Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Monday, December 29, 2014 (Posted 12.30.14)
CBS #1 on Monday as ‘Mike & Molly’ top program.
CBS
The Tiffany Network won on Monday in prime time. At 8P, a rerun of ‘2 Broke Girls’ drew 5.65 million viewers. At 830P, an original episode of ‘Mike & Molly’ drew 8.37 million viewers and topped the evening. At 9P, a rerun of ‘Scorpion’ drew 6.72 million viewers. At 10P, a rerun of ‘NCIS: Los Angeles’ won the Battle @ 10P with 6.08 million viewers. It was the episode which the boys saved our girl from Afghanistan.
ABC
The Alphabet Network came in second. At 8P, a rerun of ‘Happy New Year Charlie Brown’ came in second in the time slot with 5.40 million viewers. At 9P, a rerun of ‘Rudolph’s Shiny New Year’ drew 3.50 million viewers. Then at 10P, a rerun of ‘Castle’ had little chance at success in the Battle @ 10P with the animation two hours leading in as it could only draw 4.11 million viewers for second in the time slot.
NBC
The Peacock Network was less than exceptional as it had an all night of ‘State of Affairs’. At 8P, a rerun of ‘State of Affairs’ drew 3.85 million viewers. Then at 9P, another rerun of ‘State of Affairs’ drew only 3.00 million viewers. Finally, at 10P, yet another rerun episode of ‘State of Affairs’ drew 2.56 million viewers to finish last in the Battle @ 10P. Suffice to say, ‘State of Affairs’ is NOT ‘The Blacklist’ and should not be renewed. What was once the strong point in the week for NBC is now one of its weakest.
FOX
The Animal Network of Broadcast was a rerun night of its standard Monday lineup. At 8P, a rerun of ‘Gotham’ drew 1.88 million viewers. At 9P, a rerun of ‘Sleepy Hollow’ drew 1.50 million viewers. Murdochville will be much stronger with the reruns are over.
The CW
The Little Network That Couldn’t was very weak. At 8P, a rerun of ‘The Originals’ drew 1.17 million viewers. At 9P, a rerun of ‘Jane the Virgin’ drew 1.05 million viewers.
For The Record
CBS finished #1 on Monday with 6.755 million viewers. ABC finished second with 4.361 million viewers. NBC finished third with 3.133 million viewers. FOX finished fourth with 1.690 million viewers. The CW finished with 1.111 million viewers.
Today In TV History
On this date in 1953, the first color TV sets went on sale for about $1,175. The first color telecast was of the 1954 Rose Bowl Parade on NBC.
Cinema News
Box Office For The Weekend Of Dec 26-Dec 28, 2014
#1 ‘The Hobbit: The Battle of the Five Armies’ $41.4 million in 3,875 theaters
#2 ‘Unbroken’ $31.7 million in 3,131 theaters
#3 ‘Into The Woods’ $31.0 million in 2,440 theaters
#4 ‘Night at the Museum: Secret of the Tomb’ $20.6 million in 3,914 theaters
#5* ‘Annie’ $16.6 million in 3,197 theaters
*NOTE: James Franco/Seth Rogen comedy The Interview slowed down from its initial $1 million Christmas Day opening in more than 330 independent theaters across the country. The film scored $1.8 million for the post-Christmas weekend, for a total of $2.8 million domestically. The Interview performed better digitally: The movie has been rented or purchased online more than 2 million times, earning $15 million through Saturday, Sony Pictures says. Rogen made it clear that the big victory was releasing the goofy satire after it was initially pulled from theaters in response to threats from cyber-terrorists.
“I’m so grateful that the movie found its way into theaters, and I’m thrilled that people actually went out and saw it,” Rogen said in a statement released Sunday. “The fact that people actually left their houses when they had the option of staying home is amazing.”
#6 ‘The Hunger Games-Mockingjay Part 1’ $10.0 million in 2,793 theaters
#7 ‘The Gambler’ $ 9.3 million in 2,478 theaters
#8 ‘The Imitation Game’ $ 7.93 million in 747 theaters
#9 ‘Exodus: Gods & Kings’ $ 6.75 million in 3,002 theaters
#10 ‘Wild’ $ 5.42 million in 1.285 theaters
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Across The Pond
BBC One finished Monday on top. At 630P, ‘The Muppets’ entertained 2.70 million viewers (12.4%). It was followed at 8P by a rerun of ‘Miranda’ which drew 3.04 million viewers (12.3%). At 9P, ‘Mapp and Lucia’ topped the ratings outside soaps on Monday as the BBC One drama’s first episode attracted an average audience of 3.81 million viewers (16.7%). At 1035P, following the news, ‘Darcey Bussell’s Looking for Audrey’ documentary brought in 2.23 million viewers (15.4%).
ITV at 8P began with ‘Countrywise’ which gathered 2.56 million viewers (10.5%). At 9P, ‘Christmas Epic Fails’ was seen by 2.50 million viewers (10.9%).
BBC Two at 630P had a rerun of ‘Nature’s Weirdest Events’ which appealed to only 1.95 million viewers (9.2%). It was followed at 730P by a rerun of ‘Operation Grand Canyon’ with 1.62 million viewers (6.8%). Come on. Arizona is a nice place to visit. Then at 830P, ‘Christmas University Challenge’ quizzed 2.32 million viewers (9.4%). At 9P, a new documentary ‘Snow Wolf Family & Me’ amazed 2.05 million viewers (8.9%).
Channel 4 at 8P presented ‘Mini Cooper: For the Love of Cars’ and it attracted 750,000 viewers (3.0%). It was followed at 9P by ‘8 Out of 10 Cats Does Countdown’ with 1.75 million viewers (7.6%).
Channel 5 at 8P had ‘World’s Strongest Man’ continued with 1.00 million viewers (4.1%). At 9P, ‘The Rock’ thrilled 850,000 viewers (4.7%).
BBC Three presented at 830P broadcast of ‘Shrek the Third’ entertained 915,000 viewers (3.9%).
E4’s finale at 9P of ‘Made in Chelsea’ was seen by 462,000 viewers (2.0%).
Down Under
Seven won on Monday with 29.4% share of the available audience through magic. It had only two programs in the Top Ten. #4 was ‘Seven News’ with 1,189,000 viewers. And, #6 was ‘Seven News/Today Tonight’ with 1,057,000 viewers.
Nine finished second on Monday with 28.0% share. #1 was ‘Nine News 6:30’ with 1,349,000 viewers. #2 was close behind as ‘Nine News’ drew 1,328,000 viewers. #3 was ‘Third Test-Australia vs India Session 3’ which continued to draw over a million viewers with 1,197,000 viewers. #5 was ‘A Current Affair’ with 1,184,000 viewers. #7 was ‘Third Test-Australia vs India Session 2’ with 978,000 viewers. #8 was a rerun of ‘The Big Bang Theory’ with 952,000 viewers. #9 was ‘Third Test-Australia vs India Session 1’ with 915,000 viewers. Then finally, the eighth Top Ten program, #10, ‘The Cricket Show’ drew 819,000 viewers. Question: How can Network Nine finish #2 when it has 8 of the top 10 programs on Monday?
Ten finished third with 21.4% share.
ABC1 finished fourth with 15.6% share.
SBS finished fifth with 5.5% share of the available audience.
As you can see, no matter where you live, people are…
Switching Channels!
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Benny Goodman, Gene Krupa, Harry James, Lionel Hampton ‘Sing Sing Sing’
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