Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Friday, December 5, 2014 (Posted 12.06.14)
The Alphabet Network ran its regular schedule and won the night. At 8P, ‘Last Man Standing’ drew 6.60 million viewers. At 830P, ‘Cristela’ while losing nearly 2 million viewers, finished with 4.70 million viewers. But then the #1 program on the night, ‘Shark Tank’ drew 7.10 million viewers to bring the network to the top. At 10P, ’20/20′ drew 6.2 million viewers.
The Tiffany Network got cocky on Friday, knowing they could run two of their regularly scheduled programs and inject a special in the middle. But what they forgot, ‘Hawaii Five-0’ is the glue that holds this evening together especially when you decide to rerun ‘Blue Bloods’. At 8P, ‘Amazing Race’ drew a respectable 6.17 million viewers. But it was 9P that pulled Black Rock down. ‘A Very Grammy Christmas’ was a ‘who cares’ as only 4.65 million bothered to tune in as it finished fourth in this time period that is always dominated by McGarrett and Crew. At 10P, ‘Blue Bloods’ had a rerun episode, a good one, but still a rerun, and while winning its time slot it only pulled in 6.30 million viewers, about 5 million less than normal.
The Animal Network of Broadcast was competitive on Friday as it devoted the evening to football. At 8P, the ‘pre-game Pac 12 Championship’ drew 3.74 million viewers. But at 830P, ‘The Pac 12 Championship’ in which the Oregon Ducks trounced the Arizona Wildcats drew 5.74 million viewers. The highlight was the halftime Dr. Pepper competition as a student from Oregon won a $100,000 scholarship.
The Peacock Network mailed it in on Friday. At 8P, ‘How Murray Saved Christmas’ didn’t with only 3.6 million viewers. Poor Murray. At 9P, ‘Grimm’ pulled in 5.00 million viewers. And at 10P, ‘Constantine’ drew 3.10 Murray lovers. It was a grim night for 30 Rock.
The Little Network That Couldn’t tried. At 8P, ‘America’s Next Top Model’ pulled in 1.2 million viewers. At 9P, ‘America’s Next Top Model’ drew 1.14 million viewers. That’s it. A little bit above average.
For The Record
ABC was #1 on Friday with 6.348 million viewers. CBS finished second with 5.808 million viewers. FOX finished third with 5.073 million viewers. NBC finished fourth with 3.898 million viewers. The CW finished with 1.165 million viewers.
Today In TV History
First US attempt to launch a space satellite fails as the launcher blows up on the launch pad at Cape Canaveral, Florida.
Television Cable News
Congratulations to Sean Hanish for being nominated for a Writers Guild of America Award for LONGFORM ORIGINAL ‘Return to Zero’, Written by Sean Hanish; Lifetime Network.
War Between Digital Media And Traditional Stores Is Poison For Retailers. http://www.cmo.com/articles/2014/12/5/war_between_digital_.html via @cmo_com
This Weekend Box Office Results – Friday (Domestic)
#1 ‘The Hunger Games: Mockingjay-Part 1 $22,000,000 in 4,054 theaters To Date: $258,126,831
#2 ‘Penguins of Madagascar’ $10,700,000 in 3,775 Theaters To Date: $ 49,190,536
#3 ‘Horrible Bosses 2’ $ 8,300,000 in 3,400 Theaters To Date: $ 35,774,786
#4 ‘Big Hero 6’ $ 7,600,000 in 3,168 Theaters To Date: $177,018,239
#5 ‘Interstellar’ $ 7,200,000 in 3,028 Theaters To Date: $157,856,962
#6 ‘Dumb and Dumber To’ $ 3,800,000 in 3,088 Theaters To Date: $ 77,711,735
#7 ‘The Theory of Everything’ $ 2,750,000 in 826 Theaters To Date: $ 13,695,434
#8 ‘Gone Girl’ $ 1,500,000 in 1,205 Theaters To Date: $162,861,026
#9 ‘The Pyramid’ $ 1,250,000 in 589 Theaters To Date: $ 1,250,000
#10 ‘Birdman’ $ 1,100,000 in 738 Theaters To Date: $ 18,869,495
#11 ‘St. Vincent’ $ 1,070,000 in 1,251 Theaters To Date: $ 40,751,076
#12 ‘Nightcrawler’ $ 1,050,000 in 1,269 Theaters To Date: $ 29,995,387
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
A new season. A new game.
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Across The Pond
ITV took Friday as at 8P, ‘The Martin Lewis Money Show brought in 3.23 million viewers (15.4%). But it was ‘I’m a Celebrity… Get Me Out of Here!’ that won the crown as it was Friday’s highest-rated show in the UK with an average audience of 7.48 million (33.5%). Featuring a double elimination, the show peaked with 7.7 million (33.3%) at 930P.
BBC One kicked off the evening at 7P with ‘The One Show’ and attracted 3.77 million viewers (20.2%). It was followed by ‘The Two Ronnies Sketchbook’ and it dropped to 3.27 million viewers (16.5%). At 830P, ‘Citizen Khan’ dropped further to 2.95 million viewers (13.5%). At 9P, ‘Have I Got News For You’ topped the evening on BBC One with 4.02 million viewers (17.7%). At 930P, ‘Not Going Out’ fell further to 2.89 million viewers (12.5%). It was not a good night for BBC One. At 1035P, ‘The Graham Norton Show’ needed with guests Michael Keaton, Ian McKellen and Victoria Wood, and drew 3.16 million (23.2%).
BBC Two at 7P began with ‘Mastermind’ which drew 1.17 million viewers (6.2%). then at 730P, the schedule was dominated by live ‘FA Cup football’. The match between Hartlepool United and Blyth Spartans was seen by 1.49 million viewers (6.8%). At 10P, ‘QI’ drew 1.6 million viewers (7.8%).
Channel 4at At 8P, ABC’s ‘Marvel’s Agents of SHIELD’ drew 900,000 viewers (4.2%). At 9P it ran ‘Gogglebox’ and it drew 1.98 million viewers (8.5%). At 10P, ‘Alan Carr: Chatty Man’ drew 830,000 viewers.
Channel 5 at 8P presented History Channel’s ‘Ice Road Truckers’ and it drew 803,000 viewers (3.7%). It was followed at 9P by Ben Fogle: New Lives in the Wild’ which drew 1.04 million viewers (4.5%).
Seven dominated Friday in Australia with a strong 32.8% share of the available audience. #3 was ‘Seven news’ with 836,000 viewers. #4 was ‘Seven News/Today Tonight’ with 771,000 viewers. #5 was ‘Better Homes and Gardens with 759,000 viewers. #9 was the movie, ‘Gladiator’ which drew 584,000 viewers.
Nine finished second with 25.0% share. It again had the #1 program, ‘Nine News’ with 932,000 viewers. #2 was ‘Nine News 6:30’ with 876,000 viewers. #6 was ‘A Current Affair’ with 681,000 viewers.
Ten finished third with 19.2% share. #10 was ‘Ten Eyewitness News’ with 583,000 viewers.
ABC1 finished fourth with 18.2% share. #7 was ‘ABC1 News’ with 608,000 viewers. #8 was 7.30 with 604,000 viewers.
SBS finished fifth with 4.8% share.
As you can see, no matter where you live, people are…
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Catch up with the latest edition of Media Notes Canonical at: http://bit.ly/14YSdt4
This week: Nielsen Calls For Industry To Adopt New Ratings Standards
Media Notes Briefs, ‘Affluent Population Growing As Their Digital Access Increases’ http://bit.ly/1yGowFW
New This Week: Connected Consumers Equal Business Success – http://eepurl.com/XT6m5
Weekly Retail Media Notes. This week: How To Make Consumers Click On Your Mobile Ads. http://bit.ly/1slbYTA
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music to read overtheshouldermedia by’ down at the bottom of the page:
Jimmy Smith ‘The Christmas Song’