‘It’s All About Screens.’ This is the Daily Diary of Screens. Sunday, May 15, 2016.
CBS finished #1 broadcast network as ‘48 Hours‘ was the top program.
In the UK, ‘BBC One‘ #1 Saturday in the UK as ‘2016 Eurovision‘ top program. Note:Most ratings were not available at post time. Will be posted with available.
‘Seven‘ finished #1 in Australia as ‘Seven News‘ was #1 newscast and ‘Father Brown‘ was the top non-newscast program.
‘Captain America:Civil War‘ #1 box office in the U.S. weekend 6-8 May 2016.
‘Captain America:Civil War‘ #1 at the International box office weekend 6-8 May 2016.
Sales of movie theater ads jumped 13.4% in 2015 as it reached $716 million in advertising sales. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. Facebook has 1.59 billion monthly users. Instagram has 77.6 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Pinterest has 54.6 million users. LinkedIn has 347 million registered members. Weibo has 100 million daily users. 600 million users on Whatsapp. Facebook has 1.55 billion monthly active users. 60 billion messages are sent via Facebook Messenger and WhatsApp every day. Netflix now has 75 million streaming subscribers. Cliptomize continues to grow as it has 70,829 users and 101,289 clipbooks with 509,663 visitors with over 2.350 million page views. 5 minutes 09 seconds average time spent on spent on site since the beginning. 6 minutes 08 seconds average time spent on site in May. SUNDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’. See ‘The Death Of Television Is Under-Exaggerated‘ @ http://bit.ly/DeathofTelevision.
The Home Of #dailydiaryofscreens
For Saturday, May 14, 2016 (Posted on May 15, 2016)
The Tiffany Network brought out it being gun reruns plus 48 and finished #1 Saturday.
8P ‘NCIS:Los Angeles‘ rerun finished with an average 3.115 million viewers.
9P ‘NCIS:New Orleans‘ rerun finished with an average 3.554 million viewers.
10P ‘48 Hour‘ finished #1 overall on Saturday with an average 4.396 million viewers.
The Alphabet Network decided to make it ‘Saturday Night At The Movies’ and finished #2.
8P ‘The Blind Side‘ finished with an average 3.435 million viewers.
The Peacock Network had its usual Saturday night lineup and finished third.
8P ‘Dateline Saturday Mystery‘ finished with an average 3.636 million viewers.
10P ‘Saturday Night Live‘ rerun finished with an average 2.562 million viewers.
The Animal Network of Broadcast tried to duplicate The CW on its day-off and succeeded.
8P ‘Houdini & Doyle‘ rerun finished with an average 1.079 million viewers.
9P ‘American Grit‘ rerun finished with an average 790,000 viewers.
For The Record
CBS finished #1 in prime time Saturday with an average 3.688 million viewers
ABC finished #2 with an average 3.435 million viewers.
NBC finished #3 with an average 3.278 million viewers.
FOX finished #4 with an average 934,500 viewers.
Today In Communication History
On this date in 1981, ‘Harlem Globetrotters on Gilligan’s Island’ was aired on NBC.
NOTE: We have entered a new era in screen ratings. Nielsen is expanding its sample of TV viewers to include new
homes with meters that record the channel being watched—but not the demographics of the people watching. That will be estimated using data modeling and an algorithm Nielsen has developed, and added to the current sample that does include people meters that measure demos. The Panel Expansion (NPX), in which 12,900 households have been added to the national sample, is at the center of this change. The household ratings in these homes are measured by meters on each television in the home, while the demographic ratings in these homes will be assigned by Nielsen using a statistical algorithm. This is the first time since 1987 that homes in the national sample are not equipped with PeopleMeters, which measure both the program viewed and the people watching it.
In 1900, the term ‘television’ is coined by Constantin Perskyi at the International Electricity Congress, part of the 1900 Paris Exhibition.
Quote Of The Day
‘If everyone demanded peace instead of another television set, then there’d be peace.’
ABC Cancels ‘Castle’
ABC Cancels ‘Nashville’
ABC Cancels ‘Marvel’s Agent Carter’
ABC Cancels ‘The Family’
ABC Cancels ‘The Muppets’
ABC Cancels ‘Galavant’
ABC Renews ‘The Catch’
ABC Renews ‘Last Man Standing’
ABC Renews ‘The Real O’Neals’
ABC Renews ‘American Crime’
ABC Renews ‘Dr. Ken’
ABC Signs ‘Designated Survivor’ starring Kiefer Sutherland
ABC Signs ‘Speechless’ starring Minnie Driver
ABC Signs ‘Conviction’ starring Hayley Attwell
ABC Signs ‘Notorious’ stars Daniel Sunjata and Piper Perabo
ABC Signs ‘Still Star-Crossed’
ABC Signs ‘Time After Time’
ABC Signs ‘Downward Dog’ stars Allison Tolman
ABC Signs ‘Imaginary Mary’ starring Jenna Elfman & Stephen Schneider
ABC Signs An Untitled Sarah Dunn comedy stars Katy Mixon
FOX Cancels ‘Grandfathered’
FOX Cancels ‘The Grinder’
FOX Cancels ‘Bordertown’
FOX Cancels ‘Cooper Barrett’s Guide to Surviving Life’
FOX Cancels ‘Second Chance’
FOX Renews ‘Sleepy Hollow’
FOX Signs ’24: Legacy’ starring Corey Hawkins, Jimmy Smits & Miranda Otto
FOX Signs ‘APB’ starring Justin Kirk
FOX Signs ‘The Exorcist’ starring Geena Davis
FOX Signs ‘Lethal Weapon”’ starring Clayne Crawford & Damon Wayans Sr.
FOX Signs ‘Pitch’ starring Kylie Bunbury
FOX Signs ‘Shots Fired’ A limited series starring Helen Hunt, Richard Dreyfuss, Sanaa latham, Tristan Wilds, Stephen Moyer, Aisha Hinds and Stephan James.
FOX Signs ‘Star’ starring Jude Demorest, Ryan Destiny & Brittany O’Grady
FOX Signs ‘Making History’ starring Leighton Meester, Adam Pally & Yassir Lester
FOX Signs ‘The Mick’ starring Kaitlin Olson
FOX Signs ‘Son of Zorn’ voiced by Jason Sudeikis& Cheryl Hines
CBS Cancels ‘CSI:Cyber’
CBS Cancels ‘Rush Hour’
CBS Moves ‘Supergirl’ to The CW
CBS Signs ‘Kevin Can Wait’ starring Kevin James
CBS Signs ‘Bull’ starring Michael Weatherly
CBS Signs ‘MacGyver’ starring Lucas Til & George Pads
CBS Signs ‘Pure Genius’ starring Augustus Prew
CBS Signs ‘Training Day’ starring Bill Paxton & Justin Cornwell
CBS Signs ‘The Great Indoors’ starring Joel McHale
CBS Signs ‘Man with a Plan’ starring Matt LeBlanc
CBS Signs ‘Doubt’ starring Katherine Heigl, Stephen Pasquale, Laverne Cox, Dulé Hill & Elliott Gould
NBC Cancels ‘Mysteries of Laura’
NBC Cancels ‘Game Of Silence’
NBC Cancels ‘Telenovela’
NBC Cancels ‘Undateable’
NBC Cancels ‘Heatbeat’
NBC Cancels ‘Crowded’
NBC Signs ‘Chicago Justice’ starring Philip Winchester & Carl Weathers
NBC Signs ‘Marlon’ starring Marlon Wayans
NBC Signs ‘Great News’ starring Briga Heelan & Andrea Martin
NBC Signs ‘Emerald City’ starring Adria Ajorna
NBC Signs ‘Taken’ starring Clive Standen
NBC Signs ‘This Is Us’ starring Mandy Moore, Sterling K. Brown & Milo Ventimiglia
NBC Signs ‘The Good Place’ starring Kristen Bell and Ted Danson
NBC Signs ‘Powerless’ starring Vanessa Hudgens
NBC Signs ‘Trial & Error’ starring Nicholas D’Agosto and John Lithgow
NBC Signs ‘The Blacklist: Redemption’ starring Famke Janssen and Ryan Eggold
The CW Cancels ‘Containment’
The CW Signs ‘Frequency”’ starring Peyton List& Riley Smith
The CW Signs ‘No Tomorrow’ starring Tori Anderson & Josh Sasse
The CW Signs ‘Riverdale’
The CW relieves ‘Supergirl’ from CBS for 2016/17 season.
What Types of Marketing Messages Do Women Prefer?
Fact: Younger female users are more likely to follow brands on social media.
Nearly three-quarters (73%) of US female internet users say they at least sometimes receive marketing messages directed specifically to women. But 74% of respondents said they prefer messages that are gender neutral.
April 2016 research from Fluent LLC surveyed 1,443 US female internet users ages 18 and older. According to the data, most respondents said they received marketing messages directed specifically to women. Just over a quarter of female internet users said they rarely, or never, received them.
When asked if they prefer marketing messages directed specifically to women or those that were gender neutral, only 26% of respondents said they preferred marketing messages directed specifically for women. In fact, almost three-quarters of female internet users said they prefer marketing messages to be gender neutral.
Fluent also looked at brand-related digital activities that US female internet users conduct. The survey found that female internet users of all ages were almost equally likely to check online customer reviews, as well as browse products online before making purchase at a store.
Female users ages 18 to 29, however, were a bit more likely to follow brands on social media and sign up for email marketing newsletters compared to older female respondents.
If you’re using the text messaging function of your phone almost every day, then you are part of the 3.7 Billions people in the World who are using SMS as a way to contact their friends, family and customers.
72% Of Smartphone Shoppers Say They Research An Item Before Purchasing It. Knowing The Mobile Shopper.
For many Americans, smartphones are as much a necessity in their daily lives as the air they breathe and the food they eat. These devices are constant companions, helping us take care of just about everything we need to do each day—watching our favorite shows and movies, keeping up with our friends, learning new languages and managing our finances.
And spending money is no exception!
In addition to growing as a new purchase channel, mobile commerce offers a plethora of opportunities for marketers and advertisers looking to reach their desired consumers. According to Nielsen’s fourth-quarter 2015 Mobile Wallet Report, 37% of respondents said their purchases start with mobile shopping more than one-quarter to half of the time. However, the competition is fierce, and in order to maximize these opportunities, marketers must know the best ways to position their products and communicate with appropriate audiences.
Consumers handle a lot of their shopping activities on their mobile devices, and everyone knows that savvy consumers do their due diligence before handing over their cash. In fact, 72% of smartphone shoppers research an item before purchasing it, 70% check the price of an item and 60% use a store locator to find a store where they can buy their desired product of choice.
While smartphones are used often in mobile shopping, tablets used as well! In fact, 66% of tablet shoppers researched an item before purchasing it, followed by 57% of tablet shopper checking the price of an item. Fifty-one percent of tablet shoppers read a review of an item they purchased or plan to purchase.
So which factors are most important to consumers when they’re shopping on mobile?
With mobile shopping being a visual experience, it should come as no surprise that consumers want to be able to see product pictures over everything else when shopping on a mobile phone (62%). Shoppers also want mobile-friendly versions of the websites they visit via mobile (48%), and 44% of respondents said that having the product descriptions was also highly important.
According to Nielsen’s Mobile Measurement, app usage is also accelerating when it comes to commerce and shopping. Notably, app usage increased 15% in time spent and unique audience year-over-year between fourth-quarter 2014 and fourth-quarter 2015.
After purchasing, consumers’ predominant shopper activity is tracking order progress (65%), followed by visiting a retailer site/app on their mobile device to browse and/or shop again (51%). And 33% of consumers say they use their smartphones to sign up for a rewards program after making a purchase on their smartphone.
Shifts In Young Mothers’ Brand Conversations
Young mothers (aged 18-34) still mostly talk about brands in face-to-face conversation, but online conversations have grown in recent years, per new data from Keller Fay Group. The newly-released figures indicate that between 2008 and 2015, the share of brand conversations among young mothers taking place in face-to-face conversations decreased from 75% to 70%.
At the same time, online conversations grew from 6% to 14% of all brand conversations over the same period.
Interestingly, this shift seems to be occurring more rapidly among mothers when compared with non-mothers. Specifically, face-to-face conversations have only declined a point to 73% in terms of word-of-mouth share among Millennial non-mothers, with online conversation growing at a slightly more muted pace than for mothers (from 7% to 12%).
For context, data released in late 2014 by the Keller Fay Group found that 71% of all Millennials’ word-of-mouth impressions about brands took place offline.
Meanwhile, the move to more online conversations isn’t the only noteworthy trend. As the data attests, it’s also the types of brands that Millennial mothers are talking about that is changing. While there’s been a strong increase since 2010 in conversation about household brands, technology brands have also seen a hike in conversation, of 25%. That compares favorably to an overall increase of 9% in conversation about tech brands.
Other categories seeing an increase in conversation among young mothers include travel, retail and financial services. (Interestingly, women and Millennials are driving the conversation about financial services on Facebook, per a new MarketingCharts report. These increases have occurred at the same time as conversation about children’s products has declined by 2% during the same period, from December 2010 to December 2015.
The shift is evident in the top brands that Millennial mothers are talking about. While Walmart remains the most talked about brand, tech companies now occupy 4 of the top 10 positions, led by Apple (#2) and Samsung (#3). At the same time, the 10th-most talked about brand in December 2010, Pampers, has fallen to #45 in the December 2015 rankings, while the #11 brand, Huggies, has dropped to #23.
Amazon also cracked the top 10 in the latest rankings, coming in at #8. The brand had the most positive word-of-mouth among US parents last year and the second-best among Millennials, per YouGov BrandIndex data.
It’s worth noting that the Keller Fay Group data suggests that Millennial mothers aren’t talking less, they’re simply talking about different things and in different ways. Given MarketingCharts’ primary research showing that recommendations from friends and family trump all forms of paid advertising in terms of purchase influence among both women and Millennials, these trends are important considerations for brands.
Social Media Research
Facebook Live Video Awareness Highest Among 30-44-Year-Olds
Some 37% of US adults have heard about Facebook’s new feature allowing them to broadcast live video, details YouGov in recent research conducted for the Huffington Post. Notably, awareness (heard “a lot” or “a little”) was highest among the 30-44 age group (54%), followed by those under 30 (45%). The 30-44 bracket (14%) was also twice as likely as the adult average (7%) to say that they would broadcast live video of their life on Facebook.
Separate results from the survey indicate that adults are slightly more likely to be using Facebook less (28%) than more (25%) when compared to their usage last year. This pattern holds true across all age groups save for 30-44-year-olds, who are more likely to have increased (31%) than decreased (23%) their time spent with Facebook.
Perhaps trust has a role to play. While 45% of 30-44-year-olds trust Facebook with their personal data either a lot (3%) or somewhat (42%), that figure drops to 36% of 18-29-year-olds and 45-64-year-olds and just 19% of those aged 65 and older. On a racial/ethnic basis, Hispanics (46%) are the most trusting overall, though Black Americans are the most likely (10%) to trust Facebook “a lot” with their data.
Box Office Weekend 6-9 May 2016 (Domestic)
#1 ‘Captain America’ $181.79 million in 4,226 theaters
#2 ‘The Jungle Book’ $ 21.87 million in 4,144 theaters
#3 ‘Mother’s Day’ $ 9.01 million in 3,141 theaters
#4 ‘The Huntsman’ $ 3.58 million in 2,901 theaters
#5 ‘Keanu’ $ 3.08 million in 2,681 theaters
#6 ‘Barbershop:Next Cut’ $ 2.70 million in 1,734 theaters
#7 ‘Zootopia’ $ 2.68 million in 2,077 theaters
#8 ‘The Boss’ $ 1.75 million in 1,933 theaters
#9 ‘Ratchet & Clark Focus’ $ 1.46 million in 2,895 theaters
#10 ‘Batman v Superman’ $ 1.05 million in 1,593 theaters
Box Office Weekend 6-8 May 2016 (International)
#1 ‘Captain America’ $200.0 million in 56 territories
#2 ‘The Jungle Book’ $ 24.1 million in 53 territories
#3 ‘Finding Mr. Right 2’ $ 13.0 million in 7 territories
#4 ‘Neighbors2’ $ 9.0 million in 16 territories
#5 ‘Zootopia’ $ 5.7 million in 37 territories
‘Jason Bourne’ starring Matt Damon, Alicia Vikander, Julia Stiles, Tommy Lee Jones and Vincent Cassel.
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Across The Pond
Some UK Ratings delayed at posting time. Will be posted when available.
The Big One certainly had the big one as singing won out on Saturday in the UK.
8P ‘2016 Eurovision‘ finished #1 Saturday as it finished with an average 7.2 million viewers and a 38.3% share with peaks of 8.8 million viewers and a 63.6% share.
The Little Two
730P ‘Attenborough’s Passion Project‘
830P ‘Dad’s Army‘ (‘The Deadly Attachment’)
9P ‘The Hollow Crown:The Wars of the Roses-Henry VI Part II‘
The Independent One
8P ‘Britain’s Got Talent‘
920P ‘Play The Whistle’
The Big Four
8P ‘Great Canal Journeys‘ (season 4, ep 3)
9P ‘X-Men: First Class‘
The Viacom Five
8P ‘NCIS:Los Angeles‘
9P ‘NCIS‘ (‘The Enemy Within’)
Seven finished #1 Saturday in Australia with a 28.8% share of the available audience.
Nine finished #2 with a 27.7% share.
ABC finished #3 with a 17.7% share of the available audience
SBS finished #4 with a 14.6% share. This is the biggest share of the year for SBS.
Ten finished #5 in Australia Saturday with an 11.3% share of the available audience.
Top Ten Non-Newscast Programs In Australia Saturday
#1 FATHER BROWN ABC 702,000 viewers #1 in Sydney Brisbane & Perth
#2 DCI BANKS ABC 600,000 viewers Melbourne top market
#3 2016 EUROVISION SBS 599,000 viewers #1T in Sydney
#4 GARDENING AUSTRALIA ABC 472,000 viewers Melbourne top market
#5 GETAWAY Nine 412,000 viewers Melbourne top market
#6 AFL:SAT NT FOOTY–POST Seven 359,000 viewers #1 in Melbourne
#7 SHREK 2 Net GO! 347,000 viewers #1 in Melbourne
#8 AFL:SAT NIGHT FOOTBALL Seven 285,000 viewers Melbourne top market
#9 THE VOICE (R) Nine 269,000 viewers Sydney top market
#10 AFL:SAT AFTERNOON FOOTY Seven 268,000 viewers #1 in Perth
Top Newscasts In Australia Saturday
#1 SEVEN NEWS – SAT Seven 874,000 viewers #1 every except Sydney
#2 NINE NEWS SATURDAY Nine 794,000 viewers #1 in Sydney
#3 ABC NEWS-SA ABC 716,000 viewers #1 in Melbourne
#4 TEN EYEWITNESS NEWS SAT TEN 305,000 viewers #1 in Sydney
#5 WEEKEND TODAY–SATURDAY Nine 302,000 viewers #1 in Sydney
SUNDAY AUSTRALIAN OVERNIGHT TV RATINGS
Sunday Australian Overnight TV Ratings
SUNDAY AUSTRALIAN OVERNIGHT TV RATINGS
Nine finished #1 Sunday in Australia with a 29.9% share of the available audience.
Seven finished #2 with a 26.1% share.
ABC finished #3 with a 17.2% share of the available audience.
Ten finished #4 with a 16.3% share.
SBS finished #5 with a 10.5% share of the available audience.
Top Ten Non-Newscast Programs In Australia Sunday.
#1 THE VOICE Nine 1,361,000 viewers #1 everywhere except perth
#2 HOUSE RULES Seven 920,000 viewers #1 in Perth
#3 MASTERCHEF AUSTRALIA TEN 847,000 viewers Melbourne top market
#4 60 MINUTES Nine 804,000 viewers Melbourne top market
#5 MIDSOMER MURDERS-EV ABC 781,000 viewers Melbourne top market
#6 GRAND DESIGNS-EV ABC 762,000 viewers Melbourne top market
#7 WEATHERWATCH AND MUSIC SBS 527,000 viewers Melbourne top market
#8 MODERN FAMILY TEN 518,000 viewers Melbourne top market
#9 SUNDAY NIGHT Seven 517,000 viewers Sydney top market
#10 SHARK TANK TEN 449,000 viewers Melbourne top market
Top Newscasts In Australia Sunday.
#1 SEVEN NEWS – SUN Seven 1,346,000 viewers #1 in Brisbane, Adelaide & Perth
#2 NINE NEWS SUNDAY Nine 1,335,000 viewers #1 in Sydney & Melbourne
#3 ABC NEWS SUNDAY-EV ABC 831,000 viewers Melbourne top market
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Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Herbie Hancock, Lalah Hathaway & Gregory Porter ‘Imagine’