Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Monday, December 8, 2014 (Posted 12.09.14)
With the Packers hot and the Falcons somehow in playoff contention, ‘Monday Night Football’ earned its best overnight in several weeks. The Green Bay defeat of Atlanta 43-37 on Monday Night Football drew 13.958 million viewers and a 9.0 overnight rating on ESPN. With Aaron Rodgers again completely dominant, the Atlanta comeback in the fourth quarter leading to another defeat was entertaining but inevitable. Rodgers became the highest rated quarterback with touchdowns in his first 100 games in the history of the NFL.
The Peacock Network finished ahead of the other broadcast networks as at 8P, ‘The Voice’ drew 10.64 million viewers and a 7.3/11. But, year-to-year, ‘The Voice’ dropped by 13% from the 8.4/13 on the year-ago evening. At 10P, ‘State of Affairs’ finished a dismal third with 6.27 million viewers and a 4.0 rating/6 share. It will not last as it will be continually compared to ‘The Blacklist’ which dominated this evening against the likes of ‘Castle’ and ‘NCIS: Los Angeles’ in the Monday Battle @ 10P.
The Tiffany Network finished second. At 8P, ‘2 Broke Girls’ drew 7.74 million viewers and a 5.5/8. At 830P, ‘Mike & Molly’ pulled in 7.95 million viewers and a 5.4/8. At 9P, ‘Scorpion’ drew 9.91 million viewers and a 6.8/10. Capping off the night for Black Rock at 10P was ‘NCIS: Los Angeles’ finishing in first-place in its time slot with 8.54 million viewers and a 5.6/9, which was 65% above failed year-ago occupant ‘Hostages’ (3.4/6 on 12/09/13).
The Alphabet Network led off the evening at 8P with ‘The Great Christmas Light Fight’ and drew 7.64 million viewers and a 4.5/7, which was 25% above the 3.6/6 for the year-ago telecast (from 9-11P). And that translated into 5.50 million viewers, based on the Live Plus Same Day data. Next at 10P was ‘Castle’ which on this night finished second in the time slot with 8.04 million viewers and a 4.9/8. ABC’s Monday lineup was preempted for local NFL coverage in Atlanta, Milwaukee and Green Bay. Ratings for ABC are likely to be inflated and will likely be adjusted in the final ratings.
The #1 Hispanic Network in America began the evening at 8P with a fifth place in the time slot for ‘Mi Corazon es Tuyo’ which drew a 1.3 A-18-49 rating. At 9P, placed fifth with ‘Hasta el Fin del Mundo’ with a 1.2 A18-49. At 10P, again a fifth place in the time slot with ‘La Malquerida’ with a 0.8 A18-49 rating.
The Animal Network of Broadcast was rerun-city on Monday. At 8P, ‘Gotham’ finished with 2.16 million viewers and a 1.6/2. At 9P, a rerun of ‘Sleepy Hollow’ drew 1.60 million viewers and a 1.1/2. Looks like Murdoch’s Minions are going to mail in this holiday season with reruns. Can a broadcast network survive with this tactic?
The Little Network That Couldn’t didn’t. At 8P, ‘The Originals’ drew 1.41 million viewers and a 1.2/2. At 9P, ‘Jane the Virgin’ drew 1.24 million viewers and a 0.9/1.
For The Record
ESPN finished #1 on Monday with 12.896 million viewers. NBC finished on top of broadcast networks with 9.183 million viewers and a 6.2/10. CBS finished with 8.765 million viewers and a 5.9/9. ABC finished with 7.772 million viewers and a 4.6/7. Univision finished with 2.794 million viewers and a 1.5/2. FOX finished with 1.879 million viewers and a 1.3/2. The CW finished with 1.322 million viewers and a 1.0/2. Telemundo finished with 1.2 million viewers and a 0.7/1.
Today In TV History
On this date in 1960, the first episode of ‘Coronation Street’ was presented on ITV.
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
A new season. A new game.
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Across The Pond
ITV didn't need 'I'm A Celebrity' to get them outta here on Monday. It had 'The 2014 Royal Variety Performance' at 730P as it topped the ratings outside soaps on Monday.The Michael McIntyre-hosted event attracted an average 6.52 million viewers (28.7%).
That was bad news for BBC One as all it had was at 830P, 'Panorama' bringing in a fraction of that total with 2.92 million viewers (12.5%). At 9P, it was followed by Richard Hammond's 'Wild Weather' and it drew even less with 2.48 million viewers (10.7%).
BBC Two at 630P presented 'Strictly: It Takes Two' and only 2.30 million viewers (11.6%). At 7P, the 'FA Cup Draw' scored 2.59 million viewers (12.5%). At 8P, 'University Challenge' dropped a tad to 2.57 million viewers (10.5%). At 830P, it was followed by 'Only Connect' which dropped to 2.01 million viewers (8.6%). At 9P, 'Posh People' drew 1.25 million viewers (5.4%). At 10P, 'Never Mind the Buzzcocks' buzzed with 892,000 viewers (5.0%).
Channel 4 at 8P had 'Jamie Oliver's Cracking Christmas' and it appealed to 1.37 million viewers (5.7%). It was followed at 9P by 'Skint' with 1.10 million viewers (4.8%).
Channel 5 at 9P featured the latest episode of FOX's 'Gotham' as it drew 920,000 viewers (4.0%).
E4 at 9P had 'Made in Chelsea' with 455,000 viewers (2.0%).
BBC Three at 10P, 'Some Girls' brought in 408,000 viewers (2.2%)
Seven tops on Monday again with a 32.1% share. And on this night, the #1 program was ‘Seven News/Today Tonight’ with 1,045,000 viewers. #3 as ‘Seven News’ with 996,000 viewers. #5, ‘Home and Away’ drew 870,000 viewers. #7 was ‘Motorway Patrol’ with 830,000 viewers. #8 was ‘Nabbed’ with 812,000 viewers.
Nine finished second with a 27.2% share. #2 was ‘Nine News’ with 1,001,000 viewers. #4, ‘Nine News 6:30 drew 983,000 viewers. #6 was ‘A Current Affair’ which drew 851,000 viewers. And, #9 was a rerun of ‘The Big Bang Theory’ which drew 787,000 viewers.
Ten finished third with a 19.1% share.
ABC1 finished fourth with a 16.9% share. #10 was ‘7.30’ which drew 737,000 viewers.
SBS finished fifth with a 4.7% share of the available audience on Monday.
Tuesday Australian Television Overnight Ratings
Nine took back the top spot in Australian television networks with a 28.5% share of the available audience. It was led by #1 program, ‘Nine News’ with 1,104,000 viewers. #4 was ‘Nine News 6:30’ with 1,041,000 viewers. #5, ‘A Current Affair’ drew 931,000 viewers. #6 was ‘First Test-Australia vs India, Session 3’ which drew 843,000 viewers. #8 was a rerun of ‘RBT’ with 815,000 viewers. And finally, Nine had #9, ‘Kalgoorlie Cops’ which drew 779000 viewers. Six of the Top Ten programs on Tuesday were on Network Nine.
Seven finished second with 27.1% share. #2 was ‘Seven News’ with 1,097,000 viewers. #3 was ‘Seven News/Today Tonight’ drew 1,065,000 viewers. Seven had #7, ‘Home and Away’ with 829,000 viewers.
ABC1 finished third with 19.3% share. #10 was ‘ABC News’ which drew 761,000 viewers.
Ten finished fourth with 18.6% share.
SBS finished fifth with 6.5% share of the available audience.
As you can see, no matter where you live, people are…
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