Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
Sunday, August 31, 2014 (Posted 09.01.14)
The Tiffany Network powered through with a victory on Sunday, the weekend before the NFL begins their season. At 7P, a rerun of ’60 Minutes’ drew 7.13 million viewers. At 8P, ‘Big Brother’ came up with 5.91 million viewers. At 9P, ‘Unforgettable’ upped the audience to 6.04 million. Then at 10P, ‘Reckless’ fell to 4.45 million viewers.
The Peacock Network finished a distant second on Sunday, probably for the last time until NFL football ends in January. At 7P, a rerun of ‘American Ninja Warriors’ pulled into third place with 2.35 million viewers, so far behind CBS that the eye disappeared. At 9P, a rerun of ‘America’s Got Talent’ drew 2.51 million viewers.
The Alphabet Network finished even worse than the Peacock. At 7P, a rerun of ‘America’s Funniest Home Videos’ drew 3.73 million viewers. At 8P, ‘Wipeout’ with an original episode of ball bouncing, water splashing fun drew 2.39 million viewers. AT 9P, the annual ‘MDA Show of Strength Telethon’ could only draw 1.24 million viewers. Let’s face it, without Jerry Lewis and his array of great guests, surprises and the fire fighters from Brooklyn and the Bronx donating from the heart, will never be the same.
The Animal Network of Broadcast failed on Sunday. at 7P, a rerun of ‘Bob’s Burgers’ drew 840,000 viewers. At 730P, another rerun of ‘Bob’s Burger’ drew 940,000 viewers. At 8P, a rerun of ‘The Simpsons’ pulled in 1.21 million viewers and at 830P, yet another rerun of ‘The Simpsons’ drew 1.68 million viewers. At 9P, a rerun of ‘Family Guy’ drew 2.21 million viewers and at 930P, another rerun of ‘Family Guy’ drew another 2.21 million viewers.
For The Record
CBS was #1 on Sunday with 5.88 million viewers. NBC came in second with 2.43 million viewers. ABC came in third with 2.15 million viewers. FOX finished last with 1.55 million viewers.
To be posted when available.
Today In TV History
On this date in 1949, ‘Martin Kane, Private Eye’ debuted on NBC-TV. It aired as a radio series from 1949 to 1952 and was simultaneously also a TV series around the same time, until 1954.
Top Ten at the Box Office This weekend (thru Sunday, August 31, 2014)
1 ‘Guardians of the Galaxy’ $17,077,000
2 ‘Teenage Mutant Ninja Turtles (2014) $11,902,000
3 ‘If I Stay’ $9,300,000
4 ‘As Above/So Below’ $8,606,000
5 ‘Let’s Be Cops’ $8,200,000
6 ‘The November Man’ $7,880,000
7 ‘When the Game Stands Tall’ $5,650,000
8 ‘The Giver’ $5,253,000
9 ‘The Hundred-Foot Journey’ $4,809,000
10 ‘The Expendables 3’ $3,500,000
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Italy, Slovenia, Hungary, Romania, Bulgaria, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Greece, Cyprus, Turkey, Armenia, Azerbaijan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Kenya, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Nigeria, Cameroon, Ghana, Mozambique, Namibia, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Columbia, Venezuela, Guyana, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Aruba, Guadeloupe, Jamaica, Trinidad and Tobago, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, and Puerto Rico (116). We are thankful to all of you with more than 12,000 views.
Across The Pond
ITV continued its two-day win in the UK. At 8P, ‘The X Factor’ first Sunday edition of the year pulled in the UK’s biggest numbers with 7.55 million viewers, with an audience share of 32.2%. A further 643,000 viewers (2.9%) tuned in on +1. On ITV2, at 9P, ‘The Xtra Factor’ entertained 1.02m (4.6%).
BBC One at 7P had ‘Nature’s Miracle Orphans’ and 3.86 million viewers tuned in (21.0%). It was followed at 8P by ‘Countryfile’ with 5.13 million viewers (21.8%). At 9P, ‘The Village’ continued with 3.78 million viewers (17.2%). And at 1035 following the News, ‘Match of the Day 2’ drew 2.65 million viewers (21.5%).
BBC Two at 7P presented ‘Equator’ with Simon Reeve and it attracted 1.21 million viewers (6.6%). At 8P, ‘Dragons’ Den’ pulled in 1.54 million viewers (6.5%). At 9P, ‘Two Amigos: A Gaucho Adventure’ gathered 1.30 million viewers (5.9%). At 10P, ‘Him & Her’s’ final season premiere drew 511,000 viewers (2.8%).
Channel 4 at 8P began with ‘Time Team’ and it attracted 832,000 viewers (3.5%). It was followed at 9P by Ben Stiller comedy ‘Tower Heist’ which drew 1.63 million viewers (8.5%).
Channel 5 at 9P had ‘Celebrity Big Brother’ drew 1.74 million viewers (7.9%). It was followed by Kevin Bacon’s ‘Death Sentence’ with 695,000 viewers (5.5%).
E4 at 10P presented ‘Made in Chelsea NYC’ bounced back from last week, pulling in an average of 614,000 viewers (2.8%).
Network Nine bounced back and took Sunday in Australia as it pounded a 32.3% share of the available audience. And once again it was led by the #1 show in the nation, ‘The Block Glasshouse’ which brought out 1,548,000 viewers. #2 was ‘Nine News Sunday’ with 1,320,000 viewers as it was the nation’s #1 newscast on Sunday. #3 was ’60 Minutes’ and it pulled in 1,207,000 viewers.
Seven finished second with a 29.1% share as it also had three Top Ten programs beginning with #4, ‘Seven News Sunday’ with 1,202,000 viewers, some 118,000 viewers behind it main rival, ‘Seven News Sunday’. #5 was ‘The X Factor Live’ with 1,115,000 viewers. #6 was ‘Sunday Night’ with 1,095,000 viewers.
Ten, even though it did not have any programs in the Top Ten finished third with 17.1% share of the available audience. It’s top program was #11, the movie ‘The Best Exotic Marigold Hotel’ which drew 564,000 viewers.
ABC1 finished fourth with 16.6% share as it had four programs in the Top Ten led by #7, ‘ABC News Sunday’ which drew 853,000 viewers. #8, ‘Anzac Girls’ pulled in 800,000 viewers. #9, ‘Doctor Who’ pulled in 748,000 viewers and #10, ‘ABC News Update’ with 635,000 viewers.
SBS finished fifth with 4.9% share.
As you can see, no matter where people were watching the tube, they were
For updates throughout the day, FOLLOW on Twitter @overtheshoulde2 and LIKE at http://www.facebook.com/overtheshouldermedia and on Google+ http://bit.ly/19JVk76. Thank you for allowing us to surpass 33,000 views at Google+ Sophis1234.
Catch up with the latest edition of Media Notes Canonical at: Why We Haven’t Bridged The Digital/Mobile and Brick-And-Mortar Expanse http://bit.ly/1uGKKJ8
Media Notes Briefs, ‘How The Marketing Media Mix Is Changing’ can be found at http://sophis1234.tumblr.com
New This Week: Connected Consumers Equal Business Success – http://eepurl.com/XT6m5
Weekly Retail Media Notes. This week: What Makes Consumers Buy Luxury Products? http://bit.ly/1qeUDLk
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music to read overtheshouldermedia by’:
Weekend Music Double Feature: