Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Monday, December 29, 2014 (Posted 12.30.14)
The Tiffany Network won on Monday in prime time. At 8P, a rerun of ‘2 Broke Girls’ drew 5.65 million viewers. At 830P, an original episode of ‘Mike & Molly’ drew 8.37 million viewers and topped the evening. At 9P, a rerun of ‘Scorpion’ drew 6.72 million viewers. At 10P, a rerun of ‘NCIS: Los Angeles’ won the Battle @ 10P with 6.08 million viewers. It was the episode which the boys saved our girl from Afghanistan.
The Alphabet Network came in second. At 8P, a rerun of ‘Happy New Year Charlie Brown’ came in second in the time slot with 5.40 million viewers. At 9P, a rerun of ‘Rudolph’s Shiny New Year’ drew 3.50 million viewers. Then at 10P, a rerun of ‘Castle’ had little chance at success in the Battle @ 10P with the animation two hours leading in as it could only draw 4.11 million viewers for second in the time slot.
The Peacock Network was less than exceptional as it had an all night of ‘State of Affairs’. At 8P, a rerun of ‘State of Affairs’ drew 3.85 million viewers. Then at 9P, another rerun of ‘State of Affairs’ drew only 3.00 million viewers. Finally, at 10P, yet another rerun episode of ‘State of Affairs’ drew 2.56 million viewers to finish last in the Battle @ 10P. Suffice to say, ‘State of Affairs’ is NOT ‘The Blacklist’ and should not be renewed. What was once the strong point in the week for NBC is now one of its weakest.
The Animal Network of Broadcast was a rerun night of its standard Monday lineup. At 8P, a rerun of ‘Gotham’ drew 1.88 million viewers. At 9P, a rerun of ‘Sleepy Hollow’ drew 1.50 million viewers. Murdochville will be much stronger with the reruns are over.
The Little Network That Couldn’t was very weak. At 8P, a rerun of ‘The Originals’ drew 1.17 million viewers. At 9P, a rerun of ‘Jane the Virgin’ drew 1.05 million viewers.
For The Record
CBS finished #1 on Monday with 6.755 million viewers. ABC finished second with 4.361 million viewers. NBC finished third with 3.133 million viewers. FOX finished fourth with 1.690 million viewers. The CW finished with 1.111 million viewers.
Today In TV History
On this date in 1953, the first color TV sets went on sale for about $1,175. The first color telecast was of the 1954 Rose Bowl Parade on NBC.
Box Office For The Weekend Of Dec 26-Dec 28, 2014
#1 ‘The Hobbit: The Battle of the Five Armies’ $41.4 million in 3,875 theaters
#2 ‘Unbroken’ $31.7 million in 3,131 theaters
#3 ‘Into The Woods’ $31.0 million in 2,440 theaters
#4 ‘Night at the Museum: Secret of the Tomb’ $20.6 million in 3,914 theaters
#5* ‘Annie’ $16.6 million in 3,197 theaters
*NOTE: James Franco/Seth Rogen comedy The Interview slowed down from its initial $1 million Christmas Day opening in more than 330 independent theaters across the country. The film scored $1.8 million for the post-Christmas weekend, for a total of $2.8 million domestically. The Interview performed better digitally: The movie has been rented or purchased online more than 2 million times, earning $15 million through Saturday, Sony Pictures says. Rogen made it clear that the big victory was releasing the goofy satire after it was initially pulled from theaters in response to threats from cyber-terrorists.
“I’m so grateful that the movie found its way into theaters, and I’m thrilled that people actually went out and saw it,” Rogen said in a statement released Sunday. “The fact that people actually left their houses when they had the option of staying home is amazing.”
#6 ‘The Hunger Games-Mockingjay Part 1’ $10.0 million in 2,793 theaters
#7 ‘The Gambler’ $ 9.3 million in 2,478 theaters
#8 ‘The Imitation Game’ $ 7.93 million in 747 theaters
#9 ‘Exodus: Gods & Kings’ $ 6.75 million in 3,002 theaters
#10 ‘Wild’ $ 5.42 million in 1.285 theaters
This is how one company shows how it understands that its customers are the most important.
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Italy, Slovenia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Greece, Cyprus, Turkey, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Columbia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago,126 Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands and Puerto Rico (134). We are thankful to all of you with more than 19,500 views.
Across The Pond
BBC One finished Monday on top. At 630P, ‘The Muppets’ entertained 2.70 million viewers (12.4%). It was followed at 8P by a rerun of ‘Miranda’ which drew 3.04 million viewers (12.3%). At 9P, ‘Mapp and Lucia’ topped the ratings outside soaps on Monday as the BBC One drama’s first episode attracted an average audience of 3.81 million viewers (16.7%). At 1035P, following the news, ‘Darcey Bussell’s Looking for Audrey’ documentary brought in 2.23 million viewers (15.4%).
ITV at 8P began with ‘Countrywise’ which gathered 2.56 million viewers (10.5%). At 9P, ‘Christmas Epic Fails’ was seen by 2.50 million viewers (10.9%).
BBC Two at 630P had a rerun of ‘Nature’s Weirdest Events’ which appealed to only 1.95 million viewers (9.2%). It was followed at 730P by a rerun of ‘Operation Grand Canyon’ with 1.62 million viewers (6.8%). Come on. Arizona is a nice place to visit. Then at 830P, ‘Christmas University Challenge’ quizzed 2.32 million viewers (9.4%). At 9P, a new documentary ‘Snow Wolf Family & Me’ amazed 2.05 million viewers (8.9%).
Channel 4 at 8P presented ‘Mini Cooper: For the Love of Cars’ and it attracted 750,000 viewers (3.0%). It was followed at 9P by ‘8 Out of 10 Cats Does Countdown’ with 1.75 million viewers (7.6%).
Channel 5 at 8P had ‘World’s Strongest Man’ continued with 1.00 million viewers (4.1%). At 9P, ‘The Rock’ thrilled 850,000 viewers (4.7%).
BBC Three presented at 830P broadcast of ‘Shrek the Third’ entertained 915,000 viewers (3.9%).
E4’s finale at 9P of ‘Made in Chelsea’ was seen by 462,000 viewers (2.0%).
Seven won on Monday with 29.4% share of the available audience through magic. It had only two programs in the Top Ten. #4 was ‘Seven News’ with 1,189,000 viewers. And, #6 was ‘Seven News/Today Tonight’ with 1,057,000 viewers.
Nine finished second on Monday with 28.0% share. #1 was ‘Nine News 6:30’ with 1,349,000 viewers. #2 was close behind as ‘Nine News’ drew 1,328,000 viewers. #3 was ‘Third Test-Australia vs India Session 3’ which continued to draw over a million viewers with 1,197,000 viewers. #5 was ‘A Current Affair’ with 1,184,000 viewers. #7 was ‘Third Test-Australia vs India Session 2’ with 978,000 viewers. #8 was a rerun of ‘The Big Bang Theory’ with 952,000 viewers. #9 was ‘Third Test-Australia vs India Session 1’ with 915,000 viewers. Then finally, the eighth Top Ten program, #10, ‘The Cricket Show’ drew 819,000 viewers. Question: How can Network Nine finish #2 when it has 8 of the top 10 programs on Monday?
Ten finished third with 21.4% share.
ABC1 finished fourth with 15.6% share.
SBS finished fifth with 5.5% share of the available audience.
As you can see, no matter where you live, people are…
For updates throughout the day, FOLLOW us on Twitter @overtheshoulde2 and LIKE us on Facebook at http://www.facebook.com/overtheshouldermedia and on Google+ http://bit.ly/19JVk76. Thank you for allowing us to surpass 35,638 views at Google+ Sophis1234.
Catch up with the latest edition of Media Notes Canonical at: http://bit.ly/1e8evbu
This week: Mobile Makes The ‘Last Millisecond’ The ‘Last Inch’ For In-Store Experiences’.
Media Notes Briefs, ‘Mobile Is The Catalyst For Sales’ http://bit.ly/1zi0pkY
New This Week: Connected Consumers Equal Business Success – http://eepurl.com/XT6m5
Weekly Retail Media Notes. This week: How To Make Consumers Click On Your Mobile Ads. http://bit.ly/1slbYTA
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music to read overtheshouldermedia by’ down at the bottom of the page:
Benny Goodman, Gene Krupa, Harry James, Lionel Hampton ‘Sing Sing Sing’