Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Monday, September 22, 2014 (Posted 09.23.14)
The Tiffany Network dominated this first night of the 2014-15 television season in the household overnights, inching past the home of ‘The Voice’ and ‘The Blacklist’ on NBC, by two-tenths of a rating point (or 2%). One year earlier, Black Rock opened third overall (behind ABC & NBC, which tied for #1). What a difference a year makes. At 8P, ‘The Big Bang Theory’ drew 17.8 million viewers and an 11.3/18 for the season-premiere. At 830P, ‘The Big Bang Theory’ presented another episode of the nation’s #1 comedy and drew 18.0 million viewers and an 11.1/17. Comparably, this was 7% less than the 12.1/20 for the two-episode opener last season (on Thursday, 9/26/13). Last year’s two episodes translated into 19.71 million viewers based on the Live + Same Day data. At 9P, the debut of the new drama ‘Scorpion’ was dominant with 14.0 million viewers and a 8.9/13. This was a hefty 55% above the year-ago ‘2 Broke Girls’ (6.0/ 9 on 9/23/13) and ‘Mom’ (5.5/ 8) openers. If it had not had a disclaimer at the beginning of the program, ‘Based on a true story’, it would not have been believed. Annoying cast could be the downfall of this program as the real question is, how many times can the audience be told that the lead is smarter than everyone? At 10P, it led into a the finale of ‘Under The Dome’ which drew 7.6 million viewers and a 5.0/8. Bring on ‘NCIS: Los Angeles’.
The Peacock Network at 8P began the season with their heavyweight, ‘The Voice’ which drew 12.7 million viewers and an 8.5/13. That was 8% below the 9.2/14 year-ago season-opener which translated into 14.98 million viewers. At 10P, the long anticipated season-premiere of James Spader’s ‘The Blacklist” led with 12.5 million viewers and a 7.8/13, which was just 2% below the 8.0/13 series-opener on the year-ago evening. The episode was extremely complex and the introduction of Red’s wife took on new meaning of ‘War’. Next week when ‘Castle’ and ‘NCIS: Los Angeles’ opposite will also create a television network war.
The Disney Sports Network at 8P continued with ‘Monday Night Countdown’ and averaged 1.985 million viewers. At 815P, the ‘Monday Night Football’ game with the Chicago Bears beating the New York Jets, 27-19, averaged 13.265 million viewers, coming in fourth for the evening behind ‘The Big Bang Theory’ twice as they drew 4+ million more viewers as well as the premiere of ‘Scorpion’.
The Alphabet Network at 8P brought out its big gun as ‘Dancing With the Stars’ was down, with 12.0 million viewers and a 7.9/12. That slipped by 16% from the 9.4/14 in the overnights on the year-ago evening and down 17% from the week-ago season-premiere (9.5/15 on Sept. 15). That 9.5/15 translated into 13.64 million viewers. At 10P, the series premiere of drama ‘Forever’ finished in second-place in the time slot with 8.3 million viewers and a 5.2/9, which was a 30% below the season-premiere of year-ago time period occupant ‘Castle’ (7.4/12 on 9/23/13). ‘Forever’ moves to Tuesday nights. This opening episode was terrific with a great cast and a compelling concept of life forever. It will compete head-to-head with CBS’ ‘Person Of Interest’. And, it has a chance.
The Animal Network of Broadcast had one of the best season opening shows in a long, long time. At 8P, ‘Gotham’ was even more than Batman fans would have expected. With an absolutely fantastic cast, and a mood that fit the DC comic, it drew 8.0 million viewers and a 5.7/9 in the household overnights. The strength of ‘Gotham’ which falls within the young adult demos, is definitely expected to resonate. Its social media presence is already huge. And this 5.7 rating was 19% above year-ago occupant ‘Bones’ (4.8/ 7 on 9/23/13). If you didn’t see this show, it is a Must See TV ON DEMAND episode. At 9P, ‘Sleepy Hollow’ was very disappointing with the second season-opener which drew 5.5 million viewers and a 3.8/6, which was 33% below the 5.7/8 on the year-ago evening. And that 5.7 translated into 8.59 million viewers.
The Little Network That Couldn’t simply put its premiere week on hold until next week. At 8P, a rerun of ‘Whose Line Is It Anyway?’ drew 920,000 viewers and a 0.6 rating/1 share and a 830P, another rerun of ‘Whose Line?’ drew 1.07 million viewers and a 0.6/1. At 9P, ‘America’s Next Top Model’ drew 1.17 million viewers and a 0.9/1.
NBC’s ‘The Tonight Show Starring Jimmy Fallon’ drew 3.2/8; CBS’s ‘Late Show with David Letterman’ with guest Mark Harmon drew 2.2/6; and ABC’s ‘Jimmy Kimmel Live’ had a 1.8/5. At 1235A, NBC’s ‘Seth Meyers’ had a 1.4/5; ABC’s ‘Nightline’ finished with a 1.2/4; CBS’ ‘Craig Ferguson’ finished with a 1.1/4. At 135A, NBC’s ‘Carson Daly’ finished with an 0.9/4.
For The Record
CBS finished #1 among broadcast networks with 13.146 million viewers and a 8.4 rating and a 13 share of the available audience in what many consider an upset victory. NBC finished second with 12.642 million viewers and a 8.2/13. ESPN finished in third with 12.325 million viewers. ABC came in fourth with 10.734 million viewers and a 7.0/11. FOX finished with 6.767 million viewers and a 4.8/7. USA Network finished with 3.759 million viewers. Univision finished with 2.912 million viewers 1.5/2. The CW drew 1.083 million viewers and a 0.8/1. Telemundo finished with 0.7/1.
Today In TV History
On this date in 1951, the first transcontinental telecast was received on the west coast. The show ‘Crusade for Freedom’ was broadcast by CBS-TV from New York.
Television Broadcast News
On Mondays this Fall at 10P, a battle will be waged between ABC’s ‘Castle’, CBS’ ‘NCIS: Los Angeles and NBC’s ‘The Blacklist’. Anyone want to bet on who is going to win this one their first head-to-head match-up on Monday, September 29th? Take the survey and see how well you can predict the future of television. https://www.surveymonkey.com/s/XXXMF5Q
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
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Across The Pond
ITV had ‘Cilla’ remained on top of the ratings on Monday evening. At 8P, ‘The Undriveables’ pulled in 2.54 million viewers (11.9%). But at 9P, the Sheridan Smith drama drew the evening top performance as 5.79 million (26.0%) watched, with an added 423,000 (2.8%) on +1.
BBC One at 730P began with ‘Inside Out’ and it brought in 3.31 million viewers (16.5%) as it edged ahead of ITV. But at 830P, it lost the evening with ‘Panorama’ as it only drew 2.08 million viewers (9.6%). At 9P, ‘New Tricks’ continued with 4.75 million viewers (21.3%) but was not enough to overcome ‘Cilla’.
BBC Two at 7P had ‘Celebrity Antiques Road Trip’ and 1.52 million (7.9%) watched. At 8P, ‘University Challenge’ increased the audience a bit to 2.81 million viewers (13.1%). It was followed at 830P by ‘Only Connect’ with 1.96 million viewers (9.1%). At 9P, ‘Traders: Millions by the Minute’ died with only 1.09 million viewers (4.9%).
Channel 4 at 8P presented ‘Jamie’s Comfort Food’ and it drew 1.21 million (5.6%). It was followed at 830P by ‘Gadget Man’ with 1.25 million viewers (5.8%). At 9P, ‘Derren Brown’s latest special’ inched up a bit to 1.36 million viewers (6.7%) for the high on Channel 4 for the evening. At 1030P, ‘Jon Richardson Grows Up’ drew only 525,000 viewers (5.0%).
Channel 5 at 8P had ‘Ultimate Police Interceptors’ and it finished fifth in the time slot with only 861,000 viewers (4.0%). It was followed at 9P by ‘Age Gap Love’ which finished lower with 801,000 viewers (3.6%). Then, Channel 5 at 10P pretended to be The CW and ran CBS’ ‘Under the Dome’ and it finished with 509,000 viewers (3.3%). This was a bad Monday for 5.
E4 at 9P presented ‘The 100’ and it did better than it does on The CW in the States with 702,000 viewers (3.2%). At 10P, ‘Glue’s’ latest episode was seen by 216,000 viewers (1.5%).
ITV2 at 9P had ‘Release The Hounds’ and it brought in 451,000 viewers (2.0%). It was followed at 1030P by the new season of ‘Plebs’ which drew 717,000 viewers (4.2%). Channel 5 should take a look at this.
Sky1 at 9P had ‘Duck Quacks Don’t Echo’ and brought in 303,000 viewers (1.4%). At 9P it was followed by ’50 Ways To Kill Your Mam’ with 206,000 watching (0.9%).
BBC Three at 9P presented ‘The Truth About Skank’ and it had 244,000 viewers (1.1%). At 10P, ‘Sexy Beats’ drew less with only 224,000 viewers (1.3%).
Network Seven ran away with the top honors Monday evening with a whopping 36.6% share of the available audience as it was the 2014 Brownlow Medal which led the way. #4 on the evening was ‘Seven News’ with 983,000. #6 was the ‘2014 Brownlow Medal’ which pulled in 939,000 viewers but could have been #1 if it had aired on Seven’s channels in Sydney or Brisbane. #7 was ‘Seven News/Today Tonight’ with 813,000 viewers.
Network Nine cam in second with 26.5% share and four of the Top Ten programs on Monday. #1 again was ‘The Block Glasshouse’ with 1,327,000 viewers. #2 was ‘Nine News’ with 1,133,000 viewers, 150,000 viewers more than its main rival, ‘Seven News’. #3 on the evening was ‘Nine News 6:30’ with 1,0982,000 viewers, 269,000 more viewers than its mail rival. #5 was ‘A Current Affair’ which drew 965,000 viewers.
ABC1 came in third on Monday with a 17.6% share. It had three of the Top Ten programs with #8, ‘ABC News Update’ drawing 800,000 viewers; #9, ‘ABC Evening News’ with 795,000 viewers and #10, ‘7.30’ with 778,000 viewers.
Ten drew 14.5% share on Monday.
SBS finished with 4.8% share.
For The Record: Network Seven was #1 with a 36.6% share. Network Nine was #2 with a 26.5% share. ABC1 came in third with a 17.6% share. TEN finished with a 14.5% share. And SBS finished with a 4.8% share of the available audience..
As you can see, no matter where people were watching the tube, they were
Tuesday Overnight Ratings in Australia
Network Nine again was the top network in Australia on Tuesday with a 32.8% share of the available audience. It again had the #1 program, ‘The Block Glasshouse’ with 1,279,000 viewers. #2 was ‘Julia Gillard: The Whole Truth’ with 1,192,000 viewers. And, to complete the trifecta, #3 was ‘Nine News 6:30’ with 1,140,000 viewers. #5 was ‘Nine News’ with 1,083,000 viewers.
Seven came in second with 29.5% share with five programs in the Top Ten. Its top program was #4, ‘The X Factor Live’ which drew 1,094,000 viewers. #6 was ‘Seven News’ with 1,039,000 viewers. #7 was ‘Seven News/Today Tonight’ with 998,000 viewers. #8 was ‘Winners & Losers’ with 993,000 viewers. And #9 was ‘Home and Away’ with 980,000 viewers.
Ten finished third with 16.5% share.
ABC1 came in fourth with 15.9% share and one program in the Top Ten, #10, ‘ABC News’ with 728,000 viewers.
SBS finished fifth with 5.2% share.
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Catch up with the latest edition of Media Notes Canonical at: Q2 & 1H 2014 Change in Measured Ad Spending By Medium. http://bit.ly/1o9xGoS;
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What Is The General Sentiment Of The Most-Shared Articles on Social Networks? http://bit.ly/1toejxj &
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Weekly Retail Media Notes. This week: How To Make Consumers Click On Your Mobile Ads. http://bit.ly/1slbYTA
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music to read overtheshouldermedia by’ down at the bottom of the page:
Harry Connick Jr. ‘It Had To Be You’ from ‘When Harry Met Sally’