Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Thursday, October 9, 2014 (Posted 10.10.14)
The Tiffany Network continues to make an incredible run during this week. On Thursday, it again was the #1 network and after a bad start, the football game between the Indianapolis Colts at the Houston Texans was a thriller down to the last-minute as it begs the question: can a defensive player be the MVP of the league? Is there anyone as dominant as J.J. Watt? On Wisconsin. At 8P, ‘Football Kick-Off Show’ drew a second-place 8.93 million viewers and a 5.2/9. At 830P, ‘Thursday Night Football’ kept Black Rock in the winner’s circle with an estimated 11.91 million viewers and a 9.2 rating/16 share in the household overnights. Comparably, this was 8% above the 8.5/14 in the overnights for Minnesota versus Green Bay last week, and that translated into 16.54 million viewers (based on the Live + Same Day data and including results on the NFLN). Victory=CBS.
The Alphabet Network put up a strong showing on Thursday and will be a force to contend with once October 30th rolls around and CBS no longer carries the ‘Thursday Night Football’ game. At 8P, ‘Grey’s Anatomy’ drew 8.41 million viewers and a 6.6/11, which increased by 83% from failed year-ago occupant ‘Once Upon a Time in Wonderland’ (3.6/ 6 on 10/10/13). At 9P, ‘Scandal’ drew 9.50 million viewers and a 7.4/12. At 10P, ‘How to Get Away With Murder’ drew 10.71 million viewers and a 7.9/13, which earned the additional two episodes ordered for the season. Three-week overnight track for ‘How to Get Away With Murder’: 9.7/16; 8.7/15 and 7.9/13.
The Animal Network of Broadcast, after a disastrous Tuesday and a bad Wednesday, it finished in its strongest position of the week. At 8P, the relocated ‘Bones’ drew 6.28 million viewers and a 4.2/7. Then at 9P, the limited crime solver ‘Gracepoint’ dropped to a distant fourth-place with 3.91 million viewers and a 2.5/4, which was 17% below the already poor 3.0/ 5 from one week earlier. That translated into just 4.76 million (based on the Live + Same Day data). Start running, Murdoch Minions.
The Peacock Network got its feathers clipped on Thursday. At 8P, ‘The Biggest Loser’ drew 4.61 million viewers and a 3.0/5. While it is a noticeable loss from its performance on Tuesday last season, it was still 43% above the year-ago combination of ‘Parks and Recreation’ and short-lived ‘Welcome to the Family’ (which outlived its welcome after three episodes). At 9P, ‘Bad Judge’ drew 5.20 million viewers and a 3.7/6, which was 16% below the 4.4/7 last Thursday (which came in at 5.84 million viewers). It was 61% above from failed year-ago occupant ‘Sean Saves the World’ (2.3/4 on 10/10/13). At 930P, ‘A To Z’, in contrast, slipped by a more than 32% with 3.64 million viewers and a 2.5/4. This was 24% below its already poor 3.3/5 debut. It was also equal to failed year-ago occupant ‘The Michael J. Fox Show’. And few shows were as bad as that. At 10P, ‘Parenthood’ finished a distant third-place with 4.26 million viewers and a 2.9/5, which was equal to one week earlier and 16% above lead-in ‘A To Z’.
The Little Network That Couldn’t, tried. At 8P, ‘The Vampire Diaries’ dropped to 1.65 million viewers and a 1.5/2, which was 17% below the 1.8/3 on the year-ago evening. And at 9P, the second season of ‘Reign’ followed with 1.22 million viewers and a 1.0/2, which was only equal to an encore of ‘The Originals’ on the year-ago evening.
For The Record
CBS finished #1 on Thursday with 11.41 million viewers and a 8.4/14. ABC finished second with 9.51 million viewers and a 7.3/12. FOX finished with 5.09 million viewers and a 3.4/5. NBC finished with 4.43 million viewers and a 3.0/5. Univision finished with 2.56 million viewers and a 1.4/2. The CW finished with 1.39 million viewers and a 1.2/2. Telemundo finished with 1.3 million viewers and a 0.8/1.
Today In TV History
On this day in 1964, NBC-TV aired the opening ceremonies of the 1964 Summer Olympics in Tokyo. It was the first live color TV program to be transmitted to the U.S. by satellite.
Sneak Preview of ‘Taken 3’
Top Projected Films At The Box Office This Coming Weekend
#1 ‘Gone Girl’ $24 million at 3,284 locations.
#2 ‘Alexander and the Terrible, Horrible, No Good, Very Bad Day’ $20 at 3,088 locations.
#3 ‘Dracula Untold’ $18 million
#4 ‘Annabelle’ $16 million
#5 ‘The Judge’ $15 million at 3,003 locations.
#6 ‘Addicted’ $8 million at 846 locations.
Which Types Of Product Offers Will Consumers Share On Social Media
Social media users are more likely to respond to product offers shared by friends and family in their networks than to offers included in sponsored posts and social display ads, finds Yesmail in newly-released survey results. While that’s not an entirely surprising result given the generally greater influence of earned than paid media, the study also details the types of deals that are most likely to be shared. Asked the types of offers they’re most likely to share with friends, respondents ranked the following among their top-3:
Clothing and accessories (31%); and
Travel and hospitality (24%).
Of consequence, additionally, percent-off deals (36%) are more likely to be shared than money-off (26%) or buy-one-get-one-free (17%) deals.
Overall, some 34% of active social media users have shared a product offer with their social networks, with Facebook easily the most popular channel, used by 94% of offer-sharers. (By comparison, just 15% shared on Twitter and 10% on Pinterest.)
Incentives such as additional savings or loyalty points could spur greater offer sharing, as 40% said they’d be more likely to share deals if incentivized, and 28% of those who have not shared in the past reported being more likely to start sharing if incentivized.
Earlier this year, a study from ShareThis and the Paley Center for Media found that shared online content (via email or social networking) could have almost the same degree of influence as in-person recommendations.
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
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Across The Pond
ITV at 714P had England’s 5-0 win over San Marino in the ‘Euro 2016’ qualifiers which averaged 4.8 million viewers (22.5%). That was the top program of the night in the UK.
If you’ve got Twiggy, you don’t necessarily win. BBC One had Twiggy Thursday evening and didn’t. At 8P, ‘Your Home in Their Hands’ drew 2.45 million viewers (11.3%). But then came Twiggy. The latest episode of ‘Who Do You Think You Are?’ appealed to 4.61 million viewers, according to overnight figures.
BBC Two at 7P presented ‘The Great British Bake Off Masterclass’ and 2.01 million watched (10.1%). At 8P ‘Horizon’ was watched by 2.16 million viewers (9.9%). At 9P, ‘Peaky Blinders’ continued with 1.42 million viewers (6.5%).
Channel 4 had ‘Location, Location, Location’ and it pulled in 1.33 million viewers (6.1%). ‘Educating the East End’ was seen by 1.11 million viewers (5.1%).
ITV 2 at 10P had ‘Celebrity Juice’ which brought in a strong 964,000 viewers (6%).
Channel 5 at 9P had ‘No Foreigners Here – 100% British’ and it only averaged 771,000 viewers (3.5%).
Sky Living at 9P had ‘Scandal’ and it was watched by only 80,000 viewers.
Network Nine topped the charts in Australia on Thursday with a 30.8% share of the available audience. Once again, the #1 program in the land was ‘The Block Glasshouse’ with 1,388,000 viewers. #2 was ‘Nine News 6:30’ and the #1 newscast in the nation with 983,000 viewers. #3 was ‘Nine News’ with 959,000 viewers. #8 was ‘A Current Affair’ with 812,000 viewers. #9, ‘Big Brother’ brought in 739,000 viewers.
Seven finished second with a 28.7% share. #4 was ‘Seven News’ with 938,000 viewers. #5 was ‘Seven News/Today Tonight’ with 918,000 viewers. #6 was ‘Highway Patrol Special’ with 828,000 viewers. And, #7, ‘Home and Away’ drew 815,000 viewers.
ABC1 finished third with 18.1% share and #10, ‘ABC News’ with 723,000 viewers.
Ten finished fourth with 16.9% share.
SBS finished fifth with 4.8% share.
Friday Overnight Ratings For Australia Television
Seven wins on Friday with a big 33.6% share of the available audience on an extremely slow night of television in Australia. #1 was ‘Seven News’ with 864,000 viewers. #2 was ‘Better Homes and Gardens’ with 852,000 viewers. #4, ‘Seven News/Today Tonight’ drew 792,000 viewers. #6, ‘M-The Bourne Supremacy’ drew 733,000 viewers.
Network Nine came in second with 25.5% share. It had the #3 program , ‘Nine News’ which drew 840,000 viewers along with #5, ‘Nine News 6:30’ which drew 789,000 viewers. #9, ‘The Block Glasshouse unlocked’ drew 625,000 viewers. And #10, ‘A Current Affair’ drew 606,000 viewers.
ABC1 finished third with 17.9% share. It had the #7 program which was ‘ABC News’ with 648,000 viewers and #8, ‘Friday Night Crack Up’ with 630,000 viewers.
Ten finished fourth with 17.4% share.
SBS finished fifth with 5.6% share.
As you can see, no matter where you are in the world, people are …
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Catch up with the latest edition of Media Notes Canonical at: Q2 & 1H 2014 Change in Measured Ad Spending By Medium. http://bit.ly/1o9xGoS;
Consumers Want A Hero, Not A Helper http://bit.ly/1mb4KkZ;
What Is The General Sentiment Of The Most-Shared Articles on Social Networks? http://bit.ly/1toejxj &
Why We Haven’t Bridged The Digital/Mobile and Brick-And-Mortar Expanse http://bit.ly/1uGKKJ8
Media Notes Briefs, ‘Mothers Connect with Social on Smartphones’ can be found at: http://bit.ly/1qnUh0v
New This Week: Connected Consumers Equal Business Success – http://eepurl.com/XT6m5
Weekly Retail Media Notes. This week: How To Make Consumers Click On Your Mobile Ads. http://bit.ly/1slbYTA
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music to read overtheshouldermedia by’ down at the bottom of the page:
Modern Jazz Quartet