT’ which drew 823,000 viewers. And, #9, ‘Third Test-Australia vs India Session 1’ drew 803,000 viewers. With 7 out of the top 10 programs on Monday, Nine dominated.
Seven finished #2 with 24.0% share. It only had two programs in the Top Ten. #6 was ‘Seven News’ with 1,006,000 viewers. And, #7, ‘Seven News/Today Tonight’ drew 903,000 viewers.
Ten finished #3 with 19.6% share of the available audience.
ABC1 finished #4 with 16.8% share. #10 was ‘ABC Evening News’ with 730,000 viewers.
SBS finished #5 with 7.3% share of the available audience.
As you can see, no matter where you live, people are…
For updates throughout the day, FOLLOW us on Twitter @overtheshoulde2 and LIKE us on Facebook at http://www.facebook.com/overtheshouldermedia and on Google+ http://bit.ly/19JVk76. Thank you for allowing us to surpass 35,638 views at Google+ Sophis1234.
Catch up with the latest edition of Media Notes Canonical at: http://bit.ly/1e8evbu
This week: Mobile Makes The ‘Last Millisecond’ The ‘Last Inch’ For In-Store Experiences’.
Media Notes Briefs, ‘Mobile Is The Catalyst For Sales’ http://bit.ly/1zi0pkY
New This Week: Connected Consumers Equal Business Success – http://eepurl.com/XT6m5
Weekly Retail Media Notes. This week: How To Make Consumers Click On Your Mobile Ads. http://bit.ly/1slbYTA
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music to read overtheshouldermedia by’ down at the bottom of the page:
Zooey Deschanel and Joseph Gordon-Levitt ‘What Are You Doing New Year’s Eve?’
Birdland Jazz Club New Year’s Eve 2013