Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Saturday, December 6, 2014 (Posted 12.07.14)
The Alphabet Network won for the second straight night as it had the top football game of the evening. At 8P, the ‘ACC Football Championship’ (Florida State/Georgia Tech) drew 9.21 million viewers.
The Animal Network finished second on the evening as it, at 8P, presented the ‘Big Ten Football Championship’ (Wisconsin vs Ohio State) drew 6.29 million viewers.
The Peacock Network decided to bring Jimmy Steward out of the vault. At 8P, it ran the Frank Capra classic, ‘It’s a Wonderful Life’ and it drew 3.90 million Wisconsin football fans.
The Tiffany Network looked like the Tarnish Network as it fell to the bottom of the heap. It decided to have at 8P a rerun of ’48 Hours’ and it drew 4.42 million viewers. At 9P, another rerun of ’48 Hours’ which pulled in 4.57 million viewers. Then, for some reason, it ran at 10P ‘Mountain West Football Championship’ (Fresno Sate at Boise State) as it drew 1.94 million viewers. Result: never telecast a football game on a blue field.
For The Record
ABC finished #1 with 9.209 million viewers. FOX finished second with 6.286 million viewers. NBC finished third with 3.859 million viewers. CBS finished last with 3.645 million viewers.
Today In TV History
On This date in 1963, CBS introduced the first-ever ‘Instant Replay’ during the Army-Navy football game.
Television Cable News
Congratulations to Sean Hanish for being nominated for a Writers Guild of America Award for LONGFORM ORIGINAL ‘Return to Zero’, Written by Sean Hanish; Lifetime Network.
War Between Digital Media And Traditional Stores Is Poison For Retailers. http://www.cmo.com/articles/2014/12/5/war_between_digital_.html via @cmo_com
This Weekend Box Office Results – Saturday (Domestic)
#1 ‘The Hunger Games: Mockingjay-Part 1 $21,600,000 in 4,054 theaters To Date: $258,126,831
#2 ‘Penguins of Madagascar’ $11,100,000 in 3,775 Theaters To Date: $ 49,190,536
#3 ‘Horrible Bosses 2’ $ 8,600,000 in 3,400 Theaters To Date: $ 35,774,786
#4 ‘Big Hero 6’ $ 8,100,000 in 3,168 Theaters To Date: $177,018,239
#5 ‘Interstellar’ $ 8,000,000 in 3,028 Theaters To Date: $158,756,962
#6 ‘Dumb and Dumber To’ $ 3,800,000 in 3,088 Theaters To Date: $ 77,711,735
#7 ‘The Theory of Everything’ $ 2,750,000 in 826 Theaters To Date: $ 13,695,434
#8 ‘Gone Girl’ $ 1,500,000 in 1,205 Theaters To Date: $162,861,026
#9 ‘The Pyramid’ $ 1,400,000 in 589 Theaters To Date: $ 1,400,000
#10 ‘Birdman’ $ 1,200,000 in 738 Theaters To Date: $ 18,869,495
#11 ‘St. Vincent’ $ 1,070,000 in 1,251 Theaters To Date: $ 40,751,076
#12 ‘Nightcrawler’ $ 1,100,000 in 1,269 Theaters To Date: $ 30,000,000
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
A new season. A new game.
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Across The Pond
ITV won the evening because it had two big programs. First, at 8P, ‘The X Factor’ continued on its journey with 7.03 million viewers (31%). Then, ‘I’m a Celebrity…Get Me Out of Here!’ brought the total up to 7.66 million viewers (35.4%).
BBC One had the top program of the evening as at 7P, ‘Strictly Come Dancing’ brought in more than 9.6 million viewers last night (Saturday, December 6), as the dancing competition was viewed by to 9.68 million viewers (43%). It was followed at 8P by ‘Atlantis’ which could not compete with the ITV competition as it only drew 3.5 million viewers (15.8%). Then at 9P, the latest episode of ‘Casualty’ was watched by 3.66m (16.1%). At 1020P, Football highlights show ‘Match of the Day’ averaged 3.11m (20.7%).
BBC Two at 7P had the live snooker coverage and it averaged 1.16 million viewers (5.3%).
Channel 4 at 8P presented the movie ‘Battleship’ which entertained 1.55 million viewers (7%).
Channel 5 at 830P had the film ‘Rocky Balboa’, which was seen by 489,000 viewers (2.2%).
BBC Three at 9P presented a rerun of ‘Sherlock’ and 781,000 watched (3.5%).
ITV2 had an interesting night with their extension shows. At 930P, ‘The Xtra Factor’ managed 201,000 viewers (0.9%). At 10P, ‘I’m a Celebrity…Get Me Out of Here Now!’ enjoyed by 579,000 viewers (4%).
Seven finished #1 on Saturday with 29.5% share. It was led by #1, ‘Seven News Saturday’ with 830,000 viewers. #6 was ‘Seven’s V8 Supercars Round 13: Sydney 500 D1 Race 2’ which drew 470,000 viewers. #8, the movie ‘Kindergarten Cop’ finished with 448,000 viewers. #10, ‘Seven’s V8 Supercars Round 13: Sydney 500 D1 Race 1’ drew 379,000 viewers.
Nine finished second with 27.1% share. #2 was ‘Nine News Saturday’ with 766,000 viewers. #5 was ‘Angelina…Unbroken and Exclusive’ with 520,000 viewers. #9 was ‘The Notebook’ with 434,000 viewers.
ABC1 came in third with 20.7% share. #3 had ‘ABC News Saturday’ with 722,000 viewers. #4 was a rerun of ‘Death In Paradise’ with 619,000 viewers. #7 was a rerun of ‘Call The Midwife’ with 451,000 viewers.
Ten finished fourth with 15.0% share.
SBS finished fifth with 7.7% share, which was up considerably over last week’s Saturday.
Australian Sunday Overnight Results
Seven won Sunday with a strong 32.2% share of the available audience. #2 was ‘Sunday Night’ with 1,102,000 viewers. #3 was ‘Seven News Sunday’ with 1,048,000. #7, FOX’s ‘Bones’ drew 616,000 viewers. #8 was ‘Coastwatch Oz’ with 574,000 viewers. And finally, #10 was a rerun of ABC’s ‘Castle’ which drew 558,000 viewers.
Nine finished second with 25.9% share. #1 program on Sunday was ‘Nine News Sunday’ with 1,125,000 million viewers. #4 was ’60 Minutes’ with 709,000 viewers.
Ten came in third with 18.7% share. Ten’s top program was #6, a rerun of ABC’s ‘Modern Family’ with 631,000 viewers.
ABC1 finished fourth with 15.1% share. #5 was ‘ABC News Sunday’ with 688,000 viewers. #9 was ‘Antiques Roadshow’ with 558,000 viewers.
SBS finished fifth with a strong 8.1% share, one of the biggest Sundays SBS has had this year.
As you can see, no matter where you live, people are…
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Catch up with the latest edition of Media Notes Canonical at: http://bit.ly/14YSdt4
This week: Nielsen Calls For Industry To Adopt New Ratings Standards
Media Notes Briefs, ‘Affluent Population Growing As Their Digital Access Increases’ http://bit.ly/1yGowFW
New This Week: Connected Consumers Equal Business Success – http://eepurl.com/XT6m5
Weekly Retail Media Notes. This week: How To Make Consumers Click On Your Mobile Ads. http://bit.ly/1slbYTA
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music to read overtheshouldermedia by’ down at the bottom of the page:
Jimmy Smith ‘The Christmas Song’