Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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Saturday, August 30, 2014 (Posted 08.31.14)
College football was back and with it the Alphabet Network brought the hordes of fans in. On Saturday in prime time, Florida State, the pre-season #1 and last year’s college football champ, narrowly defeated Oklahoma State and with it drew in a big crowd of 5.44 million viewers with a peak at 1030P of 6.61 million viewers.
The Peacock Network had its usual Saturday of reruns. At 8P, a rerun of ‘Dateline’ drew 3.595 million viewers. At 9P, another rerun of ‘Dateline’ drew 4.73 million viewers. Then at 10P, a rerun of ‘Law & Order: SVU’ drew 3.02 million viewers. All of this after Notre Dame’s latest opening victory of the Sisters of the Poor.
The Tiffany Network ran an unforgettable, reckless schedule on Saturday. Beginning at 8P, an episode of ‘Unforgettable’ drew 4.355 million viewers, coming in second on this first football Saturday. At 9P, an episode of ‘Reckless’ dropped to 2.895 million viewers, a 1.5 million viewer drop. This does not bode well for this program. At 10P, a rerun of ’48 Hours’ drew 3.38 million viewers yet finishing far behind football, over 3 million behind.
The Animal Network of Broadcast got into the football action as well, but they didn’t pick a game with two top ranked programs like ABC or ESPN (Wisconsin vs LSU) did. They selected at 8P, ‘USC vs Fresno State’. As the Trojans walloped F State, 52-13, this game was over before it began as it fell short of The CW Hope Line (1 million viewers) as it pulled in 920,000 viewers. AT 9P, only 730,000 viewers were watching. The Murdoch Minions really did not do their homework when they schedule this one. It is time for these guys to punt.
For The Record
ABC took top honors as it drew 5.44 million viewers. NBC came in second with 3.78 million viewers. CBS had 3.51 million viewers while FOX limped in with only 920,000 viewers.
Today In TV History
On this date in history in 1981, the amazing 30-year contract between Milton Berle and NBC-TV expired. When it was signed, it was the biggest exclusive, unprecedented contract in show biz history, as it guaranteed Berle $1 million per year. His show, ‘Texaco Star Theatre’ dominated Tuesday night television for years, reaching the number one slot in the Nielsen ratings with as much as an 80% share of the viewing audience. Berle and the show each won Emmy Awards after the first season. Fewer movie tickets were sold on Tuesdays. Some theaters, restaurants and other businesses shut down for the hour or closed for the evening so their customers would not miss Berle’s antics. Berle’s autobiography notes that in Detroit, “an investigation took place when the water levels took a drastic drop in the reservoirs on Tuesday nights between 9P and 905P. It turned out that everyone waited until the end of the Texaco Star Theatre before going to the bathroom.”
Top Ten at the Box Office This weekend (thru Saturday, August 30, 2014)
1 ‘Guardians of the Galaxy’ $16,313,000
2 ‘Teenage Mutant Ninja Turtles (2014) $11,750,000
3 ‘If I Stay’ $9,260,000
4 ‘As Above/So Below’ $8,342,000
5 ‘Let’s Be Cops’ $8,200,000
6 ‘The November Man’ $7,660,000
7 ‘When the Game Stands Tall’ $5,650,000
8 ‘The Giver’ $5,253,000
9 ‘The Hundred-Foot Journey’ $4,603,000
10 ‘The Expendables 3’ $3,500,000
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
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Across The Pond
ITV had a big night in the UK on Saturday, a very big night. At 7P, the new celebrity series of ‘The Chase’ opened with 4.24 million viewers (22.2%). But it was at 8P that everyone was wondering about. ‘The X Factor’ averaged more than 9 million viewers last night (August 30). The latest series of the singing competition, which welcomed the return of Simon Cowell and Cheryl Fernandez-Versini and added Mel B to the judging panel, premiered to 9.03 million viewers (40.9%) from 8P, with a further 465,000 viewers (2.2%) catching the show on +1. The numbers are slightly up from the previous year’s launch, which managed 8.78 million viewers. Afterwards, ‘The Xtra Factor’ with Sarah-Jane Crawford was caught by 760,000 viewers (3.8%) on ITV2 (+1: 158k/1.1%). Taking advantage of these excellent numbers at 925P, Keith Lemon’s ‘Through the Keyhole’ attracted 3.69 million viewers (18.3%).
BBC One had a rather poor showing as had a couple of big programs that just could not compete with Simon’s program. ‘Tumble’ began with 2.74 million viewers (16.7%). Then at 730P, ‘Doctor Who’ episode ‘Into the Dalek’ was watched by 5.2 million viewers (24.7%) for the top program on One’s schedule this Saturday. At 815P, ‘The National Lottery: Break the Safe’ managed to pull in 2.69 million viewers (21.3%). ‘Casualty’ followed with 3.91 million viewers (18.4%). At 1035, the Football highlights show ‘Match of the Day’ pulled in 3.62 million viewers (25.7%).
BBC Two at 7P presented the ‘Proms Extra 2014’ and it drew 573,000 viewers (3.1%). At 915P, Andrew Marr’s ‘Great Scots: The Writers Who Shaped a Nation’ was watched by 544,000 viewers (2.6%).
Channel 4 presented a rerun of ‘Grand Designs’ which had 662,000 viewers (3%) before ‘Lockout’ came on with 956,000 viewers (5.2%).
Channel 5 presented ‘Celebrity Big Brother’ and as it continued through the season, 1.09 million viewers (5.4%) tuned in. ‘Paddy McGuinness: Saturday Night Live’ could only gather 311,000 viewers (2.2%) afterwards.
ITV 3 at 9P, ‘Midsomer Murders’ drew 1.01 million viewers (5.2%).
Network Seven pulled off a victory for the second day in a row with a 29.5% share of the available audience on Saturday. The #1 program and the nation’s top newscast on this day was ‘Seven News Saturday’ which drew 1,138,000 viewers. #9 was ‘Seven’s AFL: Saturday Afternoon Football’ with 440,000 viewers.
Nine came in second with 27.0% share. It’s top program was #3, ‘Nine News Saturday’ which pulled in 784,000 viewers. #8 was ‘Dr. No’ which drew 475,000 viewers.
ABC1 finished third on Saturday with 21.1% share and it led all networks with five of the Top Ten programs. #2 was ‘ABC News Saturday’ which drew 806,000 viewers. #4 was ‘Father Brown’ with 784,000 viewers and the top drama of the evening. #5, ‘DCI Banks’ with 708,000 viewers. #6, ‘The Checkout: Snack Size’ drew 578,000 viewers. #7, ‘Gardening Australia’ pulled in 482,000 viewers.
Ten came in fourth with 17.0% share. It had the #10 program, a rerun of ‘Ice Age: The Meltdown’ which drew 435,000 viewers.
SBS finished fifth with 5.4% share.
Sunday Australian TV Ratings Overnights
Network Nine bounced back and took Sunday in Australia as it pounded a 32.3% share of the available audience. And once again it was led by the #1 show in the nation, ‘The Block Glasshouse’ which brought out 1,548,000 viewers. #2 was ‘Nine News Sunday’ with 1,320,000 viewers as it was the nation’s #1 newscast on Sunday. #3 was ’60 Minutes’ and it pulled in 1,207,000 viewers.
Seven finished second with a 29.1% share as it also had three Top Ten programs beginning with #4, ‘Seven News Sunday’ with 1,202,000 viewers, some 118,000 viewers behind it main rival, ‘Seven News Sunday’. #5 was ‘The X Factor Live’ with 1,115,000 viewers. #6 was ‘Sunday Night’ with 1,095,000 viewers.
Ten, even though it did not have any programs in the Top Ten finished third with 17.1% share of the available audience. It’s top program was #11, the movie ‘The Best Exotic Marigold Hotel’ which drew 564,000 viewers.
ABC1 finished fourth with 16.6% share as it had four programs in the Top Ten led by #7, ‘ABC News Sunday’ which drew 853,000 viewers. #8, ‘Anzac Girls’ pulled in 800,000 viewers. #9, ‘Doctor Who’ pulled in 748,000 viewers and #10, ‘ABC News Update’ with 635,000 viewers.
SBS finished fifth with 4.9% share.
As you can see, no matter where people were watching the tube, they were
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