Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Tuesday, September 23, 2014 (Posted 09.24.14)
The Tiffany Network as expected, won the first Tuesday of the 2014-15 season in the household overnights, beating #2 NBC by 25%. That is a big margin of victory. At 8P, the world’s most watched drama, ‘NCIS’ began with a big episode of intrigue as Jethro was shot down near the Finnish border in Russia, and the escape to freedom began. And a new arc began based on an old arc. The 12th season-premiere of the Mark Harmon Naval procedural drew 18.00 million viewers and an 11.0 rating/18 share in households. That was 12% below the 12.5/20 on the year-ago evening (which translated into 20.02 million viewers). At 9P, the premiere of ‘NCIS: New Orleans’ with a dominant 17.10 million viewers and a 10.5/16, which was 7% above the year-ago season-opener of former time period occupant ‘NCIS: Los Angeles’ (9.8/15 on 9/24/13). Comparably, retention for ‘NCIS: New Orleans’ out of the 830P portion of ‘NCIS’ (11.2/18) was a fantastic 94%. At 10P, the season opener of ‘Person Of Interest’, it too finished in first-place in its time slot with 10.70 million viewers and a 6.6/11, but that overnight household ratings were 16% below last year (that season opener pulled a 7.9/14 a year-ago). And for good reason: The new struggle with the enemy has taken on a twist which people do not like. The heroes are no longer the Robin Hoods they were in the beginning. Rather than being on top of the scale and helping those below, the good guys now are sandwiched between a superior upper force while they attempt to assist those in trouble. Too complex and everyone is losing contact with their main hero as he is lost among an ever-growing number of extras who need their air time. This program could be had this season if the writers and Executive Producers do not get back to basics.
The Peacock Network began the evening at 8P with two more hours of ‘The Voice’ which drew 13.00 million viewers and a 8.5/13 in the household overnights. The singing competition is still clearly resonating. And ‘The Voice’ led into the third season-premiere at 10P of ‘Chicago Fire’ with a second-place finished in its time slot with 9.4 million viewers and a 5.5/9, which year-to-year was right on target with its opening overnights (which translated into 8.90 million viewers and a 2.7/ 8 among adults 18-49, based on the Live + Same Day data), last year.
The Alphabet Network at 8P had another Tuesday night live results show for ‘Dancing With the Stars’ as it drew a third-place time slot finished with 9.6 million viewers and a 7.0/11, which was 9% below the 7.7/12 in the overnights for the series-premiere of ‘Marvel’s Agents of SHIELD’ one year earlier. Next Tuesday, new ABC sitcoms ‘Selfie’ and ‘Manhattan Love Story’ debut in the 8P time slot. Next at 9P was the second season-premiere of ‘Marvel’s Agents of S.H.I.E.L.D.’ and it was very disappointing with 5.6 million viewers and a 3.8/6. With a drop of 4 million viewers in a single hour, this was 29% below the series-premiere of sitcoms ‘The Goldbergs’ (6.0/ 9 on 9/24/13) and failed ‘Trophy Wife’ (4.7/ 7) on the year-ago evening in this hour. And it was 51% below its year-ago series launch. Its retention out of the 830P portion of ‘Dancing With the Stars’ (7.3/12) was only 52%. This was bad. This show is dead and the suits at Disney just don’t know it. And it is causing the potential of ‘Forever’ to be in doubt. At 10P, ‘Forever’ finished in third-place in its time slot with 6.50 million viewers and a 4.2/7. While it was actually 20% above the 930P portion of ‘Marvel’s Agents of SHIELD’ (3.5/5) and it was 35% above the debut of failed drama ‘Lucky 7’ a year-ago evening (3.1/5 on 9/24/13). This episode continued the journey of our hero and the fascinating relationship between he and his new favorite detective on the police force. Give this program a chance and a better coordinated leaden and Alphabet Soup might have a hit on its hand.
The Animal Network of Broadcast has a disaster on its hands. The flop that led off the evening has to be put out to pasture. At 8P, ‘Utopia’ sunk to The CW standards of 1.9 million viewers and a 1.5/2, which was 21% below the already horrible 1.9/3 last week. It trailed year-ago comedies ‘Dads’ (2.8/ 5 on 9/24/13) and ‘Brooklyn Nine-Nine’ (3.1/ 5) by 35%. Minus any lead-in support, at 9P, ‘New Girl’ could only pull 2.3 million viewers and a 2.0/3 and at 930P, ‘The Mindy Project’ could only muster 2.1 million viewers and a 1.7/3. Both comedies dropped from the year-ago evening (‘New Girl’ @ 3.1/5 down 35% and ‘The Mindy Project’ @ 2.4/4 down 29%. No one can really know if these two comedies are good or not given the absolutely ridiculous ‘Udopia’ lead in. For the Udopia Suits, get it right or get out. #Udopia.
The Little Network That Couldn’t which isn’t being aggressive this week, began the night at 8P with a rerun of ‘Arrow’ which drew 700,000 viewers and a 0.6/1 and at 9P, a rerun of ‘Supernatural’ with 660,000 viewers and a 0.5/1. The suits here have sold their bosses that they couldn’t compete in the first week of the new TV season. The shocker is, it may not be able to compete once they unveil their new program schedule. But for the time being, they are safe as they do not have to hide under their desks.
At 1135P, NBC’s ‘The Tonight Show Starring Jimmy Fallon’ drew 2.8/7; CBS’s ‘Late Show with David Letterman’ drew 2.6/7; and ABC’s ‘Jimmy Kimmel Live’ had 1.9/5. At 1235A, NBC’s ‘Late Night with Seth Meyers’ drew 1.3/5; ABC’s ‘Nightline’ had a 1.3/4; CBS’s ‘Late Late Show with Craig Ferguson’ finished with 1.2/5. At 135A, NBC’s ‘Carson Daly’ finished with 0.8/4.
For The Record
CBS was #1 on Tuesday for the third day in a row by drawing 15.25 million viewers and a 9.4 ratings and a 15 share of the available audience. NBC came in second with 11.81 million viewers and a 7.5/12. ABC finished third with 7.22 million viewers and a 5.0/8. Univision finished with 2.94 million viewers and a 1.6/3. FOX finished with 2.07 million viewers and a 1.7/3. TBS finished with 2.065 million viewers. Telemundo finished with 0.9/2. The CW finished with 676,000 viewers and a 0.6/1.
Today In TV History
On this date in 1968, ’60 Minutes’ premiered on CBS-TV. And it is still on the air today…and thriving.
ABC: The Middle at 8P, The Goldbergs at 8:30P, Modern Family at 9P, black-ish at 9:30P, Nashville at 10P
CBS: Survivor at 8p
NBC: Law & Order: SVU at 9P, Chicago PD at 10P
PBS: Penguins: Spy in the Huddle at 8P
CBS: Big Brother at 9:30P
CW: Penn & Teller: Fool Us at 8P
Television Broadcast News
On Mondays this Fall at 10P, a battle will be waged between ABC’s ‘Castle’, CBS’ ‘NCIS: Los Angeles and NBC’s ‘The Blacklist’. Anyone want to bet on who is going to win this one their first head-to-head match-up on Monday, September 29th? Take the survey and see how well you can predict the future of television. https://www.surveymonkey.com/s/XXXMF5Q
Television Cable News
Top Ten Cable Programs On Tuesday September 23, 2014
#1 ‘Sons Of Anarchy’ FX 4.128 million viewers @ 10P
#2 ’19 Kids& Counting’ TLC 2.503 million viewers @ 9P
#3 ‘Big Bang Theory’ TBS 2.303 million viewers @ 9P
#4 ‘Big Bang Theory’ TBS 2.211 million viewers @ 930P
#5 ‘Big Bang Theory’ TBS 2.150 million viewers @ 1030P
#6 ‘Big Bang Theory’ TBS 2.140 million viewers @ 10P
#7 ‘American Dad’ ADSM 2.005 million viewers @ 1030P
#8 ‘Little People, Big World TLC 1.985 million viewers @ 1001P
#9 ‘Big Bang Theory’ TBS 1.984 million viewers @ 830P
#10 ‘American Dad’ ADSM 1.894 million viewers @ 10P
Mobile Ad Spending More than Doubles in Denmark
Mobile internet advertising in Denmark has seen phenomenal growth in recent times, and this looks set to continue. Advertisers in the country are expected to invest almost $270 million in paid media across mobile devices this year, up 150.0% from $107.7 million in 2013, according to the latest figures from eMarketer. Mobile ad spending will help drive digital ad growth throughout the forecast period and will account for 31.3% of total digital ad spending in Denmark this year, with this number expected to rise to 42.4% next year. By 2018, eMarketer estimates that mobile will claim almost 70% of all digital media spending in the country.
“Perhaps this is not surprising, given that an astounding 87.5% of Denmark’s population, or 4.9 million consumers, will be mobile phone users this year, eMarketer projects. Why all of this fuss over Denmark?
By 2017, Denmark will become the worldwide leader in terms of smartphone penetration, with 83.2% of the population, or 92.7% of mobile phone users, using a smartphone.
In the same year, eMarketer expects mobile to claim over 60% of all digital media ad spending in the country,” said Jasmine Enberg, Nordic researcher at eMarketer. eMarketer estimates that mobile will take a 12.5% share of total media ad spend in Denmark this year—the second-highest portion globally—with only the UK having a higher share at 13.4%. Next year, mobile ad spending will account for 17.9% of total media ad spend, which will place Denmark slightly behind its Nordic neighbor Norway, where eMarketer expects mobile to represent 18.2% of total ad investments that year.
eMarketer predicts that digital media ad spending in Denmark will reach $860 million in 2014 and account for 40.1% of total media ad spend, with this number increasing to 42.3% in 2015. This is ahead of the country’s neighbor Sweden, where digital is expected to take a share of 29.1% of total media ad spend this year and 30.6% next year.
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
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Across The Pond
BBC One At 9P, a new series ‘The Driver’ topped Tuesday’s ratings outside soaps, according to overnight data. David Morrissey’s crime drama attracted 4.35 million viewers on average, with an audience share of 20.9%.
ITV at 8P presented ‘Long Lost Family’ and it brought in 2.81 million viewers (13.7%). At 9P, ‘I Married the Waiter: Love in the Sun’ brought in 1.72 million viewers (8.2%).
On BBC Two at 7P, ‘Celebrity Antiques Road Trip’ had 1.48 million viewers (7.4%). It was followed at 8P by ‘100k House: Tricks of the Trade’ with 1.91 million viewers (9.4%). At 9P, ‘Motorway: Life in the Fast Lane’ drew 1.88 million viewers (9.0%).
Channel 4 at 8P had ‘Dogs: Their Secret Lives’ and it brought in 1.05 million non-cat lovers (5.1%). It was followed at 9P by Gordon Ramsay’s new series ‘Costa Del Nightmares’ with 1.11 million viewers (5.3%). Which begs the question: What’s with the fascination with the ‘Loud One’?
Channel 5 at 8P presented the documentary ‘James Bulger: Britain’s Worst Crimes’ and it was seen by 1.04 million viewers (5.1%). CBS’ ‘CSI’s’ latest episode thrilled 939,000 viewers (4.5%). At 10P, the while new series ‘Secrets & Lies’ attracted 527,000 viewers (3.5%).
ITV2 at 9P presented ‘Tricked’ and it did surprisingly well with 770,000 viewers (3.7%).
BBC Three at 9P had ‘Don’t Tell the Bride’ and few did with only 604,000 bride haters (2.9%).
Sky Atlantic at 9P brought the world ‘The Leftovers’ and about as many viewers watched as only 148,000 cared about something left over (0.7%).
Network Nine again was the top network in Australia on Tuesday with a 32.8% share of the available audience. It again had the #1 program, ‘The Block Glasshouse’ with 1,279,000 viewers. #2 was ‘Julia Gillard: The Whole Truth’ with 1,192,000 viewers. And, to complete the trifecta, #3 was ‘Nine News 6:30’ with 1,140,000 viewers. #5 was ‘Nine News’ with 1,083,000 viewers.
Seven came in second with 29.5% share with five programs in the Top Ten. Its top program was #4, ‘The X Factor Live’ which drew 1,094,000 viewers. #6 was ‘Seven News’ with 1,039,000 viewers. #7 was ‘Seven News/Today Tonight’ with 998,000 viewers. #8 was ‘Winners & Losers’ with 993,000 viewers. And #9 was ‘Home and Away’ with 980,000 viewers.
Ten finished third with 16.5% share.
ABC1 came in fourth with 15.9% share and one program in the Top Ten, #10, ‘ABC News’ with 728,000 viewers.
SBS finished fifth with 5.2% share.
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Catch up with the latest edition of Media Notes Canonical at: Q2 & 1H 2014 Change in Measured Ad Spending By Medium. http://bit.ly/1o9xGoS;
Consumers Want A Hero, Not A Helper http://bit.ly/1mb4KkZ;
What Is The General Sentiment Of The Most-Shared Articles on Social Networks? http://bit.ly/1toejxj &
Why We Haven’t Bridged The Digital/Mobile and Brick-And-Mortar Expanse http://bit.ly/1uGKKJ8
Media Notes Briefs, ‘Mothers Connect with Social on Smartphones’ can be found at: http://bit.ly/1qnUh0v
New This Week: Connected Consumers Equal Business Success – http://eepurl.com/XT6m5
Weekly Retail Media Notes. This week: How To Make Consumers Click On Your Mobile Ads. http://bit.ly/1slbYTA
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music to read overtheshouldermedia by’ down at the bottom of the page:
Erroll Garner LIVE