‘It’s All About Screens.’ This is the Daily Diary of Screens #dailydiaryofscreens 🇺🇸🇬🇧🇦🇺💻📱📺🎬. For Monday, October 10, 2016.
NBC #1 broadcast network as CBS’ ‘The Big Bang Theory‘ was the top broadcast program overall.
TEL #1 Hispanic network as ‘Señora Acero 3: La Coyote‘ top Hispanic program.
ESPN #1 cable network as ‘NFL Monday Night Football‘ top cable program.
In the UK, ITV #1 broadcast network as ‘Cold Feet‘ top program.
In Australia, ‘Nine‘ finished #1 broadcast network as ‘Seven News‘ was the #1 newscast as ‘The Block‘ finished as the #1 program.
‘The Girl on the Train‘ #1 at the U.S. box office on the weekend 7-9 October 2016.
‘Miss Peregrine’s School for Peculiar Children‘ #1 at the International box office weekend 7-9 October 2016.
Sales of movie theater ads jumped 13.4% in 2015 as it reached $716 million in advertising sales. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube.
The latest social media stats include this: Americans spend 25% of their time on social media. Facebook having 1.7 billion monthly users watching 8 billion videos each day. In addition, 81% of all shares come from Facebook. Instagram has 400 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day with 320 million active users. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Pinterest has 110 million monthly active users. LinkedIn has 347 million registered members with 100 million active users. Tumblr has 555 million users and Weibo has 100 million daily users. Skype has 300 million active users and there are 1.000 billion users on Whatsapp. With 900 million active users on Facebook Messenger, 60 billion messages are sent via Facebook Messenger and WhatsApp every day. Netflix now has 75 million streaming subscribers. QQ has 853 million active users. WeChat has 697 million active users while QZone has 640 million. Baidu Tieba has 300 million active users while Viber has 249 million. Sina Weibo has 222 million active users while Line has 215 million. Snapchat has 200 million users and 150 million users are active each day, watching 10 billion videos each day. YY has 122 million active users; VKontakte has 100 million active users as does BBM and Telegram.
Cliptomize continues to grow as it has 95,898 users and 140,689 clipbooks with 721,727 visitors and 405,204 unique visitors with over 3.444 million page views. 4 minutes 56 seconds average time spent on spent on site since the beginning. In October, average time spent on site is 3 minutes 52 seconds. Cliptomize For Business Service Bureau during recent NDA client campaign including 20 sends delivered a remarkable open rate of 49.16% and a click-through rate of 48.72% #clipit, #clip4biz🖇 Double Your Open Rate & Click-Through Rate Now!: http://www.cliptomize.com/Clipbook/View/250922?secret=h42qm2ns5g The First step to engagement is click-through 🆕 TUESDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Monday, October 10, 2016 (Posted on October 11, 2016)
NBC
The Peacock Network had singing.
8P ‘The Voice‘ finished with an average 10.946 million viewers.
9P ‘The Voice‘ finished with an average 11.396 million viewers.
10P ‘Limitless‘ finished with an average 6.491 million viewers.
ABC
The Alphabet Network had dancing finished Monday DOWN -17.1% vs SD 2015.
8P ‘Dancing With The Stars‘ finished with an average 10.180 million viewers.
9P ‘Dancing With The Stars‘ finished with an average 10.720 million viewers.
10P ‘Conviction‘ finished with an average 4.652 million viewers.
ESPN
Mickey’s Sports Network had pro football.
8P ‘Monday Night Football‘ finished with an average 9.057 million viewers and had a 6.5 overnight rating. It peaked with a 7.5 from 1115-1130P, earned the second-lowest MNF overnight of the season. ESPN’s telecast had a 9.9 rating in Tampa-St. Petersburg and a 9.5 in Charlotte. The game was simulcast on local affiliates in both markets, earning a 6.2 on independent Tampa affiliate WMOR and a 15.1 on Charlotte ABC affiliate WSOC. Outside of the home markets, Greensboro (14.4) topped the charts, followed by New Orleans (13.0) and Greenville (10.6). Television ratings continue to fall for the NFL. The cost of advertising will also fall. This now has become a potentially major financial issue for television. The NFL has long proved immune to cord-cutting, election cycles, quality dips and controversies. But with the recent decline in viewership, advertisers may now understand that television is in fact falling. It is time to look to digital/mobile.
CBS
The Tiffany Network finished Monday DOWN -13.8% vs SD 2015.
8P ‘The Big Bang Theory‘ finished with an average 14.060 million viewers.
830P ‘Kevin Can Wait‘ finished with an average 8.805 million viewers.
9P ‘2 Broke Girls‘ season premiere finished with an average 6.636 million viewers.
930P ‘2 Broke Girls‘ finished with an average 6.223 million viewers.
10P ‘Scorpion‘ finished with an average 6.961 million viewers.
FOX
The Animal Network of Broadcast finished UP 12.8% vs SD 2015.
8P ‘Gotham‘ finished with an average 3.353 million viewers.
9P ‘Lucifer‘ finished with an average 3.714 million viewers.
The CW
The Little Network That Couldn’t finished UP 94.9% vs SD 2015.
8P ‘Supergirl‘ season premiere on a new network finished with an average 3.024 million viewers.
9P ‘No Tomorrow‘ rerun finished with an average 842,000 viewers.
MLB
Bud’s Dream Ballpark Network featured the Chicago Cubs v San Francisco Giants
8P ‘MLB NLDS Gm#3’ featuring the Chicago Cubs @ San Francisco Giants, which the Giants won in 13 innings, ratings have been delayed. They will be posted when available.
For The Record
NBC finished #1 Monday in prime time with an average 9.611 million viewers and a 5.9/10, DOWN -1.054 million viewers (-9.9%) vs 10.665 million viewers SD 2015.
ABC finished #2 with an average 8.517 million viewers and a 5.6/9, DOWN -1.757 million viewers (-17.1%) vs 10.274 million viewers SD 2015.
ESPN finished #1 cable network on Monday and #3 overall with an average 8.406 million viewers and a 6.5 rating.
CBS finished #4 with an average 8.274 million viewers and a 5.0/8 DOWN -1.321 million viewers (-13.8%) vs 9.595 million viewers SD 2015.
FS1 finished #5 with an average 4.031 million viewers.
FOX finished #6 with an average 3.534 million viewers and a 2.2/4, UP +401,000 viewers (+12.8%) vs 3.133 million viewers SD 2015.
FOXNC finished #7 with an average 2.959 million viewers.
USA finished #8 with an average 2.759 million viewers.
MSNBC finished #9 with an average 2.071 million viewers.
The CW finished #10 with an average 1.933 million viewers and a 1.1/2, up +941,000 viewers (+94.9%) vs 994,000 viewers SD 2015.
TEL finished #11 with a 1.0/2 rating.
UNI finished #12 with a 0.9/1 rating.
FH1 finished #13 with an average 1.732 million viewers.
CNN finished #14 with an average 1.640 million viewers.
Food finished #15 with an average 1.135 million viewers.
Total estimated viewers in prime time on Monday in the U.S. finished with an estimated average 64.249 million viewers.
Broadcast (English Speaking) Networks on Monday in prime time finished with an estimated average 31.869 million viewers (49.6%), DOWN -2.792 million viewers (-8.1%) vs 34.661 million viewers SD 2015.
Cable (Among Top 150 Programs) Networks on Monday in prime time finished with an estimated average 32.380 million viewers (50.4%).
Today In Communication History
On this date in 1975, ‘Saturday Night Live’ was broadcast for the first time. George Carlin was the guest host. Janis Ian performed “At Seventeen” and “In the Winter” and Billy Preston played “Nothing from Nothing” and “Fancy Lady.”
So?
In 1900, the term ‘television‘ is coined by Constantin Perskyi at the International Electricity Congress, part of the 1900 Paris Exhibition.
Quote Of The Day
‘We need to move on.’
Lester Holt
Television News
Box Office Weekend 30 September-2 October 2016 (Domestic)
#1 ‘The Girl on the Train’ $24,700,000 in 3,522 locations
#2 ‘Miss Peregrine’ School’$15,000,000 in 3,259 locations
#3 ‘“Deepwater Horizon’ $11,700,000 in 3,674 locations
#4 ‘The Magnificent Seven’ $ 9,100,000 in 3,922 locations
#5 ‘Storks’ $ 8,400,000 in 3,717 locations
Box Office Weekend 7-0 October 2016 (International)
#1 ‘Miss Peregrine’ School’$42,500,000
#2 ‘Operation Mekong’ $26,500,000
#3 ‘The Girl on the Train’ $16,500,000
#4 ‘I Belonged to You’ $12,200,000
#5 ‘Bridget Jones’s Baby’ $11,300,000
COMING SOON
‘Doctor Strange‘ November 4, 2016
‘Rogue One:A Star Wars Story‘ December 16, 2016
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ITV
The Independent One
8P ‘Gino’s Italian Escape‘ finished with an average 2.9 million viewers and a 13.6% share.
830P ‘Coronation Street‘
9P ‘Cold Feet‘ finished #1 outside of soaps with an average 4.6 million viewers and a 22.6% share.
BBC One
The Big One
8P ‘EastEnders‘
830P ‘Panorama‘
9P ‘Reggie Yates:Life and Death in Chicago‘
BBC Two
The Little Two
8P ‘University Challenge‘
830P ‘Only Connect‘
9P ‘The Victorian Slum‘ finished with an average 2.4 million viewers and a 7.5% share.
Channel 4
The Big Four
8P ‘Dispatches‘
830P ‘Food Unwrapped‘
9P ‘Darren Brown:Miracle‘ finished with an average 1.5 million viewers and a 7.8% share.
Channel 5
The Viacom Five
8P ‘Police Interceptors‘
9P ‘Raw Recruits:Squaddies at 16‘
Down Under
NOTE: While Australian considers Prime Time 6P-Midnight, we use the US prime time system to measure television effectiveness in Australia. Thus 7P-10P is the standard from which this rating is based. Newscasts are considered only as newscasts and not television programs inside or outside of this period except in special periods.
Nine
The First Commercial Network in Australia finished #1 Monday in prime time with an average 860,000 viewers and a 27.2% share.

7P ‘A Current Affair‘ finished with an average 905,000 viewers.
734P ‘The Block‘ finished #1 with an average 1.008 million viewers.
842P ‘Hyde & Seek‘ finished with an average 694,000 viewers.
942P ‘Australian Crime Stories‘ did not finish in the Top 20 programs.
Seven
The Second Commercial Network in Australia finished #2 with an average 810,833 viewers and a 27.3% share.
7P ‘Home and Away‘ finished with an average 705,000 viewers.
730P ‘The X-Factor AU‘ finished with an average 833,000 viewers.
840P ‘The Secret Daughter‘ finished with an average 831,000 viewers.
940P ‘The Catch‘ did not finish in the Top 20 programs.
Ten
The Third Commercial Network in Australia finished with an average 661,667 viewers and a 20.7% share.
7P ‘The Project‘ finished with an average 638,000 viewers.
739P ‘Survivor Australia‘ finished with an average 760,000 viewers.
9P ‘Brock‘ finished with an average 526,000 viewers.
ABC
The Alphabet Network in Australia finished with a 18.9% share.
730P ‘7.30‘ finished with an average 766,000 viewers.
801P ‘Australian Story‘ finished with an average 816,000 viewers.
832P ‘Four Corners‘ finished with an average 615,000 viewers.
919P ‘Media Watch‘ finished with an average 587,000 viewers.
935P ‘Q&A‘ did not finish in the Top 20 programs.
SBS
The Special Broadcast Service in Australia finished #5 Monday with an average 5.4% share.
730P ‘24 Hours In Emergency‘ did not finish in the top 20 programs.
830P ‘Skies Above Britain‘ did not finish in the top 20 programs.
935P ‘Richard Hammond’s Wild Weather‘ did not finish in the top 20 programs.
Top Newscasts In Australia Monday
#1 SEVEN NEWS Seven 1,025,000 viewers #1 in Adelaide & Perth
#2 NINE NEWS 6:30 Nine 1,013,000 viewers #1 in Sydney, Melbourne & Brisbane
#3 SEVEN News/TodayTonight Seven 996,000 viewers Melbourne top market
#4 NINE NEWS Nine 990,000 viewers Melbourne top market
#5 ABC NEWS-EV ABC 777,000 viewers Melbourne top market
TUESDAY AUSTRALIAN OVERNIGHT TV RATINGS
Tuesday Australian Overnight TV ratings
TUESDAY AUSTRALIAN OVERNIGHT TV RATINGS
Nine
The First Commercial Network in Australia finished with a 29.6% share.
7P ‘A Current Affair‘ finished with an average 873,000 viewers.
734P ‘The Block‘ finished #1 Tuesday with an average 953,000 viewers.
843P ‘Unreal Estate‘ finished with an average 555,000 viewers.
945P ‘The Millionaire’s Holiday Club‘ did not finish in the top 20 programs.
Seven
The Second Commercial Network in Australia finished with a 29.4% share.
7P ‘Home and Away‘ finished with an average 734,000 viewers.
730P ‘The X-Factor AU‘ finished with an average 838,000 viewers.
845P ‘Cold Feet’ finished with an average 612,000 viewers.
945P ‘The Windsors’ did not finish in the top 20 programs.
Ten
The Third Commercial Network in Australia finished with a 16.9% share.
7P ‘The Project‘ finished with an average 545,000 viewers.
730P ‘Life In Pieces‘ did not finish in the top 20 programs.
8P ‘Modern Family‘ did not finish in the top 20 programs.
830P ‘Todd Sampson’s Body Hack‘ finished with an average 486,000 viewers.
930P ‘MacGyver‘ rerun did not finish in the top 20 programs.
ABC
The Alphabet Network in Australia finished with a 16.1% share.
730P ‘7.30‘ finished with an average 618,000 viewers.
801P ‘Catalyst‘ finished with an average 469,000 viewers.
833P ‘Man Up‘ did not finish in the top 20 programs.
932P ‘Louis Theroux: Transgender Kids‘ did not finish in the top 20 programs.
SBS
The Special Broadcast Service finished #5 Tuesday with an 8.0% share.
730P ‘Who Do You Think You Are Rachel Griffith‘ did not finish in the top 20 programs.
830P ‘Insight‘ did not finish in the top 20 programs.
930P ‘Dateline‘ did not finish in the top 20 programs.
Top Newscasts In Australia Tuesday
#1 SEVEN News/TodayTonight Seven 1,023,000 viewers #1 in Sydney & Melbourne
#2 SEVEN NEWS Seven 1,004,000 viewers #1 in Adelaide & Perth
#3 NINE NEWS Nine 910,000 viewers #1 in Brisbane
#4 NINE NEWS 6:30 Nine 900,000 viewers Melbourne top market
#5 ABC NEWS-EV ABC 753,000 viewers Melbourne top market
#6 EYEWITNESS NEWS 1st @5P TEN 437,000 viewers Melbourne top market
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In this week’s Media Notes Canonical, go to: http://bit.ly/1JnoNS6 🆕💭📝📎 It’s FREE.
Media Notes Briefs: Mobile Consumption Dominating. Zero In On It To The Max! 🆕💡💭🌎💬 – http://eepurl.com/chY7VD Consumers live in the physical world, yet they spend much of their time online, primarily using mobile devices. Why aren’t you zeroing in on it more? …read more #C|SMediaNote #cnasophis….It’s Free!
New This Week: Do Consumers Really Know What They Want? 💬 – http://sophis1234.tumblr.com
Weekly Retail Media Notes. This week: ‘The Changing Manufacturer Evolution’ http://www.furninfo.com/Furniture%20Industry%20News/6425 🆕💡💭🌎💬
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Miles Davis ‘So What’