Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
Monday, September 1, 2014 (Posted 09.02.14)
The Tiffany Network on Labor Day pulled through with another victory for the second day in a row. At 8P, a rerun of ‘The Big Bang Theory’, which found itself on its temporary new night, drew a dominant 5.96 million viewers and a 4.1 rating/7 share in households. At 830P, the ‘CBS Fall Preview’ hosted by Jim Nantz, drew 4.69 million viewers and a 3.2/5 as it offered previews of upcoming ‘Madam Secretary’, ‘NCIS: New Orleans’, ‘Scorpion’, ‘Stalker’, ‘The McCarthys’ and Thursday Night Football. At 9P, a rerun of ‘Mike & Molly’ drew 4.69 million viewers 3.0/5. At 930P, another rerun of ‘Two and a Half Men’ pulled in 4.29 million viewers and a 2.8/4. At 10P, the summer drama. ‘Under the Dome’ drew 6.29 million viewers and a 4.1/7. Compared to last year, ‘Under the Dome’ was 36% below last year (versus a 6.4/11 on 9/02/13).
The Peacock Network at 8P began with ‘Running Wild With Bear Grylls’ and it drew 3.89 million viewers and a 2.3/4. At 9P, 30 rock brought out ‘American Ninja Warrior’, which seems to be on every night, drew 5.76 million viewers and a 3.2/5.
The Animal Network of Broadcast brought out its summer mainstay at 8P, ‘MasterChef’ which scored 4.66 million viewers and a 3.9/6, which was equal to one week earlier. And it led into, at 9P, ‘Hotel Hell’ which drew 3.89 million viewers and a 2.4/4, which slipped by 38%. The two combined outdelivered a night of year-ago sitcom repeats by a hefty 182% in the overnights.
The Alphabet Network began the evening at 8P with ‘Bachelor in Paradise’ which drew 4.66 million viewers and a 3.6/6 (peaking at 8P half-hour with a 3.7/6). At 10P, in season (or series) finale, second year drama ‘Mistresses’ concluded with a third place 3.54 million viewers and a 2.4/4.
The Little Network That Couldn’t filled the evening with two rerun episodes of ‘Whose Line is it Anyway?’ and it drew 1.43 million viewers and a 1.0/2. At 830P, ‘Whose Line Is It Anyway?’ drew 1.46 million viewers and a 1.0/2. At 9P, ‘America’s Next Top Model’ finished with 1.275 million viewers and a 0.9/1. Now for the nuts and bolts part of the year as TLNTC will fight for its life to see if it can be more relevant than a cable network. Or will it be the doormat of Univision and Telemundo?
Note: Due to the Labor Day weekend, the Nielsen ratings were delayed until 130P (ET)/1030P (PT). Ratings for Friday cable, Saturday Cable, Sunday Cable and Monday Broadcast will be posted upon delivery.
For The Record
CBS finished #1 on Labor Day with 5.359 million viewers and a 3.6/6. NBC finished second with 5.138 million viewers and a 2.9/5. FOX came in third with 4.667 million viewers and a 3.1/5. ABC finished fourth with 4.284 million viewers and a 3.2/5. USA Network finished fifth with 3.920 million viewers and was the top cable network on Monday. ESPN finished sixth with 3.609 million viewers. History Channel finished seventh with 3.330 million viewers. Univision finished eighth with 2.762 million viewers. TBS finished with 1.465 million viewers. FXX with ‘The Simpson’s’ marathon finished with 1.413 million viewers. Telemundo finished with 1.4 million viewers. The CW had 1.361 million viewers and a 0.9/2.
Today In TV History
On this day in 1963, ‘The CBS Evening News’ was lengthened from 15 to 30 minutes. This was a breakthrough for the network news. The clip above is of the actual telecast with Walter Cronkite.
Television Broadcast News
The CW Look At The Fall with new programs and old. Will it have enough to push it up in the standings?
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
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Across The Pond
BBC One at 730P brought out a new series, ‘Inside Out’ and it gathered 3.14 million viewers (15.6%). At 830P, ‘Panorama’ brought in 2.52 million viewers (11.1%). But it was at 9P, when ‘New Tricks’ topped Monday, overnight ratings. The BBC One drama brought in 5.28 million viewers (23.1%). After the BBC News, at 1035P, ’21 Up: The New Generation’ had 1.80 million viewers (15.5%).
ITV at 8P presented ‘Tonight: The Food We Eat’ and it appealed to 2.40 million viewers (10.9%). At 9P, ‘Long Lost Family’ concluded with 3.79 million viewers (15.6%).
BBC Two at 8P had ‘University Challenge’ and finished second with 2.64 million viewers (12.0%). It was followed at 830P by ‘Only Connect’s’ debut with 2.03 million viewers (12.0%). At 9P, ‘Alex Polizzi: The Fixer’ was seen by 905,000 viewers (4.0%).
Channel 4 at 8P had ‘Jamie’s Comfort Food’ which drew 1.26 million viewers (5.8%). It was followed at 830P by ‘Gadget Man’ and it drew 1.06 million viewers (4.6%). At 9P, ‘Royal Marines Commando School’ continued its strong showing with 1.53 million viewers (6.7%).
Channel 5 at 8P presented ‘Police Interceptors’ and it brought in 1.03 million viewers (4.6%). At 9P, the latest ‘Celebrity Big Brother’ brought in the network’s biggest audience of the night with 1.58 million viewers (6.9%). It was followed at 10P by CBS’ ‘Under the Dome’ which drew 786,000 viewers (4.8%).
E4 at 9P had ‘The 100’ and it pulled in 602,000 viewers (2.6%)..
Sky1 at 8P had ‘Duck Quacks Don’t Echo’ which should win the award for the best and most intriguing title of a television show as it pulled in 206,000 viewers (0.9%). It was followed at 9P by ’50 Ways To Kill Your Mama’ which didn’t and drew 260,000 viewers (1.1%).
On a big night of television, Nine absolutely dominated with a huge 35.0% share of the available audience on Monday in Australia. And again it had the #1 program in the nation with ‘The Block Glasshouse’ which drew an impressive 1,352,000 viewers. #2 was also the top newscast in the nation as ‘Nine News’ brought in 1,219,000 viewers. #4, ‘Nine News 6:30’ drew 1,164,000 viewers. #6, ‘A Current Affair’ pulled in 1,094,000 viewers. #8, ‘House Husbands’ pulled in 1,079,000 viewers. And #10, episode 2 of ‘House Husbands’ drew 953,000 viewers. With six programs in the Top Ten, this was a dominating performance.
Seven finished second with 27.2% share as its best program was #3 ‘The X Factor Australia’ with 1,167,000 viewers. #5 was ‘Seven News’ with 1,131,000 viewers. #7, ‘Seven News/Today Tonight’ drew 1,079,000 viewers. #9, ‘Home and Away’ drew 955,000 viewers.
ABC1 finished third with 18.7% share.
Ten came in fourth with 15.3% share.
SBS finished fifth with a disappointing 3.9% share.
As you can see, no matter where people were watching the tube, they were
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