Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Sunday, December 7, 2014 (Posted 12.08.14)
The Peacock Network took top honors on Sunday behind football. At 7P, ‘Football Night in America’ drew 6.54 million viewers and a 1.6/3. At 730P, ‘Football Night in America’ drew 9.00 million viewers and a 3.1/5. At 8P, ‘Football Night in America’ pulled in 15.44 million viewers and a 8.3/13. Then at 830P, ‘Sunday Night Football’ drew 18.17 million viewers and a 13.9/22. As the New England Patriots defeated the San Diego Chargers, 23-14, NBC walked away with another Sunday night victory.
The Tiffany Network could not compete with football but it did begin at 7P with ’60 Minutes’ which drew 11.76 million viewers and a 8.3/13. At 8P, ‘I Love Lucy’ brought us all back to our youth filled days in an episode titled ‘Christmas Special’ which drew 9.36 million viewers and a 6.2/9. At 830P, the ‘I Love Lucy’ famous chocolate episode, titled ‘Job Switching’ when Lucy and Ethel destroyed the art of chocolate making…all in living color drew 9.36 million viewers and a 6.2/9. At 9P, ‘The Mentalist’ came through with an exceptional episode as Jane unravels a mystery and saves the day drew 8.57 million viewers and a 5.9/8. Then at 10P, ‘CSI’ drew 7.86 million viewers and a 5.2/9. NOTE: Due to NFL football overrun, CBS prime started 17 to 19 minutes late in a number of markets including St Louis, Kansas City, Tulsa, Oklahoma City, Buffalo, Cleveland, Detroit, Indianapolis, Charlotte, Nashville, Knoxville, Tampa and New Orleans.
The Animal Network of Broadcast at 7P had the benefit of a huge game as Seattle Seahawks beat the Philadelphia Eagles in the City of Brotherly Love which concluded and drew 17.95 million viewers and a 16.1/26. At 730P, ‘OT’ pulled in 14.01 million viewers and a 12.6/20. At 8P, ‘The Simpsons’ had 6.41 million viewers and a 4.7/7. At 830P, ‘Brooklyn Nine-Nine drew 4.26 million viewers and a 3.2/5. At 9P, ‘Family Guy’ continued with 4.35 million viewers and a 3.1/5. Finally at 930P, ‘Bob’s Burgers’ drew 3.16 million viewers and a 2.2/3.
The Alphabet Network wasn’t really in the game on Sunday. At 7P, ‘America’s Funniest Home Videos’ pulled in 5.97 million viewers and a 3.3/5. At 8P, ‘Once Upon a Time’ drew 6.13 million viewers and a 3.9/6. At 9P, ‘Resurrection’ had 3.92 million viewers and a 2.8/4. At 10P, ‘Revenge’ pulled the audience back up a bit with 4.57 million viewers and a 3.4/5, which still managed to increase by 42% from failed year-ago time period occupant ‘Betrayal’ (2.4/4 on 12/08/13).
For The Record
NBC drew 15.230 million viewers and a 10.3/16. CBS finished with 9.387 million viewers and a 6.4/10. ABC finished with 5.148 million viewers and a 3.3/5. FOX finished with 8.355 million viewers and a 6.8/10. Univision finished with 2.640 million viewers and 1.4/2. Telemundo finished with 1.0 million viewers and a 0.5/1.
Today In TV History
On this date in 1952, on the CBS show ‘I Love Lucy’ a pregnancy was acknowledged in a TV show for the first time.
Television Cable News
Congratulations to Sean Hanish for being nominated for a Writers Guild of America Award for LONGFORM ORIGINAL ‘Return to Zero’, Written by Sean Hanish; Lifetime Network.
War Between Digital Media And Traditional Stores Is Poison For Retailers. http://www.cmo.com/articles/2014/12/5/war_between_digital_.html via @cmo_com
This Weekend Box Office Results – (Domestic)
#1 ‘The Hunger Games: Mockingjay-Part 1 $21,600,000 in 4,054 theaters To Date: $258,126,831
#2 ‘Penguins of Madagascar’ $11,100,000 in 3,775 Theaters To Date: $ 49,190,536
#3 ‘Horrible Bosses 2’ $ 8,600,000 in 3,400 Theaters To Date: $ 35,774,786
#4 ‘Big Hero 6’ $ 8,100,000 in 3,168 Theaters To Date: $177,018,239
#5 ‘Interstellar’ $ 8,000,000 in 3,028 Theaters To Date: $158,756,962
#6 ‘Dumb and Dumber To’ $ 3,800,000 in 3,088 Theaters To Date: $ 77,711,735
#7 ‘The Theory of Everything’ $ 2,750,000 in 826 Theaters To Date: $ 13,695,434
#8 ‘Gone Girl’ $ 1,500,000 in 1,205 Theaters To Date: $162,861,026
#9 ‘The Pyramid’ $ 1,400,000 in 589 Theaters To Date: $ 1,400,000
#10 ‘Birdman’ $ 1,200,000 in 738 Theaters To Date: $ 18,869,495
#11 ‘St. Vincent’ $ 1,070,000 in 1,251 Theaters To Date: $ 40,751,076
#12 ‘Nightcrawler’ $ 1,100,000 in 1,269 Theaters To Date: $ 30,000,000
This marked Hollywood’s second-worst weekend of the year and the worst post-Thanksgiving weekend box office since 1998.
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
A new season. A new game.
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Across The Pond
To BBC One’s delight, ITV’s ‘I’m A Celebrity’ had its finale and now may have the opportunity to regain some muscle on Sunday…and for the rest of the week for that matter. It was all ITV on Sunday. At 8P, ‘The X Factor’ got things going with 8.17 million viewers (31.4%), easily beating it BBC competition. Then the 2014 finale of ‘I’m a Celebrity… Get Me Out of Here!’ at 9P won the reality TV battle on Sunday evening, overnight data reveals. Carl ‘Foggy’ Fogarty’s victory jumped by over a million viewers from last week to an average rating of 10.21 million viewers (40.7%), with an added 311,000 (2.0%) on +1.
ITV2 at 1030P spinoff show of ‘I’m A Celebrity’ drew 1.38 million viewers (11.0%) at 10.30pm.
Earlier, The X Factor rose by around 400k from last Sunday to 8.17m (31.4%) at 8pm (172k/0.7% on +1).
BBC One at 630P, ‘Countryfile’ drew 6.75 million viewers (29.4%). At 730P had ‘Strictly Come Dancing’ which dipped slightly from last week to 9.29 million viewers (35.2%). At 8P, ‘Antiques Roadshow’ brought in 5.52 million viewers (21.2%). And at 9P, Michael Palin’s ‘Remember Me’ concluded with 4.07 million viewers (15.5%).
BBC Two at 7P presented the coverage of the ‘Snooker UK Championship’ which brought in 2.07 million viewers (8.0%) on average.
ITV2 at 1030P spinoff show of ‘I’m A Celebrity’ drew 1.38 million viewers (11.0%) at 10.30pm.
Channel 4 at 8P presented ‘Billion Pound Base’ which drew 1.30 million viewers (5.0%). It was followed at 9P by the latest ‘Homeland’ with 1.22 million viewers (4.6%).
Channel 5 decided to air an old movie starring Richard Burton and Clint Eastwood ‘Where Eagles Dare’ and it was seen by 697,000 viewers (2.8%).
Seven won Sunday with a strong 32.2% share of the available audience. #2 was ‘Sunday Night’ with 1,102,000 viewers. #3 was ‘Seven News Sunday’ with 1,048,000. #7, FOX’s ‘Bones’ drew 616,000 viewers. #8 was ‘Coastwatch Oz’ with 574,000 viewers. And finally, #10 was a rerun of ABC’s ‘Castle’ which drew 558,000 viewers.
Nine finished second with 25.9% share. #1 program on Sunday was ‘Nine News Sunday’ with 1,125,000 million viewers. #4 was ’60 Minutes’ with 709,000 viewers.
Ten came in third with 18.7% share. Ten’s top program was #6, a rerun of ABC’s ‘Modern Family’ with 631,000 viewers.
ABC1 finished fourth with 15.1% share. #5 was ‘ABC News Sunday’ with 688,000 viewers. #9 was ‘Antiques Roadshow’ with 558,000 viewers.
SBS finished fifth with a strong 8.1% share, one of the biggest Sundays SBS has had this year.
Monday Australian Television Overnight Ratings
Seven tops on Monday again with a 32.1% share. And on this night, the #1 program was ‘Seven News/Today Tonight’ with 1,045,000 viewers. #3 as ‘Seven News’ with 996,000 viewers. #5, ‘Home and Away’ drew 870,000 viewers. #7 was ‘Motorway Patrol’ with 830,000 viewers. #8 was ‘Nabbed’ with 812,000 viewers.
Nine finished second with a 27.2% share. #2 was ‘Nine News’ with 1,001,000 viewers. #4, ‘Nine News 6:30 drew 983,000 viewers. #6 was ‘A Current Affair’ which drew 851,000 viewers. And, #9 was a rerun of ‘The Big Bang Theory’ which drew 787,000 viewers.
Ten finished third with a 19.1% share.
ABC1 finished fourth with a 16.9% share. #10 was ‘7.30’ which drew 737,000 viewers.
SBS finished fifth with a 4.7% share of the available audience on Monday.
As you can see, no matter where you live, people are…
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This week: Nielsen Calls For Industry To Adopt New Ratings Standards
Media Notes Briefs, ‘Affluent Population Growing As Their Digital Access Increases’ http://bit.ly/1yGowFW
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Today’s featured ‘Music to read overtheshouldermedia by’ down at the bottom of the page:
Jimmy Smith ‘Moanin’