Facebook Unveils ‘Discover Growth‘ B2B Campaign. See Below.
Reality and New Magazine programming topped television viewing Friday throughout the English Language World.
The Daily Diary Of Screens #dailydiaryofscreens 🇺🇸🇬🇧🇦🇺💻📱📺🎬. For Friday, July 21, 2017. This is your North America, Central America, South America, India, UK and Australian Daily Television Ratings Platform.
In the U.S., CBS #1 broadcast network as ‘Big Brother‘ was the top broadcast program.
In the UK, TV ratings delayed.
In Australia, ‘Seven‘ was the #1 broadcast network as Nine’s ‘A Current Affair‘ was the #1 program and ‘Seven News‘ was the top newscast.
In Canada, City Total #1 network week of 12-18 June 2017 as ‘America’s Got Talent‘ was the #1 program in Canada.
In Argentina, El Trece #1 broadcast network as ‘‘Showmatch’‘ was the top program.
In Chile, MEGA #1 broadcast network as ‘Perdona Nuestros Pecados‘ was the top program in Chile.
In Perú, ‘América TV‘ #1 broadcast network as ‘De vuelta al barrio‘ top program in Perú Monday.
In Colombia, Caracol #1 braadcast network as ‘Dinastia’ (Los Morales)’‘ top Colombian program.
In México, Las Estrellas #1 broadcast network as ‘Mi marido tiene familia‘ was the top Méxican program.
In India, Colors #1 broadcast network as ‘Naggin‘ season premiere was the top program week of 7-14 May 2017.
‘War of the Planet of the Apes‘ #1 at the U.S. box office weekend 14-16 July 2017. Complete box office Top Ten this weekend listed below.
‘Despicable Me 3‘ #1 at the International box office weekend 14-16 July 2017. Complete box office this weekend listed below.
This Weekend in 1942, ‘Pride of the Yankees‘ was directed by Sam Wood, and starring Gary Cooper, Teresa Wright, Walter Brennan, Dan Duryea and Babe Ruth. It received 11 Academy Award nominations. Gehrig died on June 2, 1941. The film premiered on July 14, 1942 in New York City at the Astor Theatre, and was shown for one night only at “forty neighborhood theatres.” Preceding the film was the premiere of an animated short called “How to Play Baseball,” produced by Walt Disney Animation Studios at Samuel Goldwyn’s request, the producer of the film. The Pride of the Yankees was the 7th-highest grossing film of 1942, with $8.08 million in box office receipts. Despite its wide popularity, RKO took a loss of $213,000 on the film due to the small distribution fee that Samuel Goldwyn had negotiated with the studio. All of Goldwyn’s pictures produced a loss for RKO no matter how much money they took in; but the studio considered the arrangement acceptable, because its association with Goldwyn lent prestige to RKO, and enhanced sales of its own movies.
This weekend in 1942, ‘Sleepy Lagoon‘ Harry James and His Orchestra. The James recording was released by Columbia Records as catalog number 36549. It first reached the Billboard Best Seller chart on 17 April 1942 and lasted 18 weeks on the chart, peaking at number 1.
The latest social media stats include this: Americans spend 25% of their time on social media.YouTube has viewers now watch 1 billion hours of video each day. 85% of digital video viewers will be YouTube viewers as daily usage of YouTube, is estimated the video-sharing platform will reach 185.9 million monthly US users in 2017 Facebook having 1.79 billion monthly users watching 8 billion videos each day. In addition, 81% of all shares come from Facebook. 41% of Millennials use Facebook every day. And, there are now 5 million active advertisers on its platform, up from 4 million in September 2016 and 2 million in February 2015. Instagram has 500 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day with 320 million active users. Twitter had 9 million new members sign up in Q1 2017. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female.
Pinterest has 110 million monthly active users. LinkedIn has 347 million registered members with 100 million active users. Tumblr has 555 million users and Weibo has 100 million daily users. Skype has 300 milllion active users and there are 1.000 billion users on Whatsapp. With 900 million active users on Facebook Messenger, 60 billion messages are sent via Facebook Messenger and WhatsApp every day. Netflix now has 75 million streaming subscribers. QQ has 853 million active users. WeChat has 697 million active users while QZone has 640 million. Baidu Tieba has 300 million active users while Viber has 249 million. Sina Weibo has 222 million active users while Line has 215 million. Snapchat has 200 million users and 150 million users are active each day, watching 10 billion videos each day. YY has 122 million active users; VKontakte has 100 million active users as does BBM and Telegram.
Facebook is wooing business-to-business marketers with a ‘Discover Growth‘ push, which includes one ad each day on Instagram, Facebook and its Audience Network. Video lead spots and link ads will urge marketers to sign up to get advice on how to grow their brand using Facebook, and will be supported by print and digital ads in industry publications. The on-platform portion of the campaign will deliver one ad per day on Facebook, Instagram and the Audience Network with relevant direct response data and insights. Ads will be a mix of video lead and links ads, where marketers can choose to sign up to learn more or click through to the campaign landing page going live Wednesday. “People are spending more time and consuming more information on mobile than ever before, and it has changed the way people discover, engage with and purchase from a business,” said Michelle Klein, North America marketing director for Facebook. “As a result, there is no longer a ‘moment of truth’ in the customer journey. The purchase cycle has been completely turned on its head and ‘the moment’ happens at any point in time. That’s why Facebook is launching the ‘Discover Growth‘ campaign, to help marketers and agencies tap into these shifts in consumer behavior to grow their business, particularly as they prepare for the busiest retail period of the year this coming holiday season.”
Remember, social media marketing isn’t always the tech. It’s the people.
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Friday, July 21, 2017 (Posted on July 22, 2017)
The Tiffany Network
8P ‘Big Brother‘ finished with an average 5.420 million viewers.
9P ‘Hawaii Five-0‘ rerun finished with an average 3.825 million viewers.
10P ‘Blue Bloods‘ rerun finished with an average 4.676 million viewers.
The Peacock Network
8P ‘America’s Got Talent‘ rerun finished with an average 4.233 million viewers.
9P ‘America’s Got Talent‘ rerun finished with an average 4.669 million viewers.
10P ‘Dateline NBC‘ finished with an average 4.645 million viewers.
The Alphabet Network
8P ‘Disney’s Descendants 2‘ finished with an average 1.991 million viewers.
9P ‘Disney’s Descendants 2‘ finished with an average 1.552 million viewers.
10P ‘Disney’s Descendants 2‘ finished with an average 1.512 million viewers.
The Animal Network of Broadcast
8P ‘MasterChef‘ rerun finished with an average 1.521 million viewers.
9P ‘Beat Shazam‘ rerun finished with an average 1.294 million viewers.
The Little Network That Couldn’t …
8P ‘Masters of Illusion‘ finished with an average 1.271 million viewers.
830P ‘Masters of Illusion‘ rerun finished with an average 1.145 million viewers.
9P ‘Penn & Teller:Fool Us‘ rerun finished with an average 1.044 million viewers.
For The Record
CBS finished #1 Friday in prime time with an average 4.640 million viewers.
NBC finished with an average 4.516 million viewers.
ABC finished with an average 1.685 million viewers.
FOX finished with an average 1.408 million viewers.
The CW finished with an average 1.126 million viewers.
Broadcast (English Language) Networks finished with an estimated 13.375 million viewers.
Today In Communication History
On this date 1972, the variety show ‘The Bobby Darin Amusement Company‘ premiered on CBS.
Quote Of The Day
‘My family comes first. Maybe that’s what makes me different from other guys.’
Social Media Research
Google Feed Debuts Today (Wednesday)
Google is working with the highly personal nature of mobile devices to develop search results sensitive to a user’s location and preferences. The offering, which makes its US debut today, is called Google Feed and, unlike Facebook’s News Feed, is keyed to the individual user rather than friends.
According to David Ingram of Reuters (07.19.17), Google announced an overhaul of its search app on mobile phones to include a personalized feed of links about hobbies, travel, sports and other topics, a move that puts the search company into more direct competition with social networks such as Facebook. While rolling out in the U.S. Wednesday, it will begin to be rolled out in other countries in a few weeks.
The company said it wanted to create another place to see a stream of relevant search results. “This feed is really about your interests … It’s not really about what your friends are interested in,” Ben Gomes, a Google vice president for engineering, said in a briefing with reporters. There were no immediate plans to include advertising in Google Feed, Gomes said.
Google Feed will suggest links based on a user’s Google search history as well as data from other Google services, such as YouTube, Gmail and Google Calendar, the company said.
North, Central & South America TV Ratings
Canadian TV Ratings Week of 12-18 June 2017 (English Language Only)
#1 ‘America’s Got Talent’ City Total 1.840 million viewers
#2 ‘World of Dance’ CTV Total 1.360 million viewers
#3 ‘MasterChef’ CTV Total 1.244 million viewers
#4 ‘CTV Evening News’ CTV Total 1.183 million viewers
#5 ‘The Big Bang Theory’ CTV Total 1.098 million viewers
México TV Ratings Thursday 29 June 2017
#1 ‘Mi marido tiene familia’ Las Estrellas 2.600 million viewers, #1 Hispanic program in North, Central and/or South America
#2 ‘La Piloto’ Las Estrallas 2.500 million viewers
#3 ‘La Rosa de Guadalupe’ Las Estrallas 2.300 million viewers
#4 ‘En Punto’ Las Estrallas 2.200 million viewers
#5 ‘dragon ball Z’ Canal 5 1.200 million viewers
Colombia TV Ratings Thursday 29 June 2017
#1 ‘Dinastia’ (Los Morales) Caracol 10,8R 31,9S
#2 ‘Desafio super humanos’ Caracol 10,6R 33,1S
#3 ‘La Nocturna’ Caracol 7,5R 26,5S
#4 ‘No olvidaras mi nombre’ RCN 5,7R 17S
#5 ‘Soldados 1.0’ RCN 5,2R 16,2S
#6 ‘Venganza’ RCN 4,5R 16,1S
Argentina TV Ratings Thursday 29 June 2017
#1 ‘Showmatch’ El Trece 18,18R 51,70S
#2 ‘Las Estrellas’ El Trece 16,27R 43,94S
#3 ‘Telenoche 13’ El Trece 13,15R 41,68S
#4 ‘El Sultan’ Telefe 12,77R 36,21S
#5 ‘Josue y la terra p.’ Telefe 12,04R 30,72S
Chile TV Ratings Thursday 29 May 2017
#1 ‘Perdona Nuestros Pecados’ Mega 28,4R 41,8S
#2 ‘Ahora noticias’ Mega 18R 26,4S
#3 ‘Tranquilo papa’ Mega 17,9R 29,5S
#4 ‘Icerde’ Mega 17,7R 29,9S
#5 ‘Vertigo’ Canal 13 16,7R 30,4S
#6 ‘Teletrece’ Canal 13 13,5R 19,8S
#7 ‘CVH noticias central’ CVH 12,2R 17,9S
#8 ’24 horas Central’ TVN 9,3R 13,6S
Perú TV Ratings Peru Monday 19 June 2017
#1 ‘De vuelta al barrio’ América TV 1.000 million viewers
India Top Hindi Television Programs Week 19 2017 7-14 May, 2017-
#1 ‘Naggin’ Colors 6.789 million impressions
#2 ‘Kumkum Bhagya’ Zee TV 6.679 million impressions
#3 ‘Yeh Rishta Kya Kehlata Hai’ StarPlus 6.155 million impressions
#4 ‘Amul Sa Re GaMaPa LittleChamps’ Zee TV 5.666 million impressions
#5 ‘Shakti Astivta Ke Ehsaas Ki’ Colors 4.886 million impressions
Box Office Weekend 14-16 July 2017 Domestic
#1 ‘War – Planet of Apes’ $ 56,500,000 in 4,022 theaters
#2 ‘Spider-Man:Homecoming’$ 45,200,000 in 4,348 theaters
#3 ‘Despicable Me 3’ $ 18,947,840 in 4,155 theaters
#4 ‘Baby Driver’ $ 8,750,000 in 3,043 theaters
#5 ‘The Big Stick’ $ 7,600,000 in 2,597 theaters
#6 ‘Wonder Woman’ $ 6,885,000 in 2,744 theaters
#7 ‘Wish Upon’ $ 5,586,748 in 2,250 theaters
#8 ‘Cars 3’ $ 3,167,000 in 2,049 theaters
#9 ‘Transformers:Last K’ $ 2,780,000 in 2,323 theaters
#10’The House’ $ 1,795,000 in 1,633 theaters
Box Office Weekend 14-16 July 2017 (International)
#1 ‘Despicable Me 3’ $ 72,300,000 in 61 markets
#2 ‘Spiderman:Homecoming’ $ 71,200,000 in 63 markets
#3 ‘Wukong’ $ 53,000,000 in 1 market (China)
#4 ‘War-Planet The Apes’ $ 44,200,000 in 61 markets
#5 ‘Cars3’ $ 20,300,000 in 33 markets
#6 ‘Pirates-Dead Men’ $ 7,500,000 in 34 markets
#7 ‘Transformers:’Last K’ $ 6,700,000 in 48 markets
#8 ‘Gintama’ $ 6,300,000 in 1 market (Japan)
#9 ‘Baby Driver’ $ 6,200,000 in 18 markets
#10’Wonder Woman’ $ 3,700,000 in 61 markets
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Isle of Man, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, Estonia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Malta, Italy, Slovenia, Slovakia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Montenegro, Greece, Cyprus, Georgia, Turkey, Uzbekistan, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Sri Lanka, Bhutan, Nepal, Bangladesh, Kazakhstan, Mongolia, China, Hong Kong SAR China, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Laos, Malaysia, Brunei Darussalam, Fiji, Solomon Islands, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Zambia, United Republic of Tanzania, Ethiopia, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Republic of Côte d’Ivoire, Mali, Burkina Faso, Gabon, Senegal, Benin, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, Angola, Botswana, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Colombia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Nicaraqua, Guatemala, Honduras, El Salvadore, Belize, Curaçao, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Dominica, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas, Cuba, Puerto Rico and Bermuda (162). We are thankful to all of you with more than 71,688 views. Top areas in the world viewing overtheshouldermedia on Saturday came from the United States, the United Kingdom, Ireland, Spain, Germany, Moldova, Israel, Australia, Japan and U.S. Virgin Islands.
In the UK, Peak time is defined as Early Peak is 17:30 to 20:00 and Late Peak is 20:00 to 23:00.
Across The Pond
TV Ratings delayed. They will be posted when available.
The Big One
7P ‘Celebrity Mastermind‘
730P ‘Thief Trackers‘
830P ‘Still Open All Hours‘
9P ‘Peter Kay’s Comedy Shuffle‘
930P ‘Mrs Brown’s Boys‘
The Little Two
7P ‘Yorkshire Wolds Way‘
730P ‘RHS: Tatton Flower Show 2017‘
8P ‘The Open 2017‘
The Independent One
730P ‘Coronation Street‘
8P ‘The Secret World of Posh Pets‘
830P ‘Coronation Street‘
The Indy Too
9P ‘Love Island’
The Big Four
730P ‘World Para Athletics Championships London 2017 Day Eight‘
The Viacom Five
7P ‘Blind Date‘
8P ‘Legally Blond‘
The Second Commercial Network in Australia finished with a 34.7% share.
7P ‘Better Homes & Gardens‘ finished with an average 612,000 viewers.
730P ‘AFL Live‘ featuring Rnd 18: Adelaide V Geelong finished with an average 507,000 viewers.
The First Commercial Network in Australia finished with a 25.1% share.
7P ‘A Current Affair‘ finished #1 Friday evening with an average 643,000 viewers.
730P ‘Vet On The Hill‘ did not finish in the top 20 programs.
838P ‘Marley and Me‘ did not finish in the top 20 programs.
Nine’s Sporting Net
659P ‘As Time Goes By‘ did not finish in the top 20 programs.
730P ‘Nine’s Live Friday Night Football‘ featuring Cronulla Sharks V South Sydney Rabbitohs finished with an average 365,000 viewers.
The Third Commercial Network in Australia finished with a 17.0% share.
7P ‘The Project‘ finished with an average 332,000 viewers.
730P ‘The Living Room‘ finished with an average 389,000 viewers.
830P ‘The Graham Norton Show‘ finished with an average 324,000 viewers.
930P ‘Have You Been Paying Attention?‘ rerun did not finish in the top 20 programs.
The Alphabet Network in Australia finished with a 14.3% share.
732P ‘The Link‘ finished with an average 336,000 viewers.
801P ‘Mary Berry’s Absolute Favourites‘ did not finish in the top 20 programs.
833P ‘Prime Suspect 1973‘ finished with an average 519,000 viewers.
919P ‘Line of Duty‘ finished with an average 336,000 viewers.
The Special Broadcast Service in Australia finished with a 8.9% share.
730P ‘Great British Railway Journeys‘ did not finish in the top 20 programs.
830P ‘Live Tour De France 2017 Stage 19‘ did not finish in the top 20 programs.
Top Newscasts In Australia
#1 SEVEN NEWS Seven 918,000 viewers #1 in Adelaide & Perth
#2 NINE NEWS 6:30 Nine 888,000 viewers #1 in Sydney, Melbourne & 1T in Brisbane
#3 NINE NEWS Nine 871,000 viewers #1T in Brisbane
#4 SEVEN NEWS/TT Seven 867,000 viewers Melbourne top market
#5 ABC NEWS-EV ABC 519,000 viewers Melbourne top market
#6 EYEWITNESS NEWS Ten 410,000 viewers Melbourne top market
SATURDAY AUSTRALIAN OVERNIGHT TV RATINGS
Saturday Australian Overnight TV Ratings
SATURDAY AUSTRALIAN OVERNIGHT TV RATINGS
NOTE: While Australian considers Prime Time 6P-Midnight, we use the US prime time system to measure television effectiveness in Australia. Thus 7P-10P is the standard from which this rating is based. Newscasts are considered only as newscasts and not television programs inside or outside of this period except in special periods. The % share is based on the Australian Prime Time 6P-Midnight period.
The Alphabet Network in Australia finished with a 19.5% share.
730P ‘Father Brown‘ (‘The Crimson Feather’) finished #1 Saturday evening with an average 682,000 viewers.
818P ‘Good Karma Hospital‘ finished #2 Saturday with an average 629,000 viewers.
904P ‘Agatha Raisin‘ finished with an average 350,000 viewers.
949P ‘Pulse‘ did not finish in the top 20 programs.
The First Commercial Network in Australia finished with a 29.0% share.
701P ‘Back To The Future 2‘ finished with an average 409,000 viewers.
920P ‘Jack Reacher‘ finished with an average 363,000 viewers.
The Second Commercial Network in Australia finished with a 30.9% share.
7P ‘AFL Live‘ featuring Rnd 18: Sydney V St Kilda did not finish in the top 20 programs.
The Third Commercial Network in Australia finished with a 12.4% share.
7P ‘Night At The Museum: Secret Of The Tomb‘ did not finish in the top 20 programs.
9P ‘Dawn of the Planet of the Apes‘ did not finish in the top 20 programs.
The Special Broadcast Service in Australia finished with a 8.1% share.
730P ‘Digging For Britain’s Secrets’ did not finish in the top 20 programs.
830P ‘Great British Railway Journeys’ did not finish in the top 20 programs.
9P ‘La Course By Tour De France’ did not finish in the top 20 programs.
950P ‘Live Tour De France 2017 Stage 20’ did not finish in the top 20 programs.
Top Newscasts In Australia
#1 SEVEN NEWS – SAT Seven 847,000 viewers #1 in Brisbane & Perth
#2 NINE NEWS SATURDAY Nine 839,000 viewers #1 in Sydney, Melbourne & Adelaide
#3 ABC NEWS-SA ABC 714,000 viewers Melbourne top market
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In this week’s Media Notes Canonical, go to:No One Note Samba:http://mailchi.mp/sophis1234/no-one-note-samba In the world of integrated marketing, its a whole new ballgame…err…score 🆕💡💭🌎💬 It’s FREE.
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Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page