Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Wednesday, December 10, 2014 (Posted 12.11.14)
The Tiffany Network won the night right from the beginning. At 8P, ‘Survivor’ drew 9.37 million viewers for top spot in the time slot. At 9P, ‘Criminal Minds’ drew 10.08 million viewers, again taking the top spot for the time slot and top spot on the night. At 10P, ‘Stalker’ drew 7.305 million viewers, again #1 in the time slot.
The Alphabet Network finished second with 7.31 million viewers on average for the evening. At 8P, ‘The Middle’ drew 8.09 million viewers. At 830P, ‘The Goldbergs’ pulled in 7.40 million viewers. At 9P, ‘Modern Family’ drew 9.68 million viewers. And at 930P, ‘Black-ish’ drew 7.34 million viewers. At 10P, the network lost it chance to compete for the top spot with ‘Nashville’ which drew only 5.645 million viewers. Get rid of ‘Nashville’ and Disneyville might have a chance.
The Peacock Network slipped a bit on Wednesday. At 8P, ‘Mysteries of Laura’ drew a third place 7.535 million viewers. At 9P, ‘Law & Order: SVU’ pulled in 6.855 million viewers. Then at 10P, ‘Chicago PD’ drew 6.635 million viewers, good for second in the time slot.
The Animal Network of Broadcast finished fourth on the evening. At 8P, ‘Hell’s Kitchen’ drew a dismal 3.8 million viewers. At 9P, ‘Hell’s Kitchen’ drew 3.315 million viewers. Meaning? Gordon Ramsey is loosing his luster.
The Little Network That Couldn’t almost did. At 8P, ‘Arrow’ drew 3.045 million viewers. At 9P, ‘The 100’ pulled in 1.67 million viewers.
For The Record
CBS finished #1 on Wednesday with 8.92 million viewers. ABC finished with 7.31 million viewers. NBC finished with million viewers 7.17. FOX finished with 3.56 million viewers. The CW finished with 2.36 million viewers.
Today In TV History
On this date in 1985, General Electric Company agreed to buy RCA Corporation for $6.3 billion. Also included in the deal was NBC Radio and Television.
58% of Mobile Shoppers Prefer Phones Over Salespeople. And that’s only the beginning of the latest mobile information. The majority of consumers who shop with their smartphones would rather get information on the devices than from a salesperson, according to the Consumer Electronics Association. The study found that 62% value the product information found on their smartphones more than sales literature or in-store displays. The survey found that more than a third (36%) of the online general population use their mobile device while shopping in a store. Of those who turn to their mobile device for additional product information while in a store, searching the internet is at the top of the list. Here’s what they do:
69% — Conduct a general internet search
52% — Visit a store-specific website
47% — Use a store-specific app
46% — Visit a manufacturer-specific website
A Harris poll last year also found that the majority (59%) of smartphone-armed showroomers prefer looking up product information on their phone to asking salespeople for help. Retailers who don’t cater to in-store mobile shoppers through their phones may find themselves totally left out of the final decision process during a shopping trip. (Source: Chuck Martin, MediaPost)
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
A new season. A new game.
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Across The Pond
BBC One edged back into first place on Wednesday in the UK thanks to Lord Sugar. At 9P, ‘The Apprentice’ bounced back in the ratings on Wednesday benefitting from ‘I’m a Celebrity… Get Me Out of Here!’ leaving the schedules, drawing 5.54 million viewers (24.0%).
ITV at 8P presented ‘I’m a Celebrity: Coming Out’ special and it entertained 5.42 million viewers (24.1%). At 9P, the drama ‘The Lost Honor of Christopher Jeffries’ was seen by 3.11 million viewers (14.2%).
BBC Two at 8P had ‘MasterChef: The Professionals’ and it appealed to 2.71 million viewers (12.1%). It was followed at 9P by ‘The Great Continental Railway’ with 1.81 million viewers (7.9%). at 10P, ‘You’re Fired’ followed with 2.12 million viewers (11.1%).
Channel 4 at 8P, ‘Posh Pawn’ drew 1.24 million viewers (5.5%). At 9P, it was followed by ‘Bear’s Wild Weekend’ featuring Ben Stiller and drew 1.40 million viewers (6.0%).
Channel 5 at 8P presented ‘Gibraltar: Britain in the Sun’ and drew 862,000 viewers (3.8%. At 9P, ‘Benefits Britain’ brought in 1.18 million viewers (5.1%). It was followed at 10P by ‘My Crazy Christmas Obsession’ with 719,000 viewers (4.3%).
BBC Three at 9P had ‘How Safe Are My Drugs’ as it was seen by 301,000 viewers (1.3%).
ITVBe at 10P had ‘The Only Way is Essexmas’ and it entertained 490,000 viewers (2.9%).
ITV2 presented ‘Educating Joey Essex’ and it brought in 175,000 viewers (0.8%).
Seven jumped back to #1 in Australia on Wednesday evening with a solid 33.3% share of the available audience. #1 was ‘Seven News’ which drew 1,102,000 viewers. #2 was ‘Seven News/Today Tonight’ which was only 5,000 viewers behind with 1,097,000 viewers. #3, ‘Home and Away’ finished with 973,000 viewers. #8 was a rerun of CBS’ ‘Criminal Minds’ which finished with 724,000 viewers.
Nine finished #2 with a 26.7% share. #4 was ‘Nine News’ which drew 962,000 viewers. #5, ‘Nine News 6:30’ finished with 923,000 viewers. #6, ‘A Current Affair’ drew 900,000 viewers. #7 was ‘Customs’ which finished with 739,000 viewers. #10 was ‘To Catch a Smuggler’ and drew 642,000 viewers.
Ten finished #3 with 18.8% share.
ABC1 finished #4 with 15.9% share. #9 was ‘ABC News’ which pulled in 719,000 viewers.
SBS finished #5 with 5.5% share.
As you can see, no matter where you live, people are…
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This week: Nielsen Calls For Industry To Adopt New Ratings Standards
Media Notes Briefs, ‘Affluent Population Growing As Their Digital Access Increases’ http://bit.ly/1yGowFW
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