Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Friday, October 10, 2014 (Posted 10.11.14)
The Tiffany Network began the evening at 8P with ‘Amazing Race’ with 5.97 million viewers and in second place in its time slot. But at 9P, ‘Hawaii Five-0’ increased the audience up over three million finishing at 9.17 million viewers. At 10P, the champion of Friday, ‘Blue Bloods’ had the top number of the evening with 10.83 million viewers, the only program to do so on the evening as Frank had a conflict with the Church as everyone in the family got involved with one family member or another during another great evening on the streets of New York.
The Alphabet Network jumped out of the gates in first place at 8P with ‘Last Man Standing’ as it pulled in 6.56 million viewers. And at 830P, the series premiere of ‘Cristela’ moved the needle up again with 6.57 million viewers. Then at 9P, ‘Shark Tank’ continued to climb the audience to 7.30 million viewers but slipped well behind CBS as ‘Hawaii Five-0′ sprinted ahead. At 10P, ’20/20′ got crushed as it finished with only 5.10 million, less than half as big as CBS’ ‘Blue Bloods’.
The Peacock Network still struggles on Friday. In what must be a money-saving move, it decided to rerun it lame new comedies, at 8P, ‘Bad Judge’ drew 3.58 million viewers and at 830P, another rerun of ‘A To Z’ drew 2.23 million. It appears as though this series has little if any future. At 9P, ‘Dateline’ came out and was buried with only 5.10 million viewers for the remaining two hours.
The Animal Network of Broadcast has a problem. It may fall to fifth. At 8P, ‘Utopia’ drew 1.87 million viewers. This is not a program. This is an invitation for people to watch something else. At 9P, another rerun of their best program, ‘Gotham’ drew 1.53 million viewers.
The Little Network That Couldn’t almost did. At 8P, ‘Whose Line Is It Anyway?’ drew 1.54 million viewers as they laughed at how they almost beat FOX in the half hour. At 830P, a rerun of ‘Whose Line Is It Anyway?’ drew 1.50 million viewers. AT 9P, ‘America’s Next Top Model’ drew 1.04 million viewers. At least they had the courage to run 75% of their line-up as original programming.
For The Record
CBS finished #1 again on Friday with 8.66 million viewers. ABC finished second with 6.29 million viewers. NBC finished third with 4.37 million viewers. FOX finished with 1.71 million viewers. The CW finished with 1.28 million viewers.
Today In TV History
On this date in 1975, ‘Saturday Night Live’ was broadcast for the first time. George Carlin was the guest host.
Sneak Preview of ‘Taken 3’
Sneak Preview of ‘Fury’
Top Projected Films At The Box Office This Coming Weekend
#1 ‘Gone Girl’ $26 million at 3,284 locations.
#2 ‘Dracula Untold’ $24 million
#3 ‘Alexander and the Terrible, Horrible, No Good, Very Bad Day’ $19 at 3,088 locations.
#4 ‘Annabelle’ $15 million
#5 ‘The Judge’ $15 million at 3,003 locations.
#6 ‘Addicted’ $7.5 million at 846 locations.
Which Types Of Product Offers Will Consumers Share On Social Media
Social media users are more likely to respond to product offers shared by friends and family in their networks than to offers included in sponsored posts and social display ads, finds Yesmail in newly-released survey results. While that’s not an entirely surprising result given the generally greater influence of earned than paid media, the study also details the types of deals that are most likely to be shared. Asked the types of offers they’re most likely to share with friends, respondents ranked the following among their top-3:
Clothing and accessories (31%); and
Travel and hospitality (24%).
Of consequence, additionally, percent-off deals (36%) are more likely to be shared than money-off (26%) or buy-one-get-one-free (17%) deals.
Overall, some 34% of active social media users have shared a product offer with their social networks, with Facebook easily the most popular channel, used by 94% of offer-sharers. (By comparison, just 15% shared on Twitter and 10% on Pinterest.)
Incentives such as additional savings or loyalty points could spur greater offer sharing, as 40% said they’d be more likely to share deals if incentivized, and 28% of those who have not shared in the past reported being more likely to start sharing if incentivized.
Earlier this year, a study from ShareThis and the Paley Center for Media found that shared online content (via email or social networking) could have almost the same degree of influence as in-person recommendations.
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
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Across The Pond
ITV was #1 in the UK on Friday. At 8P, ‘Gino’s Italian Escape: A Taste of the Sun’ was viewed by 2.65 million (12.7%). At 9P, ‘Lewis’ was Friday’s (October 10) highest-rated show outside of soaps as the new season of the ITV drama was seen by an average audience of 5.28 million (24.9%). A further 279k (1.7%) watched it an hour later on ITV+1.
BBC One began the evening at 7P with ‘The One Show’ and it drew 3.48 million viewers (18.6%). Next, ‘A Question of Sport’ drew 2.89 million viewers (14.5%). ‘Have I Got News for You’ was once again BBC One’s highest-rated show outside of soaps, scoring viewing figures of 4.14 million (19%). At 830P, ‘would I Lie To You?’ drew 3.35 million viewers (15.6%) while at 930P, ‘Big School’ drew 2.37 million (11.4%). At 1035P, ‘The Graham Norton Show’ drew 3.17 million viewers (24.7%).
BBC Two at 7P, ‘The Great British Bake Off Masterclass’ drew 1.7 million (8.8%) viewers. It was followed at 8P by an evening high for ‘Mastermind’ with 2.41 million viewers (11.6%).
Seven wins on Friday with a big 33.6% share of the available audience on an extremely slow night of television in Australia. #1 was ‘Seven News’ with 864,000 viewers. #2 was ‘Better Homes and Gardens’ with 852,000 viewers. #4, ‘Seven News/Today Tonight’ drew 792,000 viewers. #6, ‘M-The Bourne Supremacy’ drew 733,000 viewers.
Network Nine came in second with 25.5% share. It had the #3 program , ‘Nine News’ which drew 840,000 viewers along with #5, ‘Nine News 6:30’ which drew 789,000 viewers. #9, ‘The Block Glasshouse unlocked’ drew 625,000 viewers. And #10, ‘A Current Affair’ drew 606,000 viewers.
ABC1 finished third with 17.9% share. It had the #7 program which was ‘ABC News’ with 648,000 viewers and #8, ‘Friday Night Crack Up’ with 630,000 viewers.
Ten finished fourth with 17.4% share.
SBS finished fifth with 5.6% share.
Saturday Overnight Ratings For Australia Programming
Seven won again on Saturday with a strong 29.4% share of the available audience. #1 was ‘Seven News Saturday’ with 1,044,000 viewers. #2 was ‘Seven’s V8 Super cars Round 11: Bathurst D2 Top 10 Shootout’ 848,000 viewers. #7 was ‘M-The Muppets’ with 508,000 viewers. #9 was ‘M-Shooter’ with 475,000 viewers. And, #10, ‘Seven’s V8 Super cars Supports’ pulled in 464,000 viewers.
Network Nine finished second with 27.3% share. It had only one program in the Top Ten with #6, ‘Nine News Saturday’ drawing 699,000 viewers.
ABC1 finished third with 21.9% share. It had four programs in the Top Ten including #3 a rerun of ‘New Tricks’ with 826,000 viewers; #4, ‘Scott & Bailey’ with 768,000 viewers and #5, ‘ABC News Saturday’ with 710,000 viewers. Finally, #8 was a rerun of ‘The Doctor Blake Mysteries’ with 477,000 viewers as it was the nation’s top drama on Saturday.
Ten finished fourth with 16.9% share.
SBS finished fifth with 4.8% share.
As you can see, no matter where you are in the world, people are …
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Catch up with the latest edition of Media Notes Canonical at: Q2 & 1H 2014 Change in Measured Ad Spending By Medium. http://bit.ly/1o9xGoS;
Consumers Want A Hero, Not A Helper http://bit.ly/1mb4KkZ;
What Is The General Sentiment Of The Most-Shared Articles on Social Networks? http://bit.ly/1toejxj &
Why We Haven’t Bridged The Digital/Mobile and Brick-And-Mortar Expanse http://bit.ly/1uGKKJ8
Media Notes Briefs, ‘What Creates The Distinction Between Customer Acquisition and Experience?’ http://bit.ly/1tkZMoF
New This Week: Connected Consumers Equal Business Success – http://eepurl.com/XT6m5
Weekly Retail Media Notes. This week: How To Make Consumers Click On Your Mobile Ads. http://bit.ly/1slbYTA
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music to read overtheshouldermedia by’ down at the bottom of the page:
Modern Jazz Quartet
Weekend Double Header For The Weekend
MJQ with Laurendo Almeida ‘Fugue in A Minor’