Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Sunday, September 21, 2014 (Posted 09.22.14)
The Tiffany Network shocked NBC by winning on Sunday as an approximate 64-minute primetime football overrun on the East Coast, CBS closed the 2013-14 TV season on a winning overnight note, beating the home of ‘Sunday Night Football’ on NBC by an estimated 38% share in households. Football on CBS, featuring the Seattle Seahawks victory in overtime over the Denver Broncos, a rematch of last year’s Super Bowl participants in the 7P hour scored a hefty 27.34 million viewers and a 19.4 rating/34 share. That led into the late start for the season-premiere of 47th season of ’60 Minutes’ at 804P drawing 18.27 million viewers and a 12.6/20. At 904P, in the long anticipated series-premiere of the drama ‘Madam Secretary’, starring Tea Leoni, was watched by 14.28 million viewers and a 10.3/16. The premiere was exciting and set up a sub-plot that will see the series elevate for many months. Next on the Eye at 1004P was the sixth season-premiere of critically acclaimed ‘The Good Wife’ and it drew an estimated 9.95 million viewers and a 8.2/14. The season opening episode was filled with twists and turns as it set up another season (and the first without Will) with all sorts of possibilities. Last year, ‘The Good Wife’ drew 9.1 million viewers in its season premiere episode, thus increase by 850,000 viewers this Sunday.
The Peacock Network, usually dominant with football, was over run by CBS on this Sunday. At 7P, pre-game ‘Football Night in America’ drew 5.26 million viewers and a 1.5/3. At 730P, it drew 5.97 million viewers and a 1.6/3. Then at 8P, it drew 13.06 million viewers and a 7.5/12. Finally at 830P, ‘Sunday Night Football’ the match-up was between the victorious Pittsburgh Steelers at the Carolina Panthers, and the upset provided an overnight performance of 18.03 million viewers and a 12.3/20. Results for all live sporting events are estimated.
The Alphabet Network had an all rerun night. At 7P, a rerun of ‘America’s Funniest Home Videos’ delivered 4.84 million viewers and a 2.6/4. At 8P a rerun of ‘Once Upon a Time’ drew 2.67 million viewers and a 1.6/2. At 9P, a rerun of ‘Resurrection’ drew 2.51 million viewers and a 1.5/2. Finally at 10P, a rerun of ‘Revenge’ drew 2.23 million viewers and a 1.6/3. Which all goes to show you that Disney has a lot of friends and family.
The Animal Network of Broadcast had rerun animation non-domination. At 7P, a rerun of ‘Bob’s Burgers’ drew 2.24 million viewers and a 1.5/3. At 730P, a rerun of ‘The Simpsons’ drew 2.19 million viewers and a 1.5/3. At 8P, another rerun of ‘The Simpsons’ drew 3.07 million viewers and a 2.0/3 while at 830P, a rerun of ‘Family Guy’ drew 2.85 million viewers and a 2.0.3. At 9P, another rerun of ‘Family Guy’ drew 3.06 million viewers and a 2.0/3. Then at 930P, the final original episode of ‘American Dad’ drew 2.97 million viewers and a 2.0/3. ‘American Dad’ will continue on TBS, with 15 new episodes and debut in 2015.
For The Record
CBS powered to #1 on Sunday with an average of 17.44 million viewers and a 12.7 rating and a 21 share of the available audience. NBC finished second with an average of 14.31 million viewers and a 9.2/15. ABC finished Sunday with 3.06 million viewers and a 1.8/3. FOX finished with 2.73 million viewers and a 1.9/3. Univision finished with 2.05 million viewers and a 1.1/2 on Sunday. Telemundo finished with a 0.5/1.
Today In TV History
On this date in 1964, ‘The Man From U.N.C.L.E.’ debuted on NBC-TV. Welcome to the world of Napoleon Solo and Illya Kuryakin.
Television Broadcast News
On Mondays this Fall at 10P, a battle will be waged between ABC’s ‘Castle’, CBS’ ‘NCIS: Los Angeles and NBC’s ‘The Blacklist’. Anyone want to bet on who is going to win this one their first head-to-head match-up on Monday, September 29th? Take the survey and see how well you can predict the future of television. https://www.surveymonkey.com/s/XXXMF5Q
Madam Secretary debuted on Monday to strong numbers. Here is a look behind the scenes of the series and a preview of next week’s episode.
Top Ten At The Box Office This Weekend (September 19-21, 2014)
#1 ‘The Maze Runner’ $11,250,000 on 3,604 screens
#2 ‘A Walk Among The Tombstones’ $ 4,700,000 on 2,712 screens
#3 ‘This Is Where I Leave You’ $3,910,000 on 2,868 screens
#4 ‘No Good Deed’ (2014) $2,950,000 on 2,175 screens
#5 ‘Dolphin Tale 2’ $2,135,000 on 3,656 screens
#6 ‘Guardians Of The Galaxy’ $1,381,000 on 2,846 screens
#7 ‘Let’s Be Cops’ $760,000 on 2,312 screens
#8 ‘The Drop’ $645,000 on 1,192 screens
#9 ‘Teenage Mutant Ninja Turtles’ (2014) $630,000 on 2,348 screens
#10 ‘If I Stay’ $540,000 on 2,371 screens
Top Five At The International Box Office this Weekend (September 19-21, 2014)
#1 ‘The Maze Runner’ $37,600,000 on 7,384 screens
#2 ‘Lucy’ $13,000,000
#3 ‘Dawn of the Planet of the Apes’ $8,100,000
#4 ‘Sex Tape’ $7,600,000
#5 ‘Teenage Mutant Ninja Turtles’ $7,300,000
The Alibaba Group, the e-commerce giant operating out of China, closed its trading day on Friday at $93.89 a share, a 38% increase from its initial public offering price. The New York Times reports the strong debut could mean a bump for Yahoo, which owns a large stake in the company. As of Friday, Yahoo’s percentage was worth about $38 billion. Yahoo is currently estimated to be worth $3 billion for its core business. Alibaba’s initial public offering now ranks as the world’s biggest at $25 billion, netting underwriters of the sale a more than $300 million windfall after the e-commerce giant and some shareholders parted with additional shares.
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
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Across The Pond
It was ITV all the way on Sunday in the UK. At 7P, ‘Sunday Night at the Palladium’ drew 3.39m (17.1%). At 8P, ‘The X Factor’ continued its winning ways with 8.33 million viewers (35.2%) and with 363,000 (1.6%) on +1. Then at 9P, ‘Downton Abbey’ returned to ITV last night. The season 5 premiere of the period drama drew 8.11 million viewers (36.6%), with a further 320,000 viewers (2.1%) tuning in on +1. It easily won the time slot as ITV dominated the evening.
BBC One at 7P presented ‘Countryfile’ and it brought in a time slot winning 5.2 million viewers (26%). At 8P, the long favorite ‘Antiques Roadshow’ drew 5.25 million viewers and a 22.2% share but could not match the overwhelming power of ‘The X Factor’. At 9P, ‘Our Girl’ starring Lacey Turner averaged 3.91 million viewers (16.9%) got buried by ‘Downton Abbey’.
BBC Two at 9P had ‘This World’ and it was watched by 964,000 viewers (4.2%).
Channel 4 at 8P presented ‘Operation Maneater’ and it pulled in 849,000 viewers (3.6%). It was followed at 9P by Denzel Washington action thriller ‘Safe House’, which was seen by 775,000 viewers (4%).
Channel 5 aired two movies, ‘Rush Hour 2’ with 782,000 viewers and a 3.5% and ‘In Time’ which did slightly better with 905,000 viewers and a 4.5%.
On ITV2 at 9P, ‘The Xtra Factor’ drew 625,000 viewers (2.7%).
Nine powers back to win on Sunday evening with a strong 31.5% share of the available audience, up 0.7% from Saturday. And it all began with the #1 program, ‘The Block Glasshouse’ which drew a very big 1,664,000 viewers. #3 was ‘Nine News Sunday’ with 1,220,000 viewers, 5,000 less than its main competition. #4, ’60 Minutes’ drew 1,211,000 viewers. And, #9, ‘Big Brother’ pulled in 667,000 viewers.
Seven came in second for the evening with 28.7% share, down 2.1% share from Saturday. #2 was ‘Seven News Sunday’ which was the nation’s top newscast with 1,225,000 viewers. #5 was ‘The X Factor Live’ with 1,131,000 viewers. #6, ‘Sunday Night’ drew 1,058,000 viewers.
ABC1 finished third with 16.6% share, 1.1% share less than Saturday. It had three programs in the Top Ten. #7 was ‘ABC News Sunday’ which delivered 841,000 viewers. #8, ‘The Code’ pulled in 771,000 viewers. And #10 was ‘Doctor Who’ which drew 644,000 viewers.
Ten finished fourth with 16.4% share, 2.5% share above Saturday night.
SBS came in fifth with a strong 6.9% share, 0.8% share above Saturday evenings effort.
Monday Overnight Ratings For Australian Television
Network Seven ran away with the top honors Monday evening with a whopping 36.6% share of the available audience as it was the 2014 Brownlow Medal which led the way. #4 on the evening was ‘Seven News’ with 983,000. #6 was the ‘2014 Brownlow Medal’ which pulled in 939,000 viewers but could have been #1 if it had aired on Seven’s channels in Sydney or Brisbane. #7 was ‘Seven News/Today Tonight’ with 813,000 viewers.
Network Nine cam in second with 26.5% share and four of the Top Ten programs on Monday. #1 again was ‘The Block Glasshouse’ with 1,327,000 viewers. #2 was ‘Nine News’ with 1,133,000 viewers, 150,000 viewers more than its main rival, ‘Seven News’. #3 on the evening was ‘Nine News 6:30’ with 1,0982,000 viewers, 269,000 more viewers than its mail rival. #5 was ‘A Current Affair’ which drew 965,000 viewers.
ABC1 came in third on Monday with a 17.6% share. It had three of the Top Ten programs with #8, ‘ABC News Update’ drawing 800,000 viewers; #9, ‘ABC Evening News’ with 795,000 viewers and #10, ‘7.30’ with 778,000 viewers.
Ten drew 14.5% share on Monday.
SBS finished with 4.8% share.
For The Record: Network Seven was #1 with a 36.6% share. Network Nine was #2 with a 26.5% share. ABC1 came in third with a 17.6% share. TEN finished with a 14.5% share. And SBS finished with a 4.8% share of the available audience..
As you can see, no matter where people were watching the tube, they were
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Catch up with the latest edition of Media Notes Canonical at: Q2 & 1H 2014 Change in Measured Ad Spending By Medium. http://bit.ly/1o9xGoS;
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Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music to read overtheshouldermedia by’ down at the bottom of the page:
Paul Desmond ‘Emily’