CBS #1 On Thursday In The U.S. BBC One Tops In The UK. Nine Wins In Australia.

Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.

The Home Of #dailydiaryofscreens

For Thursday, December 11, 2014 (Posted 12.12.14)

CBS #1 On Thursday. 'The Big Bang Theory' top program.

CBS #1 On Thursday. ‘The Big Bang Theory’ top program.


The Tiffany Network won Thursday going away. In fact it was more than double the nearest broadcast network. At 8P, ‘The Big Bang Theory’ roared and delivered the #1 audience of the evening, with 15.76 million viewers and a 10.2 rating and a 17 share of the available audience. At 830P, ‘Mom’ had 11.53 million viewers and a 6.8/11. At 9P, ‘2 and 1/2 Men’ finished with 10.03 million viewers and a 5.9/9. And at 930P, ‘The McCarthy’s’ delivered 7.71 million viewers and a 4.5/7. At 10P, ‘Elementary’, from the drop in audience of ‘The McCarthy’s’ brought the levels back up and finished with 8.24 million viewers and a 5.1/9. The CBS affiliates in Phoenix and St. Louis carried the NFL match-up between the Arizona Cardinals and the St. Louis Rams, which could have impacted the CBS programming averages.


The Animal Network of Broadcast finished second on Thursday among broadcast networks. That is an accomplishment and much of that is due to the veteran ‘Bones’. At 8P, the 200th episode of ‘Bones’ drew 5.48 million viewers and a 3.2/5. At 9P, the conclusion of limited drama ‘Gracepoint’ drew 3.99 million viewers and a 2.7/4.


The Peacock Network had little. At 8P, ‘The Biggest Loser’ finished with 4.30 million viewers and a 2.6/4. At 9P, ‘Bad Judge’ drew 3.77 million viewers and a 2.3/4. At 930P, ‘A To Z’ finished with 2.52 million friends and family and a 1.5/2. At 10P, a rerun of the special, ‘Blake Shelton’s Not So Family Christmas’ did little as it pulled in 3.97 million viewers and a 2.5/ 4 (#2). It was burn-off night at 30 Rock.


The Alphabet Network did even worse. At 8P, ‘The Taste’ in prime time drew 3.15 million viewers and a 2.5/4 in its two-hour airing on Thursday. At 10P, a rerun of ‘How To Get Away With Murder’ drew 2.41 million viewers and a 2.0/3. If it got any worse it would be called The CW.

The CW

The Little Network That Couldn’t rose a tad on Thursday. At 8P, ‘The Vampire Diaries’ finished with 1.80 million viewers and a 1.6/3. At 9P, ‘Reign’ pulled in 1.42 million viewers and a 1.1/2, both shows finishing 1% up from the same date last year. At this rate, in nine more years, it should tie ABC on Thursdays.

Late Night

David Letterman will sign off as host of the “Late Show” on May 20. “David Letterman has given to all of us a remarkable legacy of achievement and creative brilliance that will never be forgotten,” CBS Corporation President and CEO Leslie Moonves, said in a statement. “It’s going to be tough to say goodbye, but I know we will all cherish the shows leading up to Dave’s final broadcast in May.”

On Thursday evening at 1135P, NBC’s ‘The Tonight Show Starring Jimmy Fallon’ 2.7/7; CBS’s ‘Late Show with David Letterman’ with guest ‘Sting’ drew 2.5/6; and ABC’s ‘Jimmy Kimmel Live’ with guest Laura Dern drew 1.9/5. At 1235A, ABC’s ‘Nightline’ finished with 1.5/5. CBS’ ‘Late Late Show with Craig Ferguson’ drew 1.3/5 beating NBC’s ‘Late Show with Seth Meyers’ which drew 1.2/4. At 135A, ‘Last Call with Carson Daly’ averaged a 0.7/3.

For The Record

CBS finished #1 on Thursday with 10.253 million viewers and a 6.3/10. FOX finished with 4.737 million viewers and a 3.0/5. NBC finished with 3.805 million viewers and a 2.3/4. ABC finished with 2.901 million viewers and a 2.3/4. Univision finished with 2.822 million viewers. The CW finished with 1.610 million viewers and a 1.3/2. Telemundo finished with 0.5/1.

Today In TV History

On this date in 1980, the first episode of ‘Magnum, p.i.’ aired on CBS.

Digital/Mobile News



58% of Mobile Shoppers Prefer Phones Over Salespeople. And that’s only the beginning of the latest mobile information. The majority of consumers who shop with their smartphones would rather get information on the devices than from a salesperson, according to the Consumer Electronics Association. The study found that 62% value the product information found on their smartphones more than sales literature or in-store displays. The survey found that more than a third (36%) of the online general population use their mobile device while shopping in a store. Of those who turn to their mobile device for additional product information while in a store, searching the internet is at the top of the list. Here’s what they do:

69% — Conduct a general internet search
52% — Visit a store-specific website
47% — Use a store-specific app
46% — Visit a manufacturer-specific website

A Harris poll last year also found that the majority (59%) of smartphone-armed showroomers prefer looking up product information on their phone to asking salespeople for help. Retailers who don’t cater to in-store mobile shoppers through their phones may find themselves totally left out of the final decision process during a shopping trip. (Source: Chuck Martin, MediaPost)


Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.

A new season. A new game.



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Across The Pond

BBC One finished #1 on a weak Thursday evening in the UK as at 8P, the inaugural ‘BBC Music Awards’ topped the ratings outside soaps as it brought in an average 3.94 million viewers (18.3%). In comparison, this year’s ‘Brit Awards’ attracted an overnight rating of 4.20 million viewers (18.4%) in February. Later, at 1035P, Russell Brand and Nigel Farage’s appearance on a heated edition of ‘Question Time’ brought in 3.40 million viewers (29.2%).

ITV at 830P presented ‘For the Love of Dogs’ and it drew 3.57 million non cat lovers (16.4%). At 9P, the second part of ‘The Lost Honor of Christopher Jeffries’ was seen by 2.88 million viewers (14.1%).

BBC Two at 8P had ‘MasterChef: The Professionals’ continue with 2.38 million viewers (11.1%). It was followed at 9P by the latest episode of ‘The Fall’ with 2.08 million viewers (9.7%). At 10P, ‘Russell Howard’s Good News’ drew 1.17 million viewers (6.7%).

Channel 4 at 8P presented ‘Amazing Spaces’ and 1.33 million viewers watched (6.2%). It was followed at 9P by ’24 Hours in A&E’ with 1.76 million viewers (8.2%). At 10P, ‘Babylon’ dropped like a rock to 326,000 viewers (2.1%).

E4 at 830P, ‘The Big Bang Theory’ drew 1.30 million viewers (6.0%).

Channel 5 at 8P had ‘The Railway’ and it had 640,000 viewers (3.0%). It was followed at 9P by ‘Britain’s Bloodiest Dynasties’ with 564,000 viewers (2.6%).

Down Under

Network Nine roared back to the top spot in Australian television on Thursday with a solid 28.0% share of the available audience. #2 Thursday was ‘Nine News’ with 982,000 viewers. #3 was ‘Nine News 6:30’ and 958,000 viewers. #5 had ‘A current Affair’ finished with 856,000 viewers. The #6 program was ‘First Test-Australia vs India Session 3 which drew 768,000 viewers. #7 was ‘Getaway-Summer’ which drew 670,000 viewers.

Seven finished #2 with 26.9% share but had the #1 program on the evening as ‘Seven News’ delivered 1,022,000 viewers. #4 was ‘Seven News/Today Tonight’ with 956,000 viewers. #10, a rerun of ‘Highway Patrol’ drew 636,000 viewers.

Ten finished third with 22.4% share.

ABC1 finished fourth with 170% share. #8 was ‘7.30’ with 668,000 viewers. #9 was ‘ABC News’ with 643,000 viewers.

SBS finished #5 with 5.8% share.

As you can see, no matter where you live, people are…

Switching Channels!

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Catch up with the latest edition of Media Notes Canonical at:
This week: Nielsen Calls For Industry To Adopt New Ratings Standards

Media Notes Briefs, ‘Affluent Population Growing As Their Digital Access Increases’


New This Week: Connected Consumers Equal Business Success

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Weekly Retail Media Notes. This week: How To Make Consumers Click On Your Mobile Ads.


Why Don’t You Use Mobile Now?

Today’s featured ‘Music to read overtheshouldermedia by’ down at the bottom of the page:

Jimmy Smith ‘The Cat’

This entry was posted in Audience Analysis, Audience Management, Broadcast TV Ratings in Australia, Broadcast TV Ratings in the UK, Broadcast TV Ratings in US, Cable TV Ratings, Daily Broadcast Ratings, Hispanic TV Ratings, Late Night TV Ratings, Media Management, Music To Read By, Music To Read overtheshouldermedia by, Television Program Renewals, Television Ratings, Thursday Night TV Ratings, Today In TV History, Uncategorized and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

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