Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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For Tuesday, December 9, 2014 (Posted 12.10.14)
The Tiffany Network had the most famous reindeer of all and Gibbs. At 8P, the classic ‘Rudolph the Red-Nosed Reindeer’ and it drew 10.67 million viewers and a 5.9 rating/9 share. At 9P, the rerun of the season opener of ‘NCIS’ powered through again as it drew 10.22 million viewers and a 6.5/10. It is a Must See TV ON DEMAND episode. At 10P, the annual ‘The Victoria’s Secret Fashion Show’ topped its time slot with 9.12 million viewers and a 5.8/10. If it’s Tuesday, its CBS!
The Peacock Network had the semi finals at 8P of ‘The Voice’ and it drew 10.87 million viewers and a 7.3/11. At 9P, ‘Marry Me dropped like a rock against ‘NCIS’ and finished with 4.86 million viewers and a 3.3/5. At 930P, ‘About a Boy’ pulled in 3.73 million viewers and a 2.7/4. At 10P, NBC News special, ‘Angelina Jolie: Unbroken’ drew 4.75 million viewers and a 3.3/6. Outside of ‘The Voice’, it was a bust for 30 Rock.
The Alphabet Network was once again in the middle of the road. At 8P, the animated special ‘Santa Claus is Comin’ to Town’ drew 4.18 million viewers and a 2.8/4. It was uphill from this point as at 9P, ‘Marvel’s Agents of SHIELD’ increased viewership with 5.22 million viewers and a 3.5/5. But at 10P, Disneyville had something to cheer about as the freshman drama ‘Forever’ drew 5.14 million viewers and a 3.7/6 in a sensational episode in one of the darkest ‘Merry Christmas’ messages ever. This is Must See TV ON DEMAND. Just fantastic. The ending song will ring in your ears for a long time. It brings new meaning to ‘Have yourself a very Merry Christmas now’.
The Animal Network of Broadcast could have finished in the basement of American broadcast television. At 8P, ‘MasterChef Junior’ drew 4.88 million viewers and a 3.5/5. Then at 9P, ‘New Girl’ drew 3.29 million viewers and a 2.4/4 and at 930P, ‘The Mindy Project’ drew 2.56 million viewers and a 1.9/3. What a mess. The rubric’s cube guy on YouTube drew more than any of the FOX lineup (4 million views). Maybe Murdoch’s Minions should consider having him on their schedule to improve their viewer levels.
The Little Network That Couldn’t almost did. At 8P, ‘The Flash’ drew 4.53 million viewers and a 3.1/5, which managed to increase by 3% from the cross-over with ‘Arrow’ last week. At 9P, ‘Supernatural’ drew 2.81 million viewers and a 1.7/3 as it beat ‘The Mindy’ on FOX.
For The Record
CBS finished #1 as it drew 10.004 million viewers and a 6.1 rating and a 10 share of the available audience on Tuesday. NBC finished second with 6.638 million viewers and a 4.5/7. ABC finished with 4.849 million viewers and a 3.3/5. FOX finished with 3.905 million viewers and a 2.8/4. The CW finished with 3.671 million viewers and a 2.4/4. Univision finished with 2.466 million viewers and a 1.4/2. Telemundo finished with 1.3 million viewers and a 0.8/1.
Today In TV History
On this date in 1994, the 100th episode of ‘Baywatch’ aired. In an episode titled, ‘Silent Night’ Baywatch Night 1. A Christmas episode with Dwarfs (‘Santa’s Elves’) hitting the beach posing as tourists on vacation. They help Matt (David Charvet) overcome the dismal Christmas experiences and memories he had as a child and Tracy tells Mitch (David Hasselhoff) that she longs for a Christmas with snow. Hobie (Jeremy Jackson) is left with a little con artist named Joey who is waiting for her Mother to come for her. He brings home. An oversized thug is chasing Joey after the money that she and her Mother stole. He chases the kids on the beach and onto the pier. Lifeguards see the struggle up on the pier. Hobie tells her not to look down and keep going. The man was getting closer. She loses her footing and is about to fall into the ocean under the pier. Hobie hangs on to her, she loses her grip and falls into the ocean.
58% of Mobile Shoppers Prefer Phones Over Salespeople. And that’s only the beginning of the latest mobile information. The majority of consumers who shop with their smartphones would rather get information on the devices than from a salesperson, according to the Consumer Electronics Association. The study found that 62% value the product information found on their smartphones more than sales literature or in-store displays. The survey found that more than a third (36%) of the online general population use their mobile device while shopping in a store. Of those who turn to their mobile device for additional product information while in a store, searching the internet is at the top of the list. Here’s what they do:
69% — Conduct a general internet search
52% — Visit a store-specific website
47% — Use a store-specific app
46% — Visit a manufacturer-specific website
A Harris poll last year also found that the majority (59%) of smartphone-armed showroomers prefer looking up product information on their phone to asking salespeople for help. Retailers who don’t cater to in-store mobile shoppers through their phones may find themselves totally left out of the final decision process during a shopping trip. (Source: Chuck Martin, MediaPost)
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
A new season. A new game.
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Across The Pond
BBC One finally got back to the #1 position on Tuesday in the UK. At 9P, ‘The Missing’ climbed back to 5.31 million viewers on Tuesday, as the drama benefited from ‘I’m a Celebrity’ leaving the schedules, rising by over 600,000 viewers from last week.
ITV at 730P presented ‘Champions League’ coverage of Liverpool’s draw with Basel as 4.14 million viewers (18.2%) tuned in.
Channel 4 at 8P had ‘Kirstie’s Handmade Christmas’ and it brought in 1.81 million viewers (7.8%). It was followed at 9P by ‘My Big Fat Gypsy Christmas’ with 1.95 million viewers (8.4%) as 4’s top program the evening. At 10P, a rerun of ‘Gogglebox’ drew 1.30 million viewers (8.3%).
BBC Two at 8P presented ‘MasterChef: The Professionals’ and it drew 2.79 million viewers (12.0%). It was followed at 9P by ‘Secrets of the Castle’ with 1.49 million viewers (6.4%).
Channel 5 at 8P had a rerun of ‘Michael Bublé’s Christmas Special’ and it entertained 799,000 viewers (3.5%). At 9P, ‘Kids’ Hospital at Christmas’ brought in the network’s high for the evening of 1.04 million viewers (4.4%).
Sky1 at 8P presented the latest episode of The CW’s ‘The Flash’ and it was seen by 518,000 viewers (2.2%).
BBC Three at 8P had the documentary ‘Our War’ which brought in 404,000 viewers (1.9%)
MTV at 10P, ‘Geordie Shore’ brought in 367,000 viewers (2.3%).
Nine took back the top spot in Australian television networks with a 28.5% share of the available audience. It was led by #1 program, ‘Nine News’ with 1,104,000 viewers. #4 was ‘Nine News 6:30’ with 1,041,000 viewers. #5, ‘A Current Affair’ drew 931,000 viewers. #6 was ‘First Test-Australia vs India, Session 3’ which drew 843,000 viewers. #8 was a rerun of ‘RBT’ with 815,000 viewers. And finally, Nine had #9, ‘Kalgoorlie Cops’ which drew 779000 viewers. Six of the Top Ten programs on Tuesday were on Network Nine.
Seven finished second with 27.1% share. #2 was ‘Seven News’ with 1,097,000 viewers. #3 was ‘Seven News/Today Tonight’ drew 1,065,000 viewers. Seven had #7, ‘Home and Away’ with 829,000 viewers.
ABC1 finished third with 19.3% share. #10 was ‘ABC News’ which drew 761,000 viewers.
Ten finished fourth with 18.6% share.
SBS finished fifth with 6.5% share of the available audience.
Wednesday Australian TV Overnight Ratings
Seven jumped back to #1 in Australia on Wednesday evening with a solid 33.3% share of the available audience. #1 was ‘Seven News’ which drew 1,102,000 viewers. #2 was ‘Seven News/Today Tonight’ which was only 5,000 viewers behind with 1,097,000 viewers. #3, ‘Home and Away’ finished with 973,000 viewers. #8 was a rerun of CBS’ ‘Criminal Minds’ which finished with 724,000 viewers.
Nine finished #2 with a 26.7% share. #4 was ‘Nine News’ which drew 962,000 viewers. #5, ‘Nine News 6:30’ finished with 923,000 viewers. #6, ‘A Current Affair’ drew 900,000 viewers. #7 was ‘Customs’ which finished with 739,000 viewers. #10 was ‘To Catch a Smuggler’ and drew 642,000 viewers.
Ten finished #3 with 18.8% share.
ABC1 finished #4 with 15.9% share. #9 was ‘ABC News’ which pulled in 719,000 viewers.
SBS finished #5 with 5.5% share.
As you can see, no matter where you live, people are…
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