Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Tuesday, December 31, 2014 (Posted 01.01.15)
The Alphabet Network took the final night of 2014. At 8P, ‘Dick Clark’s New Year’s Rockin Eve With Ryan Seacrest 2015’ drew 8.06 million viewers. Then at 10P, ‘Dick Clark’s New Year’s Rockin Eve With Ryan Seacrest 2015’ took top honors on the evening by drawing 12.80 million viewers.
The Peacock Network charged into second place on New Year’s Eve. At 8P, ‘A Toast to 2014’ produced 4.68 million viewers. At 10P, ‘New Year’s Eve with Carson Daly’ drove in the network’s top numbers of the evening as 5.40 million viewers tuned in.
The Tiffany Network didn’t play the sing and falling ball game. It ran at 8P, a rerun of ‘Blue Bloods’ and the Friday dynamo drew 5.40 million viewers, the same as the best on NBC. But at 9P, a rerun of ‘Criminal Minds’ could only pull in 4.63 million viewers. At 10P, a rerun of ‘Stalker’ could only draw 3.94 which lost the evening for Black Rock.
http://youtu.be/cQl5DYKXmrs via @YouTube
The Animal Network of Broadcast began at 8P with ‘Pitbull’s New Year’s Revolution, Part 1’ which could only draw 2.20 million viewers which ranked fourth in the time slot. Note to Murdoch’s Minions: No Pitbull next Dec 31, 2015 unless you want to stay in fourth place.
The Little Network That Couldn’t absolutely didn’t. At 8P it produced a rerun of ‘iHeartRadio Music Festival’ and could only draw 1.03 million viewers. Good luck with that.
For The Record
ABC won New Year’s Eve 2014 with 9.624 million viewers and no competition in sight. The Dick Clark legacy lives one. NBC finished #2 with 4.916 million viewers. CBS finished 2014 with 4.656 million viewers. FOX Pitbulled themselves with 2.214 million viewers. The CW disappeared with only 1.027 million viewers.
Today In TV History
On this date in 1966, the final episode of ‘The Adventures of Ozzie & Harriet’ (with Rick Nelson) was filmed on ABC. Notice the Colgate ‘Cue’ toothpaste commercial and how Ricky opens the soda cans.
This was the first newsreel in color from 1940. A look at how we got our visual information before television.
Cable TV News
Top Cable Networks In Prime Time 2014
#11 A&E 1,127,000 viewers
#12 Family 1,052,000 viewers
#13 ADSM 1,046,000 viewers
#14 NAN 1,043,000 viewers
#15 SYFY 972,000 viewers
#16 Food 968,000 Viewers
#17 TLC 956,000 viewers
#18 Lifetime 948,000 viewers
#19 Spike 840,000 viewers
#20 Hallmark 834,000 viewers
#21 Bravo 799,000 viewers
#22 ID 782,000 viewers
#23 Comedy 769,000 viewers
#24 BET 651,000 viewers
#25 MTV 645,000 viewers
From videos to banking to online shopping, digital was top of a lot of marketers’ and consumers’ minds this year. To wrap up 2014, Nielsen looked at some of the top trends in digital including the latest top U.S. smartphone apps and operating systems. Consumers seemed to place a premium on the Internet’s social space this year, with a big portion of the top smartphone apps centered on connectivity—be it with friends, loved ones or cat videos. In fact, the app with the most year-over-year change was one designed to continue the conversation: Facebook Messenger use has risen 242% since 2013. Facebook held the No. 1 ranking as well with its social network app, which had over 118 million average unique users each month. Google Search came in second with about 90 million average unique users, followed by YouTube with 88 million average unique users. Smartphone penetration grew from 69% at the start of 2014 to 76% of U.S. mobile subscribers by October 2014, and a majority of subscribers used Android (52%) and iOS (43%) devices to access their apps. Three percent of U.S. smartphone owners used a handset that operated on a windows phone, followed by 2% on a Blackberry.
TOP SMARTPHONE APPS OF 2014
Rank….App………………….Avg Unique Users…YoY % Change
#10…..Music (iTunes Radio/iCloud)..42,546,000……..69
Source: Nielsen. Note: The list is ranked on average unique audience, which is the average of January 2014-October 2014. The year-over-year percent change represents the unique audience of October 2014 compared to the unique audience of October 2013.
Consultants in marketing should commit to transparency, true collaboration and learning their clients’ business.
Clients should expect big ideas, invest in new platforms and give the partnership time to work.
This is how one company shows how it understands that its customers are the most important.
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Across The Pond
BBC One dominated New Year’s Eve 2014 in the UK. At 9P, ‘Mapp And Lucia’ drew 2.24 million viewers (12.4%), finishing behind ITV. But at 1015P, ‘Graham Norton’ drew 4.65 million viewers with a winning 26.8% share of the available audience. Then came ‘Queen and Adam Lambert’ live before midnight with an average of 5.83 million viewers. It drew an extremely strong 10.0 million viewers (59.3%) share of the available audience from 1210A-1230A. At 1230A, a rerun of ‘Mrs Browns Boys’ pulled in an impressive 4.34 million viewers (37.2%).
But the big audience of the evening was on digital. A massive peak audience of 13.28 million viewers (68.4%) watched the midnight fireworks on @BBCOne.
BBC Two at 1120P to 140A presented ‘Jolls Annual Hootenanny’ which averaged 2.61 million viewers (19.0%), peaking at 3.54 million (27.5%) at 1235A.
ITV did stand a chance on New Year’s Eve 2014. At 9P, ‘A Funny Old Year’ won the time slot but only drew 2.36 million viewers (13.0%).
ABC dominates the last day of 2014 with a strong 29.4% share of the available audience. And it was led by the #1 program, ‘New Year’s Eve: Midnight Fireworks’ which drew 1,372,000 viewers. #2 was ‘New Year’s Eve: Family Fireworks’ with 1,007,000 viewers. Those were the only million plus shows on Wednesday evening. #5 was ‘New Year’s Eve: Party’ with 768,000 viewers. #9, ‘New Year’s Eve: Welcome’ drew 567,000 viewers. Finally, for the fifth program in the Top Ten on ABC on New Year’s Eve, ‘ABC News’ finished with 545,000 viewers.
Network Nine finished #2 on the last evening in 2014 with 25.2% share. #3 was ‘Nine News’ with 889,000 viewers which registered as the top news program of the summer night. #4, ‘Nine News 6:30’ drew 834,000 viewers. #7 was ‘A Current Affair’ with 636,000 viewers.
Seven on the last night of the year finished third with 23.8% share. #6 was ‘Seven news’ with 702,000 viewers. #8, ‘Seven News/Today Tonight’ drew 604,000 viewers.
Ten finished #4 with 16.3% share.
SBS finished fifth with 5.3% share of the available audience.
As you can see, no matter where you live, people are…
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The Morning After
Antoinette ‘The Morning After’