Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Saturday, October 11, 2014 (Posted 10.12.14)
The Alphabet Network broke the CBS string of victories with a top showing on Saturday. At 8P it had ‘NASCAR’ and the Bank of America 500 was an all-Chevrolet victory as Kevin Harvick won with 145.346 mph; Jeff Gordon finished second and Jamie McMurray came in third as 4.87 million viewers took in the action and the altercations after the race.
The Animal Network of Broadcast finally had baseball and picked up its viewership considerably bringing it into second place for the evening rather than a rerun afterthought. At 8P, in the National League Championship Series, the San Francisco Giants won game #1 in a thriller from Busch Stadium in St. Louis and 3.91 million viewers watched the action. If the Murdoch Minions were smart, they would put the entire series on FOX and take it away from their sport sibling, FOX Sport 1. Murdochville needs the viewers.
The Tiffany Network decided to carry reruns of their strong Tuesday night line up for part of their evening schedule. At 8P, in a reverse, a rerun of ‘Person Of Interest’ drew 3.66 million viewers. At 9P, a rerun of ‘NCIS: New Orleans’ drew 3.13 million viewers. And at 10P, an original episode of ’48 Hours’ drew the top audience of the night for Black Rock as 4.49 million viewers watched. All of this proves CBS reruns are stronger than NBC reruns.
The Peacock Network also tried to throw its rerun schedule at the public, and it didn’t work. At 8P, a rerun of ‘The Mysteries of Laura’ drew 2.41 million, finishing last in its time slot. At 9P, another rerun of ‘The Mysteries of Laura’ drew 3.13 million viewers, finishing last in its time slot. Then at 10P, a rerun of an old ‘Saturday Night Live’ drew 2.78 million viewers, again finishing last. Result: last place finish.
For The Record
ABC finished #1 on Saturday with 4.67 million viewers. FOX, with baseball finished second with 3.86 million viewers. CBS finished third with 3.76 million viewers. And, NBC finished fourth with 2.74 million viewers.
Today In TV History
On this date in 1949, the police drama ‘The Plainclothesman’ began airing on the DuMont Network.
Sneak Preview of ‘Taken 3’
Sneak Preview of ‘Fury’
Top Ten Films At The Box Office This Weekend Through Sunday Noon
#1 ‘Gone Girl’ $27 million at 3,284 theaters.
#2 ‘Dracula Untold’ $23.3 million at 2,887 theaters.
#3 ‘Alexander and the Terrible, Horrible, No Good, Very Bad Day’ $18.6 at 3,088 theaters.
#4 ‘Annabelle’ $16 million at 3,215 theaters.
#5 ‘The Judge’ $13.25 million at 3,003 theaters.
#6 ‘The Equalizer’ $5.6 million at 3177 theaters.
#7 ‘Addicted’ $7.6 million at 846 theaters.
#8 ‘The Maze Runner’ $7.2 million at 3,072 theaters.
#9 ‘The Boxtrolls’ $6.7 million at 3,270 theaters.
#10 ‘Meet The Mormons’ $3.2 million at 317 theaters.
Which Types Of Product Offers Will Consumers Share On Social Media
Social media users are more likely to respond to product offers shared by friends and family in their networks than to offers included in sponsored posts and social display ads, finds Yesmail in newly-released survey results. While that’s not an entirely surprising result given the generally greater influence of earned than paid media, the study also details the types of deals that are most likely to be shared. Asked the types of offers they’re most likely to share with friends, respondents ranked the following among their top-3:
Clothing and accessories (31%); and
Travel and hospitality (24%).
Of consequence, additionally, percent-off deals (36%) are more likely to be shared than money-off (26%) or buy-one-get-one-free (17%) deals.
Overall, some 34% of active social media users have shared a product offer with their social networks, with Facebook easily the most popular channel, used by 94% of offer-sharers. (By comparison, just 15% shared on Twitter and 10% on Pinterest.)
Incentives such as additional savings or loyalty points could spur greater offer sharing, as 40% said they’d be more likely to share deals if incentivized, and 28% of those who have not shared in the past reported being more likely to start sharing if incentivized.
Earlier this year, a study from ShareThis and the Paley Center for Media found that shared online content (via email or social networking) could have almost the same degree of influence as in-person recommendations.
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
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Across The Pond
BBC One wins with dancing. At 630P, ‘Strictly Come Dancing’ was Saturday’s most-watched show, peaking with 9.23 (39.5%) million viewers as it was viewed by an average audience of 8.65 million (39.2%). At 830P, ‘Doctor Who’ drew 5.08 million viewers (22.1%). At 935P, ‘Casualty’ drew 4.33 million viewers (21.5%). At 1045P, a rerun of ‘Mrs Brown’s Boys’ drew 2.67 million viewers (19.3%).
ITV began the evening at 630P with ‘The Chase: Celebrity Special’ and it was seen by 2.82 million viewers (14.1%). At 730P brought out it big gun on Saturday with ‘The X Factor’ and it drew 7.2 million (31.3%). It peaked with 8.03 million (34.7%) at 845P. At 10P, ‘Through the Keyhole’ drew 2.93 million viewers (17.5%).
BBC Two began with ‘Penguins-Spy in the Huddle’ which drew 560,000 viewers (2.3%). It was followed at 830P by ‘Dad’s Army’ which was the network’s highest rated show of the evening drawing 1.53 million viewers (6.6%). Following that, ‘QI XL’ drew 890,000 viewers (4%).
Channel 5 at 8P presented ‘JFK’s Secret Killer: The Evidence’ which drew 540,000 viewers (2.3%). At 9P, the movie, ‘Hang ‘Em High’ attracted 759,000 viewers (4.1%).
Channel 4 at 8P had ‘Grand Design’ and 510,000 viewers (2.1%). At 9P, the movie, ‘Hanna’ drew 660,000 viewers (3.5%).
ITV3 at 9P had ‘Midsomer Murders’ and it drew 701,000 viewers (3.6%).
Seven won again on Saturday with a strong 29.4% share of the available audience. #1 was ‘Seven News Saturday’ with 1,044,000 viewers. #2 was ‘Seven’s V8 Super cars Round 11: Bathurst D2 Top 10 Shootout’ 848,000 viewers. #7 was ‘M-The Muppets’ with 508,000 viewers. #9 was ‘M-Shooter’ with 475,000 viewers. And, #10, ‘Seven’s V8 Super cars Supports’ pulled in 464,000 viewers.
Network Nine finished second with 27.3% share. It had only one program in the Top Ten with #6, ‘Nine News Saturday’ drawing 699,000 viewers.
ABC1 finished third with 21.9% share. It had four programs in the Top Ten including #3 a rerun of ‘New Tricks’ with 826,000 viewers; #4, ‘Scott & Bailey’ with 768,000 viewers and #5, ‘ABC News Saturday’ with 710,000 viewers. Finally, #8 was a rerun of ‘The Doctor Blake Mysteries’ with 477,000 viewers as it was the nation’s top drama on Saturday.
Ten finished fourth with 16.9% share.
SBS finished fifth with 4.8% share.
Sunday Overnight Australian Television Ratings
It was a huge night in Australian television. On Sunday evening, Network Nine led a big night of television viewing with a dominating 36.7% share of the available audience in the nation. And it was let by ‘The Block Glasshouse-Winner Announced’ with 2,764,000 viewers, one of the biggest audiences of the year. Then, #2, ‘The Block Glasshouse-Auction’ puled in 2,327,000 viewers. #4, ‘The Block Glasshouse-Grand Final’ drew 1,796,000 viewers. Then #7, ‘Gotham’ brought in 1,239,000 viewers, the biggest opening for a drama this season.
Seven drew a 31.6% share of the available audience, it did so by having six Top Ten programs on the evening. #3 was ‘Seven News Sunday’ with 1,990,000 viewers; #5, ‘Seven’s V8 SUPERCARS ROUND 11: BATHURST D3 THE WRAP-UP with 1,781,000; #6, ‘Seven’s V8 SUPERCARS ROUND 11: BATHURST D3 THE PODIUM’ with 1,559,000 viewers; #8, ‘Seven’s V8 SUPERCARS ROUND 11: BATHURST D3 THE RACE’ with 1,224,000 viewers; #9, ‘The X Factor Australia’ with 1,187,000 viewers and #10, ‘Sunday Night’ with 1,086,000 viewers.
Ten finished third with 13.9% share of the available audience.
ABC1 finished fourth with 12.2% share.
SBS finished fifth with 5.6% share.
As you can see, no matter where you are in the world, people are …
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Catch up with the latest edition of Media Notes Canonical at: Q2 & 1H 2014 Change in Measured Ad Spending By Medium. http://bit.ly/1o9xGoS;
Consumers Want A Hero, Not A Helper http://bit.ly/1mb4KkZ;
What Is The General Sentiment Of The Most-Shared Articles on Social Networks? http://bit.ly/1toejxj &
Why We Haven’t Bridged The Digital/Mobile and Brick-And-Mortar Expanse http://bit.ly/1uGKKJ8
Media Notes Briefs, ‘What Creates The Distinction Between Customer Acquisition and Experience?’ http://bit.ly/1tkZMoF
New This Week: Connected Consumers Equal Business Success – http://eepurl.com/XT6m5
Weekly Retail Media Notes. This week: How To Make Consumers Click On Your Mobile Ads. http://bit.ly/1slbYTA
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music to read overtheshouldermedia by’ down at the bottom of the page:
Modern Jazz Quartet
Weekend Double Header For The Weekend
MJQ with Laurendo Almeida ‘Fugue in A Minor’